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Mobile Marketing For Every Business

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Learn why you need to include mobile marketing within your current marketing plan.

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Mobile Marketing For Every Business

  1. 1. 1
  2. 2. 1
  3. 3. ANSWER
THIS
QUESTION! 1
  4. 4. ANSWER
THIS
QUESTION!What
Happens
When
Your
Cell
Phone
Rings,
Buzzes
or
Vibrates? 1
  5. 5. ANSWER
THIS
QUESTION!What
Happens
When
Your
Cell
Phone
Rings,
Buzzes
or
Vibrates? You
Answer
It!
 RIGHT? 1
  6. 6. ANSWER
THIS
QUESTION!What
Happens
When
Your
Cell
Phone
Rings,
Buzzes
or
Vibrates? You
Answer
It!
 RIGHT? Well,
So
Do
99%
Of
All
Cell
Phone
Users! 1
  7. 7. The
Next
MarkeAng
PhenomenonMobile
MarkeHng
and
Beyond
  8. 8. The
Next
MarkeAng
PhenomenonMobile
MarkeHng
and
Beyond
  9. 9. The
Next
MarkeAng
Phenomenon Mobile
MarkeHng
and
BeyondLeverage
Mobile
for
Big
Profits
for
You
and/or
Your
Clients
  10. 10. 68%
of
Americans
text
message
across
all
demographics
  11. 11. 68%
of
Americans
text
message
across
all
demographics
67%
of
your
customers
would
like
to
receive
mobile
alerts
or
reminders

  12. 12. 68%
of
Americans
text
message
across
all
demographics
67%
of
your
customers
would
like
to
receive
mobile
alerts
or
reminders
Twice
as
many
people
Text
Message
than
own
a
Television
set

  13. 13. 68%
of
Americans
text
message
across
all
demographics
67%
of
your
customers
would
like
to
receive
mobile
alerts
or
reminders
Twice
as
many
people
Text
Message
than
own
a
Television
set
82%
of
Americans
do
not
leave
the
house
without
their
cell
phones
  14. 14. 68%
of
Americans
text
message
across
all
demographics
67%
of
your
customers
would
like
to
receive
mobile
alerts
or
reminders
Twice
as
many
people
Text
Message
than
own
a
Television
set
82%
of
Americans
do
not
leave
the
house
without
their
cell
phones50%
of
18‐34
year
olds
are
willing
to
give
their
mobile
number
in
exchange
for
coupons









CTIA
2009
  15. 15. Mobile
Market
Creator
Inc.
  16. 16. Mobile
Market
Creator
Inc.
  17. 17. Mobile
Market
Creator
Inc.
  18. 18. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
  19. 19. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
  20. 20. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
  21. 21. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE!
  22. 22. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE! Mobile
Market
Creator
Inc.
  23. 23. ADVERTISING SHIFT2009 CHANGE IN AD SPENDINGSelected Categories 2009 versus 2008 -25% REGIONAL CABLE TV -23% NEWSPAPERS -20% BROADCAST TV -19% RADIO -18% MAGAZINES 3% SATALLITE RADIO 7% ONLINE SEARCH 9% MOBILE ADS 45+ is the fastest growing demographic for text messengers.
  24. 24. ADVERTISING SHIFT2009 CHANGE IN AD SPENDINGSelected Categories 2009 versus 2008 -25% REGIONAL CABLE TV -23% NEWSPAPERS -20% BROADCAST TV -19% RADIO -18% MAGAZINES 3% SATALLITE RADIO 7% ONLINE SEARCH 9% MOBILE ADS 45+ is the fastest growing demographic for text messengers.
  25. 25. ADVERTISING SHIFT2009 CHANGE IN AD SPENDINGSelected Categories 2009 versus 2008 -25% REGIONAL CABLE TV -23% NEWSPAPERS -20% BROADCAST TV -19% RADIO -18% MAGAZINES 3% SATALLITE RADIO 7% ONLINE SEARCH 9% MOBILE ADS 45+ is the fastest growing demographic for text messengers.
  26. 26. The
Growth
of
Mobile $2b
to
$22b
by
2013
  27. 27. The
Growth
of
Mobile $2b
to
$22b
by
2013
  28. 28. The
Growth
of
Mobile $2b
to
$22b
by
2013
  29. 29. The
Growth
of
Mobile $2b
to
$22b
by
2013
  30. 30. Mobile
IntegraHon
  31. 31. Mobile
IntegraHon
  32. 32. Mobile
IntegraHon
  33. 33. Mobile
IntegraHon
  34. 34. Mobile
IntegraHon
  35. 35. Mobile
IntegraHon
  36. 36. Mobile
IntegraHon
  37. 37. Mobile
IntegraHon
  38. 38. Mobile
IntegraHon
  39. 39. I PAY T O D E LIV E R M YM E SS A G E T O M Y C LIE N T S.D O T H E Y R E A D T H E M?B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m.C o m p aris o n of M ark e tin g R e a d-R a t e s 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% 97% MOBILE MARKETING Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
  40. 40. I PAY T O D E LIV E R M YM E SS A G E T O M Y C LIE N T S.D O T H E Y R E A D T H E M?B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m.C o m p aris o n of M ark e tin g R e a d-R a t e s 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% 97% MOBILE MARKETING Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
  41. 41. I PAY T O D E LIV E R M YM E SS A G E T O M Y C LIE N T S.D O T H E Y R E A D T H E M?B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m.C o m p aris o n of M ark e tin g R e a d-R a t e s 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% 97% MOBILE MARKETING Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
  42. 42. COMPARINGDELIVERYMETHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
  43. 43. COMPARINGDELIVERYMETHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
  44. 44. COMPARINGDELIVERYMETHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
  45. 45. COMPARINGDELIVERYMETHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
  46. 46. COMPARINGDELIVERYMETHODS Print Flyers $0.13/piece Door Hangers $0.22/piece TEXTING: Coupon Inserts $0.04/piece Direct Relevant Newspaper (1/4 Page Ad) $500.00/week Timely Newspaper (Business Classified) $60.00/week Direct Mail $0.35/piece Text Message $0.11/text
  47. 47. Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out! QuanHfiable
Return
on
this
direct
media!

