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2016 Digital Yearbook

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Jan. 26, 2016
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2016 Digital Yearbook

Jan. 26, 2016
• 550 likes • 678,250 views

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This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.

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  1. 1. @wearesocialsg • 1 2016 DIGITAL YEARBOOKWE ARE SOCIAL’S COMPENDIUM OF KEY DIGITAL STATISTICS AND DATA POINTS FOR 232 COUNTRIES AROUND THE WORLD we are social SIMON KEMP • WE ARE SOCIAL UPDATED 28 JAN 2016
  2. 2. @wearesocialsg • 2
  3. 3. @wearesocialsg • 3 WELCOME Welcome to We Are Social’s 2016 DIGITAL YEARBOOK: a collection of key digital, social and mobile statistics for 232 countries around the world. This document is part of our broader Digital in 2016 report, which we’ve split into three distinct parts in order to share a wider and richer variety of data and trends: DIGITAL IN 2016 § The main report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access Digital in 2016. 2016 DIGITAL YEARBOOK § The document you’re reading now, which contains high-level profiles of 232 countries around the world. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what this data might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of it all, please visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
  4. 4. @wearesocialsg • 4 CLICK HERE TO READ WE ARE SOCIAL’S DIGITAL IN 2016 REPORT, CONTAINING REGIONAL & GLOBAL OVERVIEWS AS WELL AS IN-DEPTH PROFILES OF 30 KEY ECONOMIES
  5. 5. @wearesocialsg • 5 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 32.95 URBANISATION: 27% 4.01 PENETRATION: 12% 2.10 PENETRATION: 6% 23.27 vs POPULATION: 71% 1.70 PENETRATION: 5% AFGHANISTAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  6. 6. @wearesocialsg • 6 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.90 URBANISATION: 58% 1.82 PENETRATION: 63% 1.30 PENETRATION: 45% 4.98 vs POPULATION: 172% 1.10 PENETRATION: 38% ALBANIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  7. 7. @wearesocialsg • 7 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 40.02 URBANISATION: 71% 11.00 PENETRATION: 27% 12.00 PENETRATION: 30% 45.67 vs POPULATION: 114% 9.40 PENETRATION: 23% ALGERIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  8. 8. @wearesocialsg • 8 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 55.57 URBANISATION: 87% 17.00 PENETRATION: 31% 20.00 PENETRATION: 36% 57.59 vs POPULATION: 104% 17.00 PENETRATION: 31% AMERICAN SAMOA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  9. 9. @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 85.66 URBANISATION: 85% 82.15 PENETRATION: 96% 39.00 PENETRATION: 46% 69.19 vs POPULATION: 81% 34.00 PENETRATION: 40% ANDORRA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  10. 10. @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 25.43 URBANISATION: 45% 5.41 PENETRATION: 21% 3.40 PENETRATION: 13% 16.01 vs POPULATION: 63% 3.00 PENETRATION: 12% ANGOLA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  11. 11. @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 14.69 URBANISATION: 100% 11.56 PENETRATION: 79% 8.50 PENETRATION: 58% 26.87 vs POPULATION: 183% 7.60 PENETRATION: 52% ANGUILLA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  12. 12. @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 93.58 URBANISATION: 23% 81.55 PENETRATION: 87% 47.00 PENETRATION: 50% 177.0 vs POPULATION: 189% 42.00 PENETRATION: 45% ANTIGUA & BARBUDA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  13. 13. @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 43.63 URBANISATION: 92% 34.79 PENETRATION: 80% 27.00 PENETRATION: 62% 61.43 vs POPULATION: 141% 21.00 PENETRATION: 48% ARGENTINA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  14. 14. @wearesocialsg • 14 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.02 URBANISATION: 63% 2.13 PENETRATION: 70% 0.89 PENETRATION: 29% 3.66 vs POPULATION: 121% 0.68 PENETRATION: 23% ARMENIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  15. 15. @wearesocialsg • 15 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 113.6 URBANISATION: 41% 95.21 PENETRATION: 84% 77.00 PENETRATION: 68% 143.7 vs POPULATION: 126% 70.00 PENETRATION: 62% ARUBA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  16. 16. @wearesocialsg • 16 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 24.14 URBANISATION: 90% 21.18 PENETRATION: 88% 14.00 PENETRATION: 58% 30.65 vs POPULATION: 127% 13.00 PENETRATION: 54% AUSTRALIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  17. 17. @wearesocialsg • 17 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 8.56 URBANISATION: 66% 7.14 PENETRATION: 83% 3.50 PENETRATION: 41% 13.10 vs POPULATION: 153% 2.90 PENETRATION: 34% AUSTRIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  18. 18. @wearesocialsg • 18 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.81 URBANISATION: 55% 5.98 PENETRATION: 61% 1.60 PENETRATION: 16% 9.31 vs POPULATION: 95% 1.30 PENETRATION: 13% AZERBAIJAN • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  19. 19. @wearesocialsg • 19 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 390.4 URBANISATION: 83% 300.3 PENETRATION: 77% 190.0 PENETRATION: 49% 318.3 vs POPULATION: 82% 170.0 PENETRATION: 44% THE BAHAMAS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  20. 20. @wearesocialsg • 20 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.39 URBANISATION: 89% 1.30 PENETRATION: 94% 0.69 PENETRATION: 50% 2.61 vs POPULATION: 188% 0.62 PENETRATION: 45% BAHRAIN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  21. 21. @wearesocialsg • 21 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 162.0 URBANISATION: 35% 53.94 PENETRATION: 33% 15.00 PENETRATION: 9% 134.4 vs POPULATION: 83% 13.00 PENETRATION: 8% BANGLADESH • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  22. 22. @wearesocialsg • 22 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 284.6 URBANISATION: 31% 224.6 PENETRATION: 79% 150.0 PENETRATION: 53% 378.3 vs POPULATION: 133% 130.0 PENETRATION: 46% BARBADOS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  23. 23. @wearesocialsg • 23 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.49 URBANISATION: 77% 5.60 PENETRATION: 59% 5.13 PENETRATION: 54% 11.73 vs POPULATION: 124% 3.18 PENETRATION: 34% BELARUS • Sources: UN, US Census Bureau; ITU; VKontakte, LiveInternet.ru; GSMA Intelligence.
