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Foodies Centre




Foodies Centre                    Interiors, Buildings and Cities
Location




Location              Interiors, Buildings and Cities
Nieuwendijk   Amsterdam CS




                                                                    Warmoestraat




                        Kalverstraat    Rokin


                                                Nieuwendijk   Amsterdam CS




                                                                    Warmoestraat




                        Kalverstraat    Rokin
Google Maps


   Site & Impressions                  Interiors, Buildings and Cities
Food fast

Food slow

Books & Music

Tourism / Souvenirs / Perfumery

Fashion - Clothes & Shoes

Fashion - Jewellery & watches

Furniture / Decorative

Banks

Hotel

Art / Exhibition

Telecom company

Employment / Traveling agency

Dwelling / Storage

Office




 Site analysis                    Interiors, Buildings and Cities
Kalverstraat                                            Rokin

 shopping street                                         ‘specialist’ street

 mainly fashion shops                                    luxury items

 local, non-local & tourist                              specific shops for the local, non-local & tourist

 narrow street, two sides with shops                     wide, one-sided shopping strip

 no eating possibility except La Place and Kalvertoren   specific restaurants for specific target groups




Kalverstraat vs. Rokin                                                               Interiors, Buildings and Cities
La Place                                                                                                           Foodies
Kalvertoren                                                                                                         Centre




                                     ?
                                        + 20000

                                                                                               Subway
                                                                                              sandwich

             Fashion Fashion Fashion
                 FOOD LEVELS
                                        + 16000




                                        + 12000
                                                  McDonalds                      Indian
                                         + 8000




 Foodies Centre COMMERCIAL the eating place at the end of Rokin
                                         + 4000




                as counterbalance for
                                          0000




             1   2   3    4    5    6




                                        + 20000                                                          + 20000




                                        + 16000                                                          + 16000




                                        + 12000                                                          + 12000




                                         + 8000                                                           + 8000




                                         + 4000                                                           + 4000




                                          0000                                                             0000




             1   2   3    4    5    6                                1   2   3            4      5   6




                                        + 20000
                                                       Ideas

                                                       Atrium
                 FOOD LEVELS
                                        + 16000




                                        + 12000




                                         + 8000
                                                       Passage

                 COMMERCIAL              + 4000



                                                       Commercial floors
                                          0000




             1   2   3    4    5    6
                                                       Food levels
                                        + 20000




                                        + 16000




                                        + 12000




Conclusion                                                                           Interiors, Buildings and Cities
                                         + 8000
What is a foodie?
Foodie (foo-dee) - noun

A person who is passionate about and has a
refined interest in food, a gourmet.

Target group                                 Interiors, Buildings and Cities
Impression Foodies Centre   Interiors, Buildings and Cities
The Atrium




The Atrium                Interiors, Buildings and Cities
Site 1:500   Interiors, Buildings and Cities
Urban setting:

                            extension of public space

                            passage Rokin -
                            Kalverstraat


                            Architectural setting:

                            overview of the building

                            visual connection between
                            different program

                            readability of construction



Function of the atrium   Interiors, Buildings and Cities
Impression of the atrium   Interiors, Buildings and Cities
+ 20000




                                Stairs
                                                             + 16000




                                                             + 12000




                                             Escalator
                                                              + 8000




                                                              + 4000




                                                               0000




                        G   F            E         D     C             B    A




Typical section 1:200                                                  Interiors, Buildings and Cities
G
                                                                    cashier




                                      7200
                                  F




                                             3600
                                      7200




                                                                                                     UP
                                                          cashier   cashier   cashier




                                  E




                                      7200
                                  D


                                                                                                          UP
                                      7200




Service / Storage                 C                                                                                       drinks




Kitchen                                                                                                                    reheating




                                                                                                                                       oven
                                      7200




Cafe / Bar
Wine store
                                  B
Cooking equipment store
                                      3600




Health / Nutrition / Chocolate    A

Restaurant
Cooking workshop                                        6000                      6000       12000                 7800                       7800




                                                    1                2                   3                     4                          5          6




