Warm Gun: Evolution & The Central 6 Traits that Make Consumers Tick (and CLICK!)

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Warm Gun: Designing Happiness conference

Geoffrey Miller, Author, “Spent” & “The Mating Mind” Warm Gun: the 1-day conference about measurable design www.warmgun.com Presented by 500 Startups www.500startups.com

Design

Evolution and Consumption Geoffrey Miller Evolutionary Psychology University of New Mexico gfmiller@unm.edu

Conspicuous consumption: Display elite wealth & taste?

Products Practical: survival commodities Pleasure premium: private vices Display premium: everything else

Displays to: Attract mates Deter rivals Impress parents

Display principles Conspicuous: ,[object Object]

precision (typicality, symmetry, repetition, fit, finish)

creativity (novelty, utility, symbolism)

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