  24. 24. @wearesocialsg • 24 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.34 URBANISATION: 98% 9.64 PENETRATION: 85% 6.00 PENETRATION: 53% 13.18 vs POPULATION: 116% 4.70 PENETRATION: 41% BELGIUM • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  25. 25. @wearesocialsg • 25 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 363.1 URBANISATION: 44% 140.5 PENETRATION: 39% 140.0 PENETRATION: 39% 355.7 vs POPULATION: 98% 120.0 PENETRATION: 33% BELIZE • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  26. 26. @wearesocialsg • 26 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.02 URBANISATION: 44% 1.23 PENETRATION: 11% 0.58 PENETRATION: 5% 9.33 vs POPULATION: 85% 0.41 PENETRATION: 4% BENIN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  27. 27. @wearesocialsg • 27 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 70.54 URBANISATION: 100% 68.28 PENETRATION: 97% 35.00 PENETRATION: 50% 68.26 vs POPULATION: 97% 30.00 PENETRATION: 43% BERMUDA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  28. 28. @wearesocialsg • 28 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 779.5 URBANISATION: 39% 267.9 PENETRATION: 34% 210.0 PENETRATION: 27% 689.4 vs POPULATION: 88% 180.0 PENETRATION: 23% BHUTAN • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  29. 29. @wearesocialsg • 29 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.81 URBANISATION: 69% 4.22 PENETRATION: 39% 3.90 PENETRATION: 36% 10.66 vs POPULATION: 99% 3.30 PENETRATION: 31% BOLIVIA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  30. 30. @wearesocialsg • 30 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 25.09 URBANISATION: 75% 20.96 PENETRATION: 84% 4.00 PENETRATION: 16% 39.13 vs POPULATION: 156% 3.80 PENETRATION: 15% BONAIRE, SINT EUSTATIUS & SABA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  31. 31. @wearesocialsg • 31 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.81 URBANISATION: 40% 2.63 PENETRATION: 69% 1.60 PENETRATION: 42% 3.56 vs POPULATION: 94% 1.20 PENETRATION: 32% BOSNIA & HERZEGOVINA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  32. 32. @wearesocialsg • 32 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.28 URBANISATION: 58% 0.62 PENETRATION: 27% 0.65 PENETRATION: 28% 3.35 vs POPULATION: 147% 0.56 PENETRATION: 25% BOTSWANA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  33. 33. @wearesocialsg • 33 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 208.7 URBANISATION: 86% 120.2 PENETRATION: 58% 103.0 PENETRATION: 49% 267.1 vs POPULATION: 128% 88.0 PENETRATION: 42% BRAZIL • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  34. 34. @wearesocialsg • 34 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 30.39 URBANISATION: 47% 14.62 PENETRATION: 48% 13.00 PENETRATION: 43% 51.25 vs POPULATION: 169% 12.00 PENETRATION: 39% BRITISH VIRGIN ISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  35. 35. @wearesocialsg • 35 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 426.0 URBANISATION: 78% 318.9 PENETRATION:75 % 270.0 PENETRATION: 63% 521.0 vs POPULATION: 122% 250.0 PENETRATION: 59% BRUNEI DARUSSALAM • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  36. 36. @wearesocialsg • 36 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.12 URBANISATION: 74% 4.08 PENETRATION: 57% 3.20 PENETRATION: 45% 11.36 vs POPULATION: 160% 2.50 PENETRATION: 35% BULGARIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  37. 37. @wearesocialsg • 37 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 18.37 URBANISATION: 31% 1.78 PENETRATION: 10% 0.50 PENETRATION: 3% 14.57 vs POPULATION: 79% 0.39 PENETRATION: 2% BURKINA FASO • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  38. 38. @wearesocialsg • 38 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.37 URBANISATION: 12% 0.53 PENETRATION: 5% 0.35 PENETRATION: 3% 4.69 vs POPULATION: 41% 0.27 PENETRATION: 2% BURUNDI • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  39. 39. @wearesocialsg • 39 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 523.7 URBANISATION: 66% 219.8 PENETRATION: 42% 190.0 PENETRATION: 36% 570.4 vs POPULATION: 109% 160.0 PENETRATION: 31% CABO VERDE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  40. 40. @wearesocialsg • 40 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 15.70 URBANISATION: 21% 5.00 PENETRATION: 32% 3.40 PENETRATION: 22% 25.99 vs POPULATION: 166% 2.90 PENETRATION: 18% CAMBODIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  41. 41. @wearesocialsg • 41 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 23.63 URBANISATION: 55% 2.61 PENETRATION: 11% 1.50 PENETRATION: 6% 21.83 vs POPULATION: 92% 1.10 PENETRATION: 5% CAMEROON • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  42. 42. @wearesocialsg • 42 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 36.11 URBANISATION: 82% 33.00 PENETRATION: 91% 21.00 PENETRATION: 58% 30.48 vs POPULATION: 84% 17.00 PENETRATION: 47% CANADA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  43. 43. @wearesocialsg • 43 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 60.37 URBANISATION: 100% 47.00 PENETRATION: 78% 38.00 PENETRATION: 63% 96.88 vs POPULATION: 160% 34.00 PENETRATION: 56% CAYMAN ISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  44. 44. @wearesocialsg • 44 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.95 URBANISATION: 40% 0.22 PENETRATION: 4% 0.06 PENETRATION: 1% 1.86 vs POPULATION: 38% 0.04 PENETRATION: 1% CENTRAL AFRICAN REPUBLIC • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  45. 45. @wearesocialsg • 45 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 14.27 URBANISATION: 23% 0.36 PENETRATION: 3% 0.20 PENETRATION: 1% 7.27 vs POPULATION: 51% 0.17 PENETRATION: 1% CHAD • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  46. 46. @wearesocialsg • 46 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 18.04 URBANISATION: 90% 13.05 PENETRATION: 72% 11.00 PENETRATION: 61% 25.66 vs POPULATION: 142% 9.90 PENETRATION: 55% CHILE • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  47. 47. @wearesocialsg • 47 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,379 URBANISATION: 57% 688 PENETRATION: 49% 653 PENETRATION: 47% 1,314 vs POPULATION: 95% 577 PENETRATION: 42% CHINA • Sources: UN, US Census Bureau; CNNIC; Tencent; GSMA Intelligence.
  48. 48. @wearesocialsg • 48 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 48.44 URBANISATION: 77% 28.48 PENETRATION: 59% 24.00 PENETRATION: 50% 50.62 vs POPULATION: 105% 21.00 PENETRATION: 43% COLOMBIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  49. 49. @wearesocialsg • 49 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 797.8 URBANISATION: 28% 55.69 PENETRATION: 7% 52.00 PENETRATION: 7% 309.2 vs POPULATION: 39% 37.00 PENETRATION: 5% COMOROS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  50. 50. @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 78.49 URBANISATION: 43% 2.38 PENETRATION: 3% 2.00 PENETRATION: 3% 48.68 vs POPULATION: 62% 1.60 PENETRATION: 2% CONGO, DEMOCRATIC REPUBLIC • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  51. 51. @wearesocialsg • 51 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.68 URBANISATION: 66% 0.33 PENETRATION: 7% 0.33 PENETRATION: 7% 4.76 vs POPULATION: 102% 0.26 PENETRATION: 6% CONGO, REPUBLIC • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  52. 52. @wearesocialsg • 52 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 20.89 URBANISATION: 75% 6.10 PENETRATION: 29% 6.10 PENETRATION: 29% 8.87 vs POPULATION: 42% 5.00 PENETRATION: 24% COOK ISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  53. 53. @wearesocialsg • 53 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.83 URBANISATION: 78% 4.24 PENETRATION: 88% 2.80 PENETRATION: 58% 7.49 vs POPULATION: 155% 2.50 PENETRATION: 52% COSTA RICA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  54. 54. @wearesocialsg • 54 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 22.98 URBANISATION: 55% 5.23 PENETRATION: 23% 1.80 PENETRATION: 8% 26.06 vs POPULATION: 113% 1.30 PENETRATION: 6% CÔTE D’IVOIRE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  55. 55. @wearesocialsg • 55 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.23 URBANISATION: 59% 3.17 PENETRATION: 75% 1.80 PENETRATION: 43% 5.08 vs POPULATION: 120% 1.50 PENETRATION: 35% CROATIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  56. 56. @wearesocialsg • 56 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.39 URBANISATION: 77% 3.42 PENETRATION: 30% 0.75 PENETRATION: 7% 3.72 vs POPULATION: 33% 0.67 PENETRATION: 6% CUBA • Sources: UN, US Census Bureau; ITU; BBG; GSMA Intelligence.
