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Adage agency family trees2014

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Agency Family Trees 2014
World's 20 largest agency networks (estimated 2013 worldwide revenue) AdAge April 28, 2014

Published in: Economy & Finance

Adage agency family trees2014

  1. 1. WANT TO EXPAND YOUR INTELLIGENCE? WORLD’S FIVE LARGEST AGENCY COMPANIES Key networks and agencies shown with estimated 2013 worldwide revenue. GLOBAL NETWORKS YOUNG & RUBICAM GROUP $3.59 B Y&R $1.69 B LEAD AGENCY AND NETWORK VML $213 M DIGITAL AGENCY Landor Associates $149 M BRANDING CONSULTANCY Taxi $53 M TORONTO-BASED AD AGENCY Bravo Group $32 M HISPANIC/MULTICULTURAL AD AGENCY Iconmobile $22 M MOBILE AGENCY. WPP OWNS 51% Wunderman $1.13 B YOUNG & RUBICAM GROUP’S MARKETING-SERVICES NETWORK Blast Radius $91 M DIGITAL AGENCY. PART OF WUNDERMAN RTC $36 M DIRECT-MARKETING AGENCY. PART OF WUNDERMAN Burson-Marsteller $466 M PR-AGENCY NETWORK. INCLUDES PROOF Proof Integrated Communications $15 M AD AGENCY. PART OF BURSON-MARSTELLER Sudler & Hennessey $157 M HEALTH-CARE AGENCY NETWORK. INCLUDES SENTRIX Cohn & Wolfe $150 M PR-AGENCY NETWORK OGILVY & MATHER $2.30 B Ogilvy & Mather Advertising $1.05 B LEAD AGENCY AND NETWORK OgilvyOne Worldwide $554 M MARKETING-SERVICES AGENCY Ogilvy Public Relations $296 M PR AGENCY Ogilvy CommonHealth Worldwide $213 M HEALTH-CARE AGENCY Neo@Ogilvy $112 M DIGITAL-MEDIA AGENCY Bates CHI & Partners $71 M JOINT VENTURE OF WPP AND CHI & PARTNERS Memac Ogilvy & Mather $70 M MIDDLE EASTERN AND NORTH AFRICAN NETWORK J. WALTER THOMPSON CO. $1.40 B J. Walter Thompson Co. $1.28 B LEAD AGENCY AND NETWORK JWT Inside $40 M RECRUITMENT-MARKETING AGENCY Digitaria $34 M DIGITAL AGENCY Lunchbox $28 M SHOPPER-MARKETING AGENCY HeathWallace $13 M U.K.-BASED WEB-DESIGN FIRM GREY GROUP $842 M Grey $708 M LEAD AGENCY AND NETWORK GHG $109 M HEALTH-CARE AGENCY Wing $15 M HISPANIC AD AGENCY WPP DIGITAL $502 M Possible $207 M DIGITAL AGENCY AND NETWORK Hogarth Worldwide $115 M ADVERTISING-PRODUCTION COMPANY Salmon $60 M DIGITAL UNIT Rockfish $36 M DIGITAL AGENCY F.biz $34 M DIGITAL AGENCY Blue State Digital $30 M DIGITAL AGENCY UNITED NETWORK $82 M Berlin Cameron United $18 M AD AGENCY Cole & Weber United $10 M AD AGENCY MEDIA GROUPM $3.47 B Mindshare Worldwide $1.04 B MEDIA-AGENCY NETWORK MediaCom $1.02 B MEDIA-AGENCY NETWORK MEC $848 M MEDIA-AGENCY NETWORK Maxus $323 M MEDIA-AGENCY NETWORK Quisma $34 M MUNICH-BASED SEARCH-MARKETING AGENCY Xaxis NA DIGITAL-MEDIA PLATFORM Midas Exchange NA CORPORATE-TRADING/BARTER UNIT M80 NA SOCIAL-MEDIA AGENCY TENTHAVENUE $274 M Kinetic $215 M OUT-OF-HOME MEDIA AGENCY Spafax $30 M BRANDED-CONTENT AND PRODUCTION SERVICES Forward Worldwide $11 M CONTENT-MARKETING AGENCY Joule $10 M MOBILE-MARKETING AGENCY OTHER WPP UNITS AKQA $256 M DIGITAL AGENCY Bottle Rocket $17 M MOBILE-APP DEVELOPER Brand Union $93 M BRANDING CONSULTANCY Commarco Holding $206 M GERMAN-BASED AGENCY NETWORK Data Investment Management $3.99 B MARKET-RESEARCH