Abraham Maslow's theory.

1. ABRAHAM MASLOW

2. Introduction / Biography
Early Life:
• The first of seven children
• described his early childhood as
unhappy and lonely, and he spent much
of his time in the library immersed in
books.
• Studied law at City College of New York
(CCNY)
• Married his first-cousin Bertha
Goodman.
• He later switched to the University of
Wisconsin where he developed an
interested in psychology
Born: April 1, 1908 in Brooklyn,
New York.
He died in California on June 8,
1970 due to a heart attack

3. Theory

4. Safety needs
• In the absence of physical safety – due
to war, natural disaster, family
violence, childhood abuse.
• While absence of economic safety –
due to economic crisis, and lack of
work opportunities.
• Other safety and security needs:
Personal security, financial security,
health and well being.
Physiological needs
• Are physical requirement for human
survival.
• Air, water, and food are metabolic
requirements for survival in all
animals, including humans. Clothing
and shelter provide necessary
protection from the elements.

5. Love and belonging
• Is interpersonal and involves feelings.
• This need is especially strong in childhood
and can override the need for safety as
witnessed in children who cling to
abusive parents.
• Humans need to love and be loved – both
sexually and non-sexually.
• Human need to feel belonging and
acceptance among their social groups.
There are two group, large and small
group.
• Small – family member, intimate partners,
mentor, colleagues & confidants.
• Large – club, co-worker, religious group,
sport team.

6. Self actualization
• Self actualization is the desire to become what one is capable of
becoming. It is a 'growth' need.
• A worker must work efficiently if he is to be ultimately happy. Here,
a person feels that he should accomplish something in his fife. He
want to utilize his potentials to the maximum extent and desires to
become what one is capable of becoming.
• A person desires to have challenges and achieves something special
in his life or in the area of his specialization. Though every one is
capable of self-actualization, many do not reach this stage. This
need is fully satisfied rarely.
Esteem
• Need to feel respected
• Maslow noted 2 version of esteem needs
• Lower – need respect from others. This is may include a need for
status , recognition, fame, prestige and attention.
• Higher – the need for self respect. For example, self confidence,
independence, and freedom.

7. • Maslow also identified some of the key characteristics of self-
actualized people
1. Problem-centering
2. Acceptance and realism
3. Spontaneity
4. Autonomy and solitude
5. Continued freshness of appreciation

8. Today’s management
• 1. Make your expectations crystal clear. Ensure your staff know
what is expected of them for the coming 12 months. Design
roadmaps that can work as a visual aid to keep staff focused on
their goals.
• 2. Empower your team to build the business brand by giving staff
opportunities to represent the business.
• 3. Create and SUSTAIN a positive team environment. When things
go wrong, it's positivity that will get you through.
• 4. Praise and reward success.
• 5. Provide training and development opportunities for your staff.
Further education will help to keep staff engaged and as a result,
advance productivity

9. Thank You