  57. 57. @wearesocialsg • 57 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 157.9 URBANISATION: 89% 138.8 PENETRATION: 88% 44.00 PENETRATION: 28% 156.1 vs POPULATION: 99% 40.00 PENETRATION: 25% CURAÇAO • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  58. 58. @wearesocialsg • 58 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.17 URBANISATION: 67% 0.81 PENETRATION: 69% 0.59 PENETRATION: 50% 1.56 vs POPULATION: 133% 0.50 PENETRATION: 43% CYPRUS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  59. 59. @wearesocialsg • 59 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.55 URBANISATION: 73% 8.41 PENETRATION: 80% 4.50 PENETRATION: 43% 14.15 vs POPULATION: 134% 3.20 PENETRATION: 30% CZECH REPUBLIC • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  60. 60. @wearesocialsg • 60 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.68 URBANISATION: 88% 5.45 PENETRATION: 96% 3.50 PENETRATION: 62% 9.02 vs POPULATION: 159% 3.10 PENETRATION: 55% DENMARK • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  61. 61. @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 893.7 URBANISATION: 77% 110.0 PENETRATION: 12% 110.0 PENETRATION: 12% 346.9 vs POPULATION: 39% 83.0 PENETRATION: 9% DJIBOUTI • Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
  62. 62. @wearesocialsg • 62 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 72.85 URBANISATION: 70% 46.27 PENETRATION: 64% 34.00 PENETRATION: 47% 109.9 vs POPULATION: 151% 30.00 PENETRATION: 41% DOMINICA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  63. 63. @wearesocialsg • 63 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.59 URBANISATION: 80% 6.05 PENETRATION: 57% 3.90 PENETRATION: 37% 7.55 vs POPULATION: 71% 3.40 PENETRATION: 32% DOMINICAN REPUBLIC • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  64. 64. @wearesocialsg • 64 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 16.26 URBANISATION: 64% 13.47 PENETRATION: 83% 8.80 PENETRATION: 54% 13.55 vs POPULATION: 83% 7.00 PENETRATION: 43% ECUADOR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  65. 65. @wearesocialsg • 65 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 92.45 URBANISATION: 43% 48.30 PENETRATION: 52% 28.00 PENETRATION: 30% 94.00 vs POPULATION: 102% 23.00 PENETRATION: 25% EGYPT • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  66. 66. @wearesocialsg • 66 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.14 URBANISATION: 67% 2.90 PENETRATION: 47% 2.90 PENETRATION: 47% 9.04 vs POPULATION: 147% 2.50 PENETRATION: 41% EL SALVADOR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  67. 67. @wearesocialsg • 67 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 857.3 URBANISATION: 40% 161.7 PENETRATION: 19% 55.00 PENETRATION: 6% 741.2 vs POPULATION: 86% 35.00 PENETRATION: 4% EQUATORIAL GUINEA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  68. 68. @wearesocialsg • 68 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.29 URBANISATION: 23% 0.38 PENETRATION: 7% 0.07 PENETRATION: 1% 0.50 vs POPULATION: 9% 0.04 PENETRATION: 1% ERITREA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  69. 69. @wearesocialsg • 69 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.31 URBANISATION: 68% 1.11 PENETRATION: 84% 0.59 PENETRATION: 45% 1.85 vs POPULATION: 141% 0.44 PENETRATION: 34% ESTONIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  70. 70. @wearesocialsg • 70 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 100.6 URBANISATION: 20% 3.80 PENETRATION: 4% 3.80 PENETRATION: 4% 42.11 vs POPULATION: 42% 3.10 PENETRATION: 3% ETHIOPIA • Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
  71. 71. @wearesocialsg • 71 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 50.46 URBANISATION: 42% 47.76 PENETRATION: 95% 34.00 PENETRATION: 67% 63.39 vs POPULATION: 126% 29.00 PENETRATION: 57% FAROE ISLANDS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  72. 72. @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 2.91 URBANISATION: 77% 2.84 PENETRATION: 98% 2.30 PENETRATION: 79% 4.24 vs POPULATION: 146% 1.80 PENETRATION: 62% FALKLANDISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  73. 73. @wearesocialsg • 73 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 894.8 URBANISATION: 54% 380.1 PENETRATION: 42% 380.0 PENETRATION: 42% 1.11 vs POPULATION: 124% 320.0 PENETRATION: 36% FIJI • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence. MILLION
  74. 74. @wearesocialsg • 74 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.51 URBANISATION: 84% 5.12 PENETRATION: 93% 2.60 PENETRATION: 47% 10.38 vs POPULATION: 188% 2.00 PENETRATION: 36% FINLAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  75. 75. @wearesocialsg • 75 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 64.53 URBANISATION: 80% 55.43 PENETRATION: 86% 32.00 PENETRATION: 50% 64.67 vs POPULATION: 100% 25.00 PENETRATION: 39% FRANCE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  76. 76. @wearesocialsg • 76 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 272.1 URBANISATION: 85% 92.00 PENETRATION: 34% 92.00 PENETRATION: 34% 352.2 vs POPULATION: 129% 79.00 PENETRATION: 29% FRENCH GUIANA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  77. 77. @wearesocialsg • 77 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 284.2 URBANISATION: 56% 172.5 PENETRATION: 61% 130.0 PENETRATION: 46% 249.2 vs POPULATION: 88% 110.0 PENETRATION: 39% FRENCH POLYNESIA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  78. 78. @wearesocialsg • 78 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.74 URBANISATION: 87% 0.67 PENETRATION: 38% 0.37 PENETRATION: 21% 2.87 vs POPULATION: 164% 0.30 PENETRATION: 17% GABON • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  79. 79. @wearesocialsg • 79 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.02 URBANISATION: 60% 0.37 PENETRATION: 18% 0.18 PENETRATION: 9% 3.02 vs POPULATION: 149% 0.15 PENETRATION: 7% THE GAMBIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  80. 80. @wearesocialsg • 80 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.99 URBANISATION: 54% 2.41 PENETRATION: 60% 1.80 PENETRATION: 45% 5.96 vs POPULATION: 149% 1.30 PENETRATION: 33% GEORGIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  81. 81. @wearesocialsg • 81 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 80.69 URBANISATION: 76% 71.73 PENETRATION: 89% 29.00 PENETRATION: 36% 107.6 vs POPULATION: 133% 24.00 PENETRATION: 30% GERMANY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  82. 82. @wearesocialsg • 82 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 27.72 URBANISATION: 55% 5.24 PENETRATION: 19% 2.90 PENETRATION: 10% 33.50 vs POPULATION: 121% 2.40 PENETRATION: 9% GHANA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  83. 83. @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 32.30 URBANISATION: 100% 24.00 PENETRATION: 74% 24.00 PENETRATION: 74% 39.15 vs POPULATION: 121% 21.00 PENETRATION: 65% GIBRALTAR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  84. 84. @wearesocialsg • 84 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.94 URBANISATION: 78% 6.91 PENETRATION: 63% 4.80 PENETRATION: 44% 17.48 vs POPULATION: 160% 3.80 PENETRATION: 35% GREECE • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  85. 85. @wearesocialsg • 85 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 56.19 URBANISATION: 87% 52.00 PENETRATION: 93% 37.00 PENETRATION: 66% 56.28 vs POPULATION: 100% 33.00 PENETRATION: 59% GREENLAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  86. 86. @wearesocialsg • 86 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 107.1 URBANISATION: 36% 50.00 PENETRATION: 47% 50.00 PENETRATION: 47% 157.6 vs POPULATION: 147% 44.00 PENETRATION: 41% GRENADA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  87. 87. @wearesocialsg • 87 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 469.5 URBANISATION: 98% 200.0 PENETRATION: 43% 200.0 PENETRATION: 43% 757.1 vs POPULATION: 161% 170.0 PENETRATION: 36% GUADELOUPE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  88. 88. @wearesocialsg • 88 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 171.0 URBANISATION: 95% 118.4 PENETRATION: 69% 110.0 PENETRATION: 64% 159.2 vs POPULATION: 93% 96.0 PENETRATION: 56% GUAM • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  89. 89. @wearesocialsg • 89 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 16.51 URBANISATION: 52% 4.70 PENETRATION: 28% 4.80 PENETRATION: 29% 16.87 vs POPULATION: 102% 4.30 PENETRATION: 26% GUATEMALA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  90. 90. @wearesocialsg • 90 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 66.30 URBANISATION: 32% 55.07 PENETRATION: 83% 35.00 PENETRATION: 53% 78.63 vs POPULATION: 119% 30.00 PENETRATION: 45% GUERNSEY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  91. 91. @wearesocialsg • 91 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 12.78 URBANISATION: 38% 0.77 PENETRATION: 6% 0.76 PENETRATION: 6% 11.69 vs POPULATION: 91% 0.65 PENETRATION: 5% GUINEA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  92. 92. @wearesocialsg • 92 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.87 URBANISATION: 50% 0.07 PENETRATION: 4% 0.07 PENETRATION: 4% 1.55 vs POPULATION: 83% 0.05 PENETRATION: 3% GUINEA-BISSAU • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  93. 93. @wearesocialsg • 93 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 768.8 URBANISATION: 29% 295.2 PENETRATION: 38% 240.0 PENETRATION: 31% 648.6 vs POPULATION: 84% 210.0 PENETRATION: 27% GUYANA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  94. 94. @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.78 URBANISATION: 60% 1.23 PENETRATION: 11% 1.10 PENETRATION: 10% 8.50 vs POPULATION: 79% 0.91 PENETRATION: 8% HAITI • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  95. 95. @wearesocialsg • 95 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 8.13 URBANISATION: 55% 2.40 PENETRATION: 30% 2.40 PENETRATION: 30% 8.16 vs POPULATION: 100% 2.10 PENETRATION: 26% HONDURAS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  96. 96. @wearesocialsg • 96 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.32 URBANISATION: 100% 5.75 PENETRATION: 79% 4.80 PENETRATION: 66% 13.00 vs POPULATION: 178% 4.30 PENETRATION: 59% HONG KONG • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  97. 97. @wearesocialsg • 97 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.84 URBANISATION: 72% 7.50 PENETRATION: 76% 5.20 PENETRATION: 53% 11.50 vs POPULATION: 117% 3.80 PENETRATION: 39% HUNGARY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  98. 98. @wearesocialsg • 98 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 330.6 URBANISATION: 94% 324.5 PENETRATION: 98% 240.0 PENETRATION: 73% 407.8 vs POPULATION: 123% 200.0 PENETRATION: 60% ICELAND • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  99. 99. @wearesocialsg • 99 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,319 URBANISATION: 33% 375 PENETRATION: 28% 136 PENETRATION: 10% 1,012 vs POPULATION: 77% 116 PENETRATION: 9% INDIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  100. 100. @wearesocialsg • 100 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 259.1 URBANISATION: 55% 88.10 PENETRATION: 34% 79.00 PENETRATION: 30% 326.3 vs POPULATION: 126% 66.00 PENETRATION: 25% INDONESIA • Sources: UN, US Census Bureau; APJII; Facebook; GSMA Intelligence.
  101. 101. @wearesocialsg • 101 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 79.58 URBANISATION: 74% 46.80 PENETRATION: 59% 15.00 PENETRATION: 19% 112.5 vs POPULATION: 141% 15.00 PENETRATION: 19% IRAN • Sources: UN, US Census Bureau; InternetWorldStats; Niki Aghaei; GSMA Intelligence.
