1. The personalized coupon service that works
local | mobile | social
Eric
Lombardo,
Director
Zebra
Mobile,
Inc..
513.532.2807
Eric@eSaverDining.com
Confidential
© 2012 ZebraMobile, Inc.

2. Why
our
model
works
in
today’s
market
• Local
coupon
book
publisher
‣ Under
uHlized
brand
‣ Print
media
is
declining,
looking
for
new
revenue
‣ ExisHng
product
“acquisiHon”
focused
• Local
adverHsers
‣ Require
loyal
customers
to
survive
‣ Tight
markeHng
budgets
‣ OperaHonally
focused
• Consumers
‣ Already
too
busy
‣ Desire
personalized
service
‣ Require
coupons
to
balance
budget
Confidential © 2012 ZebraMobile, Inc.

3. How
it
works
Step
1:
Businesses
are
assigned
a
unique
keyword,
which
is
placed
on
advertising
materials.
QR
Codes
optional.
Step 2: Consumers tag that restaurant as
favorite when they text the restaurant’s
keyword to a 5-digit code.
Step 3: Once tagged that restaurant is
added to a subscriber’s personalized
eSaverDining Guide.
Confidential © 2012 ZebraMobile, Inc.

4. Why
eSaverDiningTM
Works:
Customers
can
read
and
share
your
deals:
anywhere,
anytime,
any
device
Visual Immediate Local Social
1. Consumers
choose
their
media
of
choice
2. Matching
their
choice
means
-­‐
more
customers,
more
often
Confidential © 2012 ZebraMobile, Inc.

5. Consumers
Add
Your
Restaurant
To
Their
Personal,
Mobile
List
Of
Favorites
Read
and
share:
anywhere,
anytime,
any
device
Accessible
via:
email,
web,
Post
to
Facebook
mobile
web,
RSS,
app,
and
with
a
single
click
SMS
Confidential © 2012 ZebraMobile, Inc.

6. Results
are
outstanding!
• 5%
of
all
customers
tag
a
restaurant
favorite
while
dining
• 42%
of
subscribers
provide
addiHonal
contact
informaHon
• 70%
of
offers
are
opened
• 8-­‐18%
of
offers
are
redeemed
• 33%
share
offers
with
friends
• 98%
retenHon
rate
of
subscribers
per
month
• Many
offers
lead
to
growth
in
average
check
size*
• Many
loyal
customers
make
an
extra
visit/month*
*By
leveraging
our
experience
with
which
promoHonal
packages
to
offer
Confidential © 2012 ZebraMobile, Inc.

7. Personalized
coupon
service
that
works
Value
proposiRon:
a
restaurant
invesHng
$10
with
eSaverDining
generates
incremental
sales
of
$90.
$
Invested $
Returned
$10.00 $90.00
AssumpRons Formulae
Traffic
per
month 1,000 Traffic
*
Engagement
rate
=
Subscribers
Customer
engagement
rate 5% Subscribers
*
Rate
per
message
*
Frequency
=
$
Invested
Average
customer
check $15.00 Subscribers
*
RedempHon
rate
=
RedempHons
RedempHon
rate 12% RedempHons
*
Average
check
*
Frequency
=
$
Returned
Messages
(coupon
sent)
frequency
/
mo 1
Rate
per
message
(coupon
sent) $0.20
Confidential © 2012 ZebraMobile, Inc.

8. Subscribers
Trend
in
One
Metro
Market
20,000
Subscribers Subscribers goal 18,203
17,802
17,541
17,231
16,919
16,705
16,750 16,471
16,148
15,617
15,167
14,861
14,507
14,202
Total Subscribers
13,782
13,500 13,168
12,707
11,507
10,775
10,232
10,250 9,706
8,980
8,447
8,041
7,771
7,000
11
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20
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20
20
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20
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20
20
20
,2
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1,
8,
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3,
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Se
Oc
Oc
Oc
No
No
No
De
De
De
De
Ja
Ja
Ja
Au
Au
Se
Se
Se
Week ending date
Confidential © 2012 ZebraMobile, Inc.

9. Average
#
Subscribers
/
Restaurant
161
(all
shapes
&
sizes
of
restaurants)
Confidential © 2012 ZebraMobile, Inc.

10. National
Chains
Confidential © 2012 ZebraMobile, Inc.