In 2012 SME's must understand and use the power of Social Media and Digital Commerce to achieve online succes. Learn how to design a social media strategy for your online business.

1.
Social Commerce
Social Media + Digital Commerce = online success
“Please feel free to Tweet @wvrknight during this session”

2.
Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online store
GroupBuy & Flash sale Affiliate network Social integration
Peer to peer
sharing discount Refer a friend
Ratings & Mobile platform Embedded
reviews Facebook store

4. Blippar

5. Highrise

6. Buffer

7. Social Success
Social Sales
Find Social forums,
blogs, social sites &
groups
Tune in – Listen to the
conversations. Set up
Google alerts, join
groups and forums, use
LinkedIn, follow Twitter
conversations
Socialise your CRM –
Integrate social profiles
Track social-driven
sales – measure the
return on your social
investment

8. Social Success
Social Sales Social Marketing
Listen and monitor -
Brand, Market and
Competition
Start dialogues – come
out and meet people
Identify influencers – let
people inside, through
blog posts, tweets
Make it easy for people to
share your content –
social commerce trust
Use tools that share best
practice

9. Social Success
Social Sales Social Marketing Social Customer Service
Engage with customers offer a
support channel for their issue
Encourage ‘one and done’ fast
response to tweets & Facebook
Automate social listening
Maximise your knowledge
make it easy for customer-
facing people to access your
expertise
Social-enable your online
support portal – rewarding
users who help other users
Integrate all channels

10. The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is
used as a signal in our organic and news
ranking. We also use it to enhance our news
universally, by marking how many people
share an article
Google: We treat links shared on Facebook
FAN pages the same way we treat tweeted
links. We have NO personal wall data from
Facebook

11. The Big News
Influence Search Rankings
Over 60 million people are
already using Google+
Google: YES, we do use it as a signal. It is
used as a signal in our organic and news
ranking. We also use it to enhance our news
universally, by marking how many people
share an article
What we share Matters
Google: We treat links shared on Facebook
FAN pages the same way we treat tweeted
links. We have NO personal wall data from
Facebook

12. No.
5
Socialise your business

13. LEAD
Strategy
LEAD: LISTEN

14. Experiment
LEAD: LISTEN
LEAD: EXPERIMENT

15. Best Practice
5 Tweets a day Advice: As an expert you should offer advice
LEAD: LISTEN
Share: Article, link information that aligns with your
business
LEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in
conversations
Have fun: Be funny - send links to relevant funny articles
LEAD: APPLY
Special Offer: Send information about a special offer,
promotion, event
1 Post a day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to
online article
1 Blog a Week Add Value: Talk around the business and add value
to your audience
Competitions & Polls: Find out what your customer
want

16. Develop
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP

17. What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social, Twitter, Google+, Facebook
Case Studies, White Papers
Tumbler, Posterous

18. The Power of Content Marketing

19. Social Commerce Defined

20. f-commerce
Converse f-store UK Cheeky Beach f-store
Create your own trainers and SME opens up a full f-store
buy through Facebook Integrated with CMS

21. f-commerce – buy from your wall
Converse f-store UK Cheeky Beach f-store
Create your own trainers and SME opens up a full f-store
buy through Facebook Integrated with CMS

22. t-commerce
43% Through Mobile
Mobile
Integrates the social
network and the
ecommerce platform.
Click on tweet purchase
the featured items, add
them to wish lists, or
share the fact that they
already own the items.

23. s-commerce
Subscription

24. c-commerce
Crowdsource

25. Groupbuy – FlashSale
Twitter: 3 Sales in 21 minutes
Value $12 Billion
14m UK subscribers
Active in 565 cities
4000 employees
Save customers over $300
Million
27 Million visits per month
14.7 Unique visitors per month

26. 6 Top Tips to Take-away
SEO – website, social media, press release, online
Content Marketing
PPC – Facebook & Google: engage with people who
are actually looking for your product
Email Marketing – CRM, SCRM
Social Media - blogs, Forums, Twitter, Facebook,
bookmarking, online PR
Digital Media – retargeting, media placements, viral
campaigns
Affiliates – online influencers, shopping sites, voucher
Codes

27.
Consultancy / Training / Mentoring
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