Global B2C E-Commerce Report 2010 by yStats.com

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Global B2C E-Commerce Report 2010 by yStats.com

  1. 1. Global B2C E-Commerce Report 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 248 Covered Countries USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela, UK, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India, Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan, Thailand, Australia, New Zealand, Egypt, South Africa Price €4,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  2. 2. Global B2C E-Commerce Report 2010Key Findings Covering 54 Countries Worldwide • Asia was the leading geographic region in terms of Internet users in 2009, reaching approximately 740 million, followed by Europe with approximately 420 million. • North America (74%) was the leading geographic region in terms of Internet penetration rates in 2009. • Brazil is the Latin country with the highest number of Internet users (32 million) and most hours per user spent surfing the web (27 hours per month). • Norway (70%) was the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%). • China, home to the largest Internet population in the world, experienced a 31-percent increase to 221 million in 2009, making it the fastest-growing Internet country in Asia. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  3. 3. Global B2C E-Commerce Report 2010Table of Contents (1 of 7) 1. GLOBAL Brazil (Top Country) • Internet Users by geographic Regions, in millions, • B2C E-Commerce Trends: Sales and Top Players December 2009 • Leading B2C E-Commerce Players; by Assortments • World Internet Penetration Rates by geographic • Leading B2C E-Commerce Players; by Unique Visi- Regions, in %, December 2009 tors and Audience Reach, February 2010 • Breakdown of Internet Users, by Region, in %, December 2009 Argentina • B2C E-Commerce Sales of Major Global Compa- nies, in local Currency and EUR billion, 2006-2008 • E-Commerce Trends; incl. B2C/C2C E-Commerce Sales, in ARS billion, 2008-2010f 2. NORTH AMERICA • E-Commerce Travel Trends • Leading B2C E-Commerce Players; by Assort- USA (Top Country) ments • 6 Key Trends in Online Retail 2010 • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • B2C E-Commerce Sales, by Retail and Online Travel Sales, in USD billion and % change, 2008- 2013f Chile • Development of Internet Shoppers (million) and their Percentage of Internet Users, 2006-2011f • E-Commerce Market Overview • Top 10 Internet Retailers, by Web Sales in USD • Internet Usage and E-Commerce Trends billion, 2008 • E-Commerce Sales, in USD million, 2008-2009 • Top 10 Internet Retailers by Unique Visitors and • Major Product Categories in E-Commerce, 2007 Audience Reach, February 2010 • Leading B2C E-Commerce Players; by Assort- ments Canada • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • Internet Sales • Broadband Subscribers, compared to Germany, USA and the OECD, 2003-June 2008 Colombia • Leading B2C E-Commerce Players; by Assortments • General E-Commerce Trends • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • Internet Usage and E-Commerce • Online Banking and Online Projections • Leading B2C E-Commerce Players; by Assort- 3. MIDDLE AND SOUTH AMERICA ments Regional • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • Internet Users and Hours spent Online, September 2009 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  4. 4. Global B2C E-Commerce Report 2010Table of Contents (2 of 7) Mexico UK (Top Country) • E-Commerce Development • Online Shopping Market Development Overview • Internet Users and E-Commerce • Online Shopping Behavior of Consumers • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, February 2010 Uruguay Austria • Major Product Categories in E-Commerce, in %, • Development of Internet Users and its Percentage 2008 of Country Population, 2000-2009 • Frequency of Online-Shopping, in %, 2008 • Leading B2C E-Commerce Players; by Assortments • Preferred Online-Shop, in %, 2008 • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 Venezuela Belgium • Internet Usage and Penetration • B2C E-Commerce: Internet Sales and Webshop Numbers 4. EUROPE • Internet Shoppers by Age Groups compared to the EU27 Average, in %, 2008 Regional • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • B2C E-Commerce Sales in Western Europe, in EUR tors and Audience Reach, February 2010 billion, 2009 & 2014f • Annual Average Spending of Western European B2C E-Commerce Consumers, in EUR, 2009 & Bulgaria 2014f • B2C E-Commerce and Travel Sales in selected Eu- • Internet Usage and B2C E-Commerce ropean Countries, in EUR billion, 2014f • Leading B2C E-Commerce Players; by Assortments • Percentage of Households with Internet Access, in • Leading B2C E-Commerce Players; by Unique Visi- %, Q1 2007-Q1 2009 tors and Audience Reach, February 2010 • Percentage of Households with Broadband Connections, in %, Q1 2007-Q1 2009 Czech Republic • Individuals using the Internet on average daily or almost every Day, in %, Q1 2009 • Types of Goods ordered over the Internet, in % of • Internet Shoppers by Gender, ranked by Total, in Individuals Age 16+, Q2 2009 %, Q1 2009 • Internet Shoppers compared to the EU27 Average, • Share of Internet Shoppers in Europe, 2004, 2006, in %, 2004, 2006, 2008 & 2009 2008 & 2009 • Awareness of Online Shops, in %, 2008 • Internet Users in CEE Countries, as % of the • Leading B2C E-Commerce Players; by Unique Visi Population, 2008 & 2009 tors and Audience Reach, Feb. 