GROUP. INCLUDES KANTAR EffectiveUI $20 M DIGITAL AGENCY Fitch $56 M BRANDING CONSULTANCY Geometry Global $533 M MARKETING-SERVICES NETWORK GIIR $104 M SOUTH KOREAN AGENCY GROUP 29.9% OWNED BY WPP Glover Park Group $62 M PUBLIC-AFFAIRS AGENCY HighCo $95 M FRENCH MARKETING-SERVICES FIRM. WPP OWNS 34.1% Hill&Knowlton Strategies $390 M PR-AGENCY NETWORK RLM Finsbury $81 M PR AGENCY GLOBAL NETWORKS DENTSU (JAPAN) $2.98 B Dentsu $2.24 B LEAD AGENCY AND NETWORK DENTSU AEGIS NETWORK $2.80 B 1. Estimated pro forma revenue including media agencies (Carat, Posterscope, Vizeum) Carat $1.06 B MEDIA-AGENCY NETWORK Isobar $381 M DIGITAL AGENCY AND NETWORK McGarryBowen $235 M AD AGENCY iProspect $193 M SEARCH-MARKETING AGENCY Vizeum $174 M MEDIA-AGENCY NETWORK Mitchell & Partners $147 M AUSTRALIAN AGENCY GROUP 360i $138 M DIGITAL AGENCY Posterscope $101 M OUT-OF-HOME MEDIA AGENCY Team Epic $35 M SPORTS- AND ENTERTAINMENT-MARKETING AGENCY Firstborn $27 M DIGITAL AGENCY Mitchell Communications Group $15 M PR AGENCY ICUC $13 M SOCIAL-MEDIA MONITORING AGENCY Attik $9 M AD AGENCY Copernicus Marketing Consulting & Research $6 M MARKETING CONSULTANCY Dentsu Inc. bought Aegis Group in March 2013. Become a member of Ad Age DataCenter. That's the only way to access expanded data on agencies, marketers and media. Exclusive online content from AdAge.com/agencyreport2014 includes: ● Database of World’s 50 Largest Agency Companies with profiles, financial facts and links to related Ad Age content ● Fast facts and figures on more than 900 agencies— see what agencies have to say about themselves ● Expanded rankings of agencies by discipline …and more in AdAge.com/datacenter, including exclusive databases with rankings, facts and figures on marketers (ad spending, agency rosters, profiles, executives), media and digital. AdAge.com/membership About this poster: Produced as part of Agency Report 2014 by Ad Age DataCenter. Published April 28, 2014. Order Agency Issue (including Agency Family Trees 2014 poster): customerservice@adage.com. Poster lists 2013 revenue for key agency networks and agencies (advertising, marketing services, media, public relations) owned by world’s Big Five agency companies; and for World’s 20 Largest Agency Networks. Total revenue for agency companies from public documents except Dentsu Inc., which is estimated. Network and agency revenue figures are Ad Age DataCenter estimates. Revenue is worldwide except where indicated. Figures rounded. Property listings not comprehensive. Subnetworks are shown in blue. About World’s 20 Largest Agency Networks: Estimated worldwide and U.S. revenue of world’s 20 largest consolidated agency networks. Networks offer a portfolio of services including advertising, digital, promotion, multicultural, PR and health-care marketing. Ranking excludes media agencies. 