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GOING FROM bricks-n-mortar TO clicks-n-mortar: EXPANDING YOUR SMALL BUSINESS
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[object Object],[object Object],[object Object],CONTEXT CONNECTION COMMUNITY CUSTOMIZATION COMMERCE CONTENT COMMUNICATION
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[object Object],[object Object],[object Object],High Medium Low Commerce Portal Hub Destination Connection One-to-one, responding user One-to-one, nonresponding user One-to-many, responding user One-to-many, nonresponding user Communication Highly customized Moderately customized Generic Customization Strong Limited Nonexistent Community Service- dominant Information-dominant Product-dominant Content Integrated Functionally dominant Aesthetically dominant Context
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SBDC e-Comm Seminar Presentation

  • 1. GOING FROM bricks-n-mortar TO clicks-n-mortar: EXPANDING YOUR SMALL BUSINESS
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