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Tourism Industry Market July 2010
Overview TourismMarket TourismMarketNeeds Aastra Solutions Products Components  Customer References Strengths / Opportunities Marketing Tools Perspectives July 10 Tourism Industry Market 2
MarketView and Target Groups
Target groups Companies in the tourismsector Accommodation Hotel, camping, B&B (bed and breakfast), lodging, luxuryhotel, apartmenthotel… Food supply Restaurant Coffee shop Travel / business trip Travelagency Traveloperator July 10 Tourism Industry Market 4
Focus on the tourist Tourist  Everybody travels outside its habitual place of residence. For a period of at least one night or 4 months at maximum. Go on a journey for one of the following reasons: Pleasure (holidays or weekend) Health (hydrotherapy, thalassotherapy, etc.) Missions or meetings of all kinds (conventions, seminaries, etc.) Professional journeys, business trips July 10 Tourism Industry Market 5
A marketview Tourismsectortoday Time of crisis Reduction of investments - except for strategicinvestment Strategicinvestment To enable the progress in competition  To be more efficient in case of new growth Demands on the tourismsector All forms of communication To welcome, inform, serve and entertain the customer To optimize the customerrelationship Mobility and security in all localities Advanced customer services Wellstructuredcost control July 10 Tourism Industry Market 6
Positioning of Aastra  N°1 in Europe on the professional market. Aastra offers a range of Open Solutions.  Furthermore Aastra offers a unique « Triple Play » feature. July 10 Tourism Industry Market 7 Communication Solutions from Aastra are a strategic investment which improves your competitiveness!
An Excursus  Local Market
Local Market To becompleted by country July 10 Tourism Industry Market 9
Needs of TourismMarket
Tourism Aastra solution Use per profile  July 10 Tourism Industry Market 11
Needs of tourism market July 10 Tourism Industry Market 12 For every need, there is an Aastra solution !
To ensure the comfort of customers July 10 Tourism Industry Market 13 Needs of hotel keepers Front Office ,[object Object]
To inform
To serve
To  entertain,[object Object]
24h/24, without waiting, in the language of customer
by various nature communications flow
Voice, Mails, Fax, Chat, SMS, Video…
To informcustomers by the distribution of messages
To have a highlevel of customer informations
Open on data base, front office, portals, software solutions …Needs of hotel keepers Front Office ,[object Object]
To inform
To serve
To  entertainAastra Solutions ,[object Object]
Call back function
Attendant : terminal and/or software
IPBX Aastra solutions
Voicemail, Auto attendant (voice recognition), information service
IVR
Connectionwith business applications (PMS),[object Object]
To allow an access to the communication services everywhere
To call out of the room and move easily
To have multi-directory terminals
To allow an direct access with the hotel services at any time
Reception, bar, restaurant, taxi, alarm, room service, messaging in the customerlanguage,…Needs of hotel keepers Front Office ,[object Object]
To inform
To serve
To  entertainAastra solutions ,[object Object]
Cabin terminal
A computer terminal connection (Wlan)
Mono or multi-user terminal
Direct inward dialing (DID)
Forward to attendant, voicemail
Room Services (catering and global information) ,[object Object]
Phone, internet and video
PrepaymentservicesNeeds of hotel keepers Front Office ,[object Object]
To inform
To serve

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[EN] Aastra - Vertical Market - Tourism