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AGENCIES
WE POWER
WPP $18.7B
1. GroupM $3.90B
MediaCom $1.19B
Mindshare Worldwide 1.18B
MEC 976M
Maxus $465M
Essence 92M
Xaxis NA
2. Data Investment Management $3.71B
3. Young & Rubicam Group $3.67B
Y&R $1.19B
Wunderman 1.17B
- Wunderman Health 145M
- Blast Radius 97M
Burson-Marsteller 466M
VML 278M
Cohn & Wolfe $175M
Sudler & Hennessey 155M
Landor 142M
Taxi 44M
Bravo Group 30M
Iconmobile 24M
4. Ogilvy & Mather $2.34B
Ogilvy & Mather
Advertising $1.04B
OgilvyOne Worldwide 622M
Ogilvy Public Relations 316M
Ogilvy CommonHealth
Worldwide $230M
Neo@Ogilvy 132M
Memac Ogilvy & Mather NA
5. J. Walter Thompson Co. $1.27B
J. Walter Thompson Co. $1.06B Mirum $216M
6. Grey Group $894M
Grey $733M
GHG/GreyHealthGroup 145M
Batey $10M
Wing 7M
7. WPP Digital $630M
Possible $237M
Syzygy 72M
Salmon 66M
Rockfish 55M
Blue State Digital $32M
F.biz 28M
Hogarth Worldwide NA
8. Geometry Global $607M
9. Hill&Knowlton Strategies $375M
10. Tenthavenue $308M
Kinetic $238M
Spafax Airline Network 38M
Forward Worldwide 12M
Joule $12M
TMARC 8M
11. AKQA $295M
Other holdings
WPP AUNZ
(formerly STW Group) $313M
Commarco Holding 190M
Brand Union 105M
Finsbury 90M
Glover Park Group 62M
Fitch 57M
BPG Group $23M
Cole & Weber 17M
Berlin Cameron 15M
Addison Group 14M
John St. 12M
Clarion Communications 11M
Buchanan Communications 10M
Omnicom Group $15.1B
1. DDB Worldwide Communications Group $3.10B
DDB Worldwide $1.38B
Rapp 715M
- Rapp 692M
- Kern 23M
Grupo ABC 273M
Interbrand 261M
Tribal Worldwide $182M
DDB Health/DDB Remedy 120M
TracyLocke 96M
Alma 33M
Roberts & Langer DDB 20M
Rodgers Townsend 18M
2. Omnicom Media Group $2.75B
OMD Worldwide $1.20B
PHD 536M
Icon International 274M
Novus Media 237M
Resolution Media 161M
Annalect $145M
OMG Entertainment
& Sports 123M
OMG Outdoor Media Group 70M
Hearts & Science NA
3. BBDO Worldwide $2.48B
BBDO Worldwide $1.78B
Proximity 534M
Organic 131M
Wednesday $33M
Healthwork (a BBDO/
CDM Group partnership) 31M
Other holdings
MarketStar $254M
Marketing Arm 193M
GMR Marketing 164M
Critical Mass 147M
- Critical Mass 138M
- Zocalo Group 9M
Porter Novelli 124M
Medical Specialist
Communications 122M
- Harrison & Star 97M
- Biolumina 25M
Adelphi Group 102M
Goodby, Silverstein
& Partners 100M
Targetbase 87M
Javelin Marketing Group 85M
GSD&M $83M
Healthcare Consultancy
Group 74M
Merkley & Partners 71M
Siegel & Gale 66M
180 Amsterdam/180LA 62M
TPN 53M
Russ Reid Co. 49M
Doremus 42M
Marina Maher
Communications 36M
Grizzard Communications
Group 34M
Martin Williams 28M
Dieste 26M
Alcone Marketing 24M
4. TBWA Worldwide $1.96B
TBWA Worldwide $1.35B
Integer Group 171M
EG+ Worldwide 157M
Zimmerman Advertising $134M
TBWA/WorldHealth 144M
5. FleishmanHillard $587M
FleishmanHillard $538M GMMB $50M
Access Emanate
Communications $32M
6. Ketchum $490M
7. CDM Group $308M
CDM New York $112M
CDMiConnect 57M
AgencyRx 35M
CDM Princeton 31M
Entrée Health New York $22M
SSCG Media Group 15M
CDM Los Angeles 7M
Entrée Health Princeton 5M
Publicis Groupe $10.6B
1. Publicis Worldwide $1.62B
2. Starcom Mediavest Group $1.51B
Starcom USA $289M
Mediavest USA 272M
MRY 84M
Spark 83M
SMG Performance Marketing 67M
Big Fuel Communications $38M
Tapestry 24M
MV42 22M
Relevant24 4M
Leo Burnett
Worldwide/Arc $1.23B
Lapiz $15M
Rokkan 14M
3. Leo Burnett Worldwide $1.26B
4. ZenithOptimedia $1.08B
Zenith (U.S.) $267M
Performics 198M
Moxie 110M
Optimedia
International U.S. $70M
