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Dragon Sourcing
Your Tailored Sourcing Approach to Emerging Markets
Textile Products Sourcing Project - Turkey
Case Study
15th July, 2015
© 2015 Dragon Sourcing. All rights reserved.
© 2015 Dragon Sourcing. All rights reserved.. 2
Agenda
1. Program Objectives
2. Approach
3. Progress Review – Supplier Pre-Qualification
4. Schedule
5. Example Supplier Profiles
6. Example Selected Items
1. Program Objectives
© 2015 Dragon Sourcing. All rights reserved.. 3
Project Key Objectives:
• Identify Suppliers able to manufacture ready design clothing for men, women, and children.
• Collect company info via RFI.
• Identify and visit best suppliers to do business with.
• Manage all the communication (including quotation collection, organization of sample deliveries,
meetings etc.) and information transfer between suppliers and the client.
© 2015 Dragon Sourcing. All rights reserved.. 4
2. Approach – Phase 1
No. Step Deliverables
1.
Demand Analysis
Define and understand the products and requirements (specs, volumes, materials, production
technology requirements)
 Pictures
2.
Supply Analysis
Identify long list of potential suppliers in the selected markets by leveraging B2B Websites, DS
Database, Fair catalogues, Chamber of Commerce, Magazines, Network, References.
 Supplier Long List
3.
Telephone Pre-screening
Selection of suppliers to be included in the RFI process by telephone pre-screening based on agreed
simple criteria (e.g. capability to make the product, minimum company size, interest in participating)
 Shortlist for RFI
4.
Develop RFI
Prepare an RFI document, with an aligned Balanced Scorecard that has the objective to pre-qualify the
competitiveness and capabilities of the suppliers, including: Background, financial, Client and product
experience, Quality certification & processes, Social Responsibility, Manufacturing/technology
capability, R&D capability
 RFI/RFQ Template
 Balanced Scorecard
Milestone 1: RFI & Scorecard Approved
5.
Conduct RFI Administration
The RFI is translated to the local languages as relevant, and distributed to the relevant suppliers, with
telephone follow-up to push for maximum participation.
 Control Sheet
 Completed RFI
6.
Analyze RFI Responses
Analysis of RFI responses, estimation of logistics costs, and preparation of a report which profiles &
objectively ranks the suppliers by capability and competitiveness, including a recommendation for
those to be audited.
 RFI Report
 Supplier Profiles
 Proposed Shortlist for
Audit
Phase 1: Supplier Pre-Qualification
© 2015 Dragon Sourcing. All rights reserved. 5
3. Progress Review
48 suppliers
identified
All 48 called
22 passed,
10 excluded,
16 failed
15 Intended to Respond
7 rejected
14 RFI passed
14 RFI received
1 no reponse
Steps Duration/week
22Dec-
5Jan
5Jan-
2Feb
2Feb-
2March
2March-
6Apr
6Apr-
4May
4May-
June1
June1-
July5
July5-
Aug2
Aug2-
Sep1
Sep1-
Oct4
1. Supplier Identification 1
2.Telephone pre-screening 3
3.Develop RFI 1
4. Administer RFI 2
5. Analyze RFI Responses 2
6. Shortlist Supplier and transfer
reports to customer
1
Visit Suppliers with Client 3 days
Quotation Collection from Suppliers 2
Evaluation /Supplier Selection 1
Second Visit with Client 2 days
Sample Production 4 weeks
Sample Delivery scheduled
Start of Orders Sept-October
© 2015 Dragon Sourcing. All rights reserved.. 6
4. Schedule
Not started Done
In process Delay
© 2015 Dragon Sourcing. All rights reserved. 7
Supplier Profile: example
Company and Contact Information
Company Name SUPPLIER 1
Town XXXXXXX
Province XXXXXXXXX
Website XXXXXXXXX
Contact Person XXXXXXXXXXX
E-mail XXXXXXXXXX
Tel XXXXXXXXXXXX
Mobile XXXXXXXXXXX
Company Background
Year Founded 1973
Company Activity PRIVATE
Company Nationality TURKEY
Employee Number 29
Work Floor Size (m2) 1250 m2
Export Experience 42 years
Export Percentage 30 %
Business Information
Main Markets
Italy France
Top 5 Customers
Customer Name Industry Country Percentage
1 ZERO COMPANY
SRL
Textile Italy 60
2
PAPPA&CICCIA
Textile Italy 10
3
MAFRAT
Textile Italy 10
4 GALERIES
LAFAYETTE
Textile France 10
5
LAREDOUTE
Textile France 10
Own Collection Categories
Women Men
Babies
(0-2 age
group)
Children
(2-12 age)
Teenagers Others
x x
Production Numbers (pcs//year)
Women Men
Babies
(0-2 age
group)
Children
(2-12 age)
Teenagers Others
250.000 250.00
Human Resources
People in Each Position
Departments Quantity
English Speakers
(Y/N)
Sales & management 5
Yes
Sampling Dept.