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  5. 5. Global B2C E-Commerce Report 2010Table of Contents (3 of 7) Denmark Greece • B2C E-Commerce: General Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, Feb. 2010 Hungary Estonia • Development of Internet Shoppers, compared to • Internet Penetration and B2C E-Commerce EU27 Average, in %, 2004, 2006, 2008, 2009 • Broadband Market Overview • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 Finland • Types of Goods and Services bought online, com- Ireland pared to the EU27 Average, in %, Q2 2008 • Development of Internet Shoppers, comp. to the • Internet and Telecommunication Trends EU27 Average, in %, 2004, 2006, 2008 & 2009 • Cross-Boarder B2C E-Commerce • Leading B2C E-Commerce Players • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, Feb. 2010 tors and Audience Reach, February 2010 France Italy • Types of Goods and Services bought Online, in % • ICT and E-Commerce Industry of Internet Users, May 2009 • Types of Goods and Services bought Online, in %, • Leading B2C E-Commerce Players; by Assortments 2009 • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Assortments tors and Audience Reach, Feb. 2010 • Leading B2C E-Commerce Players; by Unique Visi- • Top 10 Online Retail Sites by million Visitors, July tors and Audience Reach, February 2010 2008 & July 2009 Germany Lithuania • E-Commerce of Clothing and Fashion • B2C E-Commerce Trends • Value and Number of Online Purchases and Ave- rage Spending per Online Purchase, 2007-2008 • Development of Internet Users (millions) and its Percentage of Country Population, 2001-2009 Macedonia • Leading B2C E-Commerce Players; by Online Sales in EUR million, 2008 • B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  6. 6. Global B2C E-Commerce Report 2010Table of Contents (4 of 7) Netherlands Romania • B2C E-Commerce: General Trends • B2C E-Commerce Trends • B2C E-Commerce: Sales • Online Shopping Trends • B2C E-Commerce: Online Shoppers • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- Russia tors and Audience Reach, February 2010 • B2C E-Commerce Trends: Market Development • Leading B2C E-Commerce Players; by Assortments Norway • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- Slovakia tors and Audience Reach, February 2010 • Internet Usage Indicators, compared to the EU, 2004-2008 Poland • Online Shopping Trends • Average Value of Online Transactions, in PLN, Q2 • Top 3 Product Groups purchased online in 2008, Q2 2009 E-Commerce, in % of Respondents, 2009 • Development of Internet Shoppers compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009 • Top 10 Online Shops; ranked by Net Revenue, in Spain PLN million, 2008 • Top 10 Online Shops; ranked by Unique Visitors • Internet Usage and Internet Shopping Habits, and Audience Reach, February 2010 2008 • Top Clothing Internet Shops by Net Revenue, • B2C E-Commerce Growth, Q2 2009 Number of Orders, Users, Average Net Order • Leading B2C E-Commerce Players; by Assortments Value, Net Profit, Number of Employees, and • Leading B2C E-Commerce Players; by Unique Visi- Owner, 2008 tors and Audience Reach, February 2010 Portugal Sweden • General B2C E-Commerce Trends • Internet Usage: Broadband, Internet Banking, • Internet Usage Trends Shopping • Internet Usage Indicators compared to the EU, • B2C E-Commerce: Sales and Online Payments 2004-2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, February 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  7. 7. Global B2C E-Commerce Report 2010Table of Contents (5 of 7) Switzerland Azerbaijan • Online Grocery Shopping, total and average Spen- • E-Commerce Trends ding, 2008 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- China tors and Audience Reach, February 2010 • Online Shopping Market Trends Turkey • Transaction Size of the Online Shopping Market, in RMB billion, 2007-2012f • B2C E-Commerce Sales, Volume of Transactions, • Leading B2C E-Commerce Players; by Assortments in YTL million, 2008 • Leading B2C E-Commerce Players; by Unique Visi- • Development of Internet Users (million) and its tors and Audience Reach, February 2010 Percentage of Country Population, 2000-2008; Share of Internet Shoppers of Internet Users, in %, 2008 Hong Kong • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • General B2C E-Commerce Trends tors and Audience Reach, February 2010 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- Ukraine tors and Audience Reach, February 2010 • Internet Usage, Access and Demographic Trends • Leading B2C E-Commerce Players; by Assortments India • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • E-Commerce Trends: General Overview • E-Commerce Trends: Shoppers and Online Purchases 5. ASIA • Leading B2C E-Commerce Players; by Assortments Regional • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • Asia Pacific Region and Individual Country Growth by unique Visitors, Sep. 2008-Sep. 2009 Indonesia Japan (Top Country) • General B2C E-Commerce Trends • E-Commerce Trends: Sales and Products • Web Portal for Online-Shopping • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, February 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  8. 