1. Estimated pro forma revenue excluding media agencies (Carat, Posterscope, Vizeum). This document and information contained therein is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2014) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. AGENCY FAMILY TREES 2014 WORLD’S 20 LARGEST AGENCY NETWORKS 1 Young & Rubicam Group [WPP] WORLDWIDE REVENUE $3.59 B U.S. REVENUE $1.56 B 2 McCann Worldgroup [INTERPUBLIC] WORLDWIDE REVENUE $3.01 B U.S. REVENUE $1.61 B 3 Dentsu (Japan) [DENTSU INC.] WORLDWIDE REVENUE $2.98 B 4 DDB Worldwide Communications Group [OMNICOM] WORLDWIDE REVENUE $2.73 B U.S. REVENUE $1.15 B 8 Publicis Worldwide [PUBLICIS] WORLDWIDE REVENUE $1.62 B U.S. REVENUE $431 M 7 TBWA Worldwide [OMNICOM] WORLDWIDE REVENUE $1.78 B U.S. REVENUE $656 M 6 Ogilvy & Mather [WPP] WORLDWIDE REVENUE $2.30 B U.S. REVENUE $781 M 5 BBDO Worldwide [OMNICOM] WORLDWIDE REVENUE $2.46 B U.S. REVENUE $791 M 9 Dentsu Aegis Network 1 [DENTSU INC.] WORLDWIDE REVENUE $1.47 B U.S. REVENUE $601 M 10 J. Walter Thompson Co. [WPP] WORLDWIDE REVENUE $1.40 B U.S. REVENUE $530 M 11 Epsilon [ALLIANCE DATA SYSTEMS CORP.] WORLDWIDE REVENUE $1.38 B U.S. REVENUE $1.32 B 12 Leo Burnett Worldwide [PUBLICIS] WORLDWIDE REVENUE $1.37 B U.S. REVENUE $520 M 16 Hakuhodo [HAKUHODO DY HOLDINGS] WORLDWIDE REVENUE $1.16 B 15 IBM Interactive Experience [IBM CORP.] WORLDWIDE REVENUE $1.25 B U.S. REVENUE $599 M 14 FCB [INTERPUBLIC] WORLDWIDE REVENUE $1.27 B U.S. REVENUE $807 M 13 Havas Worldwide [HAVAS] WORLDWIDE REVENUE $1.34 B U.S. REVENUE $532 M 17 Experian Marketing Services [EXPERIAN] WORLDWIDE REVENUE $1.01 B U.S. REVENUE $417 M 18 DigitasLBi [PUBLICIS] WORLDWIDE REVENUE $909 M U.S. REVENUE $528 M 19 Saatchi & Saatchi [PUBLICIS] WORLDWIDE REVENUE $904 M U.S. REVENUE $395 M 20 SapientNitro [SAPIENT CORP.] WORLDWIDE REVENUE $875 M U.S. REVENUE $575 M Omnicom Group and Publicis Groupe in July 2013 announced a “merger of equals” to create Publicis Omnicom Group. Merger as of April 2014 still needed regulatory approval in China and agreement on tax issues in France, the U.K. and the Netherlands. Publicis Chairman-CEO Maurice Levy said April 17 Publicis aims to close the deal “before the end of” the third quarter. Omnicom President-CEO John Wren said April 22: “Given the proposed merger’s complexity and open issues, at this point it's not practical to predict exactly when the transaction will close.” Combined 2013 worldwide revenue of Omnicom and Publicis: $23.8 billion. NO. 1 WPP WORLDWIDE REVENUE: $17.25 B GLOBAL NETWORKS DDB WORLDWIDE COMMUNICATIONS GROUP $2.73 B DDB Worldwide $1.29 B LEAD AGENCY AND NETWORK Rapp $717 M MARKETING-SERVICES NETWORK. INCLUDES KERN Interbrand $259 M BRANDING CONSULTANCY Tribal Worldwide $188 M DIGITAL AGENCY DDB Health/DDB Remedy $116 M HEALTH-CARE AGENCY NETWORK TracyLocke $103 M PROMOTION AGENCY Alma $25 M HISPANIC AD AGENCY. Roberts & Langer DDB $20 M AD AGENCY BBDO WORLDWIDE $2.46 B BBDO Worldwide $1.49 B LEAD AGENCY AND NETWORK Proximity $535 M DIGITAL AND DIRECT AGENCY Clemenger Group $301 M AUSTRALIA/NEW ZEALAND AGENCY NETWORK Organic $125 M DIGITAL AGENCY TBWA WORLDWIDE $1.78 B TBWA Worldwide $1.22 B LEAD AGENCY AND NETWORK Integer Group $171 M PROMOTION