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EPS8510 – SESSION #2
TECH VENTURES INTENSITY TRACK
LECTURE
StartUps!
Why do they succeed?
Why do they fail?
How to Plan for Success!
BABSON COLLEGE
9/11/2019
JOHN LANDRY
JLANDRY1@BABSON.EDU
…. BUT FIRST
Week #1 Intros! Your instructors, your course, your companies and YOU!!
Week #2 StartUps... Why do they succeed? Why do they fail? How to Plan for Success!
Week #3 Improving Your Odds - Business Models, Trend Spotting,
Plate Tectonics, Incubators, Timing, Networking, AI and more
Week #4 Team Building.. Cofounders, Early Employees..
how to get ‘em, compensate them, keep them and scale them
Week #5 Do you REALLY KNOW your Customer??
Week #6 Building Your Software Skills: Data, DBMS and JSON
Week #7 Building Your Software Skills: HTML, CSS3 & Javascript
Week #8 Building Your Software Skills: UI/UX & Usage Models
Week #9 Building Your Software Skills: Assembling Software Systems:: APIs, REST Web Services, Embeds
Week #10Get 'em While You're HOT! Recruiting Mentors, Influencers, Advisers and Board Members!
Week #11Evaluating YOUR Startup! Preparing Your Pitch!
Week #12Fundraising 101 - Raising Your Seed Round
Week #13Pitch Sessions - Part 1
Week #14Pitch Sessions - Part 2
EPS8510 – Fall 2019 Course Schedule
(… always subject to change!)
Week #1 Targeting The Smallest Possible Audience
Week #2 New Rules Tech Marketing: PR & Influencers
Week #3 New Rules Tech Marketing: Search & SEO
Week #4 New Rules Tech Marketing: Inbound
Week #5 New Rules Tech Marketing: Email, SMS, Notifications
Week #6 Building Your Software Skills: Security & Privacy
Week #7 SAAS Monetization: SMB & Enterprise
Week #8 SAAS Monetization: Consumers
Week #9 SysOps - Literally Running a SAAS Business
Week #10Scaling: From Crossing the Chasm to Blitzscalling
Week #11Fundraising - Venture Capital, Private Equity, Institutions and Family Offices
Week #12How to be Successful and be Happy too!
EPS8510 – Spring 2020 Course Schedule
(… definitely subject to change!)
… OH! ONE MORE THING!
TB Updates
• Vision
• Process
• Progress
• Reflection
• Futures
• You!
OK..
SO LET’S
SUMMARIZE…
WHY DO
STARTUPS FAIL?
OR SUCCEED?
The single biggest reason why start-ups succeed | Bill Gross
… funding is easy, if customers are demanding what you’re creating!
Josh Kaufman
The Personal MBA
Value Discovery
Timing, Problems... And Me!
• Best Timing Anticipates Platform Change
• Batch > OLTP
• CUI > GUI,
• OLTP > Client Server
• Client-Server > Web
• Keyboard > Touch
• Touch > Voice
• Analytics > AI
• M&D GL Plus
• M&D Millennium
• DMS Application Expert
• Adesso
FOMO (Fear of Missing Out!)
is Dangerous!
First Mover Advantage is a Myth (Adam Grant)
Good Things Happen to
Those Who Wait
(Lotus)
Procrastination Is a Virtue
(Adam Grant)
“Are Customers Ready to Buy
What You’re Providing?”
The Top 20 Reasons Startups Fail
Paul
Graham
Eric Ries: The Lean StartUp
Babson TVIT EPS8510 Week 02
Babson TVIT EPS8510 Week 02
Babson TVIT EPS8510 Week 02
Babson TVIT EPS8510 Week 02

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Babson TVIT EPS8510 Week 02

  • 1. EPS8510 – SESSION #2 TECH VENTURES INTENSITY TRACK LECTURE StartUps! Why do they succeed? Why do they fail? How to Plan for Success! BABSON COLLEGE 9/11/2019 JOHN LANDRY JLANDRY1@BABSON.EDU
  • 3. Week #1 Intros! Your instructors, your course, your companies and YOU!! Week #2 StartUps... Why do they succeed? Why do they fail? How to Plan for Success! Week #3 Improving Your Odds - Business Models, Trend Spotting, Plate Tectonics, Incubators, Timing, Networking, AI and more Week #4 Team Building.. Cofounders, Early Employees.. how to get ‘em, compensate them, keep them and scale them Week #5 Do you REALLY KNOW your Customer?? Week #6 Building Your Software Skills: Data, DBMS and JSON Week #7 Building Your Software Skills: HTML, CSS3 & Javascript Week #8 Building Your Software Skills: UI/UX & Usage Models Week #9 Building Your Software Skills: Assembling Software Systems:: APIs, REST Web Services, Embeds Week #10Get 'em While You're HOT! Recruiting Mentors, Influencers, Advisers and Board Members! Week #11Evaluating YOUR Startup! Preparing Your Pitch! Week #12Fundraising 101 - Raising Your Seed Round Week #13Pitch Sessions - Part 1 Week #14Pitch Sessions - Part 2 EPS8510 – Fall 2019 Course Schedule (… always subject to change!)
  • 4. Week #1 Targeting The Smallest Possible Audience Week #2 New Rules Tech Marketing: PR & Influencers Week #3 New Rules Tech Marketing: Search & SEO Week #4 New Rules Tech Marketing: Inbound Week #5 New Rules Tech Marketing: Email, SMS, Notifications Week #6 Building Your Software Skills: Security & Privacy Week #7 SAAS Monetization: SMB & Enterprise Week #8 SAAS Monetization: Consumers Week #9 SysOps - Literally Running a SAAS Business Week #10Scaling: From Crossing the Chasm to Blitzscalling Week #11Fundraising - Venture Capital, Private Equity, Institutions and Family Offices Week #12How to be Successful and be Happy too! EPS8510 – Spring 2020 Course Schedule (… definitely subject to change!)
  • 5. … OH! ONE MORE THING!
  • 6. TB Updates • Vision • Process • Progress • Reflection • Futures • You!
  • 8.
  • 9. The single biggest reason why start-ups succeed | Bill Gross … funding is easy, if customers are demanding what you’re creating!
  • 10. Josh Kaufman The Personal MBA Value Discovery
  • 11.
  • 12. Timing, Problems... And Me! • Best Timing Anticipates Platform Change • Batch > OLTP • CUI > GUI, • OLTP > Client Server • Client-Server > Web • Keyboard > Touch • Touch > Voice • Analytics > AI • M&D GL Plus • M&D Millennium • DMS Application Expert • Adesso FOMO (Fear of Missing Out!) is Dangerous! First Mover Advantage is a Myth (Adam Grant) Good Things Happen to Those Who Wait (Lotus) Procrastination Is a Virtue (Adam Grant) “Are Customers Ready to Buy What You’re Providing?”
  • 13.
  • 14. The Top 20 Reasons Startups Fail
  • 16. Eric Ries: The Lean StartUp