On November 19, Verizon Wireless unveiled its first Destination Store at Mall of America® in Bloomington, Minn., launching a new retail experience focused on helping customers discover all that wireless technology can do for their mobile lifestyles.
Covering 9,715 square feet, the new store features interactive Lifestyle Zones where customers can engage with specialists and experience wireless gadgets, apps and tech gear, running on the Verizon Wireless 4G LTE network, designed to enrich their wireless lives. The Lifestyle Zones include:
Get Fit – for the active sports and fitness buff
Amplify It – for the music aficionado
Have Fun – for gamers
Home and On The Go – for home monitoring and energy management
Anywhere Business – for the mobile professional and entrepreneur
The Verizon Destination Store also includes a dedicated workshop area with seating where an education specialist can share tips about getting the most out of a device and lead classes in front of a large touch-screen digital display screen. Customers also can visit the Customize It Zone and create colorful covers for their smartphones and personalize them with photos. For a fun experience, a huge Focal Wall toward the back of the store beckons customers to approach and see themselves appear as avatar surfers, guitarists and more.
The Verizon Destination Store announced today is part of a broader initiative that includes the redesign of Verizon Wireless’ more than 1,700 retail stores throughout the country. Called Smart Stores, the newly designed locations showcase the same mobile lifestyle zones as the Verizon Destination Store on a smaller scale.
In addition, Verizon Wireless has introduced new ways of doing business that make shopping for wireless devices and services easier, more convenient and more personalized. Solution, education and experience specialists in all company-owned stores now use tablets, which enable them to spend more time with customers. Verizon Wireless’ new online store uses a discovery engine that allows it to recommend products that may be of interest based on past purchases a customer has made. The company is also integrating its systems to provide a unified experience to customers whether they shop online, in stores or through telesales. In the future, a shared cart will let Verizon Wireless representatives in a store pick up the conversation with a customer after they’ve shopped online, making the interaction more streamlined and personalized.