AGENCY EG+ Worldwide $163 M WORLDWIDE PRODUCTION NETWORK Zimmerman Advertising $122 M AD AGENCY TBWA/WorldHealth $50 M HEALTH-CARE AGENCY NETWORK. PARTNER WITH CAHG MEDIA OMNICOM MEDIA GROUP $2.28 B OMD Worldwide $1.01 B MEDIA-AGENCY NETWORK PHD $464 M MEDIA-AGENCY NETWORK Icon International $220 M CORPORATE-TRADING/BARTER UNIT Novus Media $220 M MEDIA AGENCY OMG Entertainment & Sports $94 M SPORTS- AND ENTERTAINMENT-MARKETING AGENCY Annalect NA DATA-DRIVEN MARKETING TECHNOLOGY. INCLUDES ACCUEN (TRADING DESK) AND RESOLUTION MEDIA (SEARCH MARKETING) Resolution Media $111 M SEARCH-MARKETING AGENCY. PART OF ANNALECT PUBLIC RELATIONS FleishmanHillard $551 M PR-AGENCY NETWORK. INCLUDES GMMB Ketchum $464 M PR-AGENCY NETWORK Porter Novelli $125 M PR-AGENCY NETWORK Marina Maher Communications $32 M PR AGENCY HEALTH CARE CDM GROUP $284 M CDM New York $108 M HEALTH-CARE AGENCY. PART OF CDM GROUP AgencyRx $51 M HEALTH-CARE AGENCY. PART OF CDM GROUP CDMiConnect $41 M HEALTH-CARE AGENCY. PART OF CDM GROUP CDM Princeton $26 M HEALTH-CARE AGENCY. PART OF CDM GROUP Entree Health $22 M HEALTH-CARE AGENCY. PART OF CDM GROUP SSCG Media Group $12 M HEALTH-CARE AGENCY. PART OF CDM GROUP MEDICAL SPECIALIST COMMUNICATIONS $85 M Harrison & Star $62 M HEALTH-CARE AGENCY. PART OF MSC Biolumina $23 M HEALTH-CARE AGENCY. PART OF MSC LLNS $39 M LLNS $19 M HEALTH-CARE AGENCY. PART OF LLNS Rx Mosaic Health $8 M HEALTH-CARE AGENCY. PART OF LLNS Economic VUE $6 M HEALTH-CARE AGENCY. PART OF LLNS LLNS Consumer $4 M HEALTH-CARE AGENCY. PART OF LLNS Direct VUE $2 M HEALTH-CARE AGENCY. PART OF LLNS OTHER HEALTH-CARE UNITS Adelphi Group $115 M HEALTH-CARE AGENCY NETWORK CAHG $64 M HEALTH-CARE NETWORK WITH TBWA/WORLDHEALTH Flashpoint Medica $20 M HEALTH-CARE AGENCY Healthcare Consultancy Group $69 M HEALTH-CARE AGENCY NETWORK OTHER OMNICOM UNITS 180 Amsterdam/180LA $54 M AD AGENCY Critical Mass $103 M DIGITAL AGENCY Dieste $30 M HISPANIC AD AGENCY Doremus $41 M B-TO-B AND B-TO-C AGENCY EVB $20 M DIGITAL AGENCY GMR Marketing $158 M EXPERIENTIAL-MARKETING AGENCY Goodby, Silverstein & Partners $121 M AD AGENCY GSD&M $78 M AD AGENCY Javelin Marketing Group $63 M CRM AGENCY MarketStar $260 M PROMOTION AGENCY Martin Williams $28 M AD AGENCY Merkley & Partners $63 M AD AGENCY Russ Reid Co. $46 M DIRECT-MARKETING AGENCY Siegel & Gale $53 M BRANDING CONSULTANCY TPN $50 M RETAIL-MARKETING AGENCY Marketing Arm $110 M PROMOTION-AGENCY NETWORK. INCLUDES FANSCAPE Fanscape $17 M SOCIAL-MEDIA AGENCY. PART OF MARKETING ARM NO. 2 OMNICOM GROUP WORLDWIDE REVENUE: $14.58 B GLOBAL NETWORKS MCCANN WORLDGROUP $3.01 B McCann Erickson Worldwide $1.39 B LEAD AGENCY AND NETWORK Weber Shandwick $567 M PR-AGENCY NETWORK. ALIGNED WITH MCCANN WORLDGROUP MRM//McCann $336 M DIGITAL AND DIRECT-MARKETING AGENCY McCann Health $171 M HEALTH-CARE AGENCY NETWORK. INCLUDES MCCANN HUMANCARE, MCCANN HEALTHCARE, MCCANN REGAN CAMPBELL WARD, MCCANN TORRE LAZUR, MCCANN COMPLETE MEDICAL AND DOUBLE HELIX Martin Agency $120 M AD AGENCY FutureBrand $72 M BRANDING