1. Yes Minister: Get your message through to people in power

2. They are too polite to say but is this what they are thinking? I don’t understand what you want I don’t understand what you want ME to do I know who you are (sort of) I don’t really know what you are doing

3. You have won when they are thinking I understand what they want and why it is important I understand what they want me to do and I can help I know who they are and I know how to contact them I know what they are doing and will ask someone to help

4. What exactly do you want to achieve?

5. What is your story Few arguments are not won on facts alone

6. Obama’s promise

7. Carwyn’s promise

9. Practice