  102. 102. @wearesocialsg • 102 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 36.99 URBANISATION: 70% 11.00 PENETRATION: 30% 11.00 PENETRATION: 30% 29.67 vs POPULATION: 80% 9.80 PENETRATION: 26% IRAQ • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  103. 103. @wearesocialsg • 103 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.70 URBANISATION: 64% 3.82 PENETRATION: 81% 2.60 PENETRATION: 55% 4.86 vs POPULATION: 103% 2.30 PENETRATION: 49% IRELAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  104. 104. @wearesocialsg • 104 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 88.10 URBANISATION: 52% 48.00 PENETRATION: 54% 48.00 PENETRATION: 54% 102.6 vs POPULATION: 116% 41.00 PENETRATION: 47% ISLE OF MAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  105. 105. @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 8.13 URBANISATION: 92% 5.93 PENETRATION: 73% 4.40 PENETRATION: 54% 10.32 vs POPULATION: 127% 3.90 PENETRATION: 48% ISRAEL • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  106. 106. @wearesocialsg • 106 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 59.80 URBANISATION: 69% 37.67 PENETRATION: 63% 28.00 PENETRATION: 47% 80.29 vs POPULATION: 134% 24.00 PENETRATION: 40% ITALY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  107. 107. @wearesocialsg • 107 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.80 URBANISATION: 55% 1.58 PENETRATION: 57% 1.00 PENETRATION: 36% 3.09 vs POPULATION: 110% 0.91 PENETRATION: 33% JAMAICA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  108. 108. @wearesocialsg • 108 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 126.4 URBANISATION: 94% 115.0 PENETRATION: 91% 53.00 PENETRATION: 42% 173.3 vs POPULATION: 137% 53.00 PENETRATION: 42% JAPAN • Sources: UN, US Census Bureau; InternetWorldStats; LINE (as cited by Nikkei Corporation); GSMA Intelligence.
  109. 109. @wearesocialsg • 109 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 98.07 URBANISATION: 32% 58.00 PENETRATION: 59% 58.00 PENETRATION: 59% 137.2 vs POPULATION: 140% 51.00 PENETRATION: 52% JERSEY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  110. 110. @wearesocialsg • 110 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.67 URBANISATION: 84% 5.70 PENETRATION: 74% 4.10 PENETRATION: 53% 10.06 vs POPULATION: 131% 3.60 PENETRATION: 47% JORDAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  111. 111. @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 17.74 URBANISATION: 53% 9.97 PENETRATION: 56% 3.41 PENETRATION: 19% 28.49 vs POPULATION: 161% 2.11 PENETRATION: 12% KAZAKHSTAN • Sources: UN, US Census Bureau; InternetWorldStats; VKontakte, LiveInternet.ru; GSMA Intelligence.
  112. 112. @wearesocialsg • 112 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 46.65 URBANISATION: 26% 31.99 PENETRATION: 69% 5.10 PENETRATION: 11% 37.29 vs POPULATION: 80% 4.10 PENETRATION: 9% KENYA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  113. 113. @wearesocialsg • 113 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 113.4 URBANISATION: 44% 13.89 PENETRATION: 12% 9.00 PENETRATION: 8% 22.72 vs POPULATION: 20% 5.00 PENETRATION: 4% KIRIBATI • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  114. 114. @wearesocialsg • 114 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 25.22 URBANISATION: 61% 0.007 PENETRATION: <1% 0.007 PENETRATION: <1% 3.31 vs POPULATION: 13% 0.004 PENETRATION: <1% KOREA, NORTH • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  115. 115. @wearesocialsg • 115 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 50.40 URBANISATION: 83% 45.31 PENETRATION: 90% 38.40 PENETRATION: 76% 57.08 vs POPULATION: 113% 38.40 PENETRATION: 76% KOREA, SOUTH • Sources: UN, US Census Bureau; InternetWorldStats; Kakao; GSMA Intelligence.
  116. 116. @wearesocialsg • 116 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.88 URBANISATION: [N/A] 1.52 PENETRATION: 81% 0.57 PENETRATION: 30% 1.54 vs POPULATION: 82% 0.49 PENETRATION: 26% KOSOVO • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  117. 117. @wearesocialsg • 117 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.95 URBANISATION: 98% 3.15 PENETRATION: 80% 1.90 PENETRATION: 48% 7.59 vs POPULATION: 192% 1.70 PENETRATION: 43% KUWAIT • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  118. 118. @wearesocialsg • 118 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.99 URBANISATION: 36% 2.19 PENETRATION: 37% 0.29 PENETRATION: 5% 8.61 vs POPULATION: 144% 0.21 PENETRATION: 4% KYRGYZSTAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  119. 119. @wearesocialsg • 119 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.86 URBANISATION: 40% 0.99 PENETRATION: 14% 0.98 PENETRATION: 14% 5.03 vs POPULATION: 73% 0.83 PENETRATION: 12% LAOS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  120. 120. @wearesocialsg • 120 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.96 URBANISATION: 67% 1.63 PENETRATION: 83% 0.67 PENETRATION: 34% 2.86 vs POPULATION: 146% 0.49 PENETRATION: 25% LATVIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  121. 121. @wearesocialsg • 121 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.92 URBANISATION: 88% 4.42 PENETRATION: 75% 2.60 PENETRATION: 44% 4.34 vs POPULATION: 73% 2.30 PENETRATION: 39% LEBANON • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  122. 122. @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.15 URBANISATION: 28% 0.26 PENETRATION: 12% 0.26 PENETRATION: 12% 1.78 vs POPULATION: 83% 0.18 PENETRATION: 8% LESOTHO • Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
  123. 123. @wearesocialsg • 123 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.56 URBANISATION: 50% 0.35 PENETRATION: 8% 0.25 PENETRATION: 5% 2.77 vs POPULATION: 61% 0.22 PENETRATION: 5% LIBERIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  124. 124. @wearesocialsg • 124 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.30 URBANISATION: 79% 2.40 PENETRATION: 38% 2.50 PENETRATION: 40% 10.61 vs POPULATION: 168% 2.10 PENETRATION: 33% LIBYA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  125. 125. @wearesocialsg • 125 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 37.65 URBANISATION: 14% 35.85 PENETRATION: 95% 12.00 PENETRATION: 32% 16.47 vs POPULATION: 44% 10.00 PENETRATION: 27% LIECHTENSTEIN • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  126. 126. @wearesocialsg • 126 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.86 URBANISATION: 67% 2.40 PENETRATION: 84% 1.40 PENETRATION: 49% 4.13 vs POPULATION: 144% 1.00 PENETRATION: 35% LITHUANIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  127. 127. @wearesocialsg • 127 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 571.7 URBANISATION: 90% 541.2 PENETRATION: 95% 290.0 PENETRATION: 51% 854.1 vs POPULATION: 149% 250.0 PENETRATION: 44% LUXEMBOURG • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  128. 128. @wearesocialsg • 128 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 592.4 URBANISATION: 100% 413.6 PENETRATION: 70% 330.0 PENETRATION: 56% 1.85 vs POPULATION: 313% 300.0 PENETRATION: 51% MACAU • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence. MILLION
  129. 129. @wearesocialsg • 129 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.08 URBANISATION: 57% 1.42 PENETRATION: 68% 1.00 PENETRATION: 48% 2.37 vs POPULATION: 114% 0.82 PENETRATION: 39% TFYR MACEDONIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  130. 130. @wearesocialsg • 130 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 24.58 URBANISATION: 36% 1.10 PENETRATION: 4% 1.10 PENETRATION: 4% 7.69 vs POPULATION: 31% 0.84 PENETRATION: 3% MADAGASCAR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  131. 131. @wearesocialsg • 131 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 17.48 URBANISATION: 17% 12.15 PENETRATION: 70% 0.71 PENETRATION: 4% 6.56 vs POPULATION: 38% 0.57 PENETRATION: 3% MALAWI • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
Marketing Social Media Internet

Description

This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.

