University of Central Punjab Mechanical Engineering Department

1. Business and
Entrepreneurship
By Muhammad Shakeel

2. Lecture 01
Dated: 11th of Feb, 2016

3. 1. Defining Entrepreneurship
2. Why Entrepreneurship? Why Entrepreneurship as a Course?
3. Glossary of Entrepreneur
Content:

4. P
Entrepreneurship
- Internal forces of a human that push him or her to succeed in a
consistent way and made him or her deliver positive/productive
outcomes in a business
Defining Entrepreneurship

5. “Entrepreneurship is the process of designing,
launching and running a new business, i.e. a startup
company offering a product, process or service. It has
been defined as the capacity and willingness to develop,
organize and manage a business venture along
with any of its risks in order to make a profit”
Defining Entrepreneurship
Ent
https://en.wikipedia.org/wiki/Entrepreneurship

6. - Gigantic Payoff
- Huge Flexibility
- Much Respect
- Feed People (Help Society)
- Can Fulfill Dreams
Some Successful Entrepreneurs:
- Mian Mansha
- Bill Gates
- Malik Riaz
- Steve Jobs
- Mark Zuckerberg
Why Entrepreneurship

7. Glossary of Entrepreneurship
Outsourcing
Material Flow
Training
HSE

8. Learning for Today
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9. Lecture 02
Dated: 12th of Feb, 2016

10. 1. Entrepreneur’s Personality Traits
2. Aspect of Entrepreneurial Process
3. Glossary of Entrepreneur
Content:

11. P
- Effectuation
- Cognitive Adaptability
- Learn from Failure
- Risk Taker
- Challenge Taker
- Can Carry and Cope with Uncertainty
- Love Independence
- Like Flexibility
- Are Ethical
Personality Traits of Entrepreneurs

12. 1. Identify & Evaluate the Opportunity
2. Develop Business Plan
3. Resources Required
4. Manage the Enterprise
Aspect of An Entrepreneurial Process

13. Glossary of Entrepreneurship
Outsourcing
Effectuate
Training
HSE

14. Learning for Today
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15. Lecture 03
Dated: 18th of Feb, 2016

16. 1. Proactive and Reactive Approach
2. Business Ethics? What? Why? Ethics of Entrepreneur Vs Manager
3. Glossary of Entrepreneurship
Content:

17. P
Proactive:
- Far Sighted Outlook
- Want to Avoid the Problems
- Already Jotted Down the Solutions for Problems if Arise
Reactive:
-Solution Follows after Problem Appears
-Short Sighted Outlook
-Can Give More Loss/Damage
-May Uncontrollable Loss
Proactive Vs Reactive Approach

18. P
Entrepreneurs:
- Fair Use of Resources
- Liable to more Stakeholders
- Damage to Stakeholders and Shareholders more if Unethical
Managers:
-Less Ethical Responsibility
-Ownership can enhance Ethics for Managers
Business Ethics of Entrepreneurs Vs Managers

19. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSE

20. Learning for Today
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21. Lecture 04
Dated: 19th of Feb, 2016

22. 1. Advice on Entrepreneurship
Click Here
2. Passion
3. New Entry
Sustainable Competitive Advantage
4. First Mover Advantage and Disadvantage
5. Glossary of Entrepreneurship
Content:

23. P
Proactive:
- Far Sighted Outlook
- Want to Avoid the Problems
- Already Jotted Down the Solutions for Problems if Arise
Reactive:
-Solution Follows after Problem Appears
-Short Sighted Outlook
-Can Give More Loss/Damage
-May Uncontrollable Loss
Proactive Vs Reactive

24. New Entry

25. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSE

26. Learning for Today
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27. Lecture 05
Dated: 25th of Feb, 2016

28. 1. New Entry
2. Should We Exploit New Entry or Not?
3. First Mover Advantage and Disadvantage
4. Glossary of Entrepreneurship
Content:

29. New Entry

30. 1. Should We Exploit New Entry or Not?
1. IS WINDOW OF OPPURTUNITY STILL OPEN?
2. LEVEL OF INFORMATION ON NEW ENTRY (SOM, UNTAPPED MARKET,
MARKET NICHE)
3. EXAMPLE: MOTOR BIKE SOM CALCULATION
Exploit New Entry or Not?

