Product Brochure Southeast Asia B2C E-Commerce Market 2015

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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015
PUBLICATION DATE: SEPTEMBER 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE 15-16 FREQUENTLY ASKED QUESTIONS
PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
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Southeast Asia B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
Southeast Asia
Indonesia, Thailand, Malaysia, Philippines, Vietnam, Singapore
English
PDF & PowerPoint
125
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QUESTIONS
ANSWERED
IN THIS REPORT
How does B2C E-Commerce evolve in Southeast Asia and what are its prospects?
Which countries have the lead in B2C E-Commerce in Southeast Asia?
What are some important characteristics and differences between the online retail markets in this
sub-region?
Which B2C E-Commerce trends are prominent across the Southeast Asian markets?
Who are the major E-Commerce market players in the countries of Southeast Asia?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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B2C E-COMMERCE BOOMING ACROSS SOUTHEAST ASIA
B2C E-Commerce in Southeast Asia has seen rapid growth and is predicted to
maintain double-digit growth rates for the next several years. While Singapore established
itself as the leading country by B2C E-Commerce sales in this sub-region, Indonesia is likely
to take over this position due to increasing Internet and online shopper penetration within
its vast population. Indonesia is predicted to account for more than a third of overall B2C
E-Commerce sales in Southeast Asia in the next three years.
Southeast Asia is home to five of the top 10 countries in the Asia-Pacific region in
terms of number of Internet users. However, only Singapore’s online market can be
perceived as relatively advanced, with well-developed infrastructure and high Internet
penetration, while other Southeast Asian markets can still expect robust growth through
new Internet users and online shoppers, as well as infrastructure improvement.
Other B2C E-Commerce markets in Southeast Asia, such as Thailand, Vietnam and
the Philippines, currently account for less than a 1% share of domestic retail sales and
thus have a great room for growth. Along with an increase in Internet penetration,
strengthening trust in online payments, development of delivery infrastructure and E-
Commerce regulation will boost B2C E-Commerce growth. The leading trends in online
retail across Southeast Asia include mobile and cross-border online shopping. In
Indonesia, for example, mobile phones were used by the majority of Internet users to go
online in 2014, and were furthermore the devices most used by online shoppers to make
purchases over the Internet. Meanwhile, in Malaysia over one third of online purchases
were reported to come from cross-border sales last year.
Some of the major regional players in the E-Commerce space in Southeast Asia
include online retailer and marketplace Lazada, online classifieds platform OLX and online
clothing merchant Zalora. Also global E-Commerce websites such as Amazon.com,
Aliexpress.com and eBay.com rank high in popularity among Internet users in Southeast
Asian countries.

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MANAGEMENT SUMMARY
REGIONAL
 B2C E-Commerce Sales in Southeast Asia, in USD billion, 2009, 2014 & 2019f
 B2C E-Commerce Share of Total Retail Sales in Southeast Asia, in %, 2014 & 2019f
 B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f
 Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult
Internet Users, May 2014
 Number of Internet Users in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in millions, 2013 –
2018f
 Internet Penetration in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in % of Population, 2013 -
2018f
 Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific,
by Selected Countries, incl. Countries in Southeast Asia, in %, Q4 2014
 Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in % of
Respondents, 2012 – 2014
 Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,
incl. Countries in Southeast Asia, April 2015
 Internet Penetration in Southeast Asia, by Country, in % of Population, 2014
 B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2013
 Devices Most Used for Online Shopping in Southeast Asia, by Country, Compared to Global Average, in % of
Online Shoppers, Q1 2014
 Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by
Country, 2014/Q1 2015
 Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, in % of
Smartphone Users, 2014/Q1 2015
 Top 3 Drivers of Online Shopping in Southeast Asia, by Country, Q1 2014
 Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by
Country, Compared to Global Average, in % of Internet Users, Q1 2014
SINGAPORE
3.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, August 2015
3.2 TRENDS
 B2C E-Commerce Trends Overview, August 2015
 Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f
 Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
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TABLE OF CONTENTS (1 OF 7)

