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Real EstateIndustry Market July 2010
Overview Real EstateMarket Real EstateMarketNeeds Aastra Solutions Product Components Customer References Strength / Opportunities Marketing Tools Perspectives July 10 Real Estate Industry Market 3
MarketView and Target Groups
A marketview (1/2) The real estate accommodates more than 6 billion individuals (Worldwide). Within 40 years, the world population will increase of more than 3 billion according to INED'S.  Need for a sufficient number of buildings to be able to accommodate the whole population. Lack of possibilities for social housing. Creation of new districts of businesses and refitting of the decisional centers. July 10 Real Estate Industry Market 5
A market view (2/2) Real estate branch constitutes nearly 15% of the growth of European  economy.  This sector is the 6th employer in Europe (around 7% of workforce).Just the building industry concentrates 84% of all employees in the whole real estate sector. The real estate absorbs 45% of the formation of fixed capital (GFCF) total, that is 166 billion €. It is about the first position of consumption which summarizes 20% of the whole expenditure. First creator of wealth: the real estate is the sector which experienced the strongest progression in the last 10 years (+ 70%). July 10 Real Estate Industry Market Source: IEIF 6
Some figures about the building industry A reduction of 18,5% of creation of residencies between June 2008 and June 2009. The building industry is directly touched by the real estate and economical crisis. Construction of non-residential buildings: 39 million square meters, with a fall of 13,8% compared to 2009. July 10 Real Estate Industry Market 7
Warehouse and hotelsectorwithstand the crisis Only the warehouses (with hotel sector) registered an increase in their surface. Visible sign of the economic crisis : The entrepreneurs prefer to store their products and to use a more effective supply chain management than to increase their production resources in these times when to selling is more difficult. July 10 Real Estate Industry Market Variation of warehouse Variation of Hotelsector 8
Signs of an economic recovery Tendency of a reduction in sales seems to be blown away - 47% in the 4th quarter 2008 with only - 5% in the 1st quarter 2009 Reasons: Decrease of interest rates Bigsuccess of specific country laws The doubling of  mortgageat 0% July 10 Real Estate Industry Market 9
An ExcursusLocal Market
Local Market To becompleted by country July 10 Real Estate Industry Market 11
Needs of Real EstateMarket
Real Estate Aastra solutionUse per profile July 10 Real Estate Industry Market 13
Needs of real estatemarket July 10 Real Estate Industry Market For everyneed, thereis an Aastra solution! 14
Secure activity July 10 Real Estate Industry Market To secureactivity ,[object Object]
Alert, manage react…
Prevention of accident
Recovery plan
Data securitySécuriser les personnes, les chantiers et les informations 15
Secure activity July 10 Real Estate Industry Market To secureactivity ,[object Object]
Alert, manage react…
Prevention of accident
Recovery plan
Data securitySécuriser les personnes, les chantiers et les informations 16
Secure activity July 10 Real Estate Industry Market To secureactivity ,[object Object]
Alert, manage react…
Prevention of accident
Recovery plan
Data securitySécuriser les personnes, les chantiers et les informations 17
Secure activity July 10 Real Estate Industry Market To secureactivity ,[object Object]
Alert, manage react…
Prevention of accident
Recovery plan
Data securitySécuriser les personnes, les chantiers et les informations 18
Interactwith the environment July 10 Real Estate Industry Market Interactwith the environment ,[object Object]
Measure
Customer Loyalty
Application sharingInteragir avec son environnement 19
Interactwith the environment July 10 Real Estate Industry Market Interactwith the environment ,[object Object]
Measure
Customer Loyalty
Application sharingInteragir avec son environnement 20
Interactwith the environment July 10 Real Estate Industry Market Interactwith the environment ,[object Object]
Measure
Customer Loyaltiy
Application sharingInteragir avec son environnement 21
To serve customers July 10 Real Estate Industry Market To serve customers ,[object Object]
Promote a modern  image of  companies22
To serve customers July 10 Real Estate Industry Market To serve customers ,[object Object]
Promote a modern  image of  companies23
To serve customers July 10 Real Estate Industry Market To serve customers ,[object Object]
Give the best image of  the company24
Remainreachable July 10 Real Estate Industry Market Mobility, wireless service ,[object Object]
Continue the serviceMobilité, Service sans fil 25
Reaminreachable July 10 Real Estate Industry Market Mobility, wireless service ,[object Object]

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[EN] Aastra - Vertical Market - Real Estate

  • 2. Overview Real EstateMarket Real EstateMarketNeeds Aastra Solutions Product Components Customer References Strength / Opportunities Marketing Tools Perspectives July 10 Real Estate Industry Market 3
  • 4. A marketview (1/2) The real estate accommodates more than 6 billion individuals (Worldwide). Within 40 years, the world population will increase of more than 3 billion according to INED'S. Need for a sufficient number of buildings to be able to accommodate the whole population. Lack of possibilities for social housing. Creation of new districts of businesses and refitting of the decisional centers. July 10 Real Estate Industry Market 5
  • 5. A market view (2/2) Real estate branch constitutes nearly 15% of the growth of European economy. This sector is the 6th employer in Europe (around 7% of workforce).Just the building industry concentrates 84% of all employees in the whole real estate sector. The real estate absorbs 45% of the formation of fixed capital (GFCF) total, that is 166 billion €. It is about the first position of consumption which summarizes 20% of the whole expenditure. First creator of wealth: the real estate is the sector which experienced the strongest progression in the last 10 years (+ 70%). July 10 Real Estate Industry Market Source: IEIF 6
  • 6. Some figures about the building industry A reduction of 18,5% of creation of residencies between June 2008 and June 2009. The building industry is directly touched by the real estate and economical crisis. Construction of non-residential buildings: 39 million square meters, with a fall of 13,8% compared to 2009. July 10 Real Estate Industry Market 7
  • 7. Warehouse and hotelsectorwithstand the crisis Only the warehouses (with hotel sector) registered an increase in their surface. Visible sign of the economic crisis : The entrepreneurs prefer to store their products and to use a more effective supply chain management than to increase their production resources in these times when to selling is more difficult. July 10 Real Estate Industry Market Variation of warehouse Variation of Hotelsector 8
  • 8. Signs of an economic recovery Tendency of a reduction in sales seems to be blown away - 47% in the 4th quarter 2008 with only - 5% in the 1st quarter 2009 Reasons: Decrease of interest rates Bigsuccess of specific country laws The doubling of mortgageat 0% July 10 Real Estate Industry Market 9
  • 10. Local Market To becompleted by country July 10 Real Estate Industry Market 11
  • 11. Needs of Real EstateMarket
  • 12. Real Estate Aastra solutionUse per profile July 10 Real Estate Industry Market 13
  • 13. Needs of real estatemarket July 10 Real Estate Industry Market For everyneed, thereis an Aastra solution! 14
  • 14.