Transcript

  1. 1. @wearesocialsg • 1 2016 DIGITAL YEARBOOKWE ARE SOCIAL’S COMPENDIUM OF KEY DIGITAL STATISTICS AND DATA POINTS FOR 232 COUNTRIES AROUND THE WORLD we are social SIMON KEMP • WE ARE SOCIAL UPDATED 28 JAN 2016
  2. 2. @wearesocialsg • 2
  3. 3. @wearesocialsg • 3 WELCOME Welcome to We Are Social’s 2016 DIGITAL YEARBOOK: a collection of key digital, social and mobile statistics for 232 countries around the world. This document is part of our broader Digital in 2016 report, which we’ve split into three distinct parts in order to share a wider and richer variety of data and trends: DIGITAL IN 2016 § The main report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access Digital in 2016. 2016 DIGITAL YEARBOOK § The document you’re reading now, which contains high-level profiles of 232 countries around the world. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what this data might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of it all, please visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
  4. 4. @wearesocialsg • 4 CLICK HERE TO READ WE ARE SOCIAL’S DIGITAL IN 2016 REPORT, CONTAINING REGIONAL & GLOBAL OVERVIEWS AS WELL AS IN-DEPTH PROFILES OF 30 KEY ECONOMIES
  5. 5. @wearesocialsg • 5 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 32.95 URBANISATION: 27% 4.01 PENETRATION: 12% 2.10 PENETRATION: 6% 23.27 vs POPULATION: 71% 1.70 PENETRATION: 5% AFGHANISTAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  6. 6. @wearesocialsg • 6 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.90 URBANISATION: 58% 1.82 PENETRATION: 63% 1.30 PENETRATION: 45% 4.98 vs POPULATION: 172% 1.10 PENETRATION: 38% ALBANIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  7. 7. @wearesocialsg • 7 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 40.02 URBANISATION: 71% 11.00 PENETRATION: 27% 12.00 PENETRATION: 30% 45.67 vs POPULATION: 114% 9.40 PENETRATION: 23% ALGERIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  8. 8. @wearesocialsg • 8 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 55.57 URBANISATION: 87% 17.00 PENETRATION: 31% 20.00 PENETRATION: 36% 57.59 vs POPULATION: 104% 17.00 PENETRATION: 31% AMERICAN SAMOA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  9. 9. @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 85.66 URBANISATION: 85% 82.15 PENETRATION: 96% 39.00 PENETRATION: 46% 69.19 vs POPULATION: 81% 34.00 PENETRATION: 40% ANDORRA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  10. 10. @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 25.43 URBANISATION: 45% 5.41 PENETRATION: 21% 3.40 PENETRATION: 13% 16.01 vs POPULATION: 63% 3.00 PENETRATION: 12% ANGOLA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  11. 11. @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 14.69 URBANISATION: 100% 11.56 PENETRATION: 79% 8.50 PENETRATION: 58% 26.87 vs POPULATION: 183% 7.60 PENETRATION: 52% ANGUILLA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  12. 12. @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 93.58 URBANISATION: 23% 81.55 PENETRATION: 87% 47.00 PENETRATION: 50% 177.0 vs POPULATION: 189% 42.00 PENETRATION: 45% ANTIGUA & BARBUDA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  13. 13. @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 43.63 URBANISATION: 92% 34.79 PENETRATION: 80% 27.00 PENETRATION: 62% 61.43 vs POPULATION: 141% 21.00 PENETRATION: 48% ARGENTINA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  14. 14. @wearesocialsg • 14 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.02 URBANISATION: 63% 2.13 PENETRATION: 70% 0.89 PENETRATION: 29% 3.66 vs POPULATION: 121% 0.68 PENETRATION: 23% ARMENIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  15. 15. @wearesocialsg • 15 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 113.6 URBANISATION: 41% 95.21 PENETRATION: 84% 77.00 PENETRATION: 68% 143.7 vs POPULATION: 126% 70.00 PENETRATION: 62% ARUBA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  16. 16. @wearesocialsg • 16 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 24.14 URBANISATION: 90% 21.18 PENETRATION: 88% 14.00 PENETRATION: 58% 30.65 vs POPULATION: 127% 13.00 PENETRATION: 54% AUSTRALIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  17. 17. @wearesocialsg • 17 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 8.56 URBANISATION: 66% 7.14 PENETRATION: 83% 3.50 PENETRATION: 41% 13.10 vs POPULATION: 153% 2.90 PENETRATION: 34% AUSTRIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  18. 18. @wearesocialsg • 18 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.81 URBANISATION: 55% 5.98 PENETRATION: 61% 1.60 PENETRATION: 16% 9.31 vs POPULATION: 95% 1.30 PENETRATION: 13% AZERBAIJAN • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  19. 19. @wearesocialsg • 19 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 390.4 URBANISATION: 83% 300.3 PENETRATION: 77% 190.0 PENETRATION: 49% 318.3 vs POPULATION: 82% 170.0 PENETRATION: 44% THE BAHAMAS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  20. 20. @wearesocialsg • 20 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.39 URBANISATION: 89% 1.30 PENETRATION: 94% 0.69 PENETRATION: 50% 2.61 vs POPULATION: 188% 0.62 PENETRATION: 45% BAHRAIN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  21. 21. @wearesocialsg • 21 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 162.0 URBANISATION: 35% 53.94 PENETRATION: 33% 15.00 PENETRATION: 9% 134.4 vs POPULATION: 83% 13.00 PENETRATION: 8% BANGLADESH • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  22. 22. @wearesocialsg • 22 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 284.6 URBANISATION: 31% 224.6 PENETRATION: 79% 150.0 PENETRATION: 53% 378.3 vs POPULATION: 133% 130.0 PENETRATION: 46% BARBADOS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  23. 23. @wearesocialsg • 23 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.49 URBANISATION: 77% 5.60 PENETRATION: 59% 5.13 PENETRATION: 54% 11.73 vs POPULATION: 124% 3.18 PENETRATION: 34% BELARUS • Sources: UN, US Census Bureau; ITU; VKontakte, LiveInternet.ru; GSMA Intelligence.
  24. 24. @wearesocialsg • 24 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.34 URBANISATION: 98% 9.64 PENETRATION: 85% 6.00 PENETRATION: 53% 13.18 vs POPULATION: 116% 4.70 PENETRATION: 41% BELGIUM • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  25. 25. @wearesocialsg • 25 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 363.1 URBANISATION: 44% 140.5 PENETRATION: 39% 140.0 PENETRATION: 39% 355.7 vs POPULATION: 98% 120.0 PENETRATION: 33% BELIZE • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  26. 26. @wearesocialsg • 26 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.02 URBANISATION: 44% 1.23 PENETRATION: 11% 0.58 PENETRATION: 5% 9.33 vs POPULATION: 85% 0.41 PENETRATION: 4% BENIN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  27. 27. @wearesocialsg • 27 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 70.54 URBANISATION: 100% 68.28 PENETRATION: 97% 35.00 PENETRATION: 50% 68.26 vs POPULATION: 97% 30.00 PENETRATION: 43% BERMUDA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  28. 28. @wearesocialsg • 28 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 779.5 URBANISATION: 39% 267.9 PENETRATION: 34% 210.0 PENETRATION: 27% 689.4 vs POPULATION: 88% 180.0 PENETRATION: 23% BHUTAN • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  29. 29. @wearesocialsg • 29 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.81 URBANISATION: 69% 4.22 PENETRATION: 39% 3.90 PENETRATION: 36% 10.66 vs POPULATION: 99% 3.30 PENETRATION: 31% BOLIVIA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  30. 30. @wearesocialsg • 30 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 25.09 URBANISATION: 75% 20.96 PENETRATION: 84% 4.00 PENETRATION: 16% 39.13 vs POPULATION: 156% 3.80 PENETRATION: 15% BONAIRE, SINT EUSTATIUS & SABA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  31. 31. @wearesocialsg • 31 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.81 URBANISATION: 40% 2.63 PENETRATION: 69% 1.60 PENETRATION: 42% 3.56 vs POPULATION: 94% 1.20 PENETRATION: 32% BOSNIA & HERZEGOVINA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  32. 32. @wearesocialsg • 32 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.28 URBANISATION: 58% 0.62 PENETRATION: 27% 0.65 PENETRATION: 28% 3.35 vs POPULATION: 147% 0.56 PENETRATION: 25% BOTSWANA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  33. 33. @wearesocialsg • 33 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 208.7 URBANISATION: 86% 120.2 PENETRATION: 58% 103.0 PENETRATION: 49% 267.1 vs POPULATION: 128% 88.0 PENETRATION: 42% BRAZIL • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  34. 