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SINGAPORE (Cont.)
3.3 SALES & SHARES
 B2C E-Commerce Sales, in SGD million, 2013 & 2018f
 B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
3.4 USERS & SHOPPERS
 Internet Penetration, in % of Households, 2010 - 2014
 Online Shopper Penetration, in % of Internet Users, 2009 – 2013
3.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
3.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
3.7 DELIVERY
 Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.8 PLAYERS
 E-Commerce Player Overview, August 2015
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, July 2015
INDONESIA
4.1 OVERVIEW
4.2 TRENDS
 Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
 Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
 Overview of B2C E-Commerce Regulatory Trends, August 2015
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INDONESIA (Cont.)
4.3 SALES & SHARES
 B2C E-Commerce Sales, in USD million, 2009 & 2014
 B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
 Internet Penetration, in % of Individuals, 2010 - 2014
 Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
 Online Shopper Penetration, in % of Internet Users, 2013 - 2018f
4.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2014
4.6 PAYMENT
 Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
4.7 DELIVERY
 Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers,
2014
4.8 PLAYERS
 E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, July 2015
MALAYSIA
5.1 OVERVIEW
5.2 TRENDS
 Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
 Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
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MALAYSIA (Cont.)
5.3 SALES & SHARES
 B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
 Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users,
2013
5.5 PRODUCTS
 Product Purchased Online, in % of Online Shoppers, 2013
5.6 PAYMENT
 Online Payment Overview, August 2015
5.7 DELIVERY
 Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet
Users Who Do Not Purchase Online, 2013
5.8 PLAYERS
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
THAILAND
6.1 OVERVIEW
6.2 TRENDS
 Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
 Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers,
January 2015
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THAILAND (Cont.)
6.3 SALES & SHARES
 B2C E-Commerce Sales, in USD million, 2013 & 2018f
 B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
 Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
6.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, May 2015
6.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
6.7 DELIVERY
 Methods Used in Online Shopping, in % of Online Shoppers, May 2015
6.8 PLAYERS
PHILIPPINES
7.1 OVERVIEW
7.2 TRENDS
 Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users,
June 2014
 Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local
and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014
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PHILIPPINES (Cont.)
7.3 SALES & SHARES
 E-Commerce Sales, USD billion, 2014 & 2015f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014
7.5 PRODUCTS
 Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1
2014
7.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
7.7 DELIVERY
 Overview of B2C E-Commerce Delivery, August 2015
7.8 PLAYERS
VIETNAM
8.1 OVERVIEW
8.2 TRENDS
 Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook,
December 2014
 Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015
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VIETNAM (Cont.)
8.3 SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2013 & 2014
 B2C E-Commerce Share of Total Retail Sales, in %, 2014
 B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
 Internet Penetration, in % of Individuals, 2010 – 2014
8.5 PRODUCTS
 Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014
8.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
8.7 DELIVERY
 Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014
8.8 PLAYERS
 Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR SOUTHEAST ASIA B2C E-COMMERCE MARKET 2015 REPORT
 In this report major B2C E-Commerce trends, sales
figures, share of the total retail market, main online product
categories, and relevant information about Internet users, online
shoppers and leading E-Commerce companies are included.
 The regional chapter opens the report, highlighting
regional developments, such as sales, and international
comparisons of the countries in the sub-region among
themselves and to other countries in the region and worldwide.
The comparisons concern criteria related to B2C E-Commerce,
such as Internet and online shopper penetration.
 The rest of the report is divided by countries. The
countries are presented in the order of descending B2C E-
Commerce sales. Where no comparative sales were available,
other relevant criteria were applied to determine the order, such
as Internet and online shopper penetration.
 Each country chapter starts with an overview of the B2C
E-Commerce market in the respective country.
 Next the “Trends” section provides an overview of B2C E-
Commerce market trends, such as social commerce, cross-border
online shopping, M-Commerce, omnichannel retail and regulatory
trends.
 The section “Sales & Shares” includes the development of
B2C E-Commerce sales, including historical sales and forecasts,
where available. Furthermore, this section shows the development
of B2C E-Commerce share of the total retail market.
 In the “Users & Shoppers” section, a review of the
development of Internet penetration and online shopper
penetration is included.
 Afterwards, the section “Products” shows the leading
product categories purchased online.
 The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used
by online shoppers.
 Finally, the “Players” section includes information about
the leading E-Commerce players, such as online retailers and
marketplaces.

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UPCOMING RELATED REPORTS
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Thailand B2C E-Commerce Market 2015 August 2015 € 750
Malaysia B2C E-Commerce Market 2015 August 2015 € 750
Vietnam B2C E-Commerce Market 2015 August 2015 € 750
Philippines B2C E-Commerce Market 2015 August 2015 € 750
Singapore B2C E-Commerce Market 2015 September 2015 € 750
Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950
Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750
Asia-Pacific M-Commerce Snapshot 2015 March 2015 € 950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Global B2C E-Commerce Market 2014 October 2014 € 4,950**
Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 3,950**
Southeast Asia B2C E-Commerce Market 2014 August 2014 € 2,950**
Global B2C E-Commerce and Online Payment Market 2014 October 2014 € 5,950**
REPORT PUBLICATION
DATE
PRICE*
Asia-Pacific B2C E-Commerce Market 2015 September 2015 € 2,950
**Reflects Discounted Price

Product Brochure Southeast Asia B2C E-Commerce Market 2015

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Product Brochure Southeast Asia B2C E-Commerce Market 2015