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1. Global B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
248
Covered Countries
USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela, UK,
Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France,
Germany, Greece, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands,
Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland,
Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India, Indonesia, Israel,
Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan, Thailand, Australia,
New Zealand, Egypt, South Africa
Price
€4,450 (excl. VAT)
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2. Global B2C E-Commerce Report 2010
Key Findings
Covering 54 Countries Worldwide
• Asia was the leading geographic region in terms of Internet users in 2009, reaching approximately 740
million, followed by Europe with approximately 420 million.
• North America (74%) was the leading geographic region in terms of Internet penetration rates in 2009.
• Brazil is the Latin country with the highest number of Internet users (32 million) and most hours per user
spent surfing the web (27 hours per month).
• Norway (70%) was the leading European country in terms of Internet shoppers in 2009, followed by the UK
(66%).
• China, home to the largest Internet population in the world, experienced a 31-percent increase to 221 million
in 2009, making it the fastest-growing Internet country in Asia.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
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3. Global B2C E-Commerce Report 2010
Table of Contents (1 of 7)
1. GLOBAL Brazil (Top Country)
• Internet Users by geographic Regions, in millions, • B2C E-Commerce Trends: Sales and Top Players
December 2009 • Leading B2C E-Commerce Players; by Assortments
• World Internet Penetration Rates by geographic
• Leading B2C E-Commerce Players; by Unique Visi-
Regions, in %, December 2009 tors and Audience Reach, February 2010
• Breakdown of Internet Users, by Region, in %,
December 2009
Argentina
• B2C E-Commerce Sales of Major Global Compa-
nies, in local Currency and EUR billion, 2006-2008
• E-Commerce Trends; incl. B2C/C2C E-Commerce
Sales, in ARS billion, 2008-2010f
2. NORTH AMERICA • E-Commerce Travel Trends
• Leading B2C E-Commerce Players; by Assort-
USA (Top Country) ments
• 6 Key Trends in Online Retail 2010 • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• B2C E-Commerce Sales, by Retail and Online
Travel Sales, in USD billion and % change, 2008-
2013f Chile
• Development of Internet Shoppers (million) and
their Percentage of Internet Users, 2006-2011f • E-Commerce Market Overview
• Top 10 Internet Retailers, by Web Sales in USD • Internet Usage and E-Commerce Trends
billion, 2008
• E-Commerce Sales, in USD million, 2008-2009
• Top 10 Internet Retailers by Unique Visitors and
• Major Product Categories in E-Commerce, 2007
Audience Reach, February 2010
• Leading B2C E-Commerce Players; by Assort-
ments
Canada • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• Internet Sales
• Broadband Subscribers, compared to Germany,
USA and the OECD, 2003-June 2008 Colombia
• Leading B2C E-Commerce Players; by Assortments
• General E-Commerce Trends
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 • Internet Usage and E-Commerce
• Online Banking and Online Projections
• Leading B2C E-Commerce Players; by Assort-
3. MIDDLE AND SOUTH AMERICA ments
Regional • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• Internet Users and Hours spent Online, September
2009
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4. Global B2C E-Commerce Report 2010
Table of Contents (2 of 7)
Mexico UK (Top Country)
• E-Commerce Development • Online Shopping Market Development Overview
• Internet Users and E-Commerce • Online Shopping Behavior of Consumers
• Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 tors and Audience Reach, February 2010
Uruguay Austria
• Major Product Categories in E-Commerce, in %, • Development of Internet Users and its Percentage
2008 of Country Population, 2000-2009
• Frequency of Online-Shopping, in %, 2008 • Leading B2C E-Commerce Players; by Assortments
• Preferred Online-Shop, in %, 2008 • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
Venezuela
Belgium
• Internet Usage and Penetration
• B2C E-Commerce: Internet Sales and Webshop
Numbers
4. EUROPE • Internet Shoppers by Age Groups compared to the
EU27 Average, in %, 2008
Regional • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi-
• B2C E-Commerce Sales in Western Europe, in EUR
tors and Audience Reach, February 2010
billion, 2009 & 2014f
• Annual Average Spending of Western European
B2C E-Commerce Consumers, in EUR, 2009 & Bulgaria
2014f
• B2C E-Commerce and Travel Sales in selected Eu- • Internet Usage and B2C E-Commerce
ropean Countries, in EUR billion, 2014f • Leading B2C E-Commerce Players; by Assortments
• Percentage of Households with Internet Access, in • Leading B2C E-Commerce Players; by Unique Visi-
%, Q1 2007-Q1 2009 tors and Audience Reach, February 2010
• Percentage of Households with Broadband
