ROI

1. JACK PHILLIPS ROI
Phillips ROI Methodology
Reaction/Satisfaction
ROI
Impact
Implementation
Learning
Did the learning
investment payoff?
Did the learning impact
business results?
Did the learners deploy
the learning on the job?
Did the learners learn
from the content?
Did the learners like
the program?
Source – www.Lynda.com

2. JACK PHILLIPS ROI
Jack Phillips ROI Working
1. Collecting
Pre-Program
Data
5. Tabulating
Program Costs
7. Identifying
Intangible
Benefits
4. Converting
Data to
Monetary
Value
2. Collecting
Post-Program
Data
3. Isolating the
Effects of the
Program
6. Calculating
the Return on
Investment
Calculating the Return on Investment
ROI
Net Program Benefits
Program Costs
=

3. JACK PHILLIPS ROI
Five Levels of the Phillips ROI Framework
What are the participant’s reactions to the program,
and what do they plan to do with the material?
What skills, knowledge, or attitudes have changed, and by how much?
Was there a behavior change, and did the
participants apply what they learned on the job?
Did the on-the-job application produce measurable results?
Did the monetary value of the results exceed the cost for the program?
Reaction,
Satisfaction &
Planned Action
Learning
Job Application &
Implementation
Business
Impact
Return on
Investment (ROI)

4. JACK PHILLIPS ROI
Enter your sub headline here
Reaction- Learner satisfaction
ROI - Return
on training
investment
Behavior- Learner's behavior
change post-training
Results- Measurable
impact on performance
Learning- Knowledge transferred to learners