ppc_engine_vendor_panel-dustin_kwan.ppt

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  • - Parent company IAC, Inc.
  • - Standard Bid Mangement, Geo Targeting, Ad Scheduling, Conversion Tracking, to name a few
  • ASL has 3 rd largest network reach, 4 th largest in search share
  • Many of our users aren’t on other search networks, reach additional users that aren’t currently seeing your ads. 62MM total uniques = 43MM users not on MSN, 31MM users not on Yahoo!, and 18MM users not on Google
  • Increased frequency
  • When people don’t find what they’re looking for on one search engine, they go to another site “ The Greatest Share of Ask.com visitors came from Google in the last three months shown implies the smaller search engine is a key second choice when people don’t find what they need from Google”
  • Like television, you don’t advertise only on one tv network. - Multiple clicks = retargeting PPC = Branding without CPM costs across top networks Keyword expansion and bid management are the 2 most effective techniques for increasing clicks. However, they are time consuming tactics that will also raise your overall CPA. Many marketers are using these techniques exclusively on Google and Yahoo! – long after they have hit the point of diminishing return.
  • ASL Support is here to help!
  • ppc_engine_vendor_panel-dustin_kwan.ppt

    1. 1. Ask Sponsored Listings PubCon Las Vegas, November 11th 2008 PPC Engine Vendor Panel
    2. 2. Agenda <ul><li>What we’ll cover: </li></ul><ul><li>Who is Ask Sponsored Listings? </li></ul><ul><li>Why advertise on multiple search networks? </li></ul><ul><li>Implementation tips </li></ul><ul><li>Key takeaways </li></ul>
    3. 3. Who is Ask Sponsored Listings?
    4. 4. Ask Sponsored Listings (ASL) <ul><li>ASL provides paid search ads to over 90 premium search partners </li></ul>
    5. 5. Ask Sponsored Listings (ASL) <ul><li>ASL is the “Prius” of Paid Search Engines </li></ul><ul><li>Standard targeting, optimization features & more </li></ul><ul><li>Economical & cost efficient </li></ul>
    6. 6. ASL Lowers Your Campaign CPCs & CPAs <ul><li>Ask Sponsored Listings delivers significantly lower CPC and CPA metrics than the other major search engines. </li></ul>*Source: Internal Data & Marketing Sherpa Benchmark Guide 2008
    7. 7. Why advertise on multiple search networks?
    8. 8. The Top Search Networks <ul><li>There’s value in every top tier search network </li></ul><ul><li>ASL is 3 rd in reach with 62 Million Unique Users </li></ul>*Source: comScore Media Metrix, September 2008 Search Property Unique Users (000s)* Reach* Total Searches* (MM) Share of Searches* Google Search 127,924 68% 5.4B 57.0% Yahoo! Search 76,128 40% 2.2B 23.7% Ask Network 62,101 33% 444M 4.7% MSN Live Search 45,487 24% 969M 10.3% AOL Search 32,278 17% 405M 4.3%
    9. 9. Reach More Unique Users … <ul><li>Reach additional ASL searchers who do not use on MSN, Yahoo! or Google </li></ul>*Source: comScore Media Metrix, December 2007
    10. 10. ...AND Increase Brand Awareness <ul><li>Reach searchers who will see your ads across multiple trusted search sites </li></ul>*Source: comScore Media Metrix, December 2007
    11. 11. Searchers Use Multiple Search Engines 25% of Ask.com users visited other top tier search sites immediately before visiting Ask.com* 17% of Google users visited other top tier search sites immediately before visiting Google* *Source: eMarketer, Search Engine Marketing: User & Spending Trends, Jan 2008
    12. 12. Combined Power of Paid Search <ul><li>Combine ASL with other top tier PPC search engines for the best performance </li></ul><ul><ul><ul><ul><li>ASL + Google + MSN + Yahoo! = Improved ROI </li></ul></ul></ul></ul>*Source: Internal Data CPA Clicks Google ASL + Google + MSN + Yahoo! Google + Yahoo
    13. 13. Implementation Tips
    14. 14. Implementation Tips <ul><li>All paid search engines have similar campaign structures </li></ul><ul><li>There are a lot of tools readily available </li></ul><ul><ul><li>Campaign import, bulk uploads, APIs, and more </li></ul></ul><ul><li>Utilize your existing keyword lists </li></ul><ul><ul><li>One size does not always fit all </li></ul></ul><ul><ul><li>Pricing & performance variations across networks </li></ul></ul><ul><li>Add advanced features when possible </li></ul><ul><ul><li>Insertion codes, conversion tracking, etc. </li></ul></ul>
    15. 15. Key Takeaways <ul><li>ASL will increase your campaign reach and performance </li></ul><ul><li>Combined power of paid search will increase your total clicks and ROI </li></ul><ul><li>Use available tools to easily manage and optimize your campaigns </li></ul>
    16. 16. Thank You <ul><li>Dustin Kwan </li></ul><ul><li>Ask Sponsored Listings </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>http://www.asksponsoredlistings.com </li></ul><ul><li>New advertiser $25 coupon code: pubcon08 </li></ul><ul><li>valid through 12/15/08 </li></ul><ul><li>Ask for our ASL holiday keyword list </li></ul>

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