 Investment
to
send
500
messages
to
Database?

StarHng
as
low
as
$60
  48. 48. Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out! QuanHfiable
Return
on
this
direct
media!

 Investment
to
send
500
messages
to
Database?

StarHng
as
low
as
$60
  49. 49. 
9
X
50
=450
























Cost
<$100

























ROI
=
4.5:1 Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out! QuanHfiable
Return
on
this
direct
media!

 Investment
to
send
500
messages
to
Database?

StarHng
as
low
as
$60
  50. 50. 
9
X
50
=450
























Cost
<$100

























ROI
=
4.5:1 Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out!
  51. 51. 
9
X
50
=450
























Cost
<$100

























ROI
=
4.5:1 Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out! QuanHfiable
Return
on
this
direct
media!


  52. 52. 
9
X
50
=450
























Cost
<$100

























ROI
=
4.5:1 Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out! QuanHfiable
Return
on
this
direct
media!

 Investment
to
send
500
messages
to
Database?

StarHng
as
low
as
$60
  53. 53. 
9
X
50
=450
























Cost
<$100

























ROI
=
4.5:1 Industries
range
between
7‐14%
redempHons
on
Mobile
offers/
coupons, and
3‐7%
on
Mobile
Conversions/
Form
Fill‐out! QuanHfiable
Return
on
this
direct
media!

 Investment
to
send
500
messages
to
Database?

StarHng
as
low
as
$60
  54. 54. “Text Calls to Action”
  55. 55. “Text Calls to Action” TEXT MESSAGING 101
  56. 56. “Text Calls to Action” TEXT MESSAGING 101 


Text KEYWORD to 72727 for Instant Videoof our Human Simulation in our Nursing Program!
  57. 57. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD (CHANGES) 


Text KEYWORD to 72727 for Instant Videoof our Human Simulation in our Nursing Program!
  58. 58. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) 


Text KEYWORD to 72727 for Instant Videoof our Human Simulation in our Nursing Program!
  59. 59. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) 


Text KEYWORD to 72727 for Instant Videoof our Human Simulation in our Nursing Program! 7 

7 272 word To: T:
Key TEX
  60. 60. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) 


Text KEYWORD to 72727 for Instant Videoof our Human Simulation in our Nursing Program! When
client
texts, They
are
entered Into
the
database! 7 

7 272 word To: T:
Key TEX
  61. 61. “Text Calls to Action” TEXT MESSAGING 101 KEYWORD SHORTCODE (CHANGES) (STAYS THE SAME) 


Text KEYWORD to 72727 for Instant Videoof our Human Simulation in our Nursing Program! When
client
texts, They
are
entered Into
the
database! 7 

