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SOCIAL MEDIA
      STRATEGY
               IN SIX MINUTES	
  

@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
or

@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
HOW TO DEVALUE A
        MULTI-MILLION
       POUND INDUSTRY
                IN FIVE MINUTES AND
               FIFTY-EIGHT SECONDS	
  

@whatleydude / @SohoSquareLDN	
  
              /                          #TLL6x6	
  
PEOPLE LIKE BRANDS	
  




@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
BRANDS LIKE PEOPLE
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
MAKE STUFF THAT
CONNECTS BOTH OF
THEM TOGETHER
	
  

@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE BRANDS
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE STUFF
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE CATS
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE BEING
TOGETHER
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE BEING
ALONE
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE
SKATEBOARDING
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE
SURFBOARDING
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE
PAINTING	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE THE
SOUND OF SEAGULLS
WHEN THEY ARRIVE AT
THE BEACH
	
  
@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE CLEAN
BEDSHEETS
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE RAINY
MONDAYS	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE GOING
TO THE CINEMA
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE
CRUNCHY TOAST IN
THE MORNINGS
	
  

@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE HOLDING
HANDS
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE LONG
WALKS IN THE PARK
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE YOU	
  




@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE ME	
  




@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE TO
SPEND TIME FINDING
NEW WAYS
	
  

@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE LIKE
LIKE LIKE LIKE LIKE
LIKE LIKE LIKE LIKE
STUFF ON FACEBOOK
	
  
@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
PEOPLE LIKE A LOT OF
THINGS
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
BRANDS LIKE PEOPLE
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
BRANDS LIKE SALES
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
BRANDS LIKE £££££££
£££££££££££££££££
£££££££££££££££££
£££££££££££££££££
	
  
@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
BRANDS LIKE IT WHEN
YOU BUY STUFF
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
SO HOW DO WE MAKE
STUFF THE SAME?
	
  


@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
1. Listen             2. Plan   3. Activate   4. Amplify   5. Manage


                         |

                         |
           Social &
        Search Insight
                         |
         Measurement
         Benchmarks

                         |

                         |




@whatleydude / @SohoSquareLDN	
  
              /                                                #TLL6x6	
  
1. Listen             2. Plan                        3. Activate   4. Amplify   5. Manage


                         |                          |

                         |                          |
                                     Influencer
           Social &                    Management
        Search Insight
                         |    Content               |
                             Activation
         Measurement
         Benchmarks                   Community
                                     Management
                         |                          |

                         |                          |




@whatleydude / @SohoSquareLDN	
  
              /                                                                     #TLL6x6	
  
1. Listen             2. Plan                        3. Activate       4. Amplify   5. Manage


                         |                          |                      |

                         |                          |                      |
                                     Influencer
           Social &                    Management
        Search Insight
                         |    Content               |          Social      |
         Measurement
                             Activation                      Experience
         Benchmarks                   Community
                                     Management
                         |                          |                      |

                         |                          |                      |




@whatleydude / @SohoSquareLDN	
  
              /                                                                         #TLL6x6	
  
1. Listen             2. Plan                        3. Activate       4. Amplify                5. Manage


                         |                          |                      |                    |
                                                                               Engagement
                                                                               Advertising
                         |                          |                      |                    |
                                     Influencer
           Social &                    Management
        Search Insight
                         |    Content               |          Social      |      Content
                                                                                  Syndication
                                                                                                |
         Measurement
                             Activation                      Experience
         Benchmarks                   Community
                                     Management
                         |                          |                      |                    |
                                                                               Digital Media
                         |                          |                      |   Relations        |




@whatleydude / @SohoSquareLDN	
  
              /                                                                                      #TLL6x6	
  
1. Listen             2. Plan                        3. Activate       4. Amplify                5. Manage


                         |                          |                      |                    |
                                                                               Engagement
                                                                               Advertising
                         |                          |                      |                    |
                                     Influencer
           Social &                    Management
        Search Insight
                         |    Content               |          Social      |      Content
                                                                                  Syndication
                                                                                                |
         Measurement
                             Activation                      Experience                             Performance
                                      Community                                                     Measurement
         Benchmarks
                                     Management
                         |                          |                      |                    |
                                                                               Digital Media
                         |                          |                      |   Relations        |       Optimization




@whatleydude / @SohoSquareLDN	
  
              /                                                                                       #TLL6x6	
  
1. Listen             2. Plan                        3. Activate       4. Amplify                5. Manage


                         |                          |                      |                    |
                                                                               Engagement
                                                                               Advertising
                         |                          |                      |                    |
                                     Influencer
           Social &                    Management
        Search Insight
                         |    Content               |          Social      |      Content
                                                                                  Syndication
                                                                                                |
         Measurement
                             Activation                      Experience                             Performance
                                      Community                                                     Measurement
         Benchmarks
                                     Management
                         |                          |                      |                    |
                                                                               Digital Media
                         |                          |                      |   Relations        |       Optimization




@whatleydude / @SohoSquareLDN	
  
              /                                                                                       #TLL6x6	
  
EASY, RIGHT?
	
  



@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  
EASY, RIGHT?

THANK YOU.
	
  

@whatleydude / @SohoSquareLDN	
  
              /                     #TLL6x6	
  

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Social Media Strategy in Six Seconds