Prospering With Barrington  How To Make Recurring Sales
BARRINGTON’SPRESENTATION PHILOSOPHYBarrington is a distinctive luxury brand of custom andpersonalized gifts sold FACTORY-D...
STEP 1: PRE-MEETINGEmail decision-maker/influencer a brief introduction toBarrington using resources found at www.bgltd.com...
STEP 2: THE MEETINGPresent personalized pen(s) and catalog - great start!Provide concise introduction of Barrington’s FACT...
THE MEETING CONT’D   Explore client’s gift needs for upcoming events/   meetings...      • Type and theme of event (busine...
THE MEETING CONT’DExamples of virtual “samples”...  Significantly speeds up the sales/decision cycle!
THE MEETING CONT’DIntroduce Custom Gifts eStore & Gift Cards“Shopping Spree” programDemonstrate Relevant Type of Custom Gi...
CorporateGolf Club   Hotel/Resort
Non-ProfitFund RaiserCorporate       Eventsfor Charity   for Charity
THE MEETING CONT’DDemonstrate Custom Gift Cards and “Shopping Spree” Examples     •   Tee Prizes for a golf tournament    ...
STEP 3: POST-MEETINGEmail Wes Boyd (wboyd@barrington-ltd.com) withupcoming event gifts criteria learned from client to dev...
BARRINGTON             FUNDAMENTALSLeather Options/Price PointsBarrington offers different grades and styles of leathers t...
BARRINGTON             FUNDAMENTALSLeather Options/Price PointsBarrington offers different grades and styles of leathers t...
BARRINGTONFUNDAMENTALS   50 units minimum order size     24 units via custom gifts eStore
BARRINGTONFUNDAMENTALS  50 units minimum order size    24 units via custom gifts eStore
BARRINGTON                FUNDAMENTALS    Pricing• All Rep. sales will be made at wholesale prices (50% off MSRP) unless.....
BARRINGTON               FUNDAMENTALS   Lead Times• All orders decorated and shipped from Dallas arrive to client within 7...
BARRINGTON               FUNDAMENTALS   Compensation Opportunities• On all “off-line” sales, Reps earn 15% commission of w...
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How To Prosper With Barrington

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  • How To Prosper With Barrington