Quality Control 4
Factory Workers 20
Others
# of production facilities 1
# of shifts 1
Availability of standard work
instructions
Yes
ERP Yes
Quality Certificates
© 2015 Dragon Sourcing. All rights reserved. 8
Supplier profile: example
Pictures
Products
© 2015 Dragon Sourcing. All rights reserved. 9
Supplier Profile: example 2
Company and Contact Information
Company Name SUPPLIER 2
Town XXXXXXXXXXXXX
Province XXXXXXXXX
Website XXXXXXXXXXX
Contact Person XXXXXXXXXX
E-mail XXXXXXXXXXXX
Tel XXXXXXXXXX
Mobile XXXXXXXXX
Company Background
Year Founded 2002
Company Activity PRIVATE
Company Nationality TURKEY
Employee Number 290
Work Floor Size (m2) 40.000
Export Experience 13 years
Export Percentage 1
Business Information
Main Markets
Europe
Top 5 Customers
Customer Name Industry Country Percentage
1 GEORGE Textile UK 35
2 PIMKIE Textile France 30
3 CARREFOUR Textile France 20
4 TOM TAILER Textile Germany 10
5 P&C Textile Germany 5
Own Collection Categories
Women Men
Babies
(0-2 age
group)
Children
(2-12 age)
Teenagers Others
x x x x x
Production Numbers (pcs/year)
Women Men
Babies
(0-2 age
group)
Children
(2-12 age)
Teenagers Others
4 Mio 1,5 Mio 200.000 2,5 Mio 2 Mio
Human Resources
People in Each Position
Departments Quantity
English Speakers
(Y/N)
Sales & management 10
Yes
Sampling Dept 15
Quality Control 5
Factory Workers 260
Others
# of production facilities 3
# of shifts 1
Availability of standard work
instructions
Yes
ERP No
Quality Certificates
SEDEX
BSCI
GOTS
© 2015 Dragon Sourcing. All rights reserved. 10
Supplier Profile: example 2
Product Pictures
Products Products Products Products
Products Products Products Products
© 2015 Dragon Sourcing. All rights reserved. 11
Supplier Profile: example 2
Pictures
Office Office Production Floor Production Floor
Showroom
© 2015 Dragon Sourcing. All rights reserved.. 12
6. Example Selected Items
© 2015 Dragon Sourcing. All rights reserved.. 13
Thank you!
Thank you for your interest in Dragon Sourcing!
Please check our website and contact your nearest office through address details.
EUROPEAN Offices
Dragon Sourcing Paris
9/11 rue Benoit Malon
92150 SURESNES, France
Tel: +33 (0)1 46 10 36 70
Fax: +33 (0)1 46 10 41 14
Email: contact.europe@dragonsourcing.com
Dragon Sourcing London
Communications House,
26 York Street,
London, W1U 6PZ, UK
Tel: +44 (0)203 519 1830
Email: contact.uk@dragonsourcing.com
Dragon Sourcing Turkey
Yuzuncu Yil Mah. Prof Erdal Inonu Cad.
