[EN] Aastra - Vertical Market - Real Estate

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Property professionals are dependent on good working communication tools, because they areoften outside of their offices. Aastra develops solutions which can meet all the needs expressed by the property sector about business communications. Aastra provides some efficient solutions which perfectly adapt to existing infrastructure and enhance mobility, responsiveness, cost optimisation, information transmission and team work.

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[EN] Aastra - Vertical Market - Real Estate

  1. 1. Real EstateIndustry Market<br />July 2010<br />
  2. 2. Overview<br />Real EstateMarket<br />Real EstateMarketNeeds<br />Aastra Solutions<br />Product Components<br />Customer References<br />Strength / Opportunities<br />Marketing Tools<br />Perspectives<br />July 10<br />Real Estate Industry Market<br />3<br />
  3. 3. MarketView and Target Groups<br />
  4. 4. A marketview (1/2)<br />The real estate accommodates more than 6 billion individuals (Worldwide).<br />Within 40 years, the world population will increase of more than 3 billion according to INED'S. <br />Need for a sufficient number of buildings to be able to accommodate the whole population.<br />Lack of possibilities for social housing.<br />Creation of new districts of businesses and refitting of the decisional centers.<br />July 10<br />Real Estate Industry Market<br />5<br />
  5. 5. A market view (2/2)<br />Real estate branch constitutes nearly 15% of the growth of European economy. <br />This sector is the 6th employer in Europe (around 7% of workforce).Just the building industry concentrates 84% of all employees in the whole real estate sector.<br />The real estate absorbs 45% of the formation of fixed capital (GFCF) total, that is 166 billion €.<br />It is about the first position of consumption which summarizes 20% of the whole expenditure.<br />First creator of wealth: the real estate is the sector which experienced the strongest progression in the last 10 years (+ 70%).<br />July 10<br />Real Estate Industry Market<br />Source: IEIF<br />6<br />
  6. 6. Some figures about the building industry<br />A reduction of 18,5% of creation of residencies between June 2008 and June 2009.<br />The building industry is directly touched by the real estate and economical crisis.<br />Construction of non-residential buildings: 39 million square meters, with a fall of 13,8% compared to 2009.<br />July 10<br />Real Estate Industry Market<br />7<br />
  7. 7. Warehouse and hotelsectorwithstand the crisis<br />Only the warehouses (with hotel sector) registered an increase in their surface.<br />Visible sign of the economic crisis :<br />The entrepreneurs prefer to store their products and to use a more effective supply chain management than to increase their production resources in these times when to selling is more difficult.<br />July 10<br />Real Estate Industry Market<br />Variation of warehouse<br />Variation of Hotelsector<br />8<br />
  8. 8. Signs of an economic recovery<br />Tendency of a reduction in sales seems to be blown away<br />- 47% in the 4th quarter 2008 with only - 5% in the 1st quarter 2009<br />Reasons:<br />Decrease of interest rates<br />Bigsuccess of specific country laws<br />The doubling of mortgageat 0%<br />July 10<br />Real Estate Industry Market<br />9<br />
  9. 9. An ExcursusLocal Market<br />
  10. 10. Local Market<br />To becompleted by country<br />July 10<br />Real Estate Industry Market<br />11<br />
  11. 11. Needs of Real EstateMarket<br />
  12. 12. Real Estate Aastra solutionUse per profile<br />July 10<br />Real Estate Industry Market<br />13<br />
  13. 13. Needs of real estatemarket<br />July 10<br />Real Estate Industry Market<br />For everyneed, thereis an Aastra solution!<br />14<br />
  14. 14. Secure activity<br />July 10<br />Real Estate Industry Market<br />To secureactivity<br /><ul><li>To equip the workmen on the building sites
  15. 15. Alert, manage react…
  16. 16. Prevention of accident
  17. 17. Recovery plan
  18. 18. Data security</li></ul>Sécuriser les personnes, les chantiers et les informations<br />15<br />
  19. 19. Secure activity<br />July 10<br />Real Estate Industry Market<br />To secureactivity<br /><ul><li>To equip the workmen on the building sites
  20. 20. Alert, manage react…
  21. 21. Prevention of accident
  22. 22. Recovery plan
  23. 23. Data security</li></ul>Sécuriser les personnes, les chantiers et les informations<br />16<br />