CONSULTANCY. ALIGNED WITH MCCANN WORLDGROUP Campbell Mithun $40 M AD AGENCY. INCLUDES COMPASS POINT MEDIA Gotham $24 M AD AGENCY TM Advertising $23 M AD AGENCY Avrett Free Ginsberg $22 M AD AGENCY Fitzgerald & Co. $16 M AD AGENCY Casanova Pendrill $14 M HISPANIC AD AGENCY Momentum Worldwide $221 M MARKETING-SERVICES AGENCY NETWORK. INCLUDES PMK-BNC PMK-BNC $50 M PR AGENCY. PART OF MOMENTUM FCB $1.27 B FCB $770 M LEAD AGENCY AND NETWORK FCB Health $177 M HEALTH-CARE AGENCY NETWORK. INCLUDES FCB HEALTH, AREA 23, NEON, PROHEALTH, HUDSON GLOBAL AND MOSAIC Hacker Group $41 M DIRECT-MARKETING AGENCY New Honor Society $9 M PROMOTION AGENCY. LAUNCHED IN JANUARY 2014 AS REBRANDING OF THREE U.S. OFFICES THAT FORMERLY OPERATED AS RIVET Rivet $9 M TORONTO-BASED PROMOTION AGENCY. U.S. OFFICES NOW OPERATE AS NEW HONOR SOCIETY R/GA $267 M DIGITAL AGENCY AND NETWORK. IN FCB NETWORK; OPERATES AUTONOMOUSLY LOWE & PARTNERS WORLDWIDE $611 M Lowe & Partners $328 M AD AGENCY AND NETWORK. REVENUE FOR LOWE & PARTNERS OUTSIDE THE U.S. Lowe Campbell Ewald $121 M AD AGENCY. U.S. HUB OF LOWE & PARTNERS NETWORK Lowe Profero $90 M DIGITAL AGENCY ICC Lowe $72 M HEALTH-CARE AGENCY NETWORK MEDIA IPG MEDIABRANDS $1.06 B UM $497 M MEDIA-AGENCY NETWORK Initiative $329 M MEDIA-AGENCY NETWORK BPN $35 M MEDIA-AGENCY NETWORK MAP and Magna Global Mediabrands Audience Platform $78 M ANSIBLE, CADREON, REPRISE MEDIA (SEARCH MARKETING) AND SPRING CREEK GROUP OPERATE AS PART OF MAP OUTSIDE NORTH AMERICA Magna Global $42 M U.S. REVENUE. CADREON AND REPRISE MEDIA OPERATE AS PART OF MAGNA GLOBAL INSIDE NORTH AMERICA Ansible $6 M U.S. REVENUE FOR MOBILE-MARKETING AGENCY Spring Creek Group $5 M U.S. REVENUE FOR SOCIAL-MEDIA AGENCY Orion Holdings $42 M SPECIALIZED MEDIA AGENCIES Orion Trading NA CORPORATE-TRADING/BARTER UNIT. PART OF ORION HOLDINGS OTHER INTERPUBLIC UNITS Advantage International $4 M SPORTS- AND ENTERTAINMENT-MARKETING AGENCY Axis Agency $8 M MULTICULTURAL-MARKETING AGENCY Carmichael Lynch $42 M AD AGENCY Current Lifestyle Marketing $10 M PR AGENCY Dailey $26 M AD AGENCY Deutsch $188 M AD AGENCY GolinHarris $150 M PR-AGENCY NETWORK Hill Holliday $201 M AD AGENCY Huge $136 M DIGITAL AGENCY Jack Morton Worldwide $154 M EXPERIENTIAL/EVENT-MARKETING AGENCY Mullen $130 M AD AGENCY Octagon $151 M SPORTS- AND ENTERTAINMENT-MARKETING AGENCY Tierney $16 M AD AGENCY NO. 4 INTERPUBLIC GROUP OF COS. WORLDWIDE REVENUE: $7.12 B GLOBAL NETWORKS PUBLICIS WORLDWIDE $1.62 B Publicis Worldwide $1.62 B LEAD AGENCY AND NETWORK LEO BURNETT WORLDWIDE $1.37 B Leo Burnett Worldwide/Arc $1.35 B LEAD AGENCY AND NETWORK Lapiz USA $12 M HISPANIC AD AGENCY Amazon Advertising $8 M AD AGENCY. PUBLICIS OWNS 59% DIGITASLBI $909 M DigitasLBi $788 M DIGITAL AGENCY AND NETWORK MRY $101 M DIGITAL AGENCY Phonevalley $20 M MOBILE-MARKETING AGENCY SAATCHI & SAATCHI $904 M Saatchi & Saatchi $756 M LEAD AGENCY AND NETWORK Team One $68 M AD AGENCY Saatchi & Saatchi X $50 M SHOPPER-MARKETING AGENCY Conill $30 M HISPANIC AD AGENCY MEDIA STARCOM