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Workshop - Innovation Readiness
1. 3/3/2015
1
Gert Staal
@gstaal | gstaal@me.com | info@timfoundation.org
Genesis of an
Innovation
Management
Standard
• Response to societal and technology
changes
• Sustainability in the literal sense: make
change last
• Most products and services have
become a pure commodity
• Excellent planning, execution
and deployment are essential
• Key drivers are:
• Stakeholder requirements
• Staff competencies
Why innovate?
2. 3/3/2015
2
A management toolset for training,
assessments, audits, and consulting on
innovation management
A Configuration tool (implementing a system)
Maturity model: an advisory standard
• Prevents ad-hoc activity
• Can make innovation a requirement in the
entire value chain
• Adopted and endorsed by the Product
Development and Management Association
What is the PDMA Innovation
Management Standard?
Why should organizations adopt an
Innovation Management Standard?
Thorough Holistic
No reinvention
of the wheel
4. 3/3/2015
4
Not just One-Size-Fits-All
Maturity levels
LEVEL ONE LEVEL TWO LEVEL THREE LEVEL FOUR LEVEL FIVE
Investigating Implementing Capable Effective Excellence
Implementing an Innovation
Management System is a growth path
It is not the end goal that counts, but
the road that leads us there
5. 3/3/2015
5
Some Key Drivers for Success
1. Re-align with key stakeholders:
formulate current and future requirements
– Redefine core
competencies
– Engage with
new partners
– Develop new
value chains
Key Drivers for Success /2
2. Align with strategy: formulate clear
innovation objectives
– Engage with
Management Team
and staff members
– New vision &
objectives
– Write business
cases
6. 3/3/2015
6
Key Drivers for Success /3
3. Monitor progress
– Set new KPIs
– Implement an innovation
management system
– Regular re-assess
innovation management
capability and adjust
If the standard is a bit intimidating:
there is also a LITE version…
• One day of instructions
• Handbook with editable templates
• INNOVATION LITE Presentation set
• Getting started quickly, simply, without much hassle
• Self assessment tool
• Cooperation with DOON has led to the development of
the Innovation Readiness Canvas (based on the self-
assessment questions)
7. 3/3/2015
7
Takeaways
• Innovation management requires that basic
operations work well! Don’t innovate on a sinking ship
• Forget silver bullets, but there are universal truths!
• Organizations should develop tools that fit their goals
– NOT use other people’s tools without scrutiny
• What works for others may not work for you
• All elements and factors identified are important
• Maturity rises together across the organization –
As organizations mature, they cannot jump levels
• Innovation management maturity is a movie,
not a photo
www.timfoundation.org
info@timfoundation.org
www.pdma.org
PDMA web site
mohanlon@pdma.org
- information on standards
Questions?