0 1 2 3 3 5      10


Ground floor (Commercial) 1:200                                                                                             Interiors, Buildings and Cities
G
                                                             cashier




                                 F
                                         cashier   cashier




                                                                           UP
                                 E




                                 D


                                                                                UP




Service / Storage                C

Kitchen
Cafe / Bar
Wine store
                                 B
Cooking equipment store
Health / Nutrition / Chocolate   A

Restaurant
Cooking workshop
                                     1              2                  3             4      5            6




0 1 2 3 3 5      10


First floor (Commercial) 1:200                                                           Interiors, Buildings and Cities
Kalverstraat


                                   • display window important

                                   • entrance shops

                                   • small passage / entrance to
                                     Rokin / Foodies Centre

                                   • ground & first floor
                                     commerical shops

                                   • second - fourth = food
                                     floors

                                   • roof terrace



Impression facade Kalverstraat   Interiors, Buildings and Cities
+ 20000




                                        + 16000




                                        + 12000




                                         + 8000




                                         + 4000




                                          0000




          1   2   3   4   5       6




Passage                       Interiors, Buildings and Cities
Impression facade Kalverstraat   Interiors, Buildings and Cities
Second floor                                Third floor                           Fourth floor

   Open restaurant (market stall)               Cooking workshop                     Fine dining restaurant
   Restaurant                                   Dishwashing (hidden)                 Cafe / Bar lounge
   Open kitchen (performance)                   Storage                              Service elevator
  Open restaurant:
  Market principle                                                                  Cafe / Bar lounge:
  Vivid & loud                                                                      Daytime: cafe
  Self Service                                                                      Nighttime: lounge
  Served food: Fast & healthy (soup,                                                Roof terrace
  salads, sandwiches & pasta’s)                                                     Target: the local and the non-local
  Target: the youngsters and tourist
                                                                                    Fine dining Restaurant:
  Restaurant:                                 Cooking wokshop:                      Exclusive and sensation
  Comfort and relaxation                      Cooking workshops for the local and   Meeting / Conference room
  Reading / performance room                  non-local                             Roof terrace
  Served food                                 Capacity of 50 persons                Served food: International meals, easy
  Served food: hot & cold, simple and         12 cooking islands                    lunch for the working people
  healthy meals                               Dining area                           Target: Individuals, bussiness people,
  Target: Individuals, couples and families   Lecture room                          tourist




Foodies Levels                                                                           Interiors, Buildings and Cities
G
Open restaurant:
Market principle
Vivid & loud
Self Service
Served food: Fast & healthy (soup,
salads, sandwiches & pasta’s)
                                            F
Target: the youngsters and tourist

Restaurant:
Comfort and relaxation
Reading / performance room
Served food
Served food: hot & cold, simple and         E




                                                    coffee
                                                                 juice

healthy meals




                                                                     bread
                                                    ice
Target: Individuals, couples and families
                                                                                                       serving




                                            D

                                                                                              coffee




                                                        dish/w
 Service / Storage                          C

 Kitchen




                                                                                     dish/w
 Cafe / Bar
 Wine store
                                            B
 Cooking equipment store
 Health / Nutrition / Chocolate             A

 Restaurant
 Cooking workshop
                                                1   2                        3   4                      5        6




 0 1 2 3 3 5        10


Second floor (Foodies level) 1:200                                                            Interiors, Buildings and Cities
Cooking as performance   Interiors, Buildings and Cities
Cooking as performance   Interiors, Buildings and Cities
Reading and eating in the quiet dining room   Interiors, Buildings and Cities
G




                                      F




Cooking wokshop:
                                      E
Cooking workshops for the local and
non-local
Capacity of 50 persons
12 cooking islands
Dining area
Lecture room
                                      D




 Service / Storage                    C

 Kitchen




                                                          dish/w
 Cafe / Bar
 Wine store
                                      B
 Cooking equipment store
 Health / Nutrition / Chocolate       A

 Restaurant
 Cooking workshop
                                          1   2   3   4               5            6