MEDIAVEST GROUP $1.30 B Starcom USA $395 M U.S. MEDIA-AGENCY NETWORK. PART OF SMG Spark $52 M MEDIA AGENCY. PART OF STARCOM Tapestry $24 M MULTICULTURAL-MEDIA AGENCY. PART OF STARCOM MediaVest USA $311 M U.S. MEDIA-AGENCY NETWORK. PART OF SMG MV42 $19 M MULTICULTURAL-MEDIA AGENCY. PART OF MEDIAVEST SMG Performance Marketing $54 M MEDIA-SERVICES AND DIGITAL AGENCY. WORKS ACROSS STARCOM MEDIAVEST GROUP Big Fuel $25 M SOCIAL-MEDIA AGENCY. WORKS ACROSS STARCOM MEDIAVEST GROUP ZENITHOPTIMEDIA $1.05 B Zenith Media USA $403 M U.S. MEDIA-AGENCY NETWORK. PART OF ZENITHOPTIMEDIA Performics $179 M SEARCH-MARKETING AGENCY. PART OF ZENITH MEDIA Moxie $121 M DIGITAL AGENCY. PART OF ZENITH MEDIA Ninah $23 M MANAGEMENT CONSULTANCY. PART OF ZENITH MEDIA Optimedia International U.S. $61 M U.S. MEDIA-AGENCY NETWORK. PART OF ZENITHOPTIMEDIA HEALTH CARE PUBLICIS HEALTHCARE COMMUNICATIONS GROUP $640 M Digitas Health $105 M HEALTH-CARE AGENCY Publicis Life Brands Medicus $50 M HEALTH-CARE AGENCY Saatchi & Saatchi Wellness $50 M HEALTH-CARE AGENCY Discovery USA $38 M HEALTH-CARE AGENCY Razorfish Healthware $20 M HEALTH-CARE AGENCY PUBLIC RELATIONS MSL GROUP $501 M MSL Group $414 M PR-AGENCY NETWORK Qorvis MSL Group $32 M PR AND PUBLIC-AFFAIRS AGENCY OTHER PUBLICIS UNITS Bartle Bogle Hegarty $202 M AD AGENCY Bromley Communications $10 M HISPANIC AD AGENCY Fallon $51 M AD AGENCY Razorfish $494 M DIGITAL AGENCY AND NETWORK. INCLUDES DENUO Rosetta $270 M DIGITAL AGENCY VivaKi $75 M AD-TECH PROVIDER. INCLUDES AUDIENCE ON DEMAND NO. 3 PUBLICIS GROUPE WORLDWIDE REVENUE: $9.23 B NO. 5 DENTSU INC. WORLDWIDE REVENUE: $5.78 B agencyfamilytrees 2014_v22.qxp 4/22/2014 2:53 PM Page 1
  2. 2. MARKETING LEADERS, AGENCY EXECUTIVES, TECH INNOVATORS, and others from across the advertising ecosystem came together at the Ad Age Digital Conference in New York on April 1+2 to discuss how technology is changing human behavior and the role of brands in people’s lives. More than 700 participants listened, learned, asked questions, and laughed while setting their digital priorities, getting a behind-the-scenes look at what’s next, and making plans to transform their business. Supporting SponsorsSocial Engagement Sponsor Viral Video Awards Sponsor Co-Presenting Sponsors #B42025 #CFC6B7 Make Every Interaction Count Blue: 314 (80%) Green: 7489 (80%) Gray: Cool Gray 8 ® 1 Mario Batali, Celebrity Chef, Restaurateur, Media Personality; Michael Learmonth, ADVERTISING AGE 2 Eli Pariser, UPWORTHY 3 Abbey Klaassen, ADVERTISING AGE; Peter DeLuca, T-MOBILE; Liza Landsman, E-TRADE 4 Liz Falconer, BREES COMMUNICATIONS; Peter Maye, DISCOVERY COMMUNICATIONS; Lauren DeNu, DISCOVERY COMMUNICATIONS 5 Rachel Dratch; Doug Scott, OGILVYENTERTAINMENT 6 Mark Addicks, GENERAL MILLS 7 Pete Blackshaw, NESTLÉ; Mark Brodeur, NESTLÉ 8 Rachel Dratch; 2014 Viral Video Awards winners 4 1 7 5 6 2 3 8 Digital Conference 2014_Post Event House Ad_4.14.14.indd 1 4/17/14 2:33 PM AA012409.indd 1 4/23/14 6:07 PM

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