Media A2 evaluation question 3

1. WHAT HAVE YOUWHAT HAVE YOU
LEARNED FROMLEARNED FROM
AUDIENCEAUDIENCE
FEEDBACK?FEEDBACK?
EVALUATION QUESTION 3EVALUATION QUESTION 3
ZARA MCDERMOTTZARA MCDERMOTT

2. What is the importanceWhat is the importance
of feedback?of feedback?
Audience feedback is essential in theAudience feedback is essential in the
formulation of a media product because itformulation of a media product because it
indicates the needs of the audience andindicates the needs of the audience and
allows you to manipulate your product (s)allows you to manipulate your product (s)
in an attempt to gratify these needs. It alsoin an attempt to gratify these needs. It also
allows you to see your product from andallows you to see your product from and
different perspective and helps to makedifferent perspective and helps to make
improvements. In a corporate environment,improvements. In a corporate environment,
this would increase revenue and successthis would increase revenue and success
of the product.of the product.

3. INITIAL STAGES..INITIAL STAGES..
TREATMENTTREATMENT
 Above are the sheets of paper which audience members to my presentation (my classmatesAbove are the sheets of paper which audience members to my presentation (my classmates
and teacher) filled in about my treatment. There were three areas that my peers had to discussand teacher) filled in about my treatment. There were three areas that my peers had to discuss
regarding my ideas expressed in my treatment. First of all, they had to say something that theyregarding my ideas expressed in my treatment. First of all, they had to say something that they
agreedagreed with. Here are some of the things that people said:with. Here are some of the things that people said:
 ““I liked the way they it isn't focused on youth through the use of the older male”I liked the way they it isn't focused on youth through the use of the older male”
 ““I like the studio setting intertwined with the narrative”I like the studio setting intertwined with the narrative”
 ““I like how props are the focus”I like how props are the focus”
 ““I like how you have looked at the original video and how you want to change ti and make it aI like how you have looked at the original video and how you want to change ti and make it a
different theme”different theme”
 Secondly, my peers had to note something that they would want toSecondly, my peers had to note something that they would want to build upon.build upon. Here are aHere are a
few things they said:few things they said:
 ““Think not only about the character’s looks, but what character traits you want him to have notThink not only about the character’s looks, but what character traits you want him to have not
just aesthetics”just aesthetics”
 ““Could you build the cafe idea? Make the cafe in the studio?”Could you build the cafe idea? Make the cafe in the studio?”
 ““Narrative could be put into scenes set in a studio?”Narrative could be put into scenes set in a studio?”
 Lastly, my peers had to discuss something that they wouldLastly, my peers had to discuss something that they would challenge:challenge:
 The most common theme wasThe most common theme was “a white backdrop could get boring” and also “think about“a white backdrop could get boring” and also “think about
camera movement”camera movement”

4. I remember being extremely pleased with my feedbackI remember being extremely pleased with my feedback
from my treatment. People noted how my idea was notfrom my treatment. People noted how my idea was not
too extravagant but still had a unique element whichtoo extravagant but still had a unique element which
could easily be put into practice. Looking back, I did notcould easily be put into practice. Looking back, I did not
change my initial idea much at all; I knew a lot ofchange my initial idea much at all; I knew a lot of
people in the class had to change their ideas becausepeople in the class had to change their ideas because
they thought too unrealistically about what they couldthey thought too unrealistically about what they could
and couldn’t achieve with the potentially limitedand couldn’t achieve with the potentially limited
equipment that we had. I was fortunate enough to beequipment that we had. I was fortunate enough to be
able to have a solid idea about how I wanted my videoable to have a solid idea about how I wanted my video
to look from the beginning and initial stages, so muchto look from the beginning and initial stages, so much
so that it only took tweaking and alterations in order toso that it only took tweaking and alterations in order to
achieve what I set out to achieve. My peers were reallyachieve what I set out to achieve. My peers were really
helpful with this because everyone was able to agreehelpful with this because everyone was able to agree
on what would work and what wouldn’t, so it wasn’t aon what would work and what wouldn’t, so it wasn’t a
matter of conflicting opinions at any time. Also, havingmatter of conflicting opinions at any time. Also, having
a past pupil in the class at the time helped because hea past pupil in the class at the time helped because he
was able to hep me put into perspective what waswas able to hep me put into perspective what was
realistic for me to achieve on my own when filming asrealistic for me to achieve on my own when filming as
he had been through it all in the previous year.he had been through it all in the previous year.

