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SHOW ME THE MONEY – MARCH 2012


             How did we reach 5M downloads with
             our first game?




  Arthur Madrid
  CEO, Pixowl
  arthur@pixowl.com
SHOW ME THE MONEY – MARCH 2012



         Our first game did 5M downloads in 6 months!




Download it on
                                                        3
SHOW ME THE MONEY – MARCH 2012


  “From a BIG concept to a SIMPLE execution…”
     Concept: A cartoonist, a serial entrepreneur and a developer…
  want to develop games using the same cartoon character to retain user
                         and grow the IP value.


    Execution: Make the classic “Snake game” and design an original
                               character.
SHOW ME THE MONEY – MARCH 2012


  3 Top Mistakes that I did /all entrepreneurs do…

          #1: Don’t make a first version too complicated!
SHOW ME THE MONEY – MARCH 2012


  3 Top Mistakes that I did /all entrepreneurs do…

        #2: Don’t think your product will be for everybody!




              Hardcore           VS.         Casual
SHOW ME THE MONEY – MARCH 2012


  3 Top Mistakes that I did /all entrepreneurs do…

             #3: Don’t think “money”, think “people”!




                                       X
SHOW ME THE MONEY – MARCH 2012


  3 Tips

                #1: Build a great team of founders
SHOW ME THE MONEY – MARCH 2012


  3 Tips

         #2: Be/Make friends: investors, advisors, partners…




 However important can be your advisors, investors, clients, partners…do not
          work with them if you can not take a beer with them!
SHOW ME THE MONEY – MARCH 2012


  3 Tips

                              #3: Iterate!




              Learn to assume endless loop before deciding.
SHOW ME THE MONEY – MARCH 2012



                                Where we are

                            5M Players in 6 Months

                      Seed Round with Business Angels
       Kima Ventures, Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy)



                12 Employees (San Francisco/Buenos Aires)


                  2 Games Released - 2 Games in Progress



                                                                                  1
SHOW ME THE MONEY – MARCH 2012



                                 QA

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Show Me The Money - Pixowl - March 2012

  • 1. SHOW ME THE MONEY – MARCH 2012 How did we reach 5M downloads with our first game? Arthur Madrid CEO, Pixowl arthur@pixowl.com
  • 2. SHOW ME THE MONEY – MARCH 2012 Our first game did 5M downloads in 6 months! Download it on 3
  • 3. SHOW ME THE MONEY – MARCH 2012 “From a BIG concept to a SIMPLE execution…” Concept: A cartoonist, a serial entrepreneur and a developer… want to develop games using the same cartoon character to retain user and grow the IP value. Execution: Make the classic “Snake game” and design an original character.
  • 4. SHOW ME THE MONEY – MARCH 2012 3 Top Mistakes that I did /all entrepreneurs do… #1: Don’t make a first version too complicated!
  • 5. SHOW ME THE MONEY – MARCH 2012 3 Top Mistakes that I did /all entrepreneurs do… #2: Don’t think your product will be for everybody! Hardcore VS. Casual
  • 6. SHOW ME THE MONEY – MARCH 2012 3 Top Mistakes that I did /all entrepreneurs do… #3: Don’t think “money”, think “people”! X
  • 7. SHOW ME THE MONEY – MARCH 2012 3 Tips #1: Build a great team of founders
  • 8. SHOW ME THE MONEY – MARCH 2012 3 Tips #2: Be/Make friends: investors, advisors, partners… However important can be your advisors, investors, clients, partners…do not work with them if you can not take a beer with them!
  • 9. SHOW ME THE MONEY – MARCH 2012 3 Tips #3: Iterate! Learn to assume endless loop before deciding.
  • 10. SHOW ME THE MONEY – MARCH 2012 Where we are 5M Players in 6 Months Seed Round with Business Angels Kima Ventures, Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy) 12 Employees (San Francisco/Buenos Aires) 2 Games Released - 2 Games in Progress 1
  • 11. SHOW ME THE MONEY – MARCH 2012 QA