No 10 Dalgic Sitesi B Blok Daire 30 Nilufer
Bursa, Turkey
Tel: +90 505 506 86 76
Email: contact.turkey@dragonsourcing.com

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Decorative Luminaire Sourcing Project Case Study by Dragon Sourcing
 

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Dragon Sourcing Turkey Textile Case Study

  • 1. Dragon Sourcing Your Tailored Sourcing Approach to Emerging Markets Textile Products Sourcing Project - Turkey Case Study 15th July, 2015 © 2015 Dragon Sourcing. All rights reserved.
  • 2. © 2015 Dragon Sourcing. All rights reserved.. 2 Agenda 1. Program Objectives 2. Approach 3. Progress Review – Supplier Pre-Qualification 4. Schedule 5. Example Supplier Profiles 6. Example Selected Items
  • 3. 1. Program Objectives © 2015 Dragon Sourcing. All rights reserved.. 3 Project Key Objectives: • Identify Suppliers able to manufacture ready design clothing for men, women, and children. • Collect company info via RFI. • Identify and visit best suppliers to do business with. • Manage all the communication (including quotation collection, organization of sample deliveries, meetings etc.) and information transfer between suppliers and the client.
  • 4. © 2015 Dragon Sourcing. All rights reserved.. 4 2. Approach – Phase 1 No. Step Deliverables 1. Demand Analysis Define and understand the products and requirements (specs, volumes, materials, production technology requirements)  Pictures 2. Supply Analysis Identify long list of potential suppliers in the selected markets by leveraging B2B Websites, DS Database, Fair catalogues, Chamber of Commerce, Magazines, Network, References.  Supplier Long List 3. Telephone Pre-screening Selection of suppliers to be included in the RFI process by telephone pre-screening based on agreed simple criteria (e.g. capability to make the product, minimum company size, interest in participating)  Shortlist for RFI 4. Develop RFI Prepare an RFI document, with an aligned Balanced Scorecard that has the objective to pre-qualify the competitiveness and capabilities of the suppliers, including: Background, financial, Client and product experience, Quality certification & processes, Social Responsibility, Manufacturing/technology capability, R&D capability  RFI/RFQ Template  Balanced Scorecard Milestone 1: RFI & Scorecard Approved 5. Conduct RFI Administration The RFI is translated to the local languages as relevant, and distributed to the relevant suppliers, with telephone follow-up to push for maximum participation.  Control Sheet  Completed RFI 6. Analyze RFI Responses Analysis of RFI responses, estimation of logistics costs, and preparation of a report which profiles & objectively ranks the suppliers by capability and competitiveness, including a recommendation for those to be audited.  RFI Report  Supplier Profiles  Proposed Shortlist for Audit Phase 1: Supplier Pre-Qualification
  • 5. © 2015 Dragon Sourcing. All rights reserved. 5 3. Progress Review 48 suppliers identified All 48 called 22 passed, 10 excluded, 16 failed 15 Intended to Respond 7 rejected 14 RFI passed 14 RFI received 1 no reponse
  • 6. Steps Duration/week 22Dec- 5Jan 5Jan- 2Feb 2Feb- 2March 2March- 6Apr 6Apr- 4May 4May- June1 June1- July5 July5- Aug2 Aug2- Sep1 Sep1- Oct4 1. Supplier Identification 1 2.Telephone pre-screening 3 3.Develop RFI 1 4. Administer RFI 2 5. Analyze RFI Responses 2 6. Shortlist Supplier and transfer reports to customer 1 Visit Suppliers with Client 3 days Quotation Collection from Suppliers 2 Evaluation /Supplier Selection 1 Second Visit with Client 2 days Sample Production 4 weeks Sample Delivery scheduled Start of Orders Sept-October © 2015 Dragon Sourcing. All rights reserved.. 6 4. Schedule Not started Done In process Delay