0 1 2 3 3 5        10


Third floor (Foodies level) 1:200                                  Interiors, Buildings and Cities
Impression of the Cooking workshop space   Interiors, Buildings and Cities
G




Cafe / Bar lounge:                       F
Daytime: cafe
Nighttime: lounge




                                                                                         coats
Roof terrace
Target: the local and the non-local
                                                                       coats




Fine dining Restaurant:                  E
Exclusive and sensation
Meeting / Conference room
Roof terrace
Served food: International meals, easy
lunch for the working people




                                                              coffee
Target: Individuals, bussiness people,




                                                                               serving
                                         D
tourist




 Service / Storage                       C

 Kitchen




                                                             dish/w
 Cafe / Bar
 Wine store
                                         B
 Cooking equipment store
 Health / Nutrition / Chocolate          A

 Restaurant
 Cooking workshop
                                             1   2   3   4                                          5            6




 0 1 2 3 3 5        10


Fourth floor (Foodies level) 1:200                                                               Interiors, Buildings and Cities
G



                       7200


                   F



                       7200
Supporting walls
                   E



                       7200


                   D




                       7200


                   C
Steel columns
                       7200


                   B

                       3600
                   A


                                  6000       6000       12000         7800         7800


                              1          2          3           4             5            6




 Construction                                                       Interiors, Buildings and Cities
MANFIELD
                                                                                                            -T-- Mobile-
                                                                    @ pieces                         VILA
                                                                    ACESSARIES




                                      G             F   E   D   C                 B              A




The readability of the construction in the facade




Elevation Rokin 1:200                                                            Interiors, Buildings and Cities
KOH-I-NOOR INDIAN RESTAURANT
                                                                                 euRoLines
                 SUBWAY

                                                                                                  EXCURSIONS




                                                         A   B   C   D   E   F                G




The readability of the construction in the facade




Elevation Kalverstraat 1:200                                                                 Interiors, Buildings and Cities
G




                                      F




                                      E




                                      D




                                      C




                                      B



                                      A
The readability of the construction
in roof plan

                                          1   2   3   4       5           6




Introduction                                              Interiors, Buildings and Cities
Construction influence on Interior   Interiors, Buildings and Cities
Construction influence on Interior   Interiors, Buildings and Cities
Glas

+

Polycarbonate facade
elements




Facade                 Interiors, Buildings and Cities
Impression Facade Rokin   Interiors, Buildings and Cities
+ 20000




                                                         + 16000




                                                         + 12000




                                                          + 8000




                                                          + 4000




                                                           0000




                           1   2   3   4   5       6




Relation open - ‘closed’                       Interiors, Buildings and Cities
the translucent facade panels for light not view




                                                   Interiors, Buildings and Cities
References




Laban Centre, Herzog & De Meuron, LONDON 2003


    References                                               Interiors, Buildings and Cities
Bakio Sports Centre, ACXT, BAKIO (Spain) 2006


    References                                  Interiors, Buildings and Cities
Thank you!
        Wai-Kit Cheung



        Boîte à miracles
             Tutors:
        Jurjen Zeinstra,
         Mark Pimlott




End                        Interiors, Buildings and Cities

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Graduation Project - Foodies Centre II