34. @wearesocialsg • 34 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 30.39 URBANISATION: 47% 14.62 PENETRATION: 48% 13.00 PENETRATION: 43% 51.25 vs POPULATION: 169% 12.00 PENETRATION: 39% BRITISH VIRGIN ISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  35. 35. @wearesocialsg • 35 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 426.0 URBANISATION: 78% 318.9 PENETRATION:75 % 270.0 PENETRATION: 63% 521.0 vs POPULATION: 122% 250.0 PENETRATION: 59% BRUNEI DARUSSALAM • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  36. 36. @wearesocialsg • 36 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.12 URBANISATION: 74% 4.08 PENETRATION: 57% 3.20 PENETRATION: 45% 11.36 vs POPULATION: 160% 2.50 PENETRATION: 35% BULGARIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  37. 37. @wearesocialsg • 37 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 18.37 URBANISATION: 31% 1.78 PENETRATION: 10% 0.50 PENETRATION: 3% 14.57 vs POPULATION: 79% 0.39 PENETRATION: 2% BURKINA FASO • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  38. 38. @wearesocialsg • 38 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.37 URBANISATION: 12% 0.53 PENETRATION: 5% 0.35 PENETRATION: 3% 4.69 vs POPULATION: 41% 0.27 PENETRATION: 2% BURUNDI • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  39. 39. @wearesocialsg • 39 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 523.7 URBANISATION: 66% 219.8 PENETRATION: 42% 190.0 PENETRATION: 36% 570.4 vs POPULATION: 109% 160.0 PENETRATION: 31% CABO VERDE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  40. 40. @wearesocialsg • 40 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 15.70 URBANISATION: 21% 5.00 PENETRATION: 32% 3.40 PENETRATION: 22% 25.99 vs POPULATION: 166% 2.90 PENETRATION: 18% CAMBODIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  41. 41. @wearesocialsg • 41 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 23.63 URBANISATION: 55% 2.61 PENETRATION: 11% 1.50 PENETRATION: 6% 21.83 vs POPULATION: 92% 1.10 PENETRATION: 5% CAMEROON • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  42. 42. @wearesocialsg • 42 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 36.11 URBANISATION: 82% 33.00 PENETRATION: 91% 21.00 PENETRATION: 58% 30.48 vs POPULATION: 84% 17.00 PENETRATION: 47% CANADA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  43. 43. @wearesocialsg • 43 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 60.37 URBANISATION: 100% 47.00 PENETRATION: 78% 38.00 PENETRATION: 63% 96.88 vs POPULATION: 160% 34.00 PENETRATION: 56% CAYMAN ISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  44. 44. @wearesocialsg • 44 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.95 URBANISATION: 40% 0.22 PENETRATION: 4% 0.06 PENETRATION: 1% 1.86 vs POPULATION: 38% 0.04 PENETRATION: 1% CENTRAL AFRICAN REPUBLIC • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  45. 45. @wearesocialsg • 45 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 14.27 URBANISATION: 23% 0.36 PENETRATION: 3% 0.20 PENETRATION: 1% 7.27 vs POPULATION: 51% 0.17 PENETRATION: 1% CHAD • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  46. 46. @wearesocialsg • 46 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 18.04 URBANISATION: 90% 13.05 PENETRATION: 72% 11.00 PENETRATION: 61% 25.66 vs POPULATION: 142% 9.90 PENETRATION: 55% CHILE • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  47. 47. @wearesocialsg • 47 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,379 URBANISATION: 57% 688 PENETRATION: 49% 653 PENETRATION: 47% 1,314 vs POPULATION: 95% 577 PENETRATION: 42% CHINA • Sources: UN, US Census Bureau; CNNIC; Tencent; GSMA Intelligence.
  48. 48. @wearesocialsg • 48 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 48.44 URBANISATION: 77% 28.48 PENETRATION: 59% 24.00 PENETRATION: 50% 50.62 vs POPULATION: 105% 21.00 PENETRATION: 43% COLOMBIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  49. 49. @wearesocialsg • 49 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 797.8 URBANISATION: 28% 55.69 PENETRATION: 7% 52.00 PENETRATION: 7% 309.2 vs POPULATION: 39% 37.00 PENETRATION: 5% COMOROS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  50. 50. @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 78.49 URBANISATION: 43% 2.38 PENETRATION: 3% 2.00 PENETRATION: 3% 48.68 vs POPULATION: 62% 1.60 PENETRATION: 2% CONGO, DEMOCRATIC REPUBLIC • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  51. 51. @wearesocialsg • 51 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.68 URBANISATION: 66% 0.33 PENETRATION: 7% 0.33 PENETRATION: 7% 4.76 vs POPULATION: 102% 0.26 PENETRATION: 6% CONGO, REPUBLIC • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  52. 52. @wearesocialsg • 52 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 20.89 URBANISATION: 75% 6.10 PENETRATION: 29% 6.10 PENETRATION: 29% 8.87 vs POPULATION: 42% 5.00 PENETRATION: 24% COOK ISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  53. 53. @wearesocialsg • 53 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.83 URBANISATION: 78% 4.24 PENETRATION: 88% 2.80 PENETRATION: 58% 7.49 vs POPULATION: 155% 2.50 PENETRATION: 52% COSTA RICA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  54. 54. @wearesocialsg • 54 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 22.98 URBANISATION: 55% 5.23 PENETRATION: 23% 1.80 PENETRATION: 8% 26.06 vs POPULATION: 113% 1.30 PENETRATION: 6% CÔTE D’IVOIRE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  55. 55. @wearesocialsg • 55 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.23 URBANISATION: 59% 3.17 PENETRATION: 75% 1.80 PENETRATION: 43% 5.08 vs POPULATION: 120% 1.50 PENETRATION: 35% CROATIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  56. 56. @wearesocialsg • 56 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 11.39 URBANISATION: 77% 3.42 PENETRATION: 30% 0.75 PENETRATION: 7% 3.72 vs POPULATION: 33% 0.67 PENETRATION: 6% CUBA • Sources: UN, US Census Bureau; ITU; BBG; GSMA Intelligence.
  57. 57. @wearesocialsg • 57 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 157.9 URBANISATION: 89% 138.8 PENETRATION: 88% 44.00 PENETRATION: 28% 156.1 vs POPULATION: 99% 40.00 PENETRATION: 25% CURAÇAO • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  58. 58. @wearesocialsg • 58 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.17 URBANISATION: 67% 0.81 PENETRATION: 69% 0.59 PENETRATION: 50% 1.56 vs POPULATION: 133% 0.50 PENETRATION: 43% CYPRUS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  59. 59. @wearesocialsg • 59 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.55 URBANISATION: 73% 8.41 PENETRATION: 80% 4.50 PENETRATION: 43% 14.15 vs POPULATION: 134% 3.20 PENETRATION: 30% CZECH REPUBLIC • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  60. 60. @wearesocialsg • 60 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.68 URBANISATION: 88% 5.45 PENETRATION: 96% 3.50 PENETRATION: 62% 9.02 vs POPULATION: 159% 3.10 PENETRATION: 55% DENMARK • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  61. 61. @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 893.7 URBANISATION: 77% 110.0 PENETRATION: 12% 110.0 PENETRATION: 12% 346.9 vs POPULATION: 39% 83.0 PENETRATION: 9% DJIBOUTI • Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
  62. 62. @wearesocialsg • 62 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 72.85 URBANISATION: 70% 46.27 PENETRATION: 64% 34.00 PENETRATION: 47% 109.9 vs POPULATION: 151% 30.00 PENETRATION: 41% DOMINICA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  63. 63. @wearesocialsg • 63 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.59 URBANISATION: 80% 6.05 PENETRATION: 57% 3.90 PENETRATION: 37% 7.55 vs POPULATION: 71% 3.40 PENETRATION: 32% DOMINICAN REPUBLIC • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  64. 64. @wearesocialsg • 64 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 16.26 URBANISATION: 64% 13.47 PENETRATION: 83% 8.80 PENETRATION: 54% 13.55 vs POPULATION: 83% 7.00 PENETRATION: 43% ECUADOR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  65. 65. @wearesocialsg • 65 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 92.45 URBANISATION: 43% 48.30 PENETRATION: 52% 28.00 PENETRATION: 30% 94.00 vs POPULATION: 102% 23.00 PENETRATION: 25% EGYPT • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  66. 66. @wearesocialsg • 66 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.14 URBANISATION: 67% 2.90 PENETRATION: 47% 2.90 PENETRATION: 47% 9.04 vs POPULATION: 147% 2.50 PENETRATION: 41% EL SALVADOR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  67. 67. @wearesocialsg • 67 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 857.3 URBANISATION: 40% 161.7 PENETRATION: 19% 55.00 PENETRATION: 6% 741.2 vs POPULATION: 86% 35.00 PENETRATION: 4% EQUATORIAL GUINEA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  68. 68. @wearesocialsg • 68 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.29 URBANISATION: 23% 0.38 PENETRATION: 7% 0.07 PENETRATION: 1% 0.50 vs POPULATION: 9% 0.04 PENETRATION: 1% ERITREA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  69. 69. @wearesocialsg • 69 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.31 URBANISATION: 68% 1.11 PENETRATION: 84% 0.59 PENETRATION: 45% 1.85 vs POPULATION: 141% 0.44 PENETRATION: 34% ESTONIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  70. 70. @wearesocialsg • 70 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 100.6 URBANISATION: 20% 3.80 PENETRATION: 4% 3.80 PENETRATION: 4% 42.11 vs POPULATION: 42% 3.10 PENETRATION: 3% ETHIOPIA • Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
