This annual newsletter was distributed at the MBAE-11 Graduation Ceremony, February 27, 2010 and highlights Zoran Zarkovic as a recipient of the “MBAE Perseverance Award.” http://webs.calumet.purdue.edu/mbae/files/MBAE-Executive-Presence-Feb-2010.pdf

1. From the MBAE Director
What a fantastic class! This many important ways. Keep in touch with us on
is the refrain that I heard We have continued to inno- LinkedIn – do you know that
February 2010, over and over from all the vate with new courses, new more than 50% of our
Issue 2 faculty members teaching faculty, new marketing and alumni have joined the
this cohort. MBAE-11 is our promotion (check out our MBAE alumni group on
largest graduating class to billboards on the CTA and LinkedIn? Let’s make it
date and one of our most listen for our ads on NPR), 100%.
diverse. You have greatly and new methods of reach- As always, don’t hesitate to
impressed all who met you ing students (WebEx open let us know if you have a
and were privileged to inter- houses). great idea to improve the
EXECUTIVE PRESENCE
act with you. You are also Please keep in touch with us program!
the first class to go through and let us know about your With Peregrine Pride,
our new curriculum and you successes. Watch your mail
taught us a lot and helped and email for news and
us revise the program in events from the program.
PURDUE UNIVERSITY CALUMET
And the winners are...
Back-2-School Referral Campaign Award
In April of 2009, we launched current group 12. wants to take their career to
our alumni referral campaign Through this “Back 2-School” the next level as you did? Re-
“Back-2-School”. For every award, Kathryn and Wallace fer us your candidates and
candidate our alumni refer to have the opportunity to take let’s build and grow our pro-
us, who is admitted and en- one of our MBAE courses gram 2-gether!
rolled in the program, he/she with our current cohort. They
will have the opportunity to can choose among the new Our MBAE 12 Profile
take one of our MBAE classes curriculum courses, e.g. Ne-
with our current cohort. This gotiations, Decision Analytics, This is snap shot of our current
is a great way to continue Supply Chain Management, MBAE 12 (2009-2011):
learning and enhancing our Risk Management, Interna- Demographics
alumni business skills as well tional Business, or any of our Average Age | 38.2 years
as their knowledge in any spe- core courses such as Eco- Women | 35%
cific field, and continue build- nomics, Finance, Marketing, Hispanics | 9%
ing networking opportunities among others. African Americans | 35
with new MBAEs. The campaign is still running Internationals | 13%
Our award for 2009 goes to for 2010-2011. As an MBAE
Job Positions
Kathryn Sink and George alumnus you are in an excel-
CEOs, Owners | 13%
Malheiros, from MBAE 2006 lent position to know what it
Directors | 17%
and 2009 respectively. The takes to be successful in the
guidance and encouragement program and who would be a Senior VPs, Assist VPs| 9%
provided to their colleagues good “value-added” class- Coordinators | 13%
during the 2009 recruitment mate. So, do you know an up Managers| 26%
campaign is much appreci- and coming professional like Engineers | 4%
ated, and the end result was you that would be a GREAT Senior Analysts| 17%
demonstrated by having two fit for the MBAE program? Managerial Working
new students enrolled in our Do you have a colleague who Experience | 9.63 years

2. Outstanding Awards: MBAE-11 on the stage!
Most of the time an award repre- program, they chose to stand firm, to personal touch of patience and win-
sents an outstanding skill, perform- continue the race and to persevere to ning attitude. During the end of Mod-
ance, achievement or excellence in a the end. The character and spirit of ule 5, Thais gave birth to twins! Not
certain field. In the past groups, our these students have been an inspira- only that, but she was commuting
MBAE Program has recognized stu- tion to their classmates, faculty and every Saturday from Michigan to the
dents with an outstanding academic staff. PUC. We tip ours hats to you, Thais!
performance, and we will continue Our special recognition this year goes We also want to acknowledge the
doing so. However, this year we want to Zoran Zarkovic and Thais Valenca. leadership of our current Student
to give a special award to students Zoran has been an encouragement to Reps, Brad Kreiger and Jacinda
who have been also an inspiration all of us. He is currently going through Yerga. Brad and Jacinda have not
with their personal and professional difficult health conditions but his only been a liaison between the class
commitments. commitment and desire to finish the and the faculty but a great support
This year the “MBAE Perseverance program has been an extraordinary understanding and communicating
Award” recognizes the commitment, example of character. the needs of each student. Thank you
perseverance and professionalism of On the other hand, Thais’ Brazilian for your commitment and willingness
certain students, despite their chal- working experience not only brought to serve as a voice for your cohort.