Ninah 23M
5. SapientNitro $917M
SapientNitro $900M The Community $17M
6. DigitasLBi $897M
7. Saatchi & Saatchi $854M
Saatchi & Saatchi $693M
Team One 92M
Saatchi & Saatchi X $35M
Conill 33M
8. Publicis Healthcare Communications Group $807M
Digitas Health LifeBrands $121M
Saatchi & Saatchi Wellness 62M
Publicis Life Brands Medicus 50M
Publicis Health Media 45M
Discovery USA $38M
Razorfish Health 37M
Heartbeat Ideas 30M
9. Razorfish Global $769M
10. MSL Group $473M
Other holdings
Bartle Bogle Hegarty $211M Fallon $44M
Interpublic Group of Cos. $7.6B
1. McCann Worldgroup $3.08B
McCann $1.38B
Weber Shandwick 677M
MRM//McCann 303M
McCann Health 184M
Momentum Worldwide 232M
- Momentum Worldwide 168M
- PMK-BNC 64M
Martin Agency $126M
FutureBrand 85M
Avrett Free Ginsberg 22M
Casanova Pendrill 22M
Fitzgerald & Co. 20M
TM Advertising 17M
Beauty at Gotham 14M
2. FCB $1.33B
FCB $667M
R/GA 320M
FCB Health 285M
HackerAgency $46M
New Honor Society 8M
Rivet 7M
3. IPG Mediabrands $1.11B
UM $500M
Initiative 343M
Mediabrands Audience
Platform 105M
Magna Global 50M
Orion Holdings $43M
BPN 34M
ID Media 30M
Ansible (U.S.) 7M
4. MullenLowe Group $628M
MullenLowe $409M
Campbell Ewald 104M
MullenLowe Profero $90M
MullenLowe Open 26M
Other holdings
Deutsch $209M
Huge 203M
Golin 195M
- Golin 174M
- Brooklyn Brothers 21M
Hill Holliday Group 179M
Octagon 172M
Jack Morton Worldwide $173M
- Jack Morton Worldwide 157M
- Genuine 16M
Carmichael Lynch 48M
Dailey 24M
Tierney 21M
2. Dentsu (Japan) $2.65B
Dentsu $1.99B
Dentsu Inc. $6.3B
1. Dentsu Aegis Network $3.42B
Carat $1.09B
Isobar 535M
iProspect 349M
Vizeum 337M
McGarryBowen 253M
360i 197M
Posterscope 104M
MKTG 84M
Firstborn $30M
Icuc Social 23M
Mitchell Communications
Group 17M
Fetch 15M
Copernicus Marketing
Consulting & Research 14M
Cardinal Path 12M
SEE THE FOREST FOR THE TREES
SUBSCRIBE TO AD AGE DATACENTER. That’s the only way to get the complete
Agency Report 2016. Call 1-877-320-1721, visit AdAge.com/getdatacenter or email
customerservice@adage.com.
EXCLUSIVE ONLINE CONTENT from AdAge.com/agencyreport2016 includes:
→ Database of World’s 50 Largest Agency Companies with profiles,
agency holdings, financial facts and links to related content.
→ Expanded rankings of agencies by discipline.
→ Fast facts and figures on more than 900 agencies.
ABOUT THIS POSTER Produced by Ad Age Datacenter. Published May 2, 2016, as part
of Ad Age’s Agency Report 2016. Order Ad Age’s Agency Issue print edition (including this
Agency Family Trees poster): customerservice@adage.com. Poster lists estimated 2015 revenue
for major networks, agencies and holdings of world’s Big Five agency companies. Total
revenue for agency companies from public documents.
Network and agency revenue figures are Ad Age
Datacenter pro forma estimates. Revenue is worldwide
except where indicated. Numbers rounded. Property
listings not comprehensive.
SEE MORE AdAge.com/datacenter
ADAGE
AGENCYFAMILY
TREES2016Key networks, agencies and
holdings for the world’s five biggest
agency companies. Estimated
worldwide revenue in 2015
THIS DOCUMENT AND INFORMATION CONTAINED THEREIN IS THE COPYRIGHTED PROPERTY OF CRAIN COMMUNICATIONS INC. AND THE AD AGE GROUP
(© COPYRIGHT 2016) AND IS FOR YOUR PERSONAL, NON-COMMERCIAL USE ONLY. YOU MAY NOT REPRODUCE, DISPLAY ON A WEBSITE, DISTRIBUTE, SELL OR
REPUBLISH THIS DOCUMENT, OR THE INFORMATION CONTAINED THEREIN, WITHOUT THE PRIOR WRITTEN CONSENT OF THE AD AGE GROUP.

