CukeUp 2016 Agile Product Planning Workshop

1. bit.ly/agile-product-planning-draw @wakaleo @janmolak 1 Agile Product Planning A different perspective on features, budgets and estimates

2. John Ferguson Smart “I help teams of smart people   learn to work together more efﬁciently,   to deliver better software sooner” wakaleo john@johnfergusonsmart.com

3. Jan Molak “Having great ideas is not enough,   it’s the execution that matters” JanMolak jan.molak@smartcodeltd.co.uk

4. Peter Merel “Agile isn’t just building products the right way.   It’s building the right products at the right time.” xscale.wiki peter.merel@mac.com X S A L E

5. bit.ly/agile-product-planning-draw

6. bit.ly/agile-product-planning-draw @wakaleo @janmolak

7. bit.ly/agile-product-planning-draw @wakaleo @janmolak Are you seeing the bigger picture?

8. bit.ly/agile-product-planning-draw @wakaleo @janmolak 8 Tell me about your feature investment portfolio?

9. bit.ly/agile-product-planning-draw @wakaleo @janmolak 9 Time Cost Scope

10. bit.ly/agile-product-planning-draw @wakaleo @janmolak 10 Time Investment Scope

11. bit.ly/agile-product-planning-draw @wakaleo @janmolak 11 Time Investment Return

12. bit.ly/agile-product-planning-draw @wakaleo @janmolak 12 Investment Return Cost of Delay

13. bit.ly/agile-product-planning-draw @wakaleo @janmolak Time for a practical example 13 Image copyright Warner Bros.

14. The movie is coming out on the 5th of August A new movie is coming out and we have secured the rights to develop the game We work for a games studio The opportunity 14 Image copyright Warner Bros. 11Bit Studios

15. What should we build ﬁrst?How much bang for our buck do we get from each feature What features can help us achieve our business goals? “Riddle me this” 15 “Riddle me this” DC Comics

17. bit.ly/agile-product-planning-draw @wakaleo @janmolak 17 https://www.impactmapping.org Impact Mapping Practice #1

18. bit.ly/agile-product-planning-draw @wakaleo @janmolak 18 https://www.impactmapping.org

19. bit.ly/agile-product-planning-draw @wakaleo @janmolak 19 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games

20. bit.ly/agile-product-planning-draw @wakaleo @janmolak 20 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Kids Genre fans

21. bit.ly/agile-product-planning-draw @wakaleo @janmolak 21 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content

22. bit.ly/agile-product-planning-draw @wakaleo @janmolak 22 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor

23. Notify friends about your progress on social media Deliverables, capabilities and features 23 Integrate with social media Deliverable (capabilities) Features support capabilities

25. bit.ly/agile-product-planning-draw @wakaleo @janmolak 25 Business Bingo Practice #2

26. bit.ly/agile-product-planning-draw @wakaleo @janmolak 26 Relative estimates trump absolute ones

27. bit.ly/agile-product-planning-draw @wakaleo @janmolak 27 Business Bingo Using conversations and comparisons To determine relative investment needed for each feature And to determine the relative return for each feature

28. Business Bingo in 7 steps 28 Step 1 - Lay out some Planning Poker cards in a row across a large table 1 2 3 5 8 13 20 40 100

29. Business Bingo in 7 steps 29 Step 2 - Find three “Investment Bears” features: one small, one medium, and one large  1 2 3 5 8 13 20 40 100 Investment Bears represent the investment needed in terms of eﬀort and complexity

30. Business Bingo in 7 steps 30 Step 3 - Place the Bears  1 2 3 5 8 13 20 40 100 “Feature Points”

31. Business Bingo in 7 steps 31 Step 4 - Sort the remaining features by required investment relative to the Bears 1 2 3 5 8 13 20 40 100

32. Business Bingo in 7 steps 32 Step 5 - Write down the relative investment for each feature on its card 1 2 3 5 8 13 20 40 100 1 3 3 3 8 8 20

33. Business Bingo in 7 steps 33 Step 5 - We measure relative required investment in “Feature Points”. 3Investment [Feature Points]

34. Business Bingo in 7 steps 34 Step 6 - Identify three “Value Bear” features and repeat the process for business value 1 2 3 5 8 13 20 40 100 1 3 3 3 8 8 20

