Social media work and success from detailed planning and goal measuring

1. Technology in the mid-market 2016
Awareness, eminence, and engagement
• Motion graphic on YouTube
• Ambassador Corps
• 309 shares; ~250k impressions
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteRisk
@DeloitteTax
@DeloitteMnA
@DeloitteTMT
@DeloitteOnTech
@DeloitteCFO
@DeloitteDIGI_US
• Deloitte LinkedIn page
• Instagram
• SlideShare Infographic

2. Private Company Issues and Opportunities
What to consider in 2016
• 3 social clips
• High-level overview
• 3 strategic dimensions
• Report builder
• Ambassador Corps
• 200+ shares
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteTax
@DeloitteAI
@DeloitteHC
@DeloitteRiskFin
@DeloitteMnA
@DeloitteTMT
@DeloitteOnTech

3. • 677,100 impressions; 513 engagements
• Motion graphic on YouTube
• Ambassador Corps
• 297 shares; ~284k impressions
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteOnTech
@DeloitteTMT
@DeloitteBA
@DeloitteStratOps
@DeloitteTalent
• Instagram
• Facebook
• LinkedIn
• SlideShare Infographic
• Google paid search
• 280 visits; 31 engagements (28 PDF
downloads)
Technology in the mid-market 2017
Awareness, eminence, and engagement

4. • 1.1 M impressions
• Motion graphic on YouTube
• Ambassador Corps
• 728 shares; ~550k impressions
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteFinSvcs
@DeloitteMnA
@DeloitteCFO
@DeloitteBA
@DeloitteStratOp
@DeloitteOnTech
@DeloitteRisks
• Deloitte LinkedIn page – 48 likes
• Deloitte Facebook page – 22 likes
• Instagram – 80 likes
• SlideShare Infographic
• LinkedIn long-form posts
• 545k+ impressions
• 856 clicks
America’s Economic Engine 2017
Breaking the cycle

5. Deloitte Private
Sub-brand and global report launch
• Motion graphic on YouTube
• Ambassador Corps
• 340 shares
• Twitter cards
• Cross promotion from Deloitte handles
@DeloitteUS
@DeloitteFinSvcs
@DeloitteMnA
@DeloitteCFO
@DeloitteBA
@DeloitteStratOp
@DeloitteOnTech
@DeloitteRisks
• Instagram

6. 6 DGES social listening Copyright © 2017 Deloitte Development LLC. All rights reserved.
September’s numbers in comparison to July’s
DGES social listening – September’s numbers
SEP 2017 JULY 2017 JUL-OCT 2014
Social mentions 165 211 74
Impressions
Content that either mentioned Roger, or was published
from his channel
895.1K 300.5K 0
% of social voice
Share of voice leadership over NCMM and the Big Four
companies
87.5% 72% 17%
@RogerNanney followers
At the end of the month 7,247 6,715 101
New @RogerNanney
followers
For the month
532 216 0
@RogerNanney retweets 83 132 0