lenging circumstances through the diversity to the cohort but also a
From China to Chile New MBAE Career
Services Website
Doing business in 7 days
We are excited about the develop-
For a second consecutive year, we Purdue alumni entrepreneur. We vis- ment of our new MBAE Career Ser-
were able to go abroad for our In- ited a Telecom company, a Winery, a vices website. We are supporting
ternational Business Immersion Non-profit organization, a mine, a our MBAE students and alumni by
course. This year our trip was to financial holding company, and an offering expert coaching, career de-
Santiago, Chile, South America. We avocado exportation company, velopment workshops, education on
had a group of 30 participants: 17 among others interesting businesses. the various resources and tools to
students, 3 faculty, 6 alumni and 4 Next year we are planning to go ei- meet their goals, and a grow-
spouses. ther to China or Brazil. Our tentative ing network of alumni with which to
During 7 days, we visited different date for the Business Trip is Novem- make career connections.
companies and learned how to run ber 14th to November 20th. Be on the Visit the Career Services website at
business from different executives’ lookout for news about this exciting www.calumet.purdue.edu/career
perspectives. We met with the Min- program. Learn more about our trips Let us know your thoughts and how
ister for Finance, and a successful by visiting our China and Chile blogs. can we improve this site.
MBAE-11: Social Responsibility in action!
We are delighted to share with you many companies visited during our The MBAE 11 has established a fi-
that Social Responsibility is already Chile Business Trip last November. nancial goal of $1,500 to purchase
taking place among our MBAE stu- Our MBAE group had the privilege to a home in Chile for an under privi-
dents. Our current graduating class, visit their facility and meet the dedi-
leged family. They have raised
MBAE-11, is raising funds to sup- cated staff for a very touch-
port “Un Techo Para Mi Pais” (or “A ing presentation. “The presentation more than 50 percent of their goal
roof for my country”). enlightened us on their three part so far. For those of you who would
business model on how volunteers like to contribute towards the pur-
“Un Techo Para Mi Pais”, a non-for-
profit organization focused on at- are helping families move from the chase of the home in Chile, send us
tempting to end extreme poverty slums, to the goal of public housing”, an e-mail and we will direct it to
in Latin America, was one of the said Edith Lopez-Valdez, MBAE 11. the MBAE-11.
Page 2

3. March 25th: MBAE Professional Event MBAE Presents at EMBA
Conference: “Pioneering
As part of our ongoing efforts to en- the sources of risk can be controlled
gage, educate, and reconnect our by the use of financial instruments Coaching Sessions”
alumni to the MBAE Program, we available in the market, but as the As a member of the Executive MBA
are delighted to announce our 3rd current crisis shows, not all the risk Council, our MBAE program had the
MBAE Alumni Professional Develop- is controllable. In this sense is that opportunity to participate in the annual
ment Event: we will revise consumption, com- EMBA Conference in San Diego, Califor-
“If a T-Rex is going to eat you, modity prices, etc…as sources of nia, last October. More than 200 EMBA
are financial instruments going to risk and we will assess how these programs from U.S and Canada univer-
save you? can, or cannot, be hedged”, said sities attended this conference.
This Risk Management forum will be Dr.Miranda.
In this conference, Dr. Lori Feldman and
presented by Dr. Paolo Miranda, Save the date for Thursday, March Barbara Cheng, our Consulting firm
Assistant Professor for Finance and 25th! This MBAE Alumni event will partner, presented the PUC MBAE Pro-
Economics at PUC School of Man- gram approach of teaching leadership
be held from 6:00 to 7:30 pm at
agement. communication and executive coaching
The forum will review some of the the Calumet Conference Center.
in a workshop called “Set the Learning
sources of financial risk along with Refreshments will be served. RSVP
Free Using New Approaches to Develop
their controllability levels. “Some of is required. a Leadership”.
Through these sessions, EMBA partici-
2010 New Marketing Campaign: pants were asked to engage in an inter-
Moving Up and Moving Forward active session to determine how they
could find innovative ways to build con-
As part of our marketing efforts, the WBBM – 780am and WBEZ –
MBAE program has developed an 91.5fm for our radio spots. tent for their EMBA program. The use
integrated marketing and communi- of technology, alumni, assessments and
cation campaign for our 2010 re- Billboard campaign: And, if executive coaches charted new path-
cruiting session. you’re downtown and taking a bus
ways in our curricula innovation.
or the “el” you might see our tran-
We have diversified our media plan sit ads.
by investing in new media where our
Additional online campaign: questions and listen first hand from our
target is highly exposed to our Pur-
Through our own Purdue University alumni who were also participating.