  • 7. © 2015 Dragon Sourcing. All rights reserved. 7 Supplier Profile: example Company and Contact Information Company Name SUPPLIER 1 Town XXXXXXX Province XXXXXXXXX Website XXXXXXXXX Contact Person XXXXXXXXXXX E-mail XXXXXXXXXX Tel XXXXXXXXXXXX Mobile XXXXXXXXXXX Company Background Year Founded 1973 Company Activity PRIVATE Company Nationality TURKEY Employee Number 29 Work Floor Size (m2) 1250 m2 Export Experience 42 years Export Percentage 30 % Business Information Main Markets Italy France Top 5 Customers Customer Name Industry Country Percentage 1 ZERO COMPANY SRL Textile Italy 60 2 PAPPA&CICCIA Textile Italy 10 3 MAFRAT Textile Italy 10 4 GALERIES LAFAYETTE Textile France 10 5 LAREDOUTE Textile France 10 Own Collection Categories Women Men Babies (0-2 age group) Children (2-12 age) Teenagers Others x x Production Numbers (pcs//year) Women Men Babies (0-2 age group) Children (2-12 age) Teenagers Others 250.000 250.00 Human Resources People in Each Position Departments Quantity English Speakers (Y/N) Sales & management 5 Yes Sampling Dept. Quality Control 4 Factory Workers 20 Others # of production facilities 1 # of shifts 1 Availability of standard work instructions Yes ERP Yes Quality Certificates
  • 8. © 2015 Dragon Sourcing. All rights reserved. 8 Supplier profile: example Pictures Products
  • 9. © 2015 Dragon Sourcing. All rights reserved. 9 Supplier Profile: example 2 Company and Contact Information Company Name SUPPLIER 2 Town XXXXXXXXXXXXX Province XXXXXXXXX Website XXXXXXXXXXX Contact Person XXXXXXXXXX E-mail XXXXXXXXXXXX Tel XXXXXXXXXX Mobile XXXXXXXXX Company Background Year Founded 2002 Company Activity PRIVATE Company Nationality TURKEY Employee Number 290 Work Floor Size (m2) 40.000 Export Experience 13 years Export Percentage 1 Business Information Main Markets Europe Top 5 Customers Customer Name Industry Country Percentage 1 GEORGE Textile UK 35 2 PIMKIE Textile France 30 3 CARREFOUR Textile France 20 4 TOM TAILER Textile Germany 10 5 P&C Textile Germany 5 Own Collection Categories Women Men Babies (0-2 age group) Children (2-12 age) Teenagers Others x x x x x Production Numbers (pcs/year) Women Men Babies (0-2 age group) Children (2-12 age) Teenagers Others 4 Mio 1,5 Mio 200.000 2,5 Mio 2 Mio Human Resources People in Each Position Departments Quantity English Speakers (Y/N) Sales & management 10 Yes Sampling Dept 15 Quality Control 5 Factory Workers 260 Others # of production facilities 3 # of shifts 1 Availability of standard work instructions Yes ERP No Quality Certificates SEDEX BSCI GOTS
  • 10. © 2015 Dragon Sourcing. All rights reserved. 10 Supplier Profile: example 2 Product Pictures Products Products Products Products Products Products Products Products
  • 11. © 2015 Dragon Sourcing. All rights reserved. 11 Supplier Profile: example 2 Pictures Office Office Production Floor Production Floor Showroom
  • 12. © 2015 Dragon Sourcing. All rights reserved.. 12 6. Example Selected Items
  • 13. © 2015 Dragon Sourcing. All rights reserved.. 13 Thank you! Thank you for your interest in Dragon Sourcing! Please check our website and contact your nearest office through address details. EUROPEAN Offices Dragon Sourcing Paris 9/11 rue Benoit Malon 92150 SURESNES, France Tel: +33 (0)1 46 10 36 70 Fax: +33 (0)1 46 10 41 14 Email: contact.europe@dragonsourcing.com Dragon Sourcing London Communications House, 26 York Street, London, W1U 6PZ, UK Tel: +44 (0)203 519 1830 Email: contact.uk@dragonsourcing.com Dragon Sourcing Turkey Yuzuncu Yil Mah. Prof Erdal Inonu Cad. No 10 Dalgic Sitesi B Blok Daire 30 Nilufer Bursa, Turkey Tel: +90 505 506 86 76 Email: contact.turkey@dragonsourcing.com