35. Business Bingo in 7 steps 35 Step 6 - Identify three Value Bears and repeat the process for business value 1 2 3 5 8 13 20 40 100 1 3 3 3 8 8 20 1 1 3 5 13 13 13

36. Business Bingo in 7 steps 36 Step 6 - We record the relative return on investment in “Value Points” 3Investment [Feature Points] 13 Return [Value Points]

37. Business Bingo in 7 steps 37 Step 7 - Calculate the relative ROI for each feature 3 13Investment Return Relative ROI = (Return - Investment) / Investment ROI = 3

38. Feature Points and budget 38 ££££ ££ £

39. bit.ly/agile-product-planning-draw @wakaleo @janmolak 39 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor Buying a movie ticket unlocks a free level Investment: Medium Return: High

40. bit.ly/agile-product-planning-draw @wakaleo @janmolak 40 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor Buying a movie ticket unlocks a free level Complexity: Medium Value: High Movie-themed downloadable ring-tone Investment: Low Return: Low

41. bit.ly/agile-product-planning-draw @wakaleo @janmolak 41 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor Buying a movie ticket unlocks a free level Complexity: Medium Value: High Movie-themed downloadable dial-tone Complexity: Low Value: Low A stand-alone level editor app Investment: High Return: Medium

43. Factor in the Cost of DelayPrioritise ROIDeliver features, not stories What should we build ﬁrst? 43

44. bit.ly/agile-product-planning-draw @wakaleo @janmolak 44 Cost of Delay trumps Return on Investment Return on Investment (ROI) and Cost of Delay (COD) make… “Royal Cod”

45. bit.ly/agile-product-planning-draw @wakaleo @janmolak 45 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor Buying a movie ticket unlocks extra content Investment: Medium Return: High Cost of delay: High

46. bit.ly/agile-product-planning-draw @wakaleo @janmolak 46 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor Buying a movie ticket unlocks extra content Complexity: Medium Value: High Themes and wallpapers Investment: Low Return: Low Cost of delay: Medium

47. bit.ly/agile-product-planning-draw @wakaleo @janmolak 47 Goal Actor Impact Deliverable Convert moviegoers to gamers Convert gamers playing other games Novice gamers Casual gamers Cinemas Get the game Keep playing Tell your friends Kids Genre fans Crowdsource production   of in-game content Buying a movie ticket  unlocks extra content Themes and wallpapers Integrate with social media Customisable characters Achievements and rewards Level editor Buying a movie ticket unlocks extra content Complexity: Medium Value: High Themes and wallpapers Complexity: Low Value: Low Level editor Investment: High Return: Medium Cost of delay: Low

48. bit.ly/agile-product-planning-draw @wakaleo @janmolak 48 Release Refactoring Practice #3 “No battle plan ever survives contact with the enemy.” - Helmuth von Moltke

49. bit.ly/agile-product-planning-draw @wakaleo @janmolak 49 Release Refactoring Practice #3 Which features must be released or the capability is compromised Which have concrete quantiﬁable beneﬁt across the board Which are just “nice to have”

50. bit.ly/agile-product-planning-draw @wakaleo @janmolak ROI 2 FP: 8 ROI 0.7 FP: 5 ROI 14 FP: 11 ROI 3 FP: 8 ROI -6 FP: 3 ROI 15 FP: 11 ROI 5.9 FP: 13ROI 14 FP: 11 50 Buying a movie ticket  unlocks extra content Themes and wallpapers Level editor Capabilities ROI 9 FP: 8 ROI 5 FP: 3 ROI 1.7 FP: 21 ROI -0.7 FP: 5 ROI 5.9 FP: 13 ROI 3 FP: 8 ROI 2 FP: 8 ROI 9 FP: 5 ROI 7.2 FP: 3 ROI -0.7 FP: 3 ROI -6 FP: 3 Must Have Should Have Nice to Have

51. bit.ly/agile-product-planning-draw @wakaleo @janmolak Thank you! John Ferguson Smart and Jan Molak john@johnfergusonsmart.com http://www.wakaleo.com X S A L E http://xscale.wiki jan.molak@smartcodeltd.co.uk

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