2. www.qualispace.es
Irene Gil from Grasp (www.grasp.es) invited us to take part in NOW
Madrid again.
After brainstorming ideas and having a Google ‘hangout’ with
Jonas from Now Sweden (https://www.facebook.com/nowisus) we
set to work.
We contacted a random sample asking them what they thought…
44 people took part, aged 18-75
A Discussion Group with Fine Arts students aged18-20 was
conducted on a beautiful Spring morning.
Everyone one has collaborated free of charge, as have we, with
the hope of ‘being listened to’.
Thank you for coming along and taking part!
Jesus Anguita & Anita Fuller
3. ANTONIO SOTO, PALOMA GRIÑÁN, INMA ARAGÓN, TOMÁS CAMARERO,
JAVIER MIRÓ, MERCEDES RODRIGO, SUSANA MONSÓ, MARTA FRAY,
MÓNICA SCHULTZ, ROCÍO ABELLA, DIEGO, JOSE JUANCO, MILA BENITO,
ELENA MERAYO, FRANCISCO ANGUITA, JAVIER NOGAL, PILAR
HERNÁNDEZ, MARTA TORRECILLAS, NATALIA HERRERO, CARMEN NIETO,
MARJA OBERG, ENRIC MUR, HILDA ROMANO, BELÉN JIMÉNEZ, ALEJANDRA
BORCEL, ANITA FULLER, JAVIER RINCÓN, PALOMA GUILLÉN, MªLUISA
LÓPEZ, CRISTINA SANDÍN, JESÚS VALDERRABANO, ANA BARBOSA,
BERNARDO LANUZA, MAITE RUFFO, JULIO VIDOSA, MONTSE VIDAL,
CAMILA BORES, PAZ URUÑUELA, LOURDES MÁRQUEZ, ALEJANDRA
ANGUITA,
AND TWO ANONYMOUS PARTICIPANTS.
www.qualispace.es
13. www.qualispace.es
Recover our place in the universe, not as the epitomy of evolution, but as
another being among millions of others.
Make life self-helping … nature doesn’t
need additives to taste better.
It’s a tall story
It’s absurd, it doesn’t make sense. In life, nothing is
sustainable apart from death. Life is about change,
variation, evolution i.e. unsustainability. However, it’s a
concept that politicians have made fashionable by
justifying their actions – whatever they are – in the mid-
term, as if this guarantees of the goodness of their
actions. They’ve all jumped on the bandwagon of
‘political correctness’. It’s very sad.
Sustainability means weighing up both sides of
the story (the objectives and the unwanted side-
effects) so as to make a more balanced
decision.
Hope
Or existence evolves very
distant from
sustainability.
Contradictory feelings (in fashion?)
Awareness, solidarity, commitment to
others, respect, efficient productivity,
profitability...
It‟s a vaccuous concept if you think about it
seriously. If you look at what those who
shelter under the canopy of „sustainability‟
have achieved, you might as well forget it …
14. www.qualispace.es
Above all we have to take responsibility for our actions and stop
waiting for the powerful and greedy to change their attitude.We have
to be aware that, as consumers, we have responsibility and power.We
vote several times each day for the system we want and support, each
time we consume.We have to leave the “but what can we do?”
attitude to one side and decide that we‟re going to do the right thing,
as far as we can with what we have around us.We should aim for
responsible consumption and treating others as we would like to be
treated (not just human beings but all forms of life).
Generate enthusiasm around
this concept, make it sort out,
motivating and fun.
I think it will be costly – as
well as a requiring sacrifice
and hard work – I also
believe we’ll achieve it. Communicate the term
‘sustainability’ in a way
which is clear and
understandable to
everyone.
Declared commitment (demagogic and hypercritical) gives way to real commitment.
Adopting guaranteed and effective rules regarding this subject.
Identification of sustainability as a social right of each individual through education from schooldays.
Showing that current societies (both established and
emerging) not just Eskimos or bushmen) can be
sustainable. For example, by de-industrialisation.
The curious thing is
that in order to
enhance that feeling,
we need to feel it It’s
as simple as that,
feeling it, and not
talking about it so
much. When we feel
something in our
hearts, actions come
immediately and
naturally.
16. • Full of energy, feels strong
and capable!
• Acts, takes part in everything
related to the subject, has a
point of view
• Doesn’t give up – ‘every little
grain of sand counts’
• Seeks to reunite self with the
planet and all its beings
• Maximum ‘respect’ – all
human beings have the same
rights!
Happiness, love,
pride, anxiety
www.qualispace.es
18. • Wants to return balance to the
world, ‘everything that’s taken
out should be put back in’
• Trusts science 100%, applies
his/her concepts
• Defends exhaustive control
(Governments? Companies?
Markets?...)
• Rational, suppresses emotions
• Trusts human justice, that people
will achieve what they propose
• Change is knowledge and
technology.
Surprise and pride
www.qualispace.eswww.qualispace.es
20. • Doesn’t believe in the
concept, suspects constant
manipulation
• Laughs at the idea / distances
self from it
• Has little confidence in
control, objectivity and
people. Nothing is trustworthy
• Plays with words, enjoys
playing
• ‘Sits on the fence’ but can be
an active communicator of
‘his/her truth’.
• Humour, hostility, disgust.
www.qualispace.eswww.qualispace.es
22. www.qualispace.es
• Afraid and overwhelmed by
the concept and the future
they envisage
• Accepts his fatal destiny
• Feels guilty about the
damage and errors
committed
• Saving humankind isn’t
possible / ‘it’s the cancer of
the planet’.
Sadness, fear,
guilt, shame.
Sustainability is impossible, an entelechy. It’s
something which will never be achieved as
people go full-speed ahead in the opposite
direction. If only I were wrong!
www.qualispace.es
24. www.qualispace.es
Remember, we’ll say time and time again:
Take your time, breathe deeply,
Take a good look around you, calmly
Enjoy the air, the sun and the rain.
Listen to others, to ‘all’ the others
Listen to the planet!
See how it understands you.
Thank you, let’s move on!