  24. 24. Secure activity<br />July 10<br />Real Estate Industry Market<br />To secureactivity<br /><ul><li>To equip the workmen on the building sites
  25. 25. Alert, manage react…
  26. 26. Prevention of accident
  27. 27. Recovery plan
  28. 28. Data security</li></ul>Sécuriser les personnes, les chantiers et les informations<br />17<br />
  29. 29. Secure activity<br />July 10<br />Real Estate Industry Market<br />To secureactivity<br /><ul><li>To equip the workmen on the building sites
  30. 30. Alert, manage react…
  31. 31. Prevention of accident
  32. 32. Recovery plan
  33. 33. Data security</li></ul>Sécuriser les personnes, les chantiers et les informations<br />18<br />
  34. 34. Interactwith the environment<br />July 10<br />Real Estate Industry Market<br />Interactwith the environment<br /><ul><li>Coordinate
  35. 35. Measure
  36. 36. Customer Loyalty
  37. 37. Application sharing</li></ul>Interagir avec son environnement<br />19<br />
  38. 38. Interactwith the environment<br />July 10<br />Real Estate Industry Market<br />Interactwith the environment<br /><ul><li>Coordinate
  39. 39. Measure
  40. 40. Customer Loyalty
  41. 41. Application sharing</li></ul>Interagir avec son environnement<br />20<br />
  42. 42. Interactwith the environment<br />July 10<br />Real Estate Industry Market<br />Interactwith the environment<br /><ul><li>Coordinate
  43. 43. Measure
  44. 44. Customer Loyaltiy
  45. 45. Application sharing</li></ul>Interagir avec son environnement<br />21<br />
  46. 46. To serve customers<br />July 10<br />Real Estate Industry Market<br />To serve customers<br /><ul><li>Welcome and inform
  47. 47. Promote a modern image of companies</li></ul>22<br />
  48. 48. To serve customers<br />July 10<br />Real Estate Industry Market<br />To serve customers<br /><ul><li>Welcome and inform
  49. 49. Promote a modern image of companies</li></ul>23<br />
  50. 50. To serve customers<br />July 10<br />Real Estate Industry Market<br />To serve customers<br /><ul><li>Welcome and inform
  51. 51. Give the best image of the company</li></ul>24<br />
  52. 52. Remainreachable<br />July 10<br />Real Estate Industry Market<br />Mobility, wireless service<br /><ul><li>To bereachableatany time
  53. 53. Continue the service</li></ul>Mobilité, Service sans fil<br />25<br />
  54. 54. Reaminreachable<br />July 10<br />Real Estate Industry Market<br />Mobility, wireless service<br /><ul><li>To bereachableatany time
  55. 55. Continue the service</li></ul>Mobilité, Service sans fil<br />26<br />
  56. 56. Improveprofitability<br />July 10<br />Real Estate Industry Market<br />Improveprofitability<br /><ul><li>Measure and optimise costs
  57. 57. Cost effictiveness</li></ul>27<br />
  58. 58. Improveprofitability<br />July 10<br />Real Estate Industry Market<br />Improveprofitability<br /><ul><li>Measure and optimise costs
  59. 59. Cost effictiveness</li></ul>28<br />
  60. 60. Improveprofitability<br />July 10<br />Real Estate Industry Market<br />Improveprofitability<br /><ul><li>Measure and optimise costs
  61. 61. Cost effictiveness</li></ul>Améliorer la rentabilité<br />29<br />
  62. 62. Improveprofitability<br />July 10<br />Real Estate Industry Market<br />Improveprofitability<br /><ul><li>Measure and optimise costs
  63. 63. Cost effictiveness</li></ul>Améliorer la rentabilité<br />30<br />
  64. 64. Integrate in the IS<br />July 10<br />Real Estate Industry Market<br />Integrate in the IS<br /><ul><li>Datacenter solution
  65. 65. Respect standards
  66. 66. Integrationwithexisting applications</li></ul>31<br />
  67. 67. Integrate in the IS<br />July 10<br />Real Estate Industry Market<br />Integrate in the IS<br /><ul><li>Datacenter solution
  68. 68. Respect standards
  69. 69. Integrationwithexisting applications</li></ul>32<br />
  70. 70. Integrate in the IS<br />July 10<br />Real Estate Industry Market<br />Integrate in the IS<br /><ul><li>Datacenter solution
  71. 71. Respect standards
  72. 72. Integrationwithexisting applications</li></ul>33<br />
  73. 73. Environmentalprocess<br />July 10<br />Real Estate Industry Market<br />Environmentalprocess<br /><ul><li>Sustainabledevelopment
  74. 74. Protect the environement</li></ul>34<br />
  75. 75. Environmentalprocess<br />July 10<br />Real Estate Industry Market<br />Environmentalprocess<br /><ul><li>Sustainabledevelopment
  76. 76. Protect the environement</li></ul>35<br />
  77. 77. Components of the Aastra Solution<br />
  78. 78. Components of the Aastra Real Estate solution<br />July 10<br />Real Estate Industry Market<br />37<br />
