Warm Gun Conference October 8, 2010<br />Get Feedback. Get Better.<br />Copyright 2010<br />UserTesting.com <br />Confiden...
Two Steps for Improving Revenue<br />Find out why people aren’t buying<br />Fix it<br />Copyright 2010 <br />UserTesting.c...
What’s your customer thinking?<br />In Cyberspace, no one can hear your customer scream.<br />Copyright 2010 <br />UserTes...
Ways to Find Out Why<br /><ul><li>Surveys
Chat Scripts
Talk to sales/support team
Usability Testing</li></ul>Copyright 2010<br />UserTesting.com <br />Confidential<br />
Usability Testing<br /><ul><li>Traditional Usability Testing
Web-based Usability Testing
Moderated
Unmoderated</li></ul>Copyright 2010 <br />UserTesting.com <br />Confidential<br />
UserTesting.com<br /><ul><li>On-demand access to a                          large panel of pre-screened users
Self-service, 1 hour turn-around, $39</li></ul>Copyright 2010 <br />UserTesting.com <br />Confidential<br />
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Warm Gun: Designing with Data: Usability Testing & the UI

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Darrell Benatar, UserTesting.com

Warm Gun: the 1-day conference about measurable design
www.warmgun.com

Presented by 500 Startups
www.500startups.com

Published in: Design
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Warm Gun: Designing with Data: Usability Testing & the UI

  1. Warm Gun Conference October 8, 2010<br />Get Feedback. Get Better.<br />Copyright 2010<br />UserTesting.com <br />Confidential<br />
  2. Two Steps for Improving Revenue<br />Find out why people aren’t buying<br />Fix it<br />Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  3. What’s your customer thinking?<br />In Cyberspace, no one can hear your customer scream.<br />Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  4. Ways to Find Out Why<br /><ul><li>Surveys
  5. Chat Scripts
  6. Talk to sales/support team
  7. Usability Testing</li></ul>Copyright 2010<br />UserTesting.com <br />Confidential<br />
  8. Usability Testing<br /><ul><li>Traditional Usability Testing
  9. Web-based Usability Testing
  10. Moderated
  11. Unmoderated</li></ul>Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  12. UserTesting.com<br /><ul><li>On-demand access to a large panel of pre-screened users
  13. Self-service, 1 hour turn-around, $39</li></ul>Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  14. Copyright 2010 <br />UserTesting.com <br />
  15. Ways to Use UserTesting<br /><ul><li>Test new users: do they understand what you do and can they accomplish basic tasks on your website?
  16. Test new features with logged-in users: re-use UserTesting testers or use your own customers
  17. Test your competitor’s website
  18. Test users’ experience searching for your offering on Google</li></ul>Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  19. Ways to Use UserTesting<br /><ul><li>The $300M button
  20. OpenTable: 10% increase in conversion rate</li></ul>Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  21. Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  22. Common Problem: <br />Sign-in / Register<br />Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  23. Common Problem: <br />Sign-in / Register<br />Copyright 2010 <br />UserTesting.com <br />Confidential<br />
  24. Warm Gun Conference October 8, 2010<br />Get Feedback. Get Better.<br />Copyright 2010<br />UserTesting.com <br />Confidential<br />

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