Why limit innovation to an in-house project team if you can source it from the global talent pool? Based on success stories from various industries and his own experience, Andrew Filev, CEO at Wrike, analyzes how open innovation can make organizations more competitive. He also observes what drives it in business and what its key benefits are, for instance, in software development. Andrew Filev originally delivered this presentation at E2 Innovate conference 2012.

1. Open innovation:
making the best of collective intelligence
in a socialized organization
a presentation by Andrew Filev, CEO at Wrike

2. 1. Intro: what is open innovation?
2. What drives open innovation in business
3. Key advantages of open innovation
4. Lessons learnt in business software space

3. The term was introduced in 2003
by Henry Chesbrough:
“…a paradigm that assumes that
firms can and should use external
ideas as well as internal ideas, as
the firms look to advance their
technology.”

4. Innovation process extends by involving employees from
other departments and external collaborators

5. Research Suppliers
firms
Universities End users
Other industry Independent
players professionals

6. CLOSED INNOVATION OPEN INNOVATION
Hire the best dedicated Gather input from outside the
professionals department and company
Research held fully in-house External research and
feedback
In-house innovation is the first Find new paths to the market
to get to the market
Speed of delivering innovation More open business model is
to the market is key key to outplaying competition

7.  Expansion of remote work
66% expect a
fully virtual  Increasing mobility of workers
office within a
few years
 Socialization of the enterprise
 Globalization of business
 Growing market competition

9.  Multi-language open innovation
platform
 Includes product development,
packaging, commerce, etc.
 1,000+ innovation partners –
vendors, suppliers, universities
Pulsonic toothbrush - one of the
numerous success stories

10.  Annual competition for
individuals
 Ideas for innovating customer
service, green tech, “out-of-
the-box” ideas
 Open idea pool with 200+
submissions

11. Gathering more ideas Wider brand recognition
(through partners)
Plugging into the best Better insight into
talents globally customer needs
Increase cost-efficiency New paths to market
More feedback, quicker Improving customer
loop relations

12. Innovating together with the customers is key to
delivering a “comfort” system they will actually use

13.  Feature suggestion
forums
 Customer surveys
 Website feedback forms
 Private beta testing
 User-driven localizations
 API (integrations, add-
ons)

14. Andrew Filev, CEO at Wrike
www.linkedin.com/in/filev
www.wrike.com/projectmanagement
Thank you for your attention!