  79. 79. Alarm Servers<br />Mobility<br />Unified Communications <br />Data / Wlan Infrastructure <br />A2P2 certified Partners (Microsoft excepted)<br />30 juillet 2010<br />Technologicalpartnership<br />Real Estate Industry Market<br />July 10<br />38<br />
  80. 80. Customer References<br />
  81. 81. Somecustomerreferences<br />Britimmo : Real Estateagency<br />Century 21 : Real Estateagency<br />Maitre Larnicol : Notary<br />Maitre Dupenhoat : Notary<br />Nantes Habitat : Office HLM<br />Groupe Giboire : Office HLM<br />Logement Français : Office HLM<br />July 10<br />Real Estate Industry Market<br />40<br />
  82. 82. Customer References<br />Century 21<br />
  83. 83. Customer profile <br />Century 21 Real Estate Corporation is a subsidiary company of the group Realogy<br />the world leader in franchise from estate agencies and hotels.<br />Century 21 France<br />950 estate agencies <br />6200 people <br />sales turnover of 174 million €<br />L.G.I. company, based in Montpellier<br />2 agencies<br />a score commercial and administrative<br />activities of administration of goods<br />July 10<br />Real Estate Industry Market<br />42<br />
  84. 84. Needs<br />Quality of phone service<br />Important traffic phone : between 5000 to 6000 calls per month with 8000 calls in July and August.<br />The consistency of investment <br />To equip and enable communication between the 2 sites of the agency<br />To not duplicate their investment<br />The evolution of the architecture of installation<br />To have a flexible solution, without questioning of the material in place, with the possible repurchase of a third agency<br />July 10<br />Real Estate Industry Market<br />43<br />
  85. 85. Aastra solution <br />Specialnumber<br />Unique number for the twoagencies<br />Virtual privat network<br />Proofed solution<br />Reducingtelephonecost<br />Shared and securizedaccess to internet<br />Reducedinvestments<br />GSM gateway<br />Voice messaging and financialtelecommunication management<br />Analyze in real time the received calls, allows to publish a dashboard.<br />DECT Telephony with headsets<br />July 10<br />Real Estate Industry Market<br />44<br />
  86. 86. Strenghs / Opportunities<br />
  87. 87. Strength/ Opportunities<br />July 10<br />Real Estate Industry Market<br />46<br />
  88. 88. Marketing Tools<br />
  89. 89. Documentation <br />Documentation for Real Estate<br />Brochure<br />PowerPoint presentation<br />Websites<br />Events<br />Press<br />July 10<br />Real Estate Industry Market<br />48<br />
  90. 90. Organisations / websites<br />To becompleted by country<br />European Commission<br />http://ec.europa.eu/index_fr.htm#top<br />July 10<br />Real Estate Industry Market<br />49<br />
  91. 91. Someevents<br />To becompleted by country<br />July 10<br />Real Estate Industry Market<br />50<br />
  92. 92. Perspectives<br />
  93. 93. The future of real estatemarket<br />The price of the old real estate should drop by 20% from 2010.<br />But the prices will set out again with a rise in 2011.<br />There exists an unexplored potential request <br />The rate of debt is low (70%) <br />The rate of ownership is weak (57%)<br />Important demographic pressure: 1 million additional households will be to place between 2010 and 2015. <br />July 10<br />Real Estate Industry Market<br />Source: Xerfi<br />52<br />
  94. 94. Sustainabledevelopment<br />Development of Environmental policies in european countries<br />The restoration and the construction of new buildings wanted by Grenelle of the environment would make it possible that building industry absorbs 208 billion € from here 2020.<br />In 2009, 85% of German constructions preserve the environment and opening a market of 340 billion € until 2030 with this branch of the building industry.<br />July 10<br />Real Estate Industry Market<br />53<br />
  95. 95. Major actor of Unified Communications<br />Aastra provides technological components based on market standards and compatible with installed data infrastructure<br />Systems<br />Infrastructure<br />Real time Communications<br />Evolution of needs <br />« hyper-connectivity»<br />« Easiness »<br />« Reliability »<br />Unified Messaging<br />Aastra UCS<br />People<br />Presence & Collab.<br />Management & security<br />Integration in IS<br />Organizations<br />Business Processes (CEBP).<br />Modular architecture, integration into the Information System, Communication Enabling<br />WhoisAastra?<br />July 10<br />Real Estate Industry Market<br />54<br />54<br />
  96. 96. Thank you for your consideration!<br />July 10<br />Real Estate Industry Market<br />55<br />

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