  • 1. Foodies Centre Foodies Centre Interiors, Buildings and Cities
  • 2. Location Location Interiors, Buildings and Cities
  • 3. Nieuwendijk Amsterdam CS Warmoestraat Kalverstraat Rokin Nieuwendijk Amsterdam CS Warmoestraat Kalverstraat Rokin Google Maps Site & Impressions Interiors, Buildings and Cities
  • 4. Food fast Food slow Books & Music Tourism / Souvenirs / Perfumery Fashion - Clothes & Shoes Fashion - Jewellery & watches Furniture / Decorative Banks Hotel Art / Exhibition Telecom company Employment / Traveling agency Dwelling / Storage Office Site analysis Interiors, Buildings and Cities
  • 5. Kalverstraat Rokin shopping street ‘specialist’ street mainly fashion shops luxury items local, non-local & tourist specific shops for the local, non-local & tourist narrow street, two sides with shops wide, one-sided shopping strip no eating possibility except La Place and Kalvertoren specific restaurants for specific target groups Kalverstraat vs. Rokin Interiors, Buildings and Cities
  • 6. La Place Foodies Kalvertoren Centre ? + 20000 Subway sandwich Fashion Fashion Fashion FOOD LEVELS + 16000 + 12000 McDonalds Indian + 8000 Foodies Centre COMMERCIAL the eating place at the end of Rokin + 4000 as counterbalance for 0000 1 2 3 4 5 6 + 20000 + 20000 + 16000 + 16000 + 12000 + 12000 + 8000 + 8000 + 4000 + 4000 0000 0000 1 2 3 4 5 6 1 2 3 4 5 6 + 20000 Ideas Atrium FOOD LEVELS + 16000 + 12000 + 8000 Passage COMMERCIAL + 4000 Commercial floors 0000 1 2 3 4 5 6 Food levels + 20000 + 16000 + 12000 Conclusion Interiors, Buildings and Cities + 8000
  • 7. What is a foodie? Foodie (foo-dee) - noun A person who is passionate about and has a refined interest in food, a gourmet. Target group Interiors, Buildings and Cities
  • 8. Impression Foodies Centre Interiors, Buildings and Cities
  • 9. The Atrium The Atrium Interiors, Buildings and Cities
  • 10. Site 1:500 Interiors, Buildings and Cities
  • 11. Urban setting: extension of public space passage Rokin - Kalverstraat Architectural setting: overview of the building visual connection between different program readability of construction Function of the atrium Interiors, Buildings and Cities
  • 12. Impression of the atrium Interiors, Buildings and Cities
  • 13. + 20000 Stairs + 16000 + 12000 Escalator + 8000 + 4000 0000 G F E D C B A Typical section 1:200 Interiors, Buildings and Cities
  • 14. G cashier 7200 F 3600 7200 UP cashier cashier cashier E 7200 D UP 7200 Service / Storage C drinks Kitchen reheating oven 7200 Cafe / Bar Wine store B Cooking equipment store 3600 Health / Nutrition / Chocolate A Restaurant Cooking workshop 6000 6000 12000 7800 7800 1 2 3 4 5 6 0 1 2 3 3 5 10 Ground floor (Commercial) 1:200 Interiors, Buildings and Cities
  • 15. G cashier F cashier cashier UP E D UP Service / Storage C Kitchen Cafe / Bar Wine store B Cooking equipment store Health / Nutrition / Chocolate A Restaurant Cooking workshop 1 2 3 4 5 6 0 1 2 3 3 5 10 First floor (Commercial) 1:200 Interiors, Buildings and Cities
  • 16. Kalverstraat • display window important • entrance shops • small passage / entrance to Rokin / Foodies Centre • ground & first floor commerical shops • second - fourth = food floors • roof terrace Impression facade Kalverstraat Interiors, Buildings and Cities
  • 17. + 20000 + 16000 + 12000 + 8000 + 4000 0000 1 2 3 4 5 6 Passage Interiors, Buildings and Cities
  • 18. Impression facade Kalverstraat Interiors, Buildings and Cities