  71. 71. @wearesocialsg • 71 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 50.46 URBANISATION: 42% 47.76 PENETRATION: 95% 34.00 PENETRATION: 67% 63.39 vs POPULATION: 126% 29.00 PENETRATION: 57% FAROE ISLANDS • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  72. 72. @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 2.91 URBANISATION: 77% 2.84 PENETRATION: 98% 2.30 PENETRATION: 79% 4.24 vs POPULATION: 146% 1.80 PENETRATION: 62% FALKLANDISLANDS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  73. 73. @wearesocialsg • 73 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 894.8 URBANISATION: 54% 380.1 PENETRATION: 42% 380.0 PENETRATION: 42% 1.11 vs POPULATION: 124% 320.0 PENETRATION: 36% FIJI • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence. MILLION
  74. 74. @wearesocialsg • 74 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.51 URBANISATION: 84% 5.12 PENETRATION: 93% 2.60 PENETRATION: 47% 10.38 vs POPULATION: 188% 2.00 PENETRATION: 36% FINLAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  75. 75. @wearesocialsg • 75 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 64.53 URBANISATION: 80% 55.43 PENETRATION: 86% 32.00 PENETRATION: 50% 64.67 vs POPULATION: 100% 25.00 PENETRATION: 39% FRANCE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  76. 76. @wearesocialsg • 76 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 272.1 URBANISATION: 85% 92.00 PENETRATION: 34% 92.00 PENETRATION: 34% 352.2 vs POPULATION: 129% 79.00 PENETRATION: 29% FRENCH GUIANA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  77. 77. @wearesocialsg • 77 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 284.2 URBANISATION: 56% 172.5 PENETRATION: 61% 130.0 PENETRATION: 46% 249.2 vs POPULATION: 88% 110.0 PENETRATION: 39% FRENCH POLYNESIA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  78. 78. @wearesocialsg • 78 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.74 URBANISATION: 87% 0.67 PENETRATION: 38% 0.37 PENETRATION: 21% 2.87 vs POPULATION: 164% 0.30 PENETRATION: 17% GABON • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  79. 79. @wearesocialsg • 79 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.02 URBANISATION: 60% 0.37 PENETRATION: 18% 0.18 PENETRATION: 9% 3.02 vs POPULATION: 149% 0.15 PENETRATION: 7% THE GAMBIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  80. 80. @wearesocialsg • 80 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.99 URBANISATION: 54% 2.41 PENETRATION: 60% 1.80 PENETRATION: 45% 5.96 vs POPULATION: 149% 1.30 PENETRATION: 33% GEORGIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  81. 81. @wearesocialsg • 81 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 80.69 URBANISATION: 76% 71.73 PENETRATION: 89% 29.00 PENETRATION: 36% 107.6 vs POPULATION: 133% 24.00 PENETRATION: 30% GERMANY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  82. 82. @wearesocialsg • 82 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 27.72 URBANISATION: 55% 5.24 PENETRATION: 19% 2.90 PENETRATION: 10% 33.50 vs POPULATION: 121% 2.40 PENETRATION: 9% GHANA • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  83. 83. @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 32.30 URBANISATION: 100% 24.00 PENETRATION: 74% 24.00 PENETRATION: 74% 39.15 vs POPULATION: 121% 21.00 PENETRATION: 65% GIBRALTAR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  84. 84. @wearesocialsg • 84 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.94 URBANISATION: 78% 6.91 PENETRATION: 63% 4.80 PENETRATION: 44% 17.48 vs POPULATION: 160% 3.80 PENETRATION: 35% GREECE • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  85. 85. @wearesocialsg • 85 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 56.19 URBANISATION: 87% 52.00 PENETRATION: 93% 37.00 PENETRATION: 66% 56.28 vs POPULATION: 100% 33.00 PENETRATION: 59% GREENLAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  86. 86. @wearesocialsg • 86 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 107.1 URBANISATION: 36% 50.00 PENETRATION: 47% 50.00 PENETRATION: 47% 157.6 vs POPULATION: 147% 44.00 PENETRATION: 41% GRENADA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  87. 87. @wearesocialsg • 87 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 469.5 URBANISATION: 98% 200.0 PENETRATION: 43% 200.0 PENETRATION: 43% 757.1 vs POPULATION: 161% 170.0 PENETRATION: 36% GUADELOUPE • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  88. 88. @wearesocialsg • 88 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 171.0 URBANISATION: 95% 118.4 PENETRATION: 69% 110.0 PENETRATION: 64% 159.2 vs POPULATION: 93% 96.0 PENETRATION: 56% GUAM • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  89. 89. @wearesocialsg • 89 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 16.51 URBANISATION: 52% 4.70 PENETRATION: 28% 4.80 PENETRATION: 29% 16.87 vs POPULATION: 102% 4.30 PENETRATION: 26% GUATEMALA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  90. 90. @wearesocialsg • 90 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 66.30 URBANISATION: 32% 55.07 PENETRATION: 83% 35.00 PENETRATION: 53% 78.63 vs POPULATION: 119% 30.00 PENETRATION: 45% GUERNSEY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  91. 91. @wearesocialsg • 91 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 12.78 URBANISATION: 38% 0.77 PENETRATION: 6% 0.76 PENETRATION: 6% 11.69 vs POPULATION: 91% 0.65 PENETRATION: 5% GUINEA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  92. 92. @wearesocialsg • 92 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.87 URBANISATION: 50% 0.07 PENETRATION: 4% 0.07 PENETRATION: 4% 1.55 vs POPULATION: 83% 0.05 PENETRATION: 3% GUINEA-BISSAU • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  93. 93. @wearesocialsg • 93 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 768.8 URBANISATION: 29% 295.2 PENETRATION: 38% 240.0 PENETRATION: 31% 648.6 vs POPULATION: 84% 210.0 PENETRATION: 27% GUYANA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  94. 94. @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 10.78 URBANISATION: 60% 1.23 PENETRATION: 11% 1.10 PENETRATION: 10% 8.50 vs POPULATION: 79% 0.91 PENETRATION: 8% HAITI • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  95. 95. @wearesocialsg • 95 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 8.13 URBANISATION: 55% 2.40 PENETRATION: 30% 2.40 PENETRATION: 30% 8.16 vs POPULATION: 100% 2.10 PENETRATION: 26% HONDURAS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  96. 96. @wearesocialsg • 96 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.32 URBANISATION: 100% 5.75 PENETRATION: 79% 4.80 PENETRATION: 66% 13.00 vs POPULATION: 178% 4.30 PENETRATION: 59% HONG KONG • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  97. 97. @wearesocialsg • 97 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.84 URBANISATION: 72% 7.50 PENETRATION: 76% 5.20 PENETRATION: 53% 11.50 vs POPULATION: 117% 3.80 PENETRATION: 39% HUNGARY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  98. 98. @wearesocialsg • 98 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 330.6 URBANISATION: 94% 324.5 PENETRATION: 98% 240.0 PENETRATION: 73% 407.8 vs POPULATION: 123% 200.0 PENETRATION: 60% ICELAND • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  99. 99. @wearesocialsg • 99 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,319 URBANISATION: 33% 375 PENETRATION: 28% 136 PENETRATION: 10% 1,012 vs POPULATION: 77% 116 PENETRATION: 9% INDIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  100. 100. @wearesocialsg • 100 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 259.1 URBANISATION: 55% 88.10 PENETRATION: 34% 79.00 PENETRATION: 30% 326.3 vs POPULATION: 126% 66.00 PENETRATION: 25% INDONESIA • Sources: UN, US Census Bureau; APJII; Facebook; GSMA Intelligence.
  101. 101. @wearesocialsg • 101 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 79.58 URBANISATION: 74% 46.80 PENETRATION: 59% 15.00 PENETRATION: 19% 112.5 vs POPULATION: 141% 15.00 PENETRATION: 19% IRAN • Sources: UN, US Census Bureau; InternetWorldStats; Niki Aghaei; GSMA Intelligence.