7 272 word To: T:
Key TEX
  62. 62. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset!
  63. 63. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset!
  64. 64. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audience
  65. 65. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audience
  66. 66. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audienceInstantly
Deliver: YOUR
COUPON
•Pictures HERE!•Coupons•Links
to
Website•And
more
  67. 67. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audienceInstantly
Deliver: YOUR
COUPON
•Pictures HERE!•Coupons•Links
to
Website•And
more
  68. 68. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audience Instantly
Deliver: •Video •Your
Commercial •A
DemonstraAonInstantly
Deliver: YOUR
COUPON
•Pictures HERE!•Coupons•Links
to
Website•And
more
  69. 69. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audience Instantly
Deliver: •Video •Your
Commercial •A
DemonstraAonInstantly
Deliver: YOUR
COUPON
•Pictures HERE!•Coupons•Links
to
Website•And
more
  70. 70. Taking
Your
display,
broadcast
media,
coupon,
reminder,
or
 message
to
your
PotenHal
Customer’s
handset! Studies
Show
a
Text‐ message
stays
on
the
 cell‐phone
an
average
of
 12
days. This
means
addiHonal
 exposures
to
your
 audience Instantly
Deliver: •Video Instantly
Deliver: •Your
Commercial •A
DemonstraAon A
Mobile
LandingInstantly
Deliver: YOUR
COUPON
 Page.•Pictures HERE!•Coupons•Links
to
Website•And
more
  71. 71. Database
MarkeHng Strategies
include: •
Capturing
current
customers
through
aggressive
point
of
sale
Ford:
An
incredible
one‐Hme
 campaigns.offer,
reply
to
this
with
your
email
and
we
will
deliver
it
to
 • Capturing
potenHal
customers
by
combining
mobile
you!

Reply
STOP
2end engagements
with
their
tradiHonal
media. MoneHze: 





Messages
are
then
scheduled
out
to
the
growing
databases
 of
current
and
potenHal
customers
resulHng
in
increased
 frequency
of
transacHons,
increased
awareness,
and
new
 customer
acquisiHon. AdvaTEXT
LLC.,
1400A
South
7
Hwy,
Blue
Springs,
MO
64014 Tel:
+1
(816)
589‐3939
|
Email:
sales@advatext.com
  72. 72. PromoHons
Match
OrganizaHon
ObjecHves
  73. 73. PromoHons
Match
OrganizaHon
ObjecHves • Increase
Social
Network
Followers Garmin:

Facebook
Exclusive
 sneak
peak
at
our
NEW
Product.
 “Like”
us
NOW
to
See
it!

Reply
 STOP
2quit
  74. 74. PromoHons
Match
OrganizaHon
ObjecHves Garmin:

Facebook
Exclusive
 sneak
peak
at
our
NEW
Product.
 “Like”
us
NOW
to
See
it!

Reply
 STOP
2quit
  75. 75. PromoHons
Match
OrganizaHon
ObjecHves • Capture
Email • More
TransacHons
per
year DeVry
InsHtute:
To
complete
 Garmin:

Facebook
Exclusive
 your
entry
for
a
FREE
Year
of
 sneak
peak
at
our
NEW
Product.
 admission,
reply
with
your
 “Like”
us
NOW
to
See
it!

Reply
 email
address.
Watch
for
 STOP
2quit future
savings,

reply
STOP
 2end
  76. 76. PromoHons
Match
OrganizaHon
ObjecHves • More
TransacHons
per
year DeVry
InsHtute:
To
complete
 Garmin:

Facebook
Exclusive
 your
entry
for
a
FREE
Year
of
 sneak
peak
at
our
NEW
Product.
 admission,
reply
with
your
 “Like”
us
NOW
to
See
it!

Reply
 email
address.
Watch
for
 STOP
2quit future
savings,

reply
STOP
 2end
  77. 77. PromoHons
Match
OrganizaHon
ObjecHves • More
TransacHons
per
year • Click
to
Call DeVry
InsHtute:
To
complete
 Pizza
KING:
Slumber
party
 Garmin:

Facebook
Exclusive
 weekend
special,
Buy
2
16”
 your
entry
for
a
FREE
Year
of
 sneak
peak
at
our
NEW
Product.
 Pizza’s
and
get
a
FREE
Honey
 admission,
reply
with
your
 “Like”
us
NOW
to
See
it!

