Integrated Marketing, SEO, Paid Search, Social Media, Online Advertising

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Overview of all the online marketing channels (SEO, SEM PPC Paid search, Display Advertising, Social media Marketing, Mobile Advertising) that are available to companies and how to use them.

Business Technology

It’s 2008, do you know where your online marketing strategy is?

Customers’ Use of Channels (% of customers who looked for or purchased something previously seen in another channel) Source: Shop.org & RR Donnelley 26% Store Catalog Online 26% 39% 68% 25% 22%

Catalog’s Hidden ROI Catalog Store Online 68% 26% Shop Buy Base: Received Catalog Source: Shop.org & RR Donnelley

% Online customers who looked for or purchased item today, previously seen in catalog Base: Received Catalog Source: Shop.org & RR Donnelley

Online Customers: Catalog Drives Spending Base: Received Catalog ,[object Object],[object Object],[object Object],Annual Amount Spent, Online $ Source: Shop.org & RR Donnelley

Customers use all channels – so should you

Search is preferred by your customers Search engine Manufacturer’s website Colleague Blog review Content website Magazine/Trade publication Manufacturer’s email Trade show Online retailer Local retailer Community websites E-mail newsletter Manufacture’s Blog IAB Engagement studies 2007 First Choice Total Choice RESEARCH/ENGAGEMENT CONSIDERATION/ COMPARISON PURCHASE

% Gathered Information They use it time and again ,[object Object],[object Object],[object Object],[object Object],Source: Long & Winding Road It’s not a funnel! 63% First began researching 57% Narrowing down options 42% Deciding where to buy 51% Making final decision Mean # Sources Used 2.8 2.7 2.8 2.5

Why Search? ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What can you do with search?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Social Media Marketing?

What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrester Methodology

Local marketing Targeted Campaigns Portals Sales Social Media Advertising Effective Channels to Test Contextual

Online Advertising – Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Marketing Mobile Marketing does not stand alone; it enhances traditional channels

Mobile Marketing – Integrate with your catalog Receives catalog Sends TXT Short Code Receives thank you email & link to order form with coupon Receives thank you txt To: 25555 Order now From: Quartermaster.com Thank you, we have sent you an email to place the order or visit this page now

What we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

William Gaultier tel.: 415-352-1200 william at e-storm.com twitter.com/wgaultier linkedin.com/in/williamgaultier Thank You! Jai Decker tel.: 415-352-1200 jai at e-storm.com linkedin.com/in/jaidecker

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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1. It’s 2008, do you know where your online marketing strategy is?

2. What about online marketing?

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5. % Online customers who looked for or purchased item today, previously seen in catalog Base: Received Catalog Source: Shop.org & RR Donnelley

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8. What does this mean for your business?

9. Customers use all channels – so should you

10. Search Marketing

11.

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13.

14. When 1+1 = 3: SEO & PPC

15.

16.

17. Social Media Marketing

18. Why has social media exploded?

19. Why has social media exploded?

20.

21. Business Adoption of Web 2.0 Tools

22.

23. Online Advertising

24. When 1+1 = 3: Online Display and Search

25. Local marketing Targeted Campaigns Portals Sales Social Media Advertising Effective Channels to Test Contextual

26.

27. Mobile Marketing

28. Mobile Marketing Mobile Marketing does not stand alone; it enhances traditional channels

29. Mobile Marketing – Integrate with your catalog Receives catalog Sends TXT Short Code Receives thank you email & link to order form with coupon Receives thank you txt To: 25555 Order now From: Quartermaster.com Thank you, we have sent you an email to place the order or visit this page now

30. Who is e-Storm?

31.

32. A Few of Our Clients

33. William Gaultier tel.: 415-352-1200 william at e-storm.com twitter.com/wgaultier linkedin.com/in/williamgaultier Thank You! Jai Decker tel.: 415-352-1200 jai at e-storm.com linkedin.com/in/jaidecker

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