Adobe Max 2009 - Learnings


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ADOBE products and technologies explained in detail.

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  • Best image editing tool with 3d support
  • Flash Platform is: - Building enterprise applications - Building applications on SaaS platform - Rich media/content delivery systems Websites/ Web applications
  • AVATAR and Adobe at MAX 2009 ===================================================== Adobe Opens iPhone to Flash Developers ==================================================== Adobe Max 2009 FedEx Business Case ==================================================== John Mayer _ Augmented Reality Video Offers Fans an Immersive Experience ====================================================
  • For any queries, mail me at
  • Adobe Max 2009 - Learnings

    1. 1. ADOBE MAX 2009 Learnings
    2. 2. Adobe’s Stable
    3. 3. Famous Products <ul><li>Photoshop </li></ul><ul><li>Dreamweaver </li></ul><ul><li>Premier Pro </li></ul><ul><li>In-design </li></ul><ul><li>Acrobat </li></ul><ul><li>Adobe Air </li></ul><ul><li>Flex </li></ul><ul><li>Flash </li></ul><ul><li>Flex Flash Builder </li></ul><ul><li>Flash Catalyst </li></ul><ul><li>Flash Device Central </li></ul>
    4. 4. Technologies <ul><li>Flash platform </li></ul><ul><li>Live Cycle </li></ul><ul><li>Adobe Wave </li></ul><ul><li>Augmented Reality </li></ul><ul><li>Open Source Media Framework </li></ul><ul><li>Open Screen Project </li></ul>
    5. 5. Famous Products
    6. 6. Industry standard for digital image editing and creation, and leader of the Photoshop digital imaging line with support 3D
    7. 7. Web development tool to develop, and maintain standards-based websites and applications
    8. 8. Powerful, frame-accurate, real-time digital video and audio editing software.
    9. 9. <ul><li>Flash Interactivity and Export </li></ul><ul><li>Cross Referencing </li></ul><ul><li>Animated Page Transitions </li></ul><ul><li>Add Movies like avi /mpeg </li></ul>
    10. 23. Flex documents (.MXML) are text files authored in Adobe Flex Builder (based on Eclipse). Flex sdk is free. The adobe flash builder is an ide for flex and is not free. The builder uses the sdk underneath * Flash Builder was earlier flex Builder (Gumbo)
    11. 30.  Allows to test Adobe Mobile content on various mobile interfaces  Saves valuable (testing) time  Improves mobile workflow process Flash Device Central
    12. 33. … and bundled them in a suite
    13. 34. Adobe Technologies
    14. 35. The is a set of products and services leveraging the Adobe Flash Player that target the web, desktop, mobile and other devices. Flash Platform
    15. 37. { the complete picture }
    16. 40. is an enterprise suite that helps organizations improve productivity through intuitive applications and efficient process management. The suite provides document services and help define workflows. Adobe LiveCycle <ul><li>LiveCycle Designer </li></ul><ul><li>LiveCycle Forms </li></ul><ul><li>LiveCycle Form Manager </li></ul><ul><li>LiveCycle Barcoded Forms </li></ul><ul><li>LiveCycle Document Security </li></ul><ul><li>LiveCycle Reader Extensions </li></ul><ul><li>LiveCycle Workflow </li></ul>Main Modules Other <ul><li>LiveCycle Policy Server </li></ul><ul><li>LiveCycle PDF Generator </li></ul><ul><li>LiveCycle Assembler </li></ul><ul><li>LiveCycle Print </li></ul>
    17. 43. When a friend posts a status update or there’s new content on your favorite site, be the first to know.  Adobe® Wave™ software gets the information you care about right to your desktop. 
    18. 45. Click to view the intro video in a browser
    19. 46. <ul><li>Augmented reality (AR) combines the physical world and an interactive, three-dimensional virtual world. By digitally processing live video footage with computer-generated graphics, augmented reality produces an interactive, three-dimensional hologram that enhances the Web video viewing experience. </li></ul><ul><li>AR is not just a tool, but a full-fledged language. </li></ul><ul><li>AR was introduced as the opposite of virtual reality; instead of creating of synthesized & purely information environment, the goal of 3 AR is to augment the real world with virtual information. </li></ul><ul><li>AR transforms the focus of interaction. It enhances what we see and experience. </li></ul>Augmented Reality
