Portfolio Review

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In September 2009, Wix.com hosted our first learning workshop in New York City. In conjunction with Meetup.com, Wix organized over 20 photographers, designers and marketeers professionals for a lesion in resumes and portfolio design.

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  • What is the function of a portfolio?
  • This is the main point of a porfile
  • DETAILS are soo important. Simply presenting a piece of work tells no story. Include details such as:
  • Qualitative vs. Quantitative
  • Request for proposal will lead to more and BETTER business for you
  • Portfolio Review

    1. 1. Portfolio Review<br />
    2. 2. Function of a Portfolio<br />Showcase talent <br />Display completed work<br />Showcase credentials<br />Past clients<br />Awards/ Accomplishments<br />Provide method of contact<br />
    3. 3. Function of a Portfolio<br />Get work!!<br />
    4. 4. 5 elements of a successful portfolio<br />1. Creative Work Examples<br />2. Services (Work Rates)<br />3. Client History<br />4. Company Info<br />5. Contact<br />
    5. 5. 1. Creative Work Examples<br />What to display<br />If you show web sites, make sure they link<br />Other personal design, print, photography work<br />Include work details!<br />Name of client<br />Year<br />Project objective<br />Materials used<br />Time to complete<br />Price?<br />
    6. 6. 2. Services<br />Type of service, skills, proficiencies<br />[Quantitative]<br />Type of situation or event<br />[Qualitative]<br />(Work rates ?)<br />
    7. 7. 2. Services<br />Type of service/ skill/ proficiency:<br />Web development<br />List of programming languages: HTML, ActionScript, etc<br />Graphic design<br />List of software: Photoshop, Illustrator, etc<br />Photography<br />Image types: Black-and-white, digital, hi-def, wet plate, etc<br />Marketing<br />Fields of study: PR, advertising, social net marketing, etc<br />Illustrations<br />Pencil on paper, canvas, painting, etc<br />
    8. 8. 2. Services<br />Type of situation/ event:<br />Web development<br />Facebook apps, iPhone games<br />Graphic design<br />Web design, touch-ups/ airbrushing<br />Photography<br />Weddings/ events, headshots, product photography<br />Marketing<br />Print, copywriting, logo design/ brand identity<br />Illustrations<br />Technical, stills, portraits, caricatures<br />
    9. 9. 2. Services (Work Rates?)<br />Listing work rates is NOT recommended<br />Recommended: RFP form<br />IF you DO choose to list rates<br />Price per hour<br />Price per project<br />Price per page<br />Price per template<br />Use currency conversions: <br />US dollars, British pounds, Euros, etc<br />
    10. 10. 3. Client History<br />List of previous clients<br />Quotes/ recommendations from clients<br />Easy rating system:<br />Quality of work<br />Timeliness<br />Communication<br />Overall rating<br />
    11. 11. 4. Company Info/ Bio<br />Brand Name<br />Company name<br />Designer name<br />Brand Image<br />Logo<br />Photograph<br />Portrait<br />Experience (abridged resume)<br />Descriptive paragraphs<br />Full resume available for download<br />
    12. 12. 5. Contact Forms/ Contact Info<br />Some info should be ubiquitous throughout portfolio<br />Request For Proposal (RFP) form<br />Contact form<br />Mailing address<br />Work/ Mobile phone<br />Connect your web-universe: <br />Twitter/ Facebook/ MySpace/ LinkedIn Links<br />Skype/ AIM/ Gchat/ Oovoo<br />Resume (?)<br />
    13. 13. Review: 5 elements<br />1. Creative Work Examples<br />2. Services (Work Rates)<br />3. Client History<br />4. Company Info<br />5. Contact<br />
    14. 14. Final things to keep in mind!<br />Keep it simple<br />Easy navigation<br />Limit your pages<br />Aesthetics are a priority!<br />Browser Real Estate<br />“The Fold”<br />Suggested development 800px x 550px<br /><ul><li>Implement metadata for SEO</li></li></ul><li>Examples<br />http://www.wix.com/pix3lator/KatrinaDavis<br />http://www.wix.com/KarenKeith/WEB2<br />http://www.wix.com/steppie/steppie<br />http://www.wix.com/disnor/dlisnor<br />http://www.wix.com/cbrock4/2301%20studio<br />Portfolio Review<br />
    15. 15. Portfolio Review<br />

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