due brand. We are also creating
awareness of our main 5 benefits: Calumet channel at YouTube, we Our WebEx Open Houses are also a
Purdue brand, 18 month-program, have been able to post our online great opportunity for us to bring our e-
cohort approach, Executive coaching open house, which is an audio and sessions to different organizations. For
and cutting edge curricula. example, our MBAE alumni can pro-
visual recording of an information
mote these presentations within their
Our new media plan includes: Session. company lunch hours; or even better,
Google AdWords campaign. each alumni’s department could offer
Check out some keywords related to WebEX MBAE Open Houses this WebEx meeting for all the employ-
EMBA programs and you will see our on the road ees interested in moving forward with
MBAE ranking next to EMBAs from And last but not least, we had our an MBAE degree.
Notre Dame, Emory, Kellogg, Thun- first truly “online” open house us- Our second WebEX Open House will be
derbird, and Michigan! ing WebEx, an interactive and par- on Friday, March 19th from 12:00 to
TV online campaign: As you ticipative application for online live 1:00 pm (CST). Would you help us re-
search online for the “Winter Olym- meetings. From home, from their cruiting more candidates? If you are
pics Games” find us in NBCChicago. office, or any other remote place, ready to move forward with us, contact
Com. us at mbae@calumet.purdue.edu and
MBAE prospects were able to join
we will send you the WebEx registra-
Radio campaign: Listen on us in this e-session, ask their
tion link for the Open House.
Page 3

4. Spotlight on MBAE Successes
This past year, 2009, many of our branch out of a pure engineering/ personal) with us and your fellow
MBAE alumni were promoted to operations role and into one that MBAE alumni. You can email us
take new responsibilities in their encompasses more wide-spread mbae@calumet.purdue.edu or call
professional career. Please join us aspects of business overall. You'll us at 219-989-3150. We will share
in congratulating our following be happy to know that the Purdue your news with your fellow alumni
alumni on their new position: brand resonated favorably with in future issues of this newsletter.
Tom Lyons, MBAE 9 (2006-2008): each individual that I met through-
Tom accepted a new position last out the interview process”.
April as the Director of Business Pam Quinteros, MBAE 10 (2007-
Process Optimizations Nufarm Aus- 2009):
tralian Company in the agriculture Pam was promoted to Director of
chemical industry. Internet Marketing & Online Educa-
In Tom’s words: “I can say with tion at the Chicago Board Options
confidence that my MBA was a Exchange.
critical lever in this process. It has Please share your achievements or
afforded me the opportunity to recent awards (professional and
Online or On-campus: Be our MBAE Ambassador
Our “Open Houses” are one of the tial in a prospect’s decision to apply We would love for you to partici-
most effective ways to recruit new and enroll in the program. pate as an MBAE AMBASSADOR in
MBAE students. One of the key We are very grateful for the volun- one or more of our upcoming open
experiences for those curious tary participation of our MBAE AM- houses on campus or via WebEx.
about the program is the opportu- BASSADOR team at the recent Our next sessions are:
nity to hear, firsthand, about the open houses in January and Febru- Thursday, March 4th at Purdue
experience of our alumni – both in ary: Calumet Conference Center
the classroom, with their MBAE Macario Gallegos Thursday, March 18th at the Chi-
peers during study sessions, and Jacinda Yerga cago Sheraton Hotel and Friday.
after the program ended. Appli- Mike Hecht Friday, March 19th via WebEx
cants are always very eager to hear Steve Laundry from 12:00 to 1:00 pm (CST)
what impact the MBA degree has Frank Elton If you have some time and would
had on our alumni. These contacts Branko Jasnic like to inspire other students,
with our alumni are often influen- Jeff Smith please contact us to become part
of the team!
New Member on board: Kim Uhll How to contact us?
Kim joined the School of Manage- Ms. Uhll has a bachelor degree in E-Mail: MBAE@calumet.purdue.edu
ment in 2007 as our Coordinator Marketing Management from UIC Mail: MBAE Program
for Internships. This month, Kim and an MBA degree from DePaul. Purdue University Calumet
will be joining the MBAE staff as She has over 6 years experience 2200 169th Street
our Coordinator for Graduate Pro- working in marketing and academia Hammond, IN 46323
grams. She will be an integral and with companies such as Kaplan Uni- Phone: 219-989-3150
important part of the MBAE team versity and Elite Business Center. Fax: 219-989-3158
Website:
and we are delighted to have her We hope you can meet her tonight.
www.calumet.purdue.edu/mbae
with us. LinkedIn: PUC MBAE Alumni
Welcome, Kim!