    1. 1. Prospering With Barrington How To Make Recurring Sales
    2. 2. BARRINGTON’SPRESENTATION PHILOSOPHYBarrington is a distinctive luxury brand of custom andpersonalized gifts sold FACTORY-DIRECT to select businessclients and to consumers with discriminating tastes.You will be presenting Barrington’s unparalleled custom giftcapabilities and services, which will result in purchases ofspecific selected gifts that delight their end-using recipients andsatisfy business decison-makers/buyers by meeting theirpurchase criteria (i.e. budget, timing, uniqueness, etc.)Barrington’s Two Core Gift Services1. Custom gifts design/manufacturing for events/meetings2. Custom gifts eStore & gift card “shopping spree” program
    3. 3. STEP 1: PRE-MEETINGEmail decision-maker/influencer a brief introduction toBarrington using resources found at www.bgltd.comOrder a personalized pen through www.bgloes.com • Have decision-maker’s/infulencer’s full name or initials engraved on pen cap.
    4. 4. STEP 2: THE MEETINGPresent personalized pen(s) and catalog - great start!Provide concise introduction of Barrington’s FACTORY-DIRECTbusiness model and it’s benefits...”We are the factory” over and over. • Greater CUSTOMIZATION and PERSONALIZATION of gifts • Lower minimums and faster lead times • Matchless value at WHOLESALE DIRECT & BELOW prices to meet numerous budgets.
    5. 5. THE MEETING CONT’D Explore client’s gift needs for upcoming events/ meetings... • Type and theme of event (business meeting, golf tournament, fund-raiser, etc)? • # of event participants/gift recipients? • $ budget range per gift or gift package? • Needed in-hands date? Show custom gift samples on hand that meet client’s criteria and/or promise custom gift ideas, quotes and virtual “samples” to follow meeting.• Don’t leave the meeting without at least one gift project to work!
    6. 6. THE MEETING CONT’DExamples of virtual “samples”... Significantly speeds up the sales/decision cycle!
    7. 7. THE MEETING CONT’DIntroduce Custom Gifts eStore & Gift Cards“Shopping Spree” programDemonstrate Relevant Type of Custom Gift eStore to Client1. Corporate/business gifts eStore - wholesale direct prices2. Reseller gifts eStore - prices set by client below MSRP to lock in margin • Golf/Country Clubs, Hotels/Resorts, Retailers, Other3. Non-profit fund-raising gifts eStore - 40% off retail prices... Barrington donates 20% of all sales to non-profit • Charities, Private Schools, Development Departments or Companies with donation made to their Corporate Charity
    8. 8. CorporateGolf Club Hotel/Resort
    9. 9. Non-ProfitFund RaiserCorporate Eventsfor Charity for Charity
    10. 10. THE MEETING CONT’DDemonstrate Custom Gift Cards and “Shopping Spree” Examples • Tee Prizes for a golf tournament • Business meeting or client gift • Employee reward/recognition • Thank you from non-profit/charity • Item for a reseller to offer its customers www.barringtongifts.com/hondaclassic
    11. 11. STEP 3: POST-MEETINGEmail Wes Boyd (wboyd@barrington-ltd.com) withupcoming event gifts criteria learned from client to developcustom gift ideas/recommendations, virtual “samples” andprice quotes (below wholesale prices available at 250+ units.Sign up client for a new Custom Gifts eStore atwww.bgltd.comIf needed, schedule 15-20 minute online demo of CustomGifts eStore with Wes via GoToMeeting to present theprogram to your client.
    12. 12. BARRINGTON FUNDAMENTALSLeather Options/Price PointsBarrington offers different grades and styles of leathers to hit different budgets Example: Pocket Jotter $35 wholesale
    13. 13. BARRINGTON FUNDAMENTALSLeather Options/Price PointsBarrington offers different grades and styles of leathers to hit different budgets Example: Pocket Jotter: $23 wholesale Example: Pocket Jotter: $20 wholesale
    14. 14. BARRINGTONFUNDAMENTALS 50 units minimum order size 24 units via custom gifts eStore
    15. 15. BARRINGTONFUNDAMENTALS 50 units minimum order size 24 units via custom gifts eStore
    16. 16. BARRINGTON FUNDAMENTALS Pricing• All Rep. sales will be made at wholesale prices (50% off MSRP) unless... a) 250+ unit custom gift order is shipped OCEAN from Xiamen (call 4 quote) b) mutually agreed upon lower price/commission by Rep. and Wes Boyd• Clients and Reps receive PUD (“personal use discount) prices 30% below wholesale. Samples• Random samples (with other organization’s logo applied) from Barrington’s Dallas office and select Custom Gift samples are FREE of charge.• Spec samples with client logo applied & client purchases are charged to Rep. (or client) at PUD (“personal use discount) prices...30% below wholesale.• Barrington will invest in a personalized writing instrument for targeted new client prospects without cost to a Rep. - works like magic!
    17. 17. BARRINGTON FUNDAMENTALS Lead Times• All orders decorated and shipped from Dallas arrive to client within 7-10 days. - Expedited service/shipping is available at additional charge• For custom gifts made in Xiamen, clients can choose between... - AIR shipping: 3-4 weeks from receipt of P.O. to delivery BEST VALUE - OCEAN Shipping: 8-9 weeks from receipt of P.O. to delivery Custom Gifts eStore & Gift Cards “Shopping Spree”• To view details of how the program works and how to sell in, please view the presentation:
    18. 18. BARRINGTON FUNDAMENTALS Compensation Opportunities• On all “off-line” sales, Reps earn 15% commission of wholesale pricing.• On all eStore “on-line” sales, Reps earn 10% commission of wholesale pricing.• You can Sponsor unlimited Reps who sign up to sell gifts through eStores, be it from their personal eStores or custom gift eStores sold to clients.• Your Reps earn 10% commission of wholesale price on all eStore sales.• As a Sponsor, you earn 5% commission of wholesale price on all of your Reps’ eStore sales.

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