31. 1. First Mover Advantage and Disadvantage
1. PROS: LESS RIVALERY, LOCK CUSTOMERS/CHANNELS/PLACES, EXPERTISE
2. CONS: HUGE ADS COSTS, UNCERTAIN CUSTOMERS, SCALABILITY ISSUES
First Mover Pros and Cons

32. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSE

33. Learning for Today
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34. Lecture 06
Dated: 25th of Feb, 2016

35. 1. Sources of New Ideas
2. Trends
3. Glossary of Entrepreneurship
Content:

36. Sources of New Ideas
- Consumers
- Existing Products and Services
- Distribution Channels
- R and D
- Federal Govt

37. 1. Green Trend
2. Clean Energy Trend
3. Organic Orientation Trend
4. Economic Trend
5. Social Trend
6. Health Trend
7. Web Trend
Trends

38. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

39. Learning for Today
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40. Lecture 07
Dated: 3rd of March, 2016

41. 1. Methods of Generating New Ideas
2. Innovations
3. Glossary of Entrepreneurship
Content:

42. Methods of Generating New Ideas
- Focus Groups
- Brainstorming
- Brain writing
- Problem Inventory Analysis

43. 1. Break Through Innovations
2. Technological Innovations
3. Ordinary Innovations
Innovations:

44. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

45. Learning for Today
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46. Lecture 08
Dated: 4th of March, 2016

47. 1. Consumption Pattern
2. Continuum for Classifying New Products
3. New Product Classification System
4. Glossary of Entrepreneurship
Content:

48. Consumption Pattern

49. Continuum for Classifying New Products

50. New Product Classification System

51. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

52. Learning for Today
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53. Lecture 09
Dated: 11th of March, 2016

54. 1. Industry and Market Info Sources in Pakistan
2. International Vs National Vs Domestic Market
3. Technology Environment Culture
4. Glossary of Entrepreneurship
Content:

55. 1. SMEDA.ORG
2. FBR.GOV.PK
3. PEC.ORG.PK
4. LCCI.COM.PK
5. LBS.GOV.PK
6. GOOGLE
7. BUSINESS RECORDER
Market and Industry Info Sources in Pakistan

56. Motivation For Going Global

57. 1. Social Structure
2. Religion
3. Political Philosophy
4. Economic Environment
5. Education
6. Manners and Customs
Technology Environment Culture

58. Technology Environment Culture

59. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

60. Learning for Today
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61. Lecture 10
Dated: 11th of March, 2016

62. 1. Business Opportunity Recognition
2. Product Life Cycle
3. Cannibalize
4. ECOMMERCE
5. Glossary of Entrepreneurship
Content:

63. Business Opportunity Recognition

64. Product Life Cycle

65. 1. WHEN A NEW PRODUCT START WATING EXISTING PRODUCT SALES
IN THAT COMPANY
2. WHEN A NEW PRODUCT WHICH IS MEANT FOR DIFFERENT MARKET
SEGMENT BUT START ATTACTING THE SEGMENTS OF EXISTING
PRODUCT IN ANY COMPANY
Cannibalize

66. - Websites
- Search Engine Marketing (SEO, SEM, Google Maps, Google+)
- You Tube
- Facebook Ads
- Blogging
- Facebook WebPages
- Mass Emailing Products/Services to Customers
E-Commerce

67. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

68. Learning for Today
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69. Lecture 11
Dated: 17th of March, 2016

70. 1. Intellectual Property
2. Businesses Need Lawyers
3. Patents
4. Trademarks
5. Copyrights
6. Licensing
7. Glossary of Entrepreneurship
Content:

71. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

72. Learning for Today
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73. Lecture 12
Dated: 18th of March, 2016

74. 1. OPEX
2. CAPEX
3. BREAK EVEN ANALYSIS
4. VARIABLE COST ANALYSIS
5. Glossary of Entrepreneurship
Content:

75. 1. OPEX IS OPERATIONAL EXPENSE IN FIRMS LIKE UTILITY BILLS, RAW
MATERIAL EXPENSES, TRANSPORTATION CHARGES, SALARIES, ETC
2. CAPEX IS INVESTMENT IN ASSEST LIKE LAND, MACHINERY,
INTELECTUAL PRPERTY, ETC FOR FUTURE RETURNS
OPEX AND CAPEX

76. BREAK EVEN ANALYSIS

77. Glossary of Entrepreneurship
Perceptions
Effectuate
Connections
HSESwitching CostsMarket Niche
Effectuate
Strategy

78. Learning for Today
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