This document summarizes and compares several major news apps for the iPad, including USA Today, The Wall Street Journal, The New York Times, Reuters, NPR, The Associated Press, and Bloomberg. It describes the layout, navigation, and scrolling features of each app. Key details like how stories and sections are accessed and organized and where ads are placed are provided for each app.

1. iPad News Apps

2. USA Today

4. Looks like
the paper,
gives
prominenc
e to lead
story
Sidebar
does not
scroll
with
center
well

6. Tap icon to call up
section navigation

8. Story pages
down, next
article
swipes right

10. Layout
leaves
whitespace
at end of
article.

11. Wall Street Journal

13. Individual
'issues' take
time to load.

15. Familiar
layout to
homepage.
Swipe left to
continue
(not

17. Inline rich
media.
Additional
stories on
right.

19. Popup
advertisemen
ts throughout

21. Tap logo to
call up
navigation

22. New York Times

24. Horizontal
scrolling
only.
Navigation
listed at

26. Swipe to go
to the next
page. Tap
upper left to
go back to
section front

28. Half page
ads

29. Reuters

31. Separate
text and
video
content.
Primary
navigation

33. Story page
smooth
horizontal
scrolling.

35. Secondary
navigation
upper right

36. NPR

38. No
significance
given to
important
stories.
Rows slide
right to left

40. Media gets
prominent
placement
on article
view.

41. Associated Press

43. Headlines
on index

44. Bloomberg

46. Stories not
chronological
, but
editorial is
programmati