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Intel in Talks for Internet TV Service
Main Idea
The main idea of the article is to make people aware of the steps that Intel is taking to
integrate into a new market. The article tells us about how Intel is looking for ways to launch a
smart TV that will function on the basis of the internet service that will be powered by the Intel
Chips. The company is known for its powerful chips and the making of these chips will be a
challenge for the company because this time the product is entirely different. There are other
companies, as well in the market such as Google, Samsung etc. but Intel will be different because
it is launching a Internet TV service powered by its own chips.
Three Important Facts
The three important facts discussed in the article are as follows:
i. Innovation
The company is looking to innovate and is bringing a new idea and concept in the
market. It is looking to launch a new product that will create an entirely new market. The product
that the company is looking to launch is unique. It will be a TV that will be powered by the Intel
Chips so that internet can be used on it.
ii. Improvement
The company has made improvements in this field as it has already been making chips
for the smart phones and for the latest devices. Intel was not successful in the manufacturing of
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these kinds of chips; therefore, it has made improvements and has now come up with a different
technology. It has taken steps that will help in manufacturing proper chips.
iii. New technology
The company has launched new technology that very few other companies have. Other
companies such as Google and Samsung have launched new smart televisions, but they were not
successful. The interface of the televisions launched by these two companies was very complex
and the users found it difficult to use. With the new technology, Intel is finding its way to
success.
Information or Ideas Discussed in this Article
The information and the ideas discussed in this article are the innovation, and the new
technology. It has also discussed how other companies failed when they implemented this new
technology. Intel has learnt from them and has come up with a better and a more advanced
product. Intel has the strength of the company i.e. the powerful chips, and has come up with a
product that is now much better and advanced than the ones that were launched previously.
Firm’s Strategy
Intel is following the differentiation strategy. It is playing on its strengths and has come
up with a product that will help the company earn more. The manufacturing of the powerful
chips will help the company in launching a successful product i.e. a TV with internet service.
Initially the company will focus on a narrow market and will then move towards a broad
differentiation strategy.
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Conclusion
The article discusses the innovative ideas introduced by the company and also how the
company is looking to implement these ideas. The best thing that the company is doing is that it
is playing on its strengths which will help it being successful. It has also learnt from its past
experiences; therefore, this time it will come up with a more powerful product that will be
backed by more advanced and powerful chips.
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References
Mintzberg, H., Ahlstrand, B., and Lampel, J (2005) Strategy Bites Back. Upper Saddle River,
New Jersey: Pearson Prentice Hall.
Nuttall, C. (2012), “Intel in talks for internet TV service.” Data retrieved from:
http://www.ft.com/intl/cms/s/0/ef8fbd74-6c95-11e1-bd0c-00144feab49a.html