8. Global B2C E-Commerce Report 2010Table of Contents (6 of 7) Israel South Korea • General B2C E-Commerce Trends • Current Trends in Online Shopping • Internet Usage • B2C E-Commerce by Products, in KRW billion and • Cross-Boarder B2C E-Commerce in %, Q4 2008-Q2 2009 • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 tors and Audience Reach, February 2010 Malaysia • General B2C E-Commerce Trends Taiwan • B2C E-Commerce Sales, in USD billion, 2009 • B2C E-Commerce Trends; incl. Sales, in USD • Major Product Categories in E-Commerce, in %, billion, 2009 2009 • Leading B2C E-Commerce Players; by Assortments • News about eBay.com.my • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • News about Taobao.com Philippines • E-Commerce Trends • Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi- Thailand tors and Audience Reach, February 2010 • B2C E-Commerce Trends, incl. Sales in THB billion, 2008-2009 • B2C E-Commerce Trends, incl. Sales Growth and Saudi Arabia Major Players • Product Categories in E-Commerce, by B2B, B2C • E-Commerce Trends and B2G, in %, 2009 • E-Commerce Transactions in the Middle East • Website of the Department of the Business • E-Commerce Growth in the Middle East Development for E-Commerce Service • B2C E-Commerce Spending, 2008 • News about Rakuten / TARAD.com • Broadband Penetration in the Middle East • News about Thai Airways • Leading B2C E-Commerce Players; by Assortments • News about True Corp • Leading B2C E-Commerce Players; by Unique Visi- • News about PayPal tors and Audience Reach, February 2010 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  9. 9. Global B2C E-Commerce Report 2010Table of Contents (7 of 7) 6. OCEANIA / AUSTRALIA 7. AFRICA Australia Egypt • Leading B2C E-Commerce Players; incl. Assort- • Internet and E-Commerce Trends ments • Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010 • News about Graysonline.com • News about Ebay.com.au South Africa • Online Shopping Trends • Retail and B2C E-Commerce Trends • General B2C E-Commerce Trends New Zealand • Mobile Trends in Africa • Leading B2C E-Commerce Players; by Assortments • General B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Unique Visi- • Online Shopping Trends tors and Audience Reach, February 2010 • News about Kulula.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  10. 10. Global B2C E-Commerce Report 2010Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Asia was the leading geographic region in terms of Internet users in September 2009, reaching 738 million. Global: Internet Users by geographic Regions, in millions, September 2009 Asia 738 Europe 418 North America 253 Latin America / Caribbean 179 Africa 67 Middle East 57 Oceania / Australia 21 0 100 200 300 400 500 600 700 800 in millions Source: Internet World Stats, September 2009 15 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Moreover, Norway (70%) was also the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%). Europe: Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009 2004 2006 2008 2009 2004 2006 2008 2009 Norway n/a n/a n/a 70 Slovenia 8 13 18 24 UK 37 45 57 66 Poland 5 12 18 23 Denmark 42 55 59 64 Spain 8 15 20 23 Netherlands n/a 48 56 63 Latvia 3 8 16 19 Sweden 43 55 53 63 Estonia 6 7 10 17 Luxembourg 40 44 49 58 Cyprus 4 7 9 16 Germany 37 49 53 56 Hungary 4 7 14 16 Finland 33 44 51 54 Portugal 5 7 10 13 France n/a 22 40 45 Italy n/a 9 11 12 Iceland n/a n/a n/a 44 Croatia n/a n/a n/a 10 Austria 19 32 37 41 Greece 1 5 9 10 EU27 Average 20 26 32 37 Ireland 14 28 36 37 Lithuania 1 4 6 8 Belgium n/a 19 21 36 Bulgaria 1 2 3 5 Malta n/a 14 22 34 Serbia n/a n/a n/a 5 Slovakia 10 11 23 28 Macedonia n/a n/a n/a 5 Czech Republic 5 13 23 24 Romania 0 1 4 2 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter. Source: Eurostat, March 2009, December 2009 65 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  11. 11. Report Order Form REPORT ORDER FORMPlace Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below:I would like to order the following report(s):Report Title Publication Date Price (€)An invoice will be sent to your company. Please complete your contact details.Title: Mr/Mrs/Ms First NameLast NameJob TitleCompanyEmail AddressTelephone NumberFax NumberAddressCity State/ProvinceCountry Post Code/ZIPAll Forms must have a signature to confirm your order:Signature EU Companies must Purchase Order No Order Date supply VAT No (if required)Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If youdo not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany

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