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What is this Social Media malarkey? (safe version)

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An introduction to Social Media and why, small business owners should care.

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What is this Social Media malarkey? (safe version)

  1. 1. What is this<br />Malarkey?<br />
  2. 2. User-created<br />video, audio, text or multimedia <br />Published <br />& shared<br />in a social environment<br />
  3. 3. WHY SHOULD I CARE?<br />
  4. 4. 2/3rds of the global internet population visit social networks<br />
  5. 5. Time spent on Social Media is growing at<br />3x<br />the overall internet rate<br />
  6. 6. Gen Y now outnumber Baby Boomers, &<br />96%<br />of them have joined <br />a Social Network<br />
  7. 7. 78%<br />of consumers trust peer recommendations<br />(Only 14% trust advertisements)<br />
  8. 8. 83%<br />of all companies use Facebook<br />
  9. 9. Social media isn’t a fad <br />It is a<br />Revolution<br />in the way we communicate<br />
  10. 10. How can Social media help me?<br />
  11. 11. Why companies use social media<br />Influence brand reputation<br />Increase brand awareness<br />Improve Search engine ranking<br />Improve website traffic<br />Generate leads<br />Internal communication<br />Increase online sales<br />
  12. 12. 1<br />Influence brand reputation<br />Social media allows you to interact with the public directly.<br />You can hear what people are saying & respond.<br />It is a discussion rather than a one way communication.<br />
  13. 13. 2<br />increase brand awareness<br />Due to the public nature of social media, & the sheer number of users, social media offers the quickest way to promote your company & brand.<br />
  14. 14. 3<br />Improve Search engine ranking<br />When your social media presence is consistently engaging, your followers, they are more likely to publish links on their website. These inbound links are will help your website rank higher in natural search results.<br />
  15. 15. 4<br />Improve website traffic<br />If you have an engaging community presence, with campaigns that add value to your customers, or get them talking, <br />they will be inclined to click through to your site. <br />
  16. 16. 5<br />Generate leads<br />When done right, social media helps to build trust & rapport with your customers & followers. <br />(Listening to your customers - Having an open & honest conversation about what is & isn’t going well for your business combined with your willingness to make changes)<br />
  17. 17. 6<br />Internal communication<br />improve your customer support. Instantly tell people if there is a problem that your customers need to know about & respond to queries quickly, listen to them & talk to them.<br />
  18. 18. 7<br />Increase <br />online sales<br />Relationships help sell.<br />Social media builds relationships, which means your product is top of mind with your clients. <br />
  19. 19. The state of Social media today<br />
  20. 20. It is a new world of opportunities, <br />& marketers are exploring without <br />a map...<br />
  21. 21. People are captivated by the hype & the ease of implementation.<br />
  22. 22. Companies are launching without a plan or purpose.<br />They are thinking tactically rather than strategically.<br />
  23. 23. But Social media is maturing & methods are emerging...<br />
  24. 24. Companies are in various stages of Social Media growth.<br />Some not at all – <br />There are many sceptics.<br />(especially older generation managers)<br />
  25. 25. Most companies <br />are still trialling. <br />(they are just “listening”) <br />They have no process.<br />Most people focus initially on the platform.<br />
  26. 26. Few companies have a strategic approach; <br />a formal process routinely performed.<br />
  27. 27. Do it Now!<br />
  28. 28. It is still relatively new & not every business is using it well - yet.<br />Which is exactly why getting involved right now could give your business the edge.<br />
  29. 29. When it comes to small- & medium-sized businesses, social media is still a missed opportunity.<br />
  30. 30. Your size is a <br />great advantage<br />It is difficult for big brands - their size means it is difficult for them to engage with every user that mentions them.<br />
  31. 31. How do you get started?<br />
  32. 32. 1<br />Signup<br />Start with Facebook & Twitter. Secure a memorable address as soon as possible, so you don't miss out on it when you do decide to get started.<br />
  33. 33. 2<br />Listen<br />Spend a bit of time listening. <br />You want to know what people are saying about your company, about your competitors & about your industry.<br />
  34. 34. 3<br />Research competitors<br />Find out what others in your industry are doing with their Social media efforts.<br />
  35. 35. 4<br />Take the plunge<br />Don't spend too long listening.<br />Start by acknowledging anyone that mentions you.<br />
  36. 36. 5<br />Work out your strategy<br />Your strategy ultimately determines the success of your social media presence. <br />
  37. 37. Credit:<br />Socialnomics.net<br />Marketingexperiments.com<br />Zeald.com<br />

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