Connections, in %, Q1 2007-Q1 2009 Czech Republic
• Individuals using the Internet on average daily or
almost every Day, in %, Q1 2009 • Types of Goods ordered over the Internet, in % of
• Internet Shoppers by Gender, ranked by Total, in Individuals Age 16+, Q2 2009
%, Q1 2009 • Internet Shoppers compared to the EU27 Average,
• Share of Internet Shoppers in Europe, 2004, 2006, in %, 2004, 2006, 2008 & 2009
2008 & 2009 • Awareness of Online Shops, in %, 2008
• Internet Users in CEE Countries, as % of the • Leading B2C E-Commerce Players; by Unique Visi
Population, 2008 & 2009 tors and Audience Reach, Feb. 2010
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5. Global B2C E-Commerce Report 2010
Table of Contents (3 of 7)
Denmark Greece
• B2C E-Commerce: General Trends • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Unique Visi-
• Leading B2C E-Commerce Players; by Unique Visi- tors and Audience Reach, February 2010
tors and Audience Reach, Feb. 2010
Hungary
Estonia
• Development of Internet Shoppers, compared to
• Internet Penetration and B2C E-Commerce EU27 Average, in %, 2004, 2006, 2008, 2009
• Broadband Market Overview • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
Finland
• Types of Goods and Services bought online, com- Ireland
pared to the EU27 Average, in %, Q2 2008
• Development of Internet Shoppers, comp. to the • Internet and Telecommunication Trends
EU27 Average, in %, 2004, 2006, 2008 & 2009 • Cross-Boarder B2C E-Commerce
• Leading B2C E-Commerce Players • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, Feb. 2010 tors and Audience Reach, February 2010
France Italy
• Types of Goods and Services bought Online, in % • ICT and E-Commerce Industry
of Internet Users, May 2009
• Types of Goods and Services bought Online, in %,
• Leading B2C E-Commerce Players; by Assortments 2009
• Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Assortments
tors and Audience Reach, Feb. 2010
• Leading B2C E-Commerce Players; by Unique Visi-
• Top 10 Online Retail Sites by million Visitors, July tors and Audience Reach, February 2010
2008 & July 2009
Germany Lithuania
• E-Commerce of Clothing and Fashion • B2C E-Commerce Trends
• Value and Number of Online Purchases and Ave-
rage Spending per Online Purchase, 2007-2008
• Development of Internet Users (millions) and its
Percentage of Country Population, 2001-2009
Macedonia
• Leading B2C E-Commerce Players; by Online Sales
in EUR million, 2008
• B2C E-Commerce Trends
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
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6. Global B2C E-Commerce Report 2010
Table of Contents (4 of 7)
Netherlands Romania
• B2C E-Commerce: General Trends • B2C E-Commerce Trends
• B2C E-Commerce: Sales • Online Shopping Trends
• B2C E-Commerce: Online Shoppers
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- Russia
tors and Audience Reach, February 2010
• B2C E-Commerce Trends: Market Development
• Leading B2C E-Commerce Players; by Assortments
Norway • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• B2C E-Commerce Trends
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- Slovakia
tors and Audience Reach, February 2010
• Internet Usage Indicators, compared to the EU,
2004-2008
Poland
• Online Shopping Trends
• Average Value of Online Transactions, in PLN, Q2 • Top 3 Product Groups purchased online in
2008, Q2 2009 E-Commerce, in % of Respondents, 2009
• Development of Internet Shoppers compared to
the EU27 Average, in %, 2004, 2006, 2008 & 2009
• Top 10 Online Shops; ranked by Net Revenue, in Spain
PLN million, 2008
• Top 10 Online Shops; ranked by Unique Visitors • Internet Usage and Internet Shopping Habits,
and Audience Reach, February 2010 2008
• Top Clothing Internet Shops by Net Revenue, • B2C E-Commerce Growth, Q2 2009
Number of Orders, Users, Average Net Order • Leading B2C E-Commerce Players; by Assortments
Value, Net Profit, Number of Employees, and • Leading B2C E-Commerce Players; by Unique Visi-
Owner, 2008 tors and Audience Reach, February 2010
Portugal
Sweden
• General B2C E-Commerce Trends
• Internet Usage: Broadband, Internet Banking,
• Internet Usage Trends
Shopping
• Internet Usage Indicators compared to the EU,
• B2C E-Commerce: Sales and Online Payments
2004-2008
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi-
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
tors and Audience Reach, February 2010
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7. Global B2C E-Commerce Report 2010
Table of Contents (5 of 7)
Switzerland Azerbaijan
• Online Grocery Shopping, total and average Spen- • E-Commerce Trends
ding, 2008
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- China
tors and Audience Reach, February 2010
• Online Shopping Market Trends
Turkey • Transaction Size of the Online Shopping Market, in
RMB billion, 2007-2012f
• B2C E-Commerce Sales, Volume of Transactions, • Leading B2C E-Commerce Players; by Assortments
in YTL million, 2008 • Leading B2C E-Commerce Players; by Unique Visi-
• Development of Internet Users (million) and its
tors and Audience Reach, February 2010