5. IMPLEMENTING THESE CHANGES…IMPLEMENTING THESE CHANGES…
From my extensive feedback in my treatment, I remember setting outFrom my extensive feedback in my treatment, I remember setting out
to do a number of things based on the improvements that both myto do a number of things based on the improvements that both my
teacher and peers had given me in the feedback session:teacher and peers had given me in the feedback session:
 As Mr Dunford suggested, I decided to combine the café settingAs Mr Dunford suggested, I decided to combine the café setting
and the studio setting into one by having a table and chairs in theand the studio setting into one by having a table and chairs in the
studio.studio.
 Many people has also highlighted the fact that the white backdropMany people has also highlighted the fact that the white backdrop
would be boring, so I had to ensure that once I startedwould be boring, so I had to ensure that once I started
storyboarding, I was to include as much movement, colour andstoryboarding, I was to include as much movement, colour and
contrast as possible to ensure that this was not the case. Below iscontrast as possible to ensure that this was not the case. Below is
an example of how I used post it notes to indicate levels andan example of how I used post it notes to indicate levels and
direction of movement which would ultimately be used duringdirection of movement which would ultimately be used during
filming and editing.filming and editing.

6. ROUGH CUTROUGH CUT
FEEDBACKFEEDBACK
Before I showed my rough cut, I made a note of everyone’s names in the classBefore I showed my rough cut, I made a note of everyone’s names in the class
and left a few lines between them, so I could jot down what their ideas ofand left a few lines between them, so I could jot down what their ideas of
improvement were and incorporate them into the polishing of my final piece.improvement were and incorporate them into the polishing of my final piece.
I wanted to know who said what so I could implement their ideas and showI wanted to know who said what so I could implement their ideas and show
them after to see if they think it looks better or worse.them after to see if they think it looks better or worse.
For this, I thought that an opinions outside the media spectrum who areFor this, I thought that an opinions outside the media spectrum who are
unbiased and representative of the general audience were necessary. Iunbiased and representative of the general audience were necessary. I
asked 6 people of all different ages to anonymously fill in theseasked 6 people of all different ages to anonymously fill in these
questionnaires and I will use these pieces of advice to create my final cut.questionnaires and I will use these pieces of advice to create my final cut.

7. I was really happy with the way that people were not broad with theirI was really happy with the way that people were not broad with their
advice and improvements. Due to the way that people were veryadvice and improvements. Due to the way that people were very
specific about where I needed to change things (and even keepspecific about where I needed to change things (and even keep
things), I was able to efficiently target my improvements to thethings), I was able to efficiently target my improvements to the
specific areas. People noted how I had worked extremely hard tospecific areas. People noted how I had worked extremely hard to
ensure that each of the shots were in time to the strong beat andensure that each of the shots were in time to the strong beat and
praised me for that, but also allowed for a virtually non existentpraised me for that, but also allowed for a virtually non existent
margin for error when it came to developing the last section, wheremargin for error when it came to developing the last section, where
people said that my lip syncing was slightly out of time. Furthermore,people said that my lip syncing was slightly out of time. Furthermore,
by writing down my peers’ names next to their comment, I was able toby writing down my peers’ names next to their comment, I was able to
track down who said what and ensure that their comment hadtrack down who said what and ensure that their comment had
changed upon a second viewing when the changes had beenchanged upon a second viewing when the changes had been
implemented. Also, by using a questionnaire for people to fill in (whoimplemented. Also, by using a questionnaire for people to fill in (who
do not study Media) gave me the opportunity to see improvementsdo not study Media) gave me the opportunity to see improvements
and peoples perspective from a different angle. Seeing as mostand peoples perspective from a different angle. Seeing as most
music video audiences do not have the ability nor experience tomusic video audiences do not have the ability nor experience to
recreate such an extensive project themselves, I was able to get anrecreate such an extensive project themselves, I was able to get an
unbiased and representative perspective and gain insight into theunbiased and representative perspective and gain insight into the
minds of the audience members, By taking advice from someoneminds of the audience members, By taking advice from someone
who was in the media industry, I was also able to gain more insightwho was in the media industry, I was also able to gain more insight
into how to develop my skills in the software I used too, and how tointo how to develop my skills in the software I used too, and how to
manipulate my knowledge more efficiently.manipulate my knowledge more efficiently.

8. IMPLEMENTING THESE CHANGES…IMPLEMENTING THESE CHANGES…
 Several people suggested that I change the ending sections. ISeveral people suggested that I change the ending sections. I
simply put together three sections which were repeated at pointssimply put together three sections which were repeated at points
in the video, but upon inspection I agreed that them beingin the video, but upon inspection I agreed that them being
repeated three times at the end of the video became slightlyrepeated three times at the end of the video became slightly
boring. I subsequently created an entire new section at the endboring. I subsequently created an entire new section at the end
using unseen footage to add a new dynamic to my piece.using unseen footage to add a new dynamic to my piece.
 As my cousin who works in the Media industry suggested, IAs my cousin who works in the Media industry suggested, I
replaced some close ups with mid-shots and also created more ofreplaced some close ups with mid-shots and also created more of
a contrast between the scenes by manipulating the brightness ofa contrast between the scenes by manipulating the brightness of
the picture. (below you can see before and after trial shots).the picture. (below you can see before and after trial shots).
 I also make sure I tightened up the lip synching at the end, butI also make sure I tightened up the lip synching at the end, but
with the new section added this was not too much of a problemwith the new section added this was not too much of a problem
anyway.anyway.