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AdAge Agency family trees 2016

  • 1. AGENCIES WE POWER WPP $18.7B 1. GroupM $3.90B MediaCom $1.19B Mindshare Worldwide 1.18B MEC 976M Maxus $465M Essence 92M Xaxis NA 2. Data Investment Management $3.71B 3. Young & Rubicam Group $3.67B Y&R $1.19B Wunderman 1.17B - Wunderman Health 145M - Blast Radius 97M Burson-Marsteller 466M VML 278M Cohn & Wolfe $175M Sudler & Hennessey 155M Landor 142M Taxi 44M Bravo Group 30M Iconmobile 24M 4. Ogilvy & Mather $2.34B Ogilvy & Mather Advertising $1.04B OgilvyOne Worldwide 622M Ogilvy Public Relations 316M Ogilvy CommonHealth Worldwide $230M Neo@Ogilvy 132M Memac Ogilvy & Mather NA 5. J. Walter Thompson Co. $1.27B J. Walter Thompson Co. $1.06B Mirum $216M 6. Grey Group $894M Grey $733M GHG/GreyHealthGroup 145M Batey $10M Wing 7M 7. WPP Digital $630M Possible $237M Syzygy 72M Salmon 66M Rockfish 55M Blue State Digital $32M F.biz 28M Hogarth Worldwide NA 8. Geometry Global $607M 9. Hill&Knowlton Strategies $375M 10. Tenthavenue $308M Kinetic $238M Spafax Airline Network 38M Forward Worldwide 12M Joule $12M TMARC 8M 11. AKQA $295M Other holdings WPP AUNZ (formerly STW Group) $313M Commarco Holding 190M Brand Union 105M Finsbury 90M Glover Park Group 62M Fitch 57M BPG Group $23M Cole & Weber 17M Berlin Cameron 15M Addison Group 14M John St. 12M Clarion Communications 11M Buchanan Communications 10M Omnicom Group $15.1B 1. DDB Worldwide Communications Group $3.10B DDB Worldwide $1.38B Rapp 715M - Rapp 692M - Kern 23M Grupo ABC 273M Interbrand 261M Tribal Worldwide $182M DDB Health/DDB Remedy 120M TracyLocke 96M Alma 33M Roberts & Langer DDB 20M Rodgers Townsend 18M 2. Omnicom Media Group $2.75B OMD Worldwide $1.20B PHD 536M Icon International 274M Novus Media 237M Resolution Media 161M Annalect $145M OMG Entertainment & Sports 123M OMG Outdoor Media Group 70M Hearts & Science NA 3. BBDO Worldwide $2.48B BBDO Worldwide $1.78B Proximity 534M Organic 131M Wednesday $33M Healthwork (a BBDO/ CDM Group partnership) 31M Other holdings MarketStar $254M Marketing Arm 193M GMR Marketing 164M Critical Mass 147M - Critical Mass 138M - Zocalo Group 9M Porter Novelli 124M Medical Specialist Communications 122M - Harrison & Star 97M - Biolumina 25M Adelphi Group 102M Goodby, Silverstein & Partners 100M Targetbase 87M Javelin Marketing Group 85M GSD&M $83M Healthcare Consultancy Group 74M Merkley & Partners 71M Siegel & Gale 66M 180 Amsterdam/180LA 62M TPN 53M Russ Reid Co. 49M Doremus 42M Marina Maher Communications 36M Grizzard Communications Group 34M Martin Williams 28M Dieste 26M Alcone Marketing 24M 4. TBWA Worldwide $1.96B TBWA Worldwide $1.35B Integer Group 171M EG+ Worldwide 157M Zimmerman Advertising $134M TBWA/WorldHealth 144M 5. FleishmanHillard $587M FleishmanHillard $538M GMMB $50M Access Emanate Communications $32M 6. Ketchum $490M 7. CDM Group $308M CDM New York $112M CDMiConnect 57M AgencyRx 35M CDM Princeton 31M Entrée Health New York $22M SSCG Media Group 15M CDM Los Angeles 7M Entrée Health Princeton 5M Publicis Groupe $10.6B 1. Publicis Worldwide $1.62B 2. Starcom Mediavest Group $1.51B Starcom USA $289M Mediavest USA 272M MRY 84M Spark 83M SMG Performance Marketing 67M Big Fuel Communications $38M Tapestry 24M MV42 22M Relevant24 4M Leo Burnett Worldwide/Arc $1.23B Lapiz $15M Rokkan 14M 3. Leo Burnett Worldwide $1.26B 4. ZenithOptimedia $1.08B Zenith (U.S.) $267M Performics 198M Moxie 110M Optimedia