  • 19. Second floor Third floor Fourth floor Open restaurant (market stall) Cooking workshop Fine dining restaurant Restaurant Dishwashing (hidden) Cafe / Bar lounge Open kitchen (performance) Storage Service elevator Open restaurant: Market principle Cafe / Bar lounge: Vivid & loud Daytime: cafe Self Service Nighttime: lounge Served food: Fast & healthy (soup, Roof terrace salads, sandwiches & pasta’s) Target: the local and the non-local Target: the youngsters and tourist Fine dining Restaurant: Restaurant: Cooking wokshop: Exclusive and sensation Comfort and relaxation Cooking workshops for the local and Meeting / Conference room Reading / performance room non-local Roof terrace Served food Capacity of 50 persons Served food: International meals, easy Served food: hot & cold, simple and 12 cooking islands lunch for the working people healthy meals Dining area Target: Individuals, bussiness people, Target: Individuals, couples and families Lecture room tourist Foodies Levels Interiors, Buildings and Cities
  • 20. G Open restaurant: Market principle Vivid & loud Self Service Served food: Fast & healthy (soup, salads, sandwiches & pasta’s) F Target: the youngsters and tourist Restaurant: Comfort and relaxation Reading / performance room Served food Served food: hot & cold, simple and E coffee juice healthy meals bread ice Target: Individuals, couples and families serving D coffee dish/w Service / Storage C Kitchen dish/w Cafe / Bar Wine store B Cooking equipment store Health / Nutrition / Chocolate A Restaurant Cooking workshop 1 2 3 4 5 6 0 1 2 3 3 5 10 Second floor (Foodies level) 1:200 Interiors, Buildings and Cities
  • 21. Cooking as performance Interiors, Buildings and Cities
  • 22. Cooking as performance Interiors, Buildings and Cities
  • 23. Reading and eating in the quiet dining room Interiors, Buildings and Cities
  • 24. G F Cooking wokshop: E Cooking workshops for the local and non-local Capacity of 50 persons 12 cooking islands Dining area Lecture room D Service / Storage C Kitchen dish/w Cafe / Bar Wine store B Cooking equipment store Health / Nutrition / Chocolate A Restaurant Cooking workshop 1 2 3 4 5 6 0 1 2 3 3 5 10 Third floor (Foodies level) 1:200 Interiors, Buildings and Cities
  • 25. Impression of the Cooking workshop space Interiors, Buildings and Cities
  • 26. G Cafe / Bar lounge: F Daytime: cafe Nighttime: lounge coats Roof terrace Target: the local and the non-local coats Fine dining Restaurant: E Exclusive and sensation Meeting / Conference room Roof terrace Served food: International meals, easy lunch for the working people coffee Target: Individuals, bussiness people, serving D tourist Service / Storage C Kitchen dish/w Cafe / Bar Wine store B Cooking equipment store Health / Nutrition / Chocolate A Restaurant Cooking workshop 1 2 3 4 5 6 0 1 2 3 3 5 10 Fourth floor (Foodies level) 1:200 Interiors, Buildings and Cities
  • 27. G 7200 F 7200 Supporting walls E 7200 D 7200 C Steel columns 7200 B 3600 A 6000 6000 12000 7800 7800 1 2 3 4 5 6 Construction Interiors, Buildings and Cities
  • 28. MANFIELD -T-- Mobile- @ pieces VILA ACESSARIES G F E D C B A The readability of the construction in the facade Elevation Rokin 1:200 Interiors, Buildings and Cities
  • 29. KOH-I-NOOR INDIAN RESTAURANT euRoLines SUBWAY EXCURSIONS A B C D E F G The readability of the construction in the facade Elevation Kalverstraat 1:200 Interiors, Buildings and Cities
  • 30. G F E D C B A The readability of the construction in roof plan 1 2 3 4 5 6 Introduction Interiors, Buildings and Cities
  • 31. Construction influence on Interior Interiors, Buildings and Cities
  • 32. Construction influence on Interior Interiors, Buildings and Cities
  • 33. Glas + Polycarbonate facade elements Facade Interiors, Buildings and Cities
  • 34. Impression Facade Rokin Interiors, Buildings and Cities
  • 35. + 20000 + 16000 + 12000 + 8000 + 4000 0000 1 2 3 4 5 6 Relation open - ‘closed’ Interiors, Buildings and Cities
  • 36. the translucent facade panels for light not view Interiors, Buildings and Cities
  • 37. References Laban Centre, Herzog & De Meuron, LONDON 2003 References Interiors, Buildings and Cities
  • 38. Bakio Sports Centre, ACXT, BAKIO (Spain) 2006 References Interiors, Buildings and Cities
  • 39. Thank you! Wai-Kit Cheung Boîte à miracles Tutors: Jurjen Zeinstra, Mark Pimlott End Interiors, Buildings and Cities