Questions Covered in the report:
- What payment methods are preferred by online shoppers in the Middle East and Africa?
- How does the COVID-19 pandemic influence the development of digital payments in this region and worldwide?
- What are the top FinTech startups in the Middle East and Africa?
- How fast are mobile money transactions growing in Kenya?
- Which payment security measures are favored by the UAE’s digital buyers?
Full report here: https://bit.ly/3FOXeXV
4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
Cross referencing of data is conducted in order to ensure validity and reliability.
The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.
5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
This report covers the online payment market in the Middle East & Africa. It takes into account a wide definition of online payment, including payment methods
used in online shopping and mobile payment, such as remote and proximity payments. In addition, information related to the impact of the coronavirus (COVID-
19) on digital payments in the Middle East, Africa, and worldwide was included in this report.
The report includes data mostly published in the previous 12 months. The exact date of publication of the source is stated on each chart. The time period which
the data refers to differs by source.
Report Structure
The global chapter opens the report, featuring an overview of global online and mobile payment developments.
Next, information about the regional development is included, covering online and mobile payment. Furthermore, a text chart summarizing the impact of COVID-
19 news on digital payments in the Middle East & Africa and relevant news about major players, such as payment providers is presented on a text chart.
The rest of the report contains country-specific information. The countries are grouped by sub-region (Middle East and Africa) are presented in the descending
order of B2C E-Commerce sales.
Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, number and value of
online/mobile payment transactions, mobile payment usage and consumer awareness of mobile payment services. Not all the mentioned types of information
are available for each of the covered countries.
6. 6
DEFINITIONS
The following expressions and definitions are used in this Online Payment market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts
COVID-19 / CORONAVIRUS
An infectious disease triggered by an intense acute respiratory sickness. COVID-19 was first identified at the end of 2019
in Wuhan, China, and spread worldwide, becoming known as the coronavirus pandemic.
ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and
service purchased in B2C E-Commerce and M-Commerce.
MOBILE PAYMENT
A wide definition of mobile payments includes payments made remotely in M-Commerce and proximity payments made in-
store, such as via QR code scanning and NFC technology.
PROXIMITY MOBILE PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between the
consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
NFC & CONTACTLESS
PAYMENT
Near Field Communication is a set of standards to create radio communication by bringing devices close together or
having them touch each other. In that way, contactless data exchange and contactless payment transactions using an
NFC-enabled smartphone or other mobile device can take place. Similarly, contactless payments can be made by credit
and debit cards enabled with the contactless technology.
ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
E-WALLET/DIGITAL WALLET
A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples of E-
Wallets or digital wallets include Alipay and PayPal.
MOBILE WALLET
A software solution that enables consumers to store payment credentials, such as credit or debit card information, and use
the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are installed on
mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay, Samsung Pay
and Google Pay. Mobile wallets are often included in the broader category of E-Wallets or digital wallets.
MOBILE MONEY
A service in which the mobile phone is used to access financial services. Mobile Money can be used for a variety of
purposes, including airtime top-up, bill payments, bulk disbursement, international remittance, merchant payment, P2P
transfer.