International U.S. $70M Ninah 23M 5. SapientNitro $917M SapientNitro $900M The Community $17M 6. DigitasLBi $897M 7. Saatchi & Saatchi $854M Saatchi & Saatchi $693M Team One 92M Saatchi & Saatchi X $35M Conill 33M 8. Publicis Healthcare Communications Group $807M Digitas Health LifeBrands $121M Saatchi & Saatchi Wellness 62M Publicis Life Brands Medicus 50M Publicis Health Media 45M Discovery USA $38M Razorfish Health 37M Heartbeat Ideas 30M 9. Razorfish Global $769M 10. MSL Group $473M Other holdings Bartle Bogle Hegarty $211M Fallon $44M Interpublic Group of Cos. $7.6B 1. McCann Worldgroup $3.08B McCann $1.38B Weber Shandwick 677M MRM//McCann 303M McCann Health 184M Momentum Worldwide 232M - Momentum Worldwide 168M - PMK-BNC 64M Martin Agency $126M FutureBrand 85M Avrett Free Ginsberg 22M Casanova Pendrill 22M Fitzgerald & Co. 20M TM Advertising 17M Beauty at Gotham 14M 2. FCB $1.33B FCB $667M R/GA 320M FCB Health 285M HackerAgency $46M New Honor Society 8M Rivet 7M 3. IPG Mediabrands $1.11B UM $500M Initiative 343M Mediabrands Audience Platform 105M Magna Global 50M Orion Holdings $43M BPN 34M ID Media 30M Ansible (U.S.) 7M 4. MullenLowe Group $628M MullenLowe $409M Campbell Ewald 104M MullenLowe Profero $90M MullenLowe Open 26M Other holdings Deutsch $209M Huge 203M Golin 195M - Golin 174M - Brooklyn Brothers 21M Hill Holliday Group 179M Octagon 172M Jack Morton Worldwide $173M - Jack Morton Worldwide 157M - Genuine 16M Carmichael Lynch 48M Dailey 24M Tierney 21M 2. Dentsu (Japan) $2.65B Dentsu $1.99B Dentsu Inc. $6.3B 1. Dentsu Aegis Network $3.42B Carat $1.09B Isobar 535M iProspect 349M Vizeum 337M McGarryBowen 253M 360i 197M Posterscope 104M MKTG 84M Firstborn $30M Icuc Social 23M Mitchell Communications Group 17M Fetch 15M Copernicus Marketing Consulting & Research 14M Cardinal Path 12M SEE THE FOREST FOR THE TREES SUBSCRIBE TO AD AGE DATACENTER. That’s the only way to get the complete Agency Report 2016. Call 1-877-320-1721, visit AdAge.com/getdatacenter or email customerservice@adage.com. EXCLUSIVE ONLINE CONTENT from AdAge.com/agencyreport2016 includes: → Database of World’s 50 Largest Agency Companies with profiles, agency holdings, financial facts and links to related content. → Expanded rankings of agencies by discipline. → Fast facts and figures on more than 900 agencies. ABOUT THIS POSTER Produced by Ad Age Datacenter. Published May 2, 2016, as part of Ad Age’s Agency Report 2016. Order Ad Age’s Agency Issue print edition (including this Agency Family Trees poster): customerservice@adage.com. Poster lists estimated 2015 revenue for major networks, agencies and holdings of world’s Big Five agency companies. Total revenue for agency companies from public documents. Network and agency revenue figures are Ad Age Datacenter pro forma estimates. Revenue is worldwide except where indicated. Numbers rounded. Property listings not comprehensive. SEE MORE AdAge.com/datacenter ADAGE AGENCYFAMILY TREES2016Key networks, agencies and holdings for the world’s five biggest agency companies. Estimated worldwide revenue in 2015 THIS DOCUMENT AND INFORMATION CONTAINED THEREIN IS THE COPYRIGHTED PROPERTY OF CRAIN COMMUNICATIONS INC. AND THE AD AGE GROUP (© COPYRIGHT 2016) AND IS FOR YOUR PERSONAL, NON-COMMERCIAL USE ONLY. YOU MAY NOT REPRODUCE, DISPLAY ON A WEBSITE, DISTRIBUTE, SELL OR REPUBLISH THIS DOCUMENT, OR THE INFORMATION CONTAINED THEREIN, WITHOUT THE PRIOR WRITTEN CONSENT OF THE AD AGE GROUP.