9. DigiPak FeedbackDigiPak Feedback
I gained class feedback for my Digipak by calling them up individuallyI gained class feedback for my Digipak by calling them up individually
and asking them what they thought, making notes of their opinions asand asking them what they thought, making notes of their opinions as
I went. I decided to make my class feedback into a mind map whichI went. I decided to make my class feedback into a mind map which
would help me to filter the good from the bad, and and help me focuswould help me to filter the good from the bad, and and help me focus
on the improvments more than anything. I also took extensive adviceon the improvments more than anything. I also took extensive advice
from my teacher who helped me list some extra things that I could dofrom my teacher who helped me list some extra things that I could do
to make my Digipak look better.to make my Digipak look better.

10. People seemed to comment most on how the colours werePeople seemed to comment most on how the colours were
attractive, appealing and fitted well with the overall theme.attractive, appealing and fitted well with the overall theme.
I was happy that the audience also understood the linkI was happy that the audience also understood the link
between the colours and the title “Misery”. I did not needbetween the colours and the title “Misery”. I did not need
as much in-depth, extensive feedback for my Digipak andas much in-depth, extensive feedback for my Digipak and
I drew inspiration from themes used before in previousI drew inspiration from themes used before in previous
years and was able to decipher the general layout andyears and was able to decipher the general layout and
conventions of an Digipak from both these and theconventions of an Digipak from both these and the
previous research which I had conducted on the popprevious research which I had conducted on the pop
genre. I was sure that I did not use too much of angenre. I was sure that I did not use too much of an
explicit, out-there font because I knew my theme wasexplicit, out-there font because I knew my theme was
already complex and had no room for too much detail toalready complex and had no room for too much detail to
be added. I documented my progress on my blog andbe added. I documented my progress on my blog and
used my own opinion and research skills to find out whichused my own opinion and research skills to find out which
font fitted and which didn’t. The feedback from Mrfont fitted and which didn’t. The feedback from Mr
Dunford was helpful because it allowed me to make someDunford was helpful because it allowed me to make some
final tweaks to my Digipak before submitting it. Changingfinal tweaks to my Digipak before submitting it. Changing
the colours of the social media icons helped the wholethe colours of the social media icons helped the whole
poster to look a lot more aesthetically pleasing as theyposter to look a lot more aesthetically pleasing as they
were slight eye-sores before due to their inability blend inwere slight eye-sores before due to their inability blend in
with their original colours.with their original colours.

11. IMPLEMENTING THESE CHANGES…IMPLEMENTING THESE CHANGES…
 After receiving my extensive feedback, I changed the font colour of the “Kian Gray”,After receiving my extensive feedback, I changed the font colour of the “Kian Gray”,
making the “Kian” orange and the “Gray” a much darker grey.making the “Kian” orange and the “Gray” a much darker grey.
 I also changed the colour of the stars and added a black border around them toI also changed the colour of the stars and added a black border around them to
make them stand out on the poster a lot more.make them stand out on the poster a lot more.
 By changing the colours of my logo to red and yellow, it blended in a lot better andBy changing the colours of my logo to red and yellow, it blended in a lot better and
didn’t stand out and clash with any colours already on the page.didn’t stand out and clash with any colours already on the page.
 I also changed the “Available on iTunes” logo to being orange with a black border.I also changed the “Available on iTunes” logo to being orange with a black border.
Before (left)
After (right)

12. Other FeedbackOther Feedback
I received this feedback after creating roughlyI received this feedback after creating roughly
the first minute of my video. I was extremelythe first minute of my video. I was extremely
happy with how there were only a fewhappy with how there were only a few
comments on improvements. I knew exactlycomments on improvements. I knew exactly
how to implement these changes also, and Ihow to implement these changes also, and I
added a lot of movement to the shots thatadded a lot of movement to the shots that
people said did not work in order to create apeople said did not work in order to create a
new dynamic.new dynamic.
This Wordle was created after I received feedbackThis Wordle was created after I received feedback
from my animatic. I was extremely happy with howfrom my animatic. I was extremely happy with how
people had perceived the message and everyonepeople had perceived the message and everyone
seemed to understand the direction that my ideaseemed to understand the direction that my idea
was going in. In order to take on board thewas going in. In order to take on board the
feedback, I created a negative Wordle to help mefeedback, I created a negative Wordle to help me
target where improvements should be made.target where improvements should be made.