Social Commerce	  Social Media + Digital Commerce = online success	  	             “Please fee...
 	  	  	  Warren Knight	  Speaker / Author / Consultant	  CEO, co-founder of Gloople	  20 years Retail Experience	  5 year...
Online storeGroupBuy & Flash sale   Affiliate network   Social integration     Peer to peer   sharing discount            ...
Blippar
Highrise
Buffer
Social SuccessSocial SalesFind Social forums,blogs, social sites &groupsTune in – Listen to theconversations. Set upGoogle...
Social SuccessSocial Sales   Social Marketing                Listen and monitor -                Brand, Market and        ...
Social SuccessSocial Sales   Social Marketing   Social Customer Service                                     Engage with cu...
The Big NewsInfluence Search RankingsGoogle: YES, we do use it as a signal. It isused as a signal in our organic and newsr...
The Big NewsInfluence Search Rankings                                                        Over 60 million people are   ...
No.	  5	                 Socialise your business
LEAD               StrategyLEAD: LISTEN
ExperimentLEAD: LISTENLEAD: EXPERIMENT
Best Practice                   5 Tweets a day   Advice: As an expert you should offer adviceLEAD: LISTEN                 ...
DevelopLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
What is Content MarketingBlogging – 4x more popular with GoogleVideo + PodcastingE-Mail MarketingFlickr, PicasaSocial, Twi...
The Power of Content Marketing
Social Commerce Defined
f-commerceConverse f-store UK                   Cheeky Beach f-storeCreate your own trainers and          SME opens up a f...
f-commerce – buy from your wallConverse f-store UK                  Cheeky Beach f-storeCreate your own trainers and      ...
t-commerce43% Through MobileMobileIntegrates the socialnetwork and theecommerce platform.Click on tweet purchasethe featur...
s-commerceSubscription
c-commerceCrowdsource
Groupbuy – FlashSaleTwitter: 3 Sales in 21 minutes                                       Value $12 Billion                ...
6 Top Tips to Take-awaySEO – website, social media, press release, onlineContent MarketingPPC – Facebook & Google: engage ...
 	  	  	  	   Consultancy / Training / Mentoring	  	      Tell us	       What	  	              You	       Think	  	  
Upcoming SlideShare
Loading in …5
×

Social Media + Digital Commerce = Online Success

3,491 views

Published on

In 2012 SME's must understand and use the power of Social Media and Digital Commerce to achieve online succes.
Learn how to design a social media strategy for your online business.

Published in: Education
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
3,491
On SlideShare
0
From Embeds
0
Number of Embeds
106
Actions
Shares
0
Downloads
95
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media + Digital Commerce = Online Success

  1. 1.                    Social Commerce  Social Media + Digital Commerce = online success     “Please feel free to Tweet @wvrknight during this session”
  2. 2.        Warren Knight  Speaker / Author / Consultant  CEO, co-founder of Gloople  20 years Retail Experience  5 years Social Media    Social Media for Business  Sales Techniques for SME  International Business  
  3. 3. Online storeGroupBuy & Flash sale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  4. 4. Blippar
  5. 5. Highrise
  6. 6. Buffer
  7. 7. Social SuccessSocial SalesFind Social forums,blogs, social sites &groupsTune in – Listen to theconversations. Set upGoogle alerts, joingroups and forums, useLinkedIn, follow TwitterconversationsSocialise your CRM –Integrate social profilesTrack social-drivensales – measure thereturn on your socialinvestment
  8. 8. Social SuccessSocial Sales Social Marketing Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
  9. 9. Social SuccessSocial Sales Social Marketing Social Customer Service Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer- facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
  10. 10. The Big NewsInfluence Search RankingsGoogle: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an articleGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  11. 11. The Big NewsInfluence Search Rankings Over 60 million people are already using Google+Google: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an article What we share MattersGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  12. 12. No.  5   Socialise your business
  13. 13. LEAD StrategyLEAD: LISTEN
  14. 14. ExperimentLEAD: LISTENLEAD: EXPERIMENT
  15. 15. Best Practice 5 Tweets a day Advice: As an expert you should offer adviceLEAD: LISTEN Share: Article, link information that aligns with your businessLEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articlesLEAD: APPLY Special Offer: Send information about a special offer, promotion, event 1 Post a day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article 1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  16. 16. DevelopLEAD: LISTENLEAD: EXPERIMENTLEAD: APPLYLEAD: DEVELOP
  17. 17. What is Content MarketingBlogging – 4x more popular with GoogleVideo + PodcastingE-Mail MarketingFlickr, PicasaSocial, Twitter, Google+, FacebookCase Studies, White PapersTumbler, Posterous
  18. 18. The Power of Content Marketing
  19. 19. Social Commerce Defined
  20. 20. f-commerceConverse f-store UK Cheeky Beach f-storeCreate your own trainers and SME opens up a full f-storebuy through Facebook Integrated with CMS
  21. 21. f-commerce – buy from your wallConverse f-store UK Cheeky Beach f-storeCreate your own trainers and SME opens up a full f-storebuy through Facebook Integrated with CMS
  22. 22. t-commerce43% Through MobileMobileIntegrates the socialnetwork and theecommerce platform.Click on tweet purchasethe featured items, addthem to wish lists, orshare the fact that theyalready own the items.
  23. 23. s-commerceSubscription
  24. 24. c-commerceCrowdsource
  25. 25. Groupbuy – FlashSaleTwitter: 3 Sales in 21 minutes Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month
  26. 26. 6 Top Tips to Take-awaySEO – website, social media, press release, onlineContent MarketingPPC – Facebook & Google: engage with people whoare actually looking for your productEmail Marketing – CRM, SCRMSocial Media - blogs, Forums, Twitter, Facebook,bookmarking, online PRDigital Media – retargeting, media placements, viralcampaignsAffiliates – online influencers, shopping sites, voucherCodes
  27. 27.           Consultancy / Training / Mentoring     Tell us   What     You   Think    

×