Widgets in the Media, adtech Shanghai presentation

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Moderator: Mark Cripps , APAC Digital Director, McCann Worldgroup Presenters: Paula Storti , Managing Director, Worldwalk Media Benjamin Joffe, CEO, +8*; Partner, CMUNE Jason Yim, Owner and Creative Director, Trigger Benjamin Grubbs , Regional Director, Interactive Media, Turner Entertainment Networks Asia Inc

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Discussion Points: ,[object Object],[object Object],[object Object],[object Object]

[object Object],Where have the eyeballs gone? Ben J

Eyeballs now have a mouth Ben J

From Interruption to Engagement Widgets & Social apps = Engagement Channels (for PR / for Marketing / for Sales ) Ben J

Over 300 social media campaigns (and counting) Keyword is: Experiment Ben J

Internet Marketing Channels Source: Zenith Optimedia Search Portal Desktop Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- SMS - WAP - XHTML Widget examples: Search box widget Social media widget Application widget iPhone widget Asia Pacific Media Spend in 2009: US$3.64B US$6.21B US$0.36B US$1.61B

Check from Google in Aug 2005 for US$132,994

Monthly Unique Users to Selected Social Media and Blog Platforms (‘000) Source: comScore, Asia Pacific

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST PRACTICES | DEVELOPMENT Jason

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Puma Widget Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Paula

Puma: 7/1/08 to 10/1/08 There were 641 mentions of ‘Puma’ in regard to the Olympics online Adidas: 7/1/08 to 10/1/08 There were 1337 mentions of ‘Adidas’ in regard to the Olympics online Paula

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ben G

Maslow’s Hierarchy of Needs Online pyramid of Needs Self Actualization Esteem Social Safety Express Influence Connect, Interact, and Communicate Trust, Safety, Security Online actualization Discover, Fulfill Access, storage, organize, Basic commerce, news, Information Physiological Ben G

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[object Object],3D Social Apps for Entertainment & Viral Marketing Ben J

“ Media” (iPhone) (MySpace) Content or Application Ben J

Paula Storti , Managing Director Worldwalk Media 417A East Washington Blvd., San Francisco, CA USA 美国，加州，旧金山市 , 华盛顿大道 417 号， A 座，邮编 94129 Email: [email_address] Blog: blog.worldwalk.net US Direct: +1.415.933.8450 US Cel: +1.415.548.9255 Shanghai Cel: (86) 15000121673 Presentation available at: blog.worldwalk.net

Widgets in the Media, adtech Shanghai presentation

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Widgets in the Media, adtech Shanghai presentation