presentation for adv 420 from Weiqing Tian

1. W HOTEL
BY WEIQING TIAN

2. • Intertnationl brand
• Spg member
• Fashion representative

3. • Target audience
•
• -young couple
• -party group
• -middle class or higer

4. Advertising
• Social media
• SGP
• Travel website

5. Advevanrtage
• Fashion deign
• Frequent activity
• Combination of service need

6. Global Diversity
• Tawan
• Us
• Maldives

7. Slogan
• White W
• Black Background
• I am what I am

8. Website
• Discount
• Activity
• Recommendation for other countries

9. Cooperate group
• Expedia
• Onetravel
• Trip adviser

10. Design of website