Let you brand become a storyteller on UrbanKid.ro, a love-mark among Romanian parents. Better quality version here https://speakerdeck.com/mihai/native-advertising-on-urbankid-dot-ro

1. Native Advertising
on

2. Native Advertising
• your brand as a storyteller
• initiate conversations with established
parents community
• project is immune to banner blindness
• authentic presence, perfectly integrated
with content
• it’s like one virtual brand store on
urbankid.ro

3. Reserved header box
• ALL SITE
• permanent
display
• click tracking
• responsive -
automatic resize
on desktop/tablet/
mobile
• just a mockup

4. Dedicated article section
• your section, your header
• customised header (section +
all articles)
• urbankid.ro/brand vanity URL
• just a mockup

5. Your section sidebar
• your section, your
sidebar
• integrate
anything - lead
generation forms,
Facebook like
box, banners
• just a mockup

6. Your author box
• all articles signed by you
• author box allows description,
latest posts, social media links
• just a mockup

7. Why?
• talk actively with smartest parents community for at least 2 months - longer
partnerships encouraged
• publish as many articles as you like - written by you or let us write them for
you
• spice them up with games or sweepstakes, generate leads and testimonials
• get your products & services tested and reviews by YOUR audience
• we make sure all articles are sticky on homepage for 2 days after publication
• we promote each article on our Facebook page with several posts to
maximise engagement

8. Examples
• http://www.urbankid.ro/juniori-bucatarie
• http://www.urbankid.ro/lego
• http://www.urbankid.ro/apple
Trusted by

11. About
Project idea born in September 2009. Go-live date: 15th December 2009
Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent”
Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are
too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take
informed decisions. Integrate the time spent with your kid in your social life by finding cool child friendly
places and activities.
Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with
your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games,
toys
Webstock Awards 1st prize 2011 & 2012, RoBlogFest - 2nd prize Parents Blogs
UrbanKid.ro has kids:
Comunicate.UrbanKid.ro – press releases for parents
Puidecompuneri.UrbanKid.ro – empowers children's creative writing skills – adopted
cuca.UrbanKid.ro – curated video content for kids (age filtering) and parents.
UrbanKid.ro as an umbrella blog platform for conscious parents: diana.urbankid.ro,
homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro

12. Audience

13. Demographics
Monthly family net income:
600 € - 1200 € (32%)
Over 1200 € (25%)
Online shopping – children product/
services – Yes (66%)
Children:
One child (60%)
Two or more (19%)
Children age group:
0-3 years (52%)
4-6 years (28%)
Gender: female (87%)
Age group:
30-34 years (52%)
26-29 years (21%)
Marital status: married (71%)
Location: Bucharest (71%)
Education:
University degree (58%)
Master degree/PhD (25%)
Ocupation:
Stay at home mother (33%)
Specialist / Manager (18%)
Self – conducted market research via: Cine esti?

14. Social Media
Facebook Pinterest Newsletter
2287 subscribers
44% open rate
19% click rate
17 boards
302 pins
1030 followers
18,173 likes
11,000 daily
organic reach
Twitter
11,6k tweets
51 following
902 followers
Foursquare
250 followers
on our child
friendly places
tips

15. A true love-mark, UrbanKid.ro has the mission to help early
parents become better parents, be more conscious about the
uniqueness of their child and keep them informed by taking
advantage of everything that has been researched and up to
date as opposed of being hung up in old pesky parenting
habits that damage children growth and education.
If one could improve the way we understand our children and
raise them into the adults they should become, that could
change the world. That simple.

16. Let’s talk!
mihai.dragomirescu@gmail.com
0723 68 78 58