11. Searchers Use Multiple Search Engines 25% of Ask.com users visited other top tier search sites immediately before visiting Ask.com* 17% of Google users visited other top tier search sites immediately before visiting Google* *Source: eMarketer, Search Engine Marketing: User & Spending Trends, Jan 2008
- Standard Bid Mangement, Geo Targeting, Ad Scheduling, Conversion Tracking, to name a few
ASL has 3 rd largest network reach, 4 th largest in search share
Many of our users aren’t on other search networks, reach additional users that aren’t currently seeing your ads. 62MM total uniques = 43MM users not on MSN, 31MM users not on Yahoo!, and 18MM users not on Google
Increased frequency
When people don’t find what they’re looking for on one search engine, they go to another site “ The Greatest Share of Ask.com visitors came from Google in the last three months shown implies the smaller search engine is a key second choice when people don’t find what they need from Google”
Like television, you don’t advertise only on one tv network. - Multiple clicks = retargeting PPC = Branding without CPM costs across top networks Keyword expansion and bid management are the 2 most effective techniques for increasing clicks. However, they are time consuming tactics that will also raise your overall CPA. Many marketers are using these techniques exclusively on Google and Yahoo! – long after they have hit the point of diminishing return.
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