This document discusses innovation programs that use people-centered design. It notes programs in the UK from 2004, Ireland from 2007, and Belgium from 2009 that focus on designing demand. The core of each program and business is said to be people-centered design, sustainability, vision/strategy, products/services, brand, and culture/processes.

1. Creatie van Waarde Richard Eisermann Strategic Director, Prospect Utrecht, 28 Juni, 2010

2. Innovation Programmes Innovation by design Designing Demand UK 2004 Ireland 2007 Belgium 2009

3. The heart of every programme people centred design sustainability vision and strategy products and services brand culture and processes

4. The heart of every business

7. Humin has transformed the way that I think about my brand and my business.

8. www.prospectdesign.eu