Reply
 Cinn.
SHcks.
1(923)588‐4242

 email
address.
Watch
for
 STOP
2quit Reply
STOP
2quit future
savings,

reply
STOP
 2end
  78. 78. 3 Ways to Get an Opt-in
  79. 79. 3 Ways to Get an Opt-in1. Get
the
client
to
Text
(KEYWORD)
to
 SHORTCODE
(72727). a. Point‐of‐Sale
Engagements b. Combine
with
TradiAonal
engagements c. Use
in
Social
Networks d. Add
to
exisAng
markeAng
strategies2. Add
the
Mobile
“Opt‐in”
Widget
to
 your
current
Website
or
Blog a. Deliver
your
coupons
via
text (The
environmental
friendly
way
to
deliver 
coupons.
No
WasAng
ink
or
paper)3. Wriqen
Disclaimer
 Your
clients
sign
a
disclaimer
currently?

 Add
the
mobile
opt‐in
verbiage,
and
upload
 every
client
into
your
mobile
database.
  80. 80. 3 Ways to Get an Opt-in To:

72727 MSG:

FIT1. Get
the
client
to
Text
(KEYWORD)
to
 SHORTCODE
(72727). a. Point‐of‐Sale
Engagements b. Combine
with
TradiAonal
engagements c. Use
in
Social
Networks d. Add
to
exisAng
markeAng
strategies2. Add
the
Mobile
“Opt‐in”
Widget
to
 your
current
Website
or
Blog a. Deliver
your
coupons
via
text (The
environmental
friendly
way
to
deliver 
coupons.
No
WasAng
ink
or
paper)3. Wriqen
Disclaimer
 Your
clients
sign
a
disclaimer
currently?

 Add
the
mobile
opt‐in
verbiage,
and
upload
 every
client
into
your
mobile
database.
  81. 81. 3 Ways to Get an Opt-in To:

72727 MSG:

FIT1. Get
the
client
to
Text
(KEYWORD)
to
 SHORTCODE
(72727). a. Point‐of‐Sale
Engagements b. Combine
with
TradiAonal
engagements c. Use
in
Social
Networks d. Add
to
exisAng
markeAng
strategies2. Add
the
Mobile
“Opt‐in”
Widget
to
 your
current
Website
or
Blog a. Deliver
your
coupons
via
text (The
environmental
friendly
way
to
deliver 
coupons.
No
WasAng
ink
or
paper)3. Wriqen
Disclaimer
 Your
clients
sign
a
disclaimer
currently?

 Add
the
mobile
opt‐in
verbiage,
and
upload
 every
client
into
your
mobile
database.
  82. 82. Capture Web Traffic into Database! Panchero’s:
Reply
w/
your
email
 to
this
message
to
complete
your
 entry,
plus
watch
for
great
deals
 from


us!


Reply
STOP
2end Donate
NOW! Enter
Mobile
Number Enter
mobile
number Send
to
my
Mobile
PhoneBeauty
Brands
Secret
Sale! Text
BEAUTY
to
72727
  83. 83. Double
Your
Email
Database
in
120
days
  84. 84. Double
Your
Email
Database
in
120
days Point
of
Sale
Engagement1. Promoted
through:
 POS
Displays,
 Table
Tents, Flyers
on
top
of
delivered
Pizza
 and
with
a
Flyer
Inside
every
check
 presented
or
with
Receipt.
  85. 85. Double
Your
Email
Database
in
120
days Point
of
Sale
Engagement1. Promoted
through:
 POS
Displays,
 Table
Tents, Flyers
on
top
of
delivered
Pizza
 and
with
a
Flyer
Inside
every
check
2. presented
or
with
Receipt. 
 EE esan FR rm a Text
ROUND ic
P ists 
G arl Tw to
72727 Not
valid
with
any
other
offer,
next
visit
w/
 purchase
of
any
Large
Pizza.
  86. 86. Double
Your
Email
Database
in
120
days Point
of
Sale
Engagement1. Promoted
through:
 POS
Displays,
 Table
Tents, Flyers
on
top
of
delivered
Pizza
 and
with
a
Flyer
Inside
every
check
2. presented
or
with
Receipt. 
 EE esan FR rm a Text
ROUND ic
P ists 
G arl Tw to
72727 Not
valid
with
any
other
offer,
next
visit
w/
 purchase
of
any
Large
Pizza.
  87. 87. Double
Your
Email
Database
in
120
days Customer’s
instant
Response to
their
phone
aser
they
Text! 3. Double
bang
for
the
buck.
Cell
phone
number
 plus
email
address.....! Point
of
Sale
Engagement1. Promoted
through:
 POS
Displays,
 Table
Tents, Flyers
on
top
of
delivered
Pizza
 Round
Table
Pizza:

