Yohei Kanehara Company Report EECS 441

1. Yohei Kanehara

2. Sample Products

3. Financial Info
• Market cap: 63.26 B
• 2014 profits: 7.2 B
• 10% profit increase
from 2013

4. History of Company
 1903: Company founded by Henry Ford
 1909: Model-T production
 1939-1945: Ford contributes plants for WWII
 1964: Ford Mustang is born
 2009: Introduction of EcoBoost engines

5. What’s Hot
• All aluminum 2015
Ford F-150
• Fuel efficiency
• 17% more sales in first
month (~55,000)
• Autonomous vehicles
• Recent Palo Alto
expansion
• Partnership with
Stanford University

6. Secret Sauce
 Seeking innovation
 Attention to quality
 Willing to take risks

7. Story
 1901 Ford “Sweepstakes” Race

8. Competition

9. Prediction
 Ford will continue to succeed
 Deep roots
 Strongest of the big 3
 Investment in future technology

10. Questions?