B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
7. 7
TABLE OF CONTENTS (1 of 4)
1. Management Summary
2. Global Developments
• COVID-19 Impact on Online & Mobile Payment, May 2020
• The Impact of COVID-19 on Payments Revenues, incl. Payments Revenues in 2019, Pre-COVID-19 Forecast, and Payments Revenues
Forecast Under The Impact of COVID-19, in USD billion, 2020
• Post-COVID-19 Forecast for Digital Commerce & Payments Spending, in USD trillion, 2020f & 2021f Compared to 2019
• Share of Respondents Who View Contactless as a Cleaner Way to Pay, in %, April 2020
• Payment Methods Most Used When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2020
• Payment Methods Used For the First Time When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries,
April 2020
• Criteria for Choosing a Payment Method in Online Shopping Which Became More Important Since The Pandemic Outbreak, in % of Online
Shoppers, by Selected Countries, April 2020
• Online & Mobile Payment Platform Revenues, in USD billion, 2019e & 2024f
• Mobile & Online Remote Payment Value, in USD billion, by Selected Regions, 2024f
• Mobile & Online Remote Payment Value, in USD billion, by Digital and Physical Goods, 2024f
• Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Regions, January 2019
• Share of Online Shoppers Who Had Abandoned a Shopping Cart Due to Their Preferred Payment Method Not Being Offered, in %, January
2019
• Share of Mobile Shoppers Who Had Abandoned a Shopping Cart Due to Their Preferred Payment Method Not Being Offered, in %, August
2019
• Online Payment Fraud Losses, in USD million, by Segment, 2023f
• Online Payment Fraud Prevention Software Spending, in USD billion, 2020f & 2024f
• Number of Digital Wallet Users, in billions, 2019e & 2024f
• Breakdown of Digital Wallets by Provider’s Main Industry, in %, 2019
• Proximity Mobile Payment Users, in billions, and Penetration, in % of Smartphone Users, 2018 - 2023f
• Value of Mobile Payment Transactions Authenticated via Biometrics, in USD billion, 2019e & 2024f
• Overview of Mobile Money Statistics, incl. Number of Live Services, Registered Accounts, in millions, Active Accounts, in millions,
Transaction Volume in millions, and Transaction Value, in USD billion, and Year-on-Year Growth, in %, by Region, 2019
• COVID-19 Impact on Online & Mobile Payment, May 2020
8. 8
TABLE OF CONTENTS (2 of 4)
3. Middle East & Africa
3.1. Regional
• COVID-19 Impact on Online & Mobile Payment, May 2020
• Attitudes to Contactless Payments During COVID-19 Outbreak, in % of Consumers, April 2020
• Share of Adults Who Shopped for Products on New E-Commerce Websites Since COVID-19 Started, by Basics and Non-Basics, by
Selected Countries, in %, April 2020
• Share of Internet Users Who Have Food or Groceries Delivered to Their Homes More Frequently Due to COVID-19 Outbreak, by Selected
Countries in MENA, March 2020
• Share of Retail Banking Executives Who Believe That Cash Will Account for Less Than 5% of Transactions by 2025, in %, 2019
• Top Factors Would Encourage Non-Online Shoppers to Purchase Online, in % of Non-Online Shoppers, 2019
• Overview of Mobile Money Statistics in Africa, incl. Number of Live Services, Registered Accounts, in millions, Active Accounts, in millions,
Transaction Volume in millions, and Transaction Value, in USD billion, and Year-on-Year Growth, in %, by Sub-Region, 2019
• Number and Value of Transactions Processed by Network International Holdings, in millions and in USD billion, and Total Revenues, in
USD million, 2016 – 2019
• Overview of Selected Leading FinTech Startups in the Payments Sector in MENA, incl. Company Name, Solution, Funding, Country and
Year Established, September 2019
• Total Investment Raised by African FinTechs, in USD million, 2018 & 2019
• Overview of Selected Major FinTech Funding Rounds in Africa, by Country, 2019
4. Middle East
4.1. UAE
• E-Commerce Payments Value, in AED billion, 2017-2022f
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Breakdown of Preferred Payment Authentication Measures When Shopping Online, in %, February 2019
• Digital Wallet Awareness, Ownership & Usage, in % of Online Payment Users, February 2019
• Security Concerns Regarding Digital Wallets, in % of Online Payment Users, February 2019
• Share of Online Shoppers Who Prefer Cash on Delivery, But Would Pay by Card of a mPOS Machine Was Available Upon Delivery, in %,
February 2019
• Attitudes to Contactless Payments During COVID-19 Outbreak, in %, April 2020
9. 9
TABLE OF CONTENTS (3 of 4)
4.2. Saudi Arabia
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Payment Methods Used in E-Commerce, in % of Online Shoppers, 2019
• Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender, 2019
• Payment Methods Used in E-Commerce, in % of Online Shoppers, by Saudi and Non-Saudi and by Gender, 2019
4.3. Israel
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Share of Respondents Who Are Using Less Cash Since Adopting Mobile Payment Apps, in %, 2019
• Products and Services Paid for via Mobile Apps, in % of Respondents, 2018 & 2019
4.4. Jordan
• Share of Online Shoppers Paying by Cash on Delivery, in %, H2 2019
• Mobile Payment Transaction Value, in JOD million, and Number of Transactions, in thousands, January 2019 - December 2019
• Breakdown of Mobile Payment Transactions by Type, by Number and Value, in %, December 2019
4.5. Oman
• Share of Online Shoppers Paying Online For Their E-Commerce Purchases, in %, 2019
5. Africa
5.1. South Africa
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, March 2020
• Payment Methods Preferred in E-Commerce, in % of Internet Users, July 2019
5.2. Egypt
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Share of Online Shoppers Paying Online For Their E-Commerce Purchases, in %, 2019
10. 10
TABLE OF CONTENTS (4 of 4)