Reply
to
this
 message
with
your
email
address
 and
with
a
Flyer
Inside
every
check
 and
we
will
email
you
your
instant
2. presented
or
with
Receipt. coupon!
Watch
for
more
savings
 from
us!
Reply
STOP
2quit 
 EE esan FR rm a Text
ROUND ic
P ists 
G arl Tw to
72727 Not
valid
with
any
other
offer,
next
visit
w/
 purchase
of
any
Large
Pizza.
  88. 88. TRACKING TRADITIONAL ADVERTISING EXPENSE“Did that $1,500 I used on radio advertisements bring in one of these clients?” Cut your budget. We help you save by Radio A Radio B eliminating advertising that Text PIZZA1 Text PIZZA2 doesn’t bring results. 212 optins 86 optins 48 redemptions 9 redemptions 5 -1 ROI .8 to 1 ROIEach Keyword creates a different database = Real-time results
  89. 89. TRACKING TRADITIONAL ADVERTISING EXPENSE“Did that $1,500 I used on radio advertisements bring in one of these clients?” Cut your budget. We help you save by Radio A Radio B eliminating advertising that Text PIZZA1 Text PIZZA2 doesn’t bring results. 212 optins 86 optins 48 redemptions 9 redemptions 5 -1 ROI .8 to 1 ROIEach Keyword creates a different database = Real-time results
  90. 90. TRACKING TRADITIONAL ADVERTISING EXPENSE“Did that $1,500 I used on radio advertisements bring in one of these clients?” Cut your budget. We help you save by Radio A Radio B eliminating advertising that Text PIZZA1 Text PIZZA2 doesn’t bring results. 212 optins 86 optins 48 redemptions 9 redemptions 5 -1 ROI .8 to 1 ROIEach Keyword creates a different database = Real-time results
  91. 91. Mobile
IntegraHonDisclaimer TradiHonal Media
  92. 92. MEASURABLE RETURNON YOUR INVESTMENTEvery single response is tracked in your database. 97% READ RATE 9-22% REDEMPTION RATE 5-32% FORWARDING RATE Texting is viral and creates the kind of Top of Mind Awareness that your company needs to change consumer behavior. Information and presentation underwritten by:
  93. 93. Do
The
Math!• 10
–
per
day• 30
days
from
now
300
database• 1,000
–
per
locaAon• 5
locaAons
=
5,000
x
6%
redempAon• 300
addiAonal
transacAons
per
push• X3
per
month
=
900
addiAonal
transacAons
• $8
=
$7,200
addiAonal
revenue
per
month• X
12
$86,400
annually
  94. 94. TOP PRIORITIESAchieve Measurable ROICut Budgets and Improve PerformanceReach More Customers Industry leaders are averaging between $80-$120 for every $1 spent on Mobile Marketing initiatives. Information and presentation underwritten by:
  95. 95. STAY
CONNECTED!

  96. 96. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more
  97. 97. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more
  98. 98. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps
  99. 99. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps
  100. 100. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps
  101. 101. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
  102. 102. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
  103. 103. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
  104. 104. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
  105. 105. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website
  106. 106. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website Print Collateral Promote your Keywords
  107. 107. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website Print Collateral Promote your Keywords
  108. 108. STAY
CONNECTED!
Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script CaptureNew Leads From Your Website Print Collateral Promote your Keywords
  109. 109. Don’t
Take
My
Word
for
it… 100
of
Your
Clients Tell
them
to
Follow
you
on
FB? 33% Tell
them
to
fill
out
some
paper To
get
their
email? 37% Tell
them
to
Text? 74%
 Where
do
you
want
to
be to
provide
the
best
Results for
your
customers?
  110. 110. 33
  111. 111. Do
You
Remember
Your
Very
Own
 Answer
To
The
QuesHon? 33
  112. 112. Do
You
Remember
Your
Very
Own
 Answer
To
The
QuesHon? If
You
Answered
YES
 You
Need
To
TEXT
Us
TODAY! 33
  113. 113. Do
You
Remember
Your
Very
Own
 Answer
To
The
QuesHon? If
You
Answered
YES
 You
Need
To
TEXT
Us
TODAY! TEXT:
Interested
TO:
72727 33

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