Doctors TV Network
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Doctors TV Network
- 1. National Billboard Group “Brought to you by” Watch Us Grow Your Business
- 2. Customer “Referral” Program
- 3. ARE YOU LOOKING FOR NEW CUSTOMERS? WE KNOW HOW TO GET THEM TO COME TO YOU New Customers
- 4. AREA OF CUSTOMER INFLUENCE INFLUENCE INFLUENCE 85% 4 MILES 3 MILES 2 MILES 1 MILE 2 MILES 3 MILES OF OUR PARTICIPANT’S CUSTOMERS COME FROM WITHIN THE SAME AREA: 2-5 MILES 4 MILES INFLUENCE INFLUENCE
- 5. Three Serious Questions How can a small business owner get a major corporation with a multi-million dollar marketing budget to help promote their business locally ? i.e.: (how can you piggyback on a $1,000,000 advertising budget) 2. How can a small business with a limited budget get its name before the local public on a highly repetitive basis? (Have your name seen every day by hundreds of people in your market area.) 3. How can this be done in an affordable manner? (The best idea in the world is no good unless you can afford it.) 3 concepts
- 7. Unique–What is it that sets you apart from your competition? Does your business offer more experienced service, is your standard pricing more affordable then your competitor’s? Is your location more convenient?
- 8. Local–Most of your customers come from within a 2-4 mile radius. They use and frequent service and establishments convenient to them. Remember, you cannot assume that every potential customer knows about you or your business. Targeting your local market gets your message across to the customers most likely to become yours on a regular basis.
- 10. Your Own Exclusive Billboard Located in the Frontof the Store
- 12. Using Your Smart Phone and the QR App
- 13. Just Scan Across The Code and You Go Directly to Programed Destination
- 14. Can Change Destination Any Time
- 17. INTERNET MARKETING Website will guide prospective customers to view and print coupons. We will also link back to your company website QR code will be a great way to direct new customer to your website
- 19. The Family Companies www.Pharmasee.TV www.DoctorsTVnetwork.com www.goodfhw.com FAMILY COMPANIES
- 20. CVS EXPECTS 5% RETURN Remember that last time you have seen one of these? WITH COKE ON COVER EXTRA 4.9% CVS Spends thousands and thousand to make sure that you do! 9.9% TOTAL RETURN
- 21. Now when was the last time you received this at home YOU ONLY SAVE WHAT YOU NEED AT THE TIME THE REST YOU THROW AWAY 1% RETURN
- 22. RETURN ON CAMPAIGN TOTAL MEDIA PACKAGE Exclusivity in the Program Billboard in Major Retailer Take Home Material QR Code Linking Savingsulove.com 5.0% CVS Flyer /Walgreens Flyer 4.9% Coca-Cola Coupon 3.8% Taco Bell, Burger King, KFC 1% Val Pak It Makes Sense And it Makes $$ Take Away Tri-fold Brochure Billboard Internet Marketing Take Home Traffic Count per Store 60,000 10,000
- 24. Exclusive Take Home Material
- 25. Internet Exposure Through SavingUlove.com
- 27. 5+ LOCATIONS $3,000.00 $3,400.00
- 28. TAKE HOME MATERIAL $ 395.00 $ 395.00Ad Setup Fee $195.00 Per Location
Editor's Notes
- Whether you are logging them in online or meeting in person one of the most important things you MUST do is a proper DISCOVERY which gives you valuable information for down the road and it’s a chance to build that much needed Rapport.Example Questions – How long have you been in business – I’m curious…what made you decide to get into this industry – Tell him he must be doing something right..make him feel smart and not on the defense.Next thing is the Company and your Story – spent over 2 years setting up the network with all the doctors and CVS locations currently going nationwide . You’ve been helping companies like theirs for over 8 years and the reason you came over to Dr TV Network is because it truly delivers value that can’t be matched. Trial Close/Solid Qualify – YOU MUST SAY THIS WITH ENERGY. So..(owners name)..I understand that your time is valuable and if at any point you don’t just love what this campaign has to offer then please stop me anytime….HOWEVER if see how dynamic this is and how it’s going to drive new business through your doors and increase your bottom line, then when we are finished I will collect some art work and a small deposit to secure your spot as the only (their type of business) in . Sound Fair Enough? When they yes you say GREAT so let’s get started…..
- This slide is to just solidify that they ARE looking for new customers because this program WILL increase their business! We have a proven system that will drive business to them. We will get them to come to you….