5.2. Egypt (Cont.)
• Number of Meeza Cards Issued, in millions, July 2019, September 2019 & December 2019
• Number of Mobile Wallet Accounts, in millions, Year-On-Year Growth Rate, in %, Unique Users, in millions, and Breakdown of Users by
Gender and Age Group, in %, February 2019
5.3. Nigeria
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Electronic Payment Transactions, incl. Number, in millions, and Value, in NGN billion, by Type, 2019
5.4. Morocco
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Number of Online Payment Transactions, in millions, and Value, in MAD million, by Transactions with Moroccan Cards, Foreign Cards and
Total, 2016 – 2019
5.5. Kenya
• Breakdown of E-Commerce Transactions by Payment Methods, in %, August 2019
• Mobile Payment Statistics, incl. Number of Transactions, in Millions, Value of Transactions, in KES Billion, Number of Accounts, in Millions,
and Number of Agents, in Thousands, 2014 – 2019 & Q1 2020
• Financial Account Penetration, by Type, in % of Adults, 2019
5.6. Tunisia
• Share of Online Shoppers Paying Online For Their E-Commerce Purchases, in %, 2019
11. 11
1. Management Summary 11 – 14
2. Global Developments 15 – 36
3.
3.1.
Middle East & Africa
Regional
37 – 48
37 – 48
4.
4.1.
4.2.
4.3.
4.4.
4.5.
Middle East
UAE
Saudi Arabia
Israel
Jordan
Oman
49 –71
49 – 56
57 – 61
62 – 65
66 – 69
70 – 71
5.
5.1.
5.2.
5.3.
5.4.
5.5.
5.6.
Africa
South Africa
Egypt
Nigeria
Morocco
Kenya
Tunisia
72 – 92
72 – 75
76 – 80
81 – 83
84 – 86
87 – 90
91 – 92
12. 12
0.02%
0.4%
0.5%
0.6%
1.1%
14.3%
37.3%
89.5%
0% 25% 50% 75% 100%
Others (e.g., Bank Cheque)
Online Payment Service (e.g., PayPal and Google Checkout)
Prepaid Gift Card or E-Voucher (e.g., iTunes cards)
Direct Billing (an Account Linked With the Cell Phone
Number)
Points from rewards programs (e.g., Qitaf)
ATM Card or Online Bank Transfer
Credit Card Online
Pay on Delivery
in % of Online Shoppers
The most popular payment method among online shoppers in Saudi
Arabia in 2019 was “Pay on Delivery” (89.5%).
Saudi Arabia: Payment Methods Used in E-Commerce, in % of Online Shoppers, 2019
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 24,000 Internet users; the date of the survey was not revealed; the base of respondents to this question were online shoppers
Source: General Authority for Statistics, May 2020
13. 13
The number of online card payment transactions in Morocco
expanded by 1.5 million between 2018 and 2019.
Morocco: Number of Online Payment Transactions, in millions, and Value, in MAD million, by
Transactions with Moroccan Cards, Foreign Cards and Total, 2016 - 2019
Online Payment
Transactions
Moroccan Cards Foreign Cards Total
Number, in
millions
Value, in MAD
million
Number, in
millions
Value, in MAD
million
Number, in
millions
Value, in MAD
million
2016 3.5 1,599.9 0.1 155.1 3.6 1,755.0
2017 6.5 2,437.1 0.1 200.2 6.6 2,637.3
2018 8.1 3,004.6 0.2 275.7 8.3 3,280.2
2019 9.4 4,405.9 0.4 407.2 9.8 4,813.0
Note: refers to transactions processed by CMI (The Interbank Electronic Payment Center)
Source: CMI, January 2020