1. UNIVERSITY OF CENTRAL PUNJAB
PUNJAB COLLEGES (FSD)
PROGRAM ADP
SUBJECT : INTRODUCTION TO BUSINESS
ASSIGNMENT 2
SUBMITTED BY : ZAIN ALI , ADNAN KHALID
REGISTRATION NO : 0029 , 0139
CLASS : 3B
COMPANY : ALTERNATE ENERGY SOLUTIONS

2. Mission Statement:
Our company mission is to facilitate the increased development of renewable
energy in pakistan through collaboration, education, training, and advocacy.
Vision Statement:
For economic and environmental reasons, Our company believes Pakistan the
Asian States, and the Earth will benefit greatly from the rapid development of
renewable energy resources and that Pakistan can and should be a leader in
such development.
To reach its goal, Our company has adopted five primary objectives:
*Promote energy
efficiency.
*Support
development of
viable renewable
energy projects.
*Help develop and
implement policies
that will increase the
production of
renewable energy in
Pakistan.
*Build a market in
Pakistan for
renewable energy.
*Foster and
demonstrate
stakeholder unity in
support of renewable energy and energy efficiency in Pakistan.
Uniqueness of the company
Our company is an unique alternate energy company in Pakistan as we provide
two type of alternate energy solution both in ON-GRID-TIED system (government
electrical supply) and OFF-GRID system (local home use)
We use four types of alternate energy sources
· Solar PV system (solar panels)
· Wind generator system (wind turbines)
· Solar hot water system

3. · Hybrid system
Customers
Our company is
made for the
people and is keen
to keep them
satisfied.
We think our
customer service is
the best in the
business – it's
something we’re
really proud of. We
not only provide the
alternate energy
plans and solutions
to our customers
but also train them
how to use it and
give them proper
knowledge about
them .Our customers could call us on our toll-free number which is available
24/7.Our customers share their views, experiences and can find solutions to
their problems from our energy experts .Our customers admire our work and we
take full responsibility of their total satisfaction and as a result they advertise
about our company and our rightfulness for the good job.
COMPETITION
Our company has a number of global competitors but in Pakistan there is no
other alternate energy company who’s work can compete our work .That’s why
we are fear free in competition as no other company has direct installed an on
grid alternate energy solution and the government of Pakistan is satisfied by our
work and is ready to make national level projects with our company and in near
future our company will be working to finish the energy crises of Pakistan.
When our company will go to the international market and will offer their products
and alternate energy solutions then our established name in Pakistan will act as
the BACKBONE of the company in the international market.

4. Finance For the company
Our company is a PUBLIC LIMITED COMPANY (plc). So finance was not a major
problem for us and all of our shareholders and stakeholders concern about the company
success and work in every aspect to make us successful.
More over the government of Pakistan helped us in the following ways.
Government of Pakistan's "Policy for Development of Renewable Energy for
Power Generation" offers the following incentives:
· Wind Risk in Certain Areas (risk of variability of wind speed).
· Guaranteed electricity purchase.
· Grid provision is the responsibility of the purchaser.
· Protection against political risk.
· Attractive Tariff (Cost plus with up to 17% ROE), indexed to inflation &
exchange rate variation (Rupee / Dollar).
· Euro/Dollar parity allowed.
· Carbon Credits available.
· No Import Duties on Equipment.
· Exemption on Income Tax/Withholding Tax and Sales Tax.
· Permission to issue corporate registered bonds.
Risk for the company
As all the companies has to face some risks we also have to face them and the
most common risks that could occur are:
*People commonly do not know about the alternate energy solutions and would
hesitate to use them in their homes
*Pack of knowledge of the people can result in less sale of our alternate energy
system
*The government can make future policies that can affect our services.
*The prize of our products is considerably higher than that of others and it can
also be a risk.
*Lack of finance for the heavy machinery
We are doing everything possible to overcome all the risks and will do everything
that we could to make our company successful not only in Pakistan but also in
the international market.