    20. 47. Augmented Reality Video Offers John Mayer Fans an Immersive Experience Please wait for the video to Load or Click here to view the video on youtube
    21. 50. Why is everyone making there own media players ?
    22. 51. <ul><li>Open Source Media Framework (OSMF) is an open software framework for building robust, feature-rich video players and applications based on the Adobe® Flash® Platform. </li></ul><ul><li>OSMF enables developers to easily assemble pluggable components to create high-quality, full-featured playback experiences. The open aspect of the framework enables collaborative development for web video monetization, with lower costs and faster turnaround. </li></ul>
    23. 52. <ul><li>OSMF reduces the complexity of player development, allowing the developer more time to focus on the overall user experience. </li></ul><ul><li>OSMF’s flexible architecture allows the developer to easily customize their player for the browser or the desktop, incorporating plugins for advertising, reporting, and content delivery along with standard player features such as playback controls, video navigation, buffering, and Dynamic Streaming. </li></ul>
    24. 53. <ul><li>The OSMF can be integrated into your own custom applications using the simple API, or you can deploy the ready-to-run dynamic SWF player without compiling or writing custom scripts. </li></ul><ul><li>The media framework is designed to reduce costs associated with developing players in-house. With a best-in-class code base built on open standards and supported development best practices by leading players, OSMF can help accelerate player time to market. </li></ul> For more information visit:
    25. 57. Let the party begin That was all about ADOBE's stable NOW…
    26. 58. The Event
    27. 59. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. ADOBE MAX 2009
    28. 62. This year’s not available yet
    29. 63. October 4–7, 2009 Los Angeles Convention Center Venue
    30. 64. Band playing outside
    31. 65. Chewbacca of Starwars
    32. 66. Response
    33. 67. The entrance
    34. 68. Community bonding
    35. 69. Games people play
    36. 70. Catching a glimpse of future
    37. 71. Touch screen experience
    38. 72. Virtual reality
    39. 73. Creative outburst
    40. 74. WOW…. the best thing
    41. 75. It’s Awesomeeeee!!! 
    42. 76. Verdict
    43. 77. Desktop to enterprise... the big push
    44. 78. Yes!!!! Flash now works in iPhone
    45. 79. Adobe Opens iPhone to Flash Developers Please wait for the video to Load or Click here to view the video on youtube
    46. 80. Enhanced Flash player
    47. 81. Looks impressive….
    48. 82. Need of the hour
    49. 84. The bundle
    50. 85. Looks promising
    51. 86. ... the big push
    52. 87. Flash Analytics is possible now
    53. 88. Neat….
    54. 89. Flash on mobiles
    55. 90. Touch screen is cool
    56. 91. ADOBE in real life
    57. 96. How MLB uses flash
    58. 97. The architecture
    59. 98. The FedEx Story
    60. 99. Impressive…..
    61. 100. Adobe Max 2009 FedEx Business Case Study Please wait for the video to Load or Click here to view the video on youtube
    62. 101. $300 M, James Cameron movie used ADOBE Products
    63. 102. Almost the entire product suite was used …
    64. 103. AVATAR and ADOBE at MAX 2009 Please wait for the video to Load or Click here to view the video on youtube
    65. 104. Bringing cutting edge technology in music videos
    66. 105. ADOBE MAX 2009 Session Videos
    67. 106. Adobe Family Acrobat-Pro Acrobat Reader Media Player After Effects Air Audition AuthorWare Bridge Captivate Cold Fusion Contribute Director DreamWeaver Encore Extension Manager Fireworks Flash Flash Player Flex Flex Builder FrameMaker Freehand GoLive Illustrator InCopy InDesign Job-Ready LightRoom LiveCycle PageMaker Photoshop Photoshop Elements Premier RoboHelp SoundBooth Flash Catalyst
    68. 107. Acknowledgment Adobe Product Slides -- -- [ ADOBE MAX 2009 ] Images -- [ ADOBE MAX 2009 ] --
    69. 108. The Beginning