Percentage of Country Population, 2000-2008;
Share of Internet Shoppers of Internet Users, in
%, 2008 Hong Kong
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- • General B2C E-Commerce Trends
tors and Audience Reach, February 2010 • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi-
Ukraine tors and Audience Reach, February 2010
• Internet Usage, Access and Demographic Trends
• Leading B2C E-Commerce Players; by Assortments India
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 • E-Commerce Trends: General Overview
• E-Commerce Trends: Shoppers and Online
Purchases
5. ASIA
• Leading B2C E-Commerce Players; by Assortments
Regional • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• Asia Pacific Region and Individual Country Growth
by unique Visitors, Sep. 2008-Sep. 2009
Indonesia
Japan (Top Country)
• General B2C E-Commerce Trends
• E-Commerce Trends: Sales and Products • Web Portal for Online-Shopping
• Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 tors and Audience Reach, February 2010
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8. Global B2C E-Commerce Report 2010
Table of Contents (6 of 7)
Israel South Korea
• General B2C E-Commerce Trends • Current Trends in Online Shopping
• Internet Usage • B2C E-Commerce by Products, in KRW billion and
• Cross-Boarder B2C E-Commerce in %, Q4 2008-Q2 2009
• Leading B2C E-Commerce Players; by Assortments • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- • Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010 tors and Audience Reach, February 2010
Malaysia
• General B2C E-Commerce Trends
Taiwan
• B2C E-Commerce Sales, in USD billion, 2009
• B2C E-Commerce Trends; incl. Sales, in USD
• Major Product Categories in E-Commerce, in %, billion, 2009
2009
• Leading B2C E-Commerce Players; by Assortments
• News about eBay.com.my
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• News about Taobao.com
Philippines
• E-Commerce Trends
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visi- Thailand
tors and Audience Reach, February 2010
• B2C E-Commerce Trends, incl. Sales in THB billion,
2008-2009
• B2C E-Commerce Trends, incl. Sales Growth and
Saudi Arabia
Major Players
• Product Categories in E-Commerce, by B2B, B2C
• E-Commerce Trends
and B2G, in %, 2009
• E-Commerce Transactions in the Middle East
• Website of the Department of the Business
• E-Commerce Growth in the Middle East Development for E-Commerce Service
• B2C E-Commerce Spending, 2008 • News about Rakuten / TARAD.com
• Broadband Penetration in the Middle East • News about Thai Airways
• Leading B2C E-Commerce Players; by Assortments • News about True Corp
• Leading B2C E-Commerce Players; by Unique Visi- • News about PayPal
tors and Audience Reach, February 2010
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9. Global B2C E-Commerce Report 2010
Table of Contents (7 of 7)
6. OCEANIA / AUSTRALIA 7. AFRICA
Australia Egypt
• Leading B2C E-Commerce Players; incl. Assort- • Internet and E-Commerce Trends
ments
• Leading B2C E-Commerce Players; by Unique Visi-
tors and Audience Reach, February 2010
• News about Graysonline.com
• News about Ebay.com.au
South Africa
• Online Shopping Trends
• Retail and B2C E-Commerce Trends
• General B2C E-Commerce Trends
New Zealand • Mobile Trends in Africa
• Leading B2C E-Commerce Players; by Assortments
• General B2C E-Commerce Trends • Leading B2C E-Commerce Players; by Unique Visi-
• Online Shopping Trends tors and Audience Reach, February 2010
• News about Kulula.com
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10. Global B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Asia was the leading geographic region in terms of Internet users in
September 2009, reaching 738 million.
Global: Internet Users by geographic Regions, in millions, September 2009
Asia 738
Europe 418
North America 253
Latin America / Caribbean 179
Africa 67
Middle East 57
Oceania / Australia 21
0 100 200 300 400 500 600 700 800
in millions
Source: Internet World Stats, September 2009
15
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Moreover, Norway (70%) was also the leading European country
in terms of Internet shoppers in 2009, followed by the UK (66%).
Europe: Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009
2004 2006 2008 2009 2004 2006 2008 2009
Norway n/a n/a n/a 70 Slovenia 8 13 18 24
UK 37 45 57 66 Poland 5 12 18 23
Denmark 42 55 59 64 Spain 8 15 20 23
Netherlands n/a 48 56 63
Latvia 3 8 16 19
Sweden 43 55 53 63
Estonia 6 7 10 17
Luxembourg 40 44 49 58
Cyprus 4 7 9 16
Germany 37 49 53 56
Hungary 4 7 14 16
Finland 33 44 51 54
Portugal 5 7 10 13
France n/a 22 40 45
Italy n/a 9 11 12
Iceland n/a n/a n/a 44
Croatia n/a n/a n/a 10
Austria 19 32 37 41
Greece 1 5 9 10
EU27 Average 20 26 32 37
Ireland 14 28 36 37 Lithuania 1 4 6 8
Belgium n/a 19 21 36 Bulgaria 1 2 3 5
Malta n/a 14 22 34 Serbia n/a n/a n/a 5
Slovakia 10 11 23 28 Macedonia n/a n/a n/a 5
Czech Republic 5 13 23 24 Romania 0 1 4 2
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.
Source: Eurostat, March 2009, December 2009
65
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