  102. 102. @wearesocialsg • 102 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 36.99 URBANISATION: 70% 11.00 PENETRATION: 30% 11.00 PENETRATION: 30% 29.67 vs POPULATION: 80% 9.80 PENETRATION: 26% IRAQ • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  103. 103. @wearesocialsg • 103 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.70 URBANISATION: 64% 3.82 PENETRATION: 81% 2.60 PENETRATION: 55% 4.86 vs POPULATION: 103% 2.30 PENETRATION: 49% IRELAND • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  104. 104. @wearesocialsg • 104 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 88.10 URBANISATION: 52% 48.00 PENETRATION: 54% 48.00 PENETRATION: 54% 102.6 vs POPULATION: 116% 41.00 PENETRATION: 47% ISLE OF MAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  105. 105. @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 8.13 URBANISATION: 92% 5.93 PENETRATION: 73% 4.40 PENETRATION: 54% 10.32 vs POPULATION: 127% 3.90 PENETRATION: 48% ISRAEL • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  106. 106. @wearesocialsg • 106 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 59.80 URBANISATION: 69% 37.67 PENETRATION: 63% 28.00 PENETRATION: 47% 80.29 vs POPULATION: 134% 24.00 PENETRATION: 40% ITALY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  107. 107. @wearesocialsg • 107 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.80 URBANISATION: 55% 1.58 PENETRATION: 57% 1.00 PENETRATION: 36% 3.09 vs POPULATION: 110% 0.91 PENETRATION: 33% JAMAICA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  108. 108. @wearesocialsg • 108 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 126.4 URBANISATION: 94% 115.0 PENETRATION: 91% 53.00 PENETRATION: 42% 173.3 vs POPULATION: 137% 53.00 PENETRATION: 42% JAPAN • Sources: UN, US Census Bureau; InternetWorldStats; LINE (as cited by Nikkei Corporation); GSMA Intelligence.
  109. 109. @wearesocialsg • 109 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 98.07 URBANISATION: 32% 58.00 PENETRATION: 59% 58.00 PENETRATION: 59% 137.2 vs POPULATION: 140% 51.00 PENETRATION: 52% JERSEY • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  110. 110. @wearesocialsg • 110 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.67 URBANISATION: 84% 5.70 PENETRATION: 74% 4.10 PENETRATION: 53% 10.06 vs POPULATION: 131% 3.60 PENETRATION: 47% JORDAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  111. 111. @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 17.74 URBANISATION: 53% 9.97 PENETRATION: 56% 3.41 PENETRATION: 19% 28.49 vs POPULATION: 161% 2.11 PENETRATION: 12% KAZAKHSTAN • Sources: UN, US Census Bureau; InternetWorldStats; VKontakte, LiveInternet.ru; GSMA Intelligence.
  112. 112. @wearesocialsg • 112 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 46.65 URBANISATION: 26% 31.99 PENETRATION: 69% 5.10 PENETRATION: 11% 37.29 vs POPULATION: 80% 4.10 PENETRATION: 9% KENYA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  113. 113. @wearesocialsg • 113 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 113.4 URBANISATION: 44% 13.89 PENETRATION: 12% 9.00 PENETRATION: 8% 22.72 vs POPULATION: 20% 5.00 PENETRATION: 4% KIRIBATI • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  114. 114. @wearesocialsg • 114 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 25.22 URBANISATION: 61% 0.007 PENETRATION: <1% 0.007 PENETRATION: <1% 3.31 vs POPULATION: 13% 0.004 PENETRATION: <1% KOREA, NORTH • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  115. 115. @wearesocialsg • 115 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 50.40 URBANISATION: 83% 45.31 PENETRATION: 90% 38.40 PENETRATION: 76% 57.08 vs POPULATION: 113% 38.40 PENETRATION: 76% KOREA, SOUTH • Sources: UN, US Census Bureau; InternetWorldStats; Kakao; GSMA Intelligence.
  116. 116. @wearesocialsg • 116 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.88 URBANISATION: [N/A] 1.52 PENETRATION: 81% 0.57 PENETRATION: 30% 1.54 vs POPULATION: 82% 0.49 PENETRATION: 26% KOSOVO • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  117. 117. @wearesocialsg • 117 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 3.95 URBANISATION: 98% 3.15 PENETRATION: 80% 1.90 PENETRATION: 48% 7.59 vs POPULATION: 192% 1.70 PENETRATION: 43% KUWAIT • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  118. 118. @wearesocialsg • 118 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.99 URBANISATION: 36% 2.19 PENETRATION: 37% 0.29 PENETRATION: 5% 8.61 vs POPULATION: 144% 0.21 PENETRATION: 4% KYRGYZSTAN • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  119. 119. @wearesocialsg • 119 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.86 URBANISATION: 40% 0.99 PENETRATION: 14% 0.98 PENETRATION: 14% 5.03 vs POPULATION: 73% 0.83 PENETRATION: 12% LAOS • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  120. 120. @wearesocialsg • 120 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.96 URBANISATION: 67% 1.63 PENETRATION: 83% 0.67 PENETRATION: 34% 2.86 vs POPULATION: 146% 0.49 PENETRATION: 25% LATVIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  121. 121. @wearesocialsg • 121 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.92 URBANISATION: 88% 4.42 PENETRATION: 75% 2.60 PENETRATION: 44% 4.34 vs POPULATION: 73% 2.30 PENETRATION: 39% LEBANON • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  122. 122. @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.15 URBANISATION: 28% 0.26 PENETRATION: 12% 0.26 PENETRATION: 12% 1.78 vs POPULATION: 83% 0.18 PENETRATION: 8% LESOTHO • Sources: UN, US Census Bureau; active Facebook accounts used as a proxy for internet users; Facebook; GSMA Intelligence.
  123. 123. @wearesocialsg • 123 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 4.56 URBANISATION: 50% 0.35 PENETRATION: 8% 0.25 PENETRATION: 5% 2.77 vs POPULATION: 61% 0.22 PENETRATION: 5% LIBERIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  124. 124. @wearesocialsg • 124 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.30 URBANISATION: 79% 2.40 PENETRATION: 38% 2.50 PENETRATION: 40% 10.61 vs POPULATION: 168% 2.10 PENETRATION: 33% LIBYA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  125. 125. @wearesocialsg • 125 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 37.65 URBANISATION: 14% 35.85 PENETRATION: 95% 12.00 PENETRATION: 32% 16.47 vs POPULATION: 44% 10.00 PENETRATION: 27% LIECHTENSTEIN • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  126. 126. @wearesocialsg • 126 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.86 URBANISATION: 67% 2.40 PENETRATION: 84% 1.40 PENETRATION: 49% 4.13 vs POPULATION: 144% 1.00 PENETRATION: 35% LITHUANIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  127. 127. @wearesocialsg • 127 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 571.7 URBANISATION: 90% 541.2 PENETRATION: 95% 290.0 PENETRATION: 51% 854.1 vs POPULATION: 149% 250.0 PENETRATION: 44% LUXEMBOURG • Sources: UN, US Census Bureau; ITU; Facebook; GSMA Intelligence.
  128. 128. @wearesocialsg • 128 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 592.4 URBANISATION: 100% 413.6 PENETRATION: 70% 330.0 PENETRATION: 56% 1.85 vs POPULATION: 313% 300.0 PENETRATION: 51% MACAU • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence. MILLION
  129. 129. @wearesocialsg • 129 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 2.08 URBANISATION: 57% 1.42 PENETRATION: 68% 1.00 PENETRATION: 48% 2.37 vs POPULATION: 114% 0.82 PENETRATION: 39% TFYR MACEDONIA • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  130. 130. @wearesocialsg • 130 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 24.58 URBANISATION: 36% 1.10 PENETRATION: 4% 1.10 PENETRATION: 4% 7.69 vs POPULATION: 31% 0.84 PENETRATION: 3% MADAGASCAR • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
  131. 131. @wearesocialsg • 131 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 17.48 URBANISATION: 17% 12.15 PENETRATION: 70% 0.71 PENETRATION: 4% 6.56 vs POPULATION: 38% 0.57 PENETRATION: 3% MALAWI • Sources: UN, US Census Bureau; InternetWorldStats; Facebook; GSMA Intelligence.
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Be A Great Product Leader (Amplify, Oct 2019)
Adam Nash
Trillion Dollar Coach Book (Bill Campbell)
Eric Schmidt
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
apidays
A few thoughts on work life-balance
Wim Vanderbauwhede
Is vc still a thing final
Mark Suster
The GaryVee Content Model
Gary Vaynerchuk
Mammalian Brain Chemistry Explains Everything
Loretta Breuning, PhD
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?
Dinis Guarda
The AI Rush
Jean-Baptiste Dumont
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
Carol Smith
10 facts about jobs in the future
Pew Research Center's Internet & American Life Project
Harry Surden - Artificial Intelligence and Law Overview
Harry Surden
Inside Google's Numbers in 2017
Rand Fishkin
Pinot: Realtime Distributed OLAP datastore
Kishore Gopalakrishna
How to Become a Thought Leader in Your Niche
Leslie Samuel
Visual Design with Data
Seth Familian
Designing Teams for Emerging Challenges
Aaron Irizarry
UX, ethnography and possibilities: for Libraries, Museums and Archives
Ned Potter
Winners and Losers - All the (Russian) President's Men
Ian Bremmer

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