  • 18. Data securitySécuriser les personnes, les chantiers et les informations 15
  • 19.
  • 23. Data securitySécuriser les personnes, les chantiers et les informations 16
  • 24.
  • 28. Data securitySécuriser les personnes, les chantiers et les informations 17
  • 29.
  • 33. Data securitySécuriser les personnes, les chantiers et les informations 18
  • 34.
  • 37. Application sharingInteragir avec son environnement 19
  • 38.
  • 41. Application sharingInteragir avec son environnement 20
  • 42.
  • 45. Application sharingInteragir avec son environnement 21
  • 46.
  • 47. Promote a modern image of companies22
  • 48.
  • 49. Promote a modern image of companies23
  • 50.
  • 51. Give the best image of the company24
  • 52.
  • 53. Continue the serviceMobilité, Service sans fil 25
  • 54.
  • 55. Continue the serviceMobilité, Service sans fil 26
  • 56.
  • 58.
  • 60.
  • 62.
  • 64.
  • 67.
  • 70.
  • 73.
  • 74. Protect the environement34
  • 75.
  • 76. Protect the environement35
  • 77. Components of the Aastra Solution
  • 78. Components of the Aastra Real Estate solution July 10 Real Estate Industry Market 37
  • 79. Alarm Servers Mobility Unified Communications Data / Wlan Infrastructure A2P2 certified Partners (Microsoft excepted) 30 juillet 2010 Technologicalpartnership Real Estate Industry Market July 10 38
  • 81. Somecustomerreferences Britimmo : Real Estateagency Century 21 : Real Estateagency Maitre Larnicol : Notary Maitre Dupenhoat : Notary Nantes Habitat : Office HLM Groupe Giboire : Office HLM Logement Français : Office HLM July 10 Real Estate Industry Market 40
  • 83. Customer profile Century 21 Real Estate Corporation is a subsidiary company of the group Realogy the world leader in franchise from estate agencies and hotels. Century 21 France 950 estate agencies 6200 people sales turnover of 174 million € L.G.I. company, based in Montpellier 2 agencies a score commercial and administrative activities of administration of goods July 10 Real Estate Industry Market 42
  • 84. Needs Quality of phone service Important traffic phone : between 5000 to 6000 calls per month with 8000 calls in July and August. The consistency of investment To equip and enable communication between the 2 sites of the agency To not duplicate their investment The evolution of the architecture of installation To have a flexible solution, without questioning of the material in place, with the possible repurchase of a third agency July 10 Real Estate Industry Market 43
  • 85. Aastra solution Specialnumber Unique number for the twoagencies Virtual privat network Proofed solution Reducingtelephonecost Shared and securizedaccess to internet Reducedinvestments GSM gateway Voice messaging and financialtelecommunication management Analyze in real time the received calls, allows to publish a dashboard. DECT Telephony with headsets July 10 Real Estate Industry Market 44
  • 87. Strength/ Opportunities July 10 Real Estate Industry Market 46
  • 89. Documentation Documentation for Real Estate Brochure PowerPoint presentation Websites Events Press July 10 Real Estate Industry Market 48
  • 90. Organisations / websites To becompleted by country European Commission http://ec.europa.eu/index_fr.htm#top July 10 Real Estate Industry Market 49
  • 91. Someevents To becompleted by country July 10 Real Estate Industry Market 50
  • 93. The future of real estatemarket The price of the old real estate should drop by 20% from 2010. But the prices will set out again with a rise in 2011. There exists an unexplored potential request The rate of debt is low (70%) The rate of ownership is weak (57%) Important demographic pressure: 1 million additional households will be to place between 2010 and 2015. July 10 Real Estate Industry Market Source: Xerfi 52
  • 94. Sustainabledevelopment Development of Environmental policies in european countries The restoration and the construction of new buildings wanted by Grenelle of the environment would make it possible that building industry absorbs 208 billion € from here 2020. In 2009, 85% of German constructions preserve the environment and opening a market of 340 billion € until 2030 with this branch of the building industry. July 10 Real Estate Industry Market 53
  • 95. Major actor of Unified Communications Aastra provides technological components based on market standards and compatible with installed data infrastructure Systems Infrastructure Real time Communications Evolution of needs « hyper-connectivity» « Easiness » « Reliability » Unified Messaging Aastra UCS People Presence & Collab. Management & security Integration in IS Organizations Business Processes (CEBP). Modular architecture, integration into the Information System, Communication Enabling WhoisAastra? July 10 Real Estate Industry Market 54 54
  • 96. Thank you for your consideration! July 10 Real Estate Industry Market 55