This is an open letter to every Marketer. You are officially invited to give your feedback, co create content on the topic, comment and share if you care.

1. The Inbound Marketer
Dear Marketer…
If you’re the smarter marketer in the ADS…
The Inbound Marketer
By Yasser Monkachi
CEO & Founder @social_impulse
www.socialimpulse.net - December 2016

2. The Inbound Marketer
Dear Marketer…
If you think you’re the smartest Marketer in the room…
Then Quit the room !
Joking Of course

3. The Inbound Marketer
Dear Marketer…
Are you a
Mosquito… ?

4. The Inbound Marketer
Or…
Are you a
Spider… ?

5. The Inbound Marketer
Hopefully you’re a Spider,
I mean, an Inbound Marketer
Or a Wannabe a spider !

6. The Inbound Marketer
To become a spider…
3 steps

7. The Inbound Marketer
Stop talking, start listening
Step 1

8. The Inbound Marketer
Stop harassing, start inspiring
Step 2

9. The Inbound Marketer
Step 3
Stop spamming…
Start Inbound !

10. ¤ Attract : Visitors to your content
¤ Covert : Stangers into Leads
¤ Close : Leads into Customers
¤ Delight : Customers into Advocates
The Inbound Marketer

11. Yasser Monkachi is a Senior Researcher, Consultant, Trainer, Facilitator, Keynote Speaker, Blogger (Professional
Blog,Medium, Linkedin) and Writer fromMorocco. He is passionate aboutDesign thinking, Inbound & Digital
Marketing and Digital Detox. He founded Social Impulse (www.socialimpulse.net), an eclectic digital agency.
He also trains Community Management students at Toulouse Business School and has been working for
international firms as well as industrial groups in Morocco and abroad.He defines himself as a serial and a social
entrepreneur with Maroc Web Awards winner Sardi.ma, ftour 2.0 and Social Media Club.
@yassermonkachi ym@socialimpulse.netlinkedin.com/in/yassermonkachi

12. The Inbound Marketer
Dear Marketer…
If you’re the smarter marketer in the ADS…
The Inbound Marketer
By Yasser Monkachi
CEO & Founder @social_impulse
www.socialimpulse.net- December 2016