- Now of course you must think about what type of business it is before you talk about this slide because obviously if they do kitchen remodeling then they will go way outside that radius. So think and speak accordingly with this slide as to what type of business it is your trying to sell. Lead to the next slide….say….Now lets get to the nuts and bolts of this program and why it works so well….The first aspect of this campaign is …..next slide
- This slide is to let them in on how we sort of cracked the code per say with an enjeanious way to piggy back so that we can get a small business local repetitive exposure without having to spend like the big boys.Mention that our title sponsors are Well Care, CVS, Master Card/ Visa. All of which obviously spend big money to get their name in front of as many people as they can.Lead to next slide…say now how we do this is with an innovative and unique program that truly covers all aspects of the time proven rule of advertising….next slide..
- This slide is to inform and educate them on Advertising. Get them a little bit involved asking what makes them unique.. That’s great and that’s something they will want to make a highlight on their commercial…Get them picturing in there head a commercial of their company and talk as if they are already doing this.Repetition – need to see or hear something 3 times to really remember itUnique – ask them what it is for them.Local – they obviously have this covered if we are speaking to them…remember that 85% of business comes from within a 5 mile radiusExclusive – Anytime you can be the only one in anything it is a good thing. Give phone book example or chamber of commence they will be with a lot of the same biz but not in our programLead to next slide…say…Now this campaign has 5 key aspects to it and the first is our Patient referral program….next slide..
- As you can see we have the best spot in the house…..people coming in and going out will see this magazine…We are very excited to have CVS as a title partner…Remember that this CVS see’s over 10,000 people a month…That is some serious traffic flow. We have just added a new bonus to this campaign…Let me ask you something..would you consider yourself the best at what you do..?? Next slide while you say this.
- This is the fourth piece to this fantastic program…..Internet marketing!!! We own Savingsulove.com….as you know coupon site are becoming part of our society’s habits and trends these days…I am sure you have heard of coupon Suzie or groupon…Well our site is the same thing but ever a bit better because we give you a username and password so that you can change and manipulate you offer anytime you would likeNow I try to get them a bit involved here by saying or asking what type of offer I would have on here with their biz…get them to picture what they would doLead to next slide….now this is an example of what you will get….next slide
- Some of the other company’s we own……all of them are national divisions and have been around a quit a long time. Lead to next slide…now let me ask you something…..next slide
- This slide is to condition them on what type of returns they can expect when we do the roc slide….also to let them know how powerful branding is with the example of coke on the front cover..Say that CVS spends millions on this ad and they pretty know what type of returns they will get every time….say to them that when a 100 go out they know that 10 people are going to come back in and buy something without a doubt and our magazine is right up front with their ad..so it’s pretty powerful print marketing. Next slide
- Now of course if you find out in the discovery in the beginning that they use valpak.. Then don’t even bring up this slide..but if they don’t this is just another way to condition them that our magazine is not as high as CVS pick up rate but not as low as valpak….we are in the middle…You can also mention that in most areas valpak can run up to 600 a month…that’s pretty costly.Now SAY THIS…now you can obviously see that this campaign is very extensive and really covers a lot of areas…There is no doubt that it will increase business and brand your name…but we all know it comes down to #’s..if it makes sense numbers wise you do it ..if it doesn’t you don’t….RIGHT!!! So lets do a small ROI for you business…next slide but go to paint .
- Now this slide is super important…..You really need to control this slide and dance threw it with confidence and get them to follow…Remember you are the leader and they are the sheep….Its super important to make it seem real, reasonable, feasible, and just flat out MAKE SENSE TO THEM!!!! If you do a return that is to high it will seem like bull shit…if it is to low it will not be worth it to them..You must know your #’s in your head ahead of time as you go and where you want to lead them …When you ask them what type of returns they would like to see…do not let more than a second go by with down time, jump in and tell them that we know that you will see anywhere from a 2-5 % of return depending on the type of business they are in…I always tell them places like pizza shops and things that are on mind quit often will be up closer to 5% …Place them in a range that makes them feel like you know what you are doing and now feeding them a line of crap… The most important line on this slide is when you get to the bottom # of where you want to ask them the question …….Here is what to say…..NOW…this is the question you have to ask yourself…what would you invest today to see a 12,000 dollar return in six months….if they don’t say anything within a couple seconds step in and say……Well would you invest 2k to get back 12k…and most will say well yes of course….You need to them to admit..agree..whatever…to the fact they agree with you and would spend 2k today to see those returns in six months.Once they say well yes I would do that…Then SAY THIS….Well ofcousre we all would right…here’s the best news is that you will only have to invest (what ever ad size they said they would use) today to see those returns…..next slide…prices