The document provides 10 techniques for writing compelling headlines, including:
1. Compare an activity to something familiar like "Cook like a celebrity chef"
2. Highlight a secret or method that helps a target group achieve a goal
3. Ask a question about what a target group needs to know on a topic
The goal is to craft headlines that will entice readers to learn more about the topic in just a few seconds.
Value Proposition canvas- Customer needs and pains
Headline
1. Fiv e 4 all dot com
Your headlines sucks ?
Watch this …
2. Y our He adline s S ucks
Headlines are meant to get attention.
A good headline must tickle the reader's
will to find out more about the subject ..
and that in just seconds.
So, how can you “build” good headlines for
your adds, sales-letters or article’s title ?
3. Y our He adline s S ucks
One of the methods to create a
competitive headline is to
Hire
a
Professional
4. Y our He adline s S ucks
No money?
Or maybe you want to do it yourself ?
Ok then,
Writte'em yourself !
Ok, (you will say) but how ???
5. Y our He adline s S ucks
Ten techniques for a better headline:
1. (an activity) like (an example) do.
Ex.:
• Cook like a celebrity chef do.
• Play golf like Tiger Woods do.
2. Here is the (technique, method) that is helping (targeted
prospect) to (the activity).
Ex.:
• Here is a method that is helping rich people make even more
money.
• Here is a secret that is helping fat people lose 20lbs per month.
6. Y our He adline s S ucks
Ten techniques for a better headline:
3. What (target) must know about (blank).
Ex.:
• What (architect, home owner, constructor etc) must know about
building a house.
• What any marketer must know about writing killer headlines.
4. Who else wants (blank) ?
Ex.:
• Who else wants to earn 5 figures per month ?
• Who else wants to own their own yacht ?
7. Y our He adline s S ucks
Ten techniques for a better headline:
5. Heres a quick way to (solve a problem).
Ex.:
• Heres a quick way to save $100 per week.
• Heres a quick way to promote your blog.
6. The (most guaded) secret of (blank)
Ex.:
• The secret of successful freelancing.
• The most guarded secret of a former internet sales guru.
8. Y our He adline s S ucks
Ten techniques for a better headline:
7. Get rid of (problem) once and for all.
Ex.:
• Get rid of carpet stains once and for all.
• Get rid of body odor once and for all.
8. Now you can have (something desirable) (great circumstance).
Ex.:
• Now you can have a millionaire lifestyle and fulfill dreams of your
life.
• Now you can have attention of everybody around and they'll be
happy doing it.
9. Y our He adline s S ucks
Ten techniques for a better headline:
9. Have/Build a (blank) you can be proud of.
Ex.:
• Have a body you can be proud of.
• Build a website you can be proud of.
10. How to (the action) (some details, target prospects).
Ex.:
• How to tame a snake (whit bare hands) while camping.
• How to increase and optimize R.O.I. as newbie internet marketer.
10. Y our He adline s S ucks
Now, you know how ..
From now on, you’ll have
no more excuses for
Bad & wrong headlines !