Klood provides businesses with a complete packaged service to manage their online presence and social network interactions. The Klood combination of dedicated client resources supported by leading edge technology raises awareness of brands, products and services, and most importantly increases profitability. B2B Social Media, B2C Social Media, Social Media Marketing, Digital Marketing, SEO, Facebook Marketing, LinkedIn Management, Twitter Marketing, Google+ Management, YouTube Marketing, Vimeo Management, Social Media Content.

2. THE FACTS
It took radio Terrestrial TV took The Internet took In less than
38 YEARS 13 YEARS 4 YEARS 1 YEAR
to reach to reach to reach Facebook added
50 MILLION 50 MILLION 50 MILLION 200 MILLION
listeners viewers people users
The traditional rules of communication, customer engagement and marketing are
changing at a mind boggling rate. offers SMEs the opportunity to navigate
this complex world at a very low price.

3. THE FACTS
25% of search results for More than 1 million
the world’s 20 largest businesses have a
brands are links to user
generated content presence on Facebook.
YouTube is the
34% of bloggers
2nd largest 50% of internet traffic in post opinions about
search engine the UK is for Facebook. products & brands
in the world.

4. WHAT IS KLOOD?
provides SMEs with a is a new kind of
complete packaged service to
web services agency for
manage their online presence
and social network interactions.
the digital and social
The Kloodcombination of network era. A combination
dedicated client resources of creative thought and
supported by leading edge innovative technology
technology raises awareness of allows Klood to deliver its
brands, products and services, clients an unrivalled service
and most importantly increases in this digital age.
profitability.

5. THE KLOOD ECOSYSTEM
Klood connects businesses to existing and new customers through multiple channels. Klood removes the
complexity and expense associated with managing on-line presence.

6. THE BENEFITS
“£10,000 spent
on a direct mail
Minimal cost spent “£5,000 spent on
billboard or magazine
campaign on average on a well crafted advertising on average
yielded 200 new yielded 300 new
customers.”
Twitter campaign customers.”
on average
yielded 1800 new
+18% customers.
Company sales
with highest
“ Companies who
levels of social mange their social
media
media effectively
-6% outperform their peers
Company sales in company sales and
Source: Social Media ROI: Socialnomics with least social
activity profit performance.”
*All costs exclude internal or agency
management costs

7. THE BENEFITS
By engaging with social media now and aligning this with your existing
on-line presence, you are capitalising on the opportunity of a generation
to build a long-term strategic asset for your business.
will build and develop your on-line presence and keep your content
fresh and exciting which will:
Increase number of facebook fans, Increase sales opportunities
twitter followers and website visitors
Deliver cost effective communications
Create brand advocates
Increase interaction with your
Dramatically increase the size of your customers, so you’re not out of mind,
customer database & deliver targeted when you’re out of sight
sales campaigns
Multiply the number of customer
Obtain real time feedback on products or referrals & recommendations.
services
Allow your business to interact with its Allow you to manage demand for your
customers products and services

8. SALES BENEFITS
Klood has dramatically enhanced our on-line presence and social buzz!!! Working with
the team at Klood we have substantially increased our customer database and now use
social media to engage with our customers in a more productive way - through product
feedback, new design reviews and customer competitions. This has seen us increase in
sales and most importantly we now have a higher proportion of repeat customers
Klood has taken what we see as a complex problem and
freed us up to get on with the core elements of our business.
Managing Director, Multisport Distribution

9. KLOOD TIMELINE
Start
Up
6
Months
12+
Months
Blog Construction Regular Facebook Communication Strong Facebook, Twitter
Facebook Page Construction Regular Tweets community
(or enhancement) Series of Facebook Campaigns Clean, segmented customer
(Competitions, Ballots, Coupons) database
Twitter Set-up
Initial Facebook / Twitter Blog Updates Improved product and/or service
Competition design
Regular Analytics
Video Channel (if applicable) Enhanced Brand Awareness
Increased Customer Database
SEO Review Consistently higher SEO rankings
Improved SEO
Home Page – News Window Customer / User Advocacy
Increased traffic to website &
increased customer interaction Improved SEO
Product Feedback Customer Loyalty
*Not all benefits are for all services
Reduced Marketing Costs

10. HOW IT WORKS
You as a business set the parameters for interaction e.g. themes of tweets &
updates, type of promotions, areas of interest.
You have a dedicated Kloodmanager who sets your agenda for the week
and manages the content on your behalf, scouring local and national content
relevant to your business to deliver enriched customer interaction
The Kloo engine efficiently manages your on-line presence across Twitter,
Facebook, YouTube, your Blog and your home page. Letting you communicate
to more people and faster than previously imaginable, spreading like wildfire.
Using best in class analytics tools the Klood Team feedback and report on the
impact of all these activities and utilise lessons learnt to further improve your
on-line presence.

11. HOW IT WORKS
The Klood Team will set up and manage your
company’s Facebook page.
A forum for product or service feedback, and test new
ideas with your customer base quickly and efficiently.
Frequent updates on the status of your business
Will increase followers through customer interaction,
promotions, competitions and increased interaction.
Can act as an additional window into your online
Social Media activity is monitored and analysed to
shop improve effectiveness.

12. HOW IT WORKS
The Klood Team will set up and manage your
company’s Twitter Feed
A forum for product or service feedback, and test new
ideas with your customer base quickly and efficiently.
Frequent tweets about your business; promotional offers,
product developments, general news.
Customer competitions which drive traffic and activity to
your home page
Social Analytics to illustrate the impact these updates have
on your business performance.
Increase the size of customer database to support targeted
e-campaigns.
Will increase followers through customer interaction, Impact of Social Media activity monitored and understood
promotions, competitions and increased interaction. to improve effectiveness.

13. HOW IT WORKS
The Klood Team will set up and manage your company
blog – this will be appended to your website and will
the central hub of communication activity for your
business – Updates will be automated between your
Blog, Facebook & Twitter.
Regular vibrant updates to your customer base
Autolink to Facebook & Twitter
Drive fresh and meaningful content to your website.
Improve your company’s organic search engine rankings.
Keep messages and marketing activity consistent
across all mediums – Twitter, Facebook, Website etc.

14. HOW IT WORKS
The Klood Team will set up and manage
your company’s YouTube Channel.
The Klood Team can
take your raw video
footage and turn this
into a professional
digital presentation.
Another channel from which customers
can find your products or services

15. HOW IT WORKS
The Klood Team will keep news and images Regular vibrant updates to your customer base.
current on your home page with links to Twitter,
Facebook and WordPress blog updates The Klood Team will undertake activity to monitor and
improve your SEO and ultimately increase traffic to your
company’s website. The frequency and intensity of this
activity is dependent on the service level accessed.
Klood will create links between your existing web page
and the new content sources they are creating (such as
Twitter and WordPress) to ensure that your company’s
web page is constantly updated with fresh content.

16. Service
PRICING Bronze Silver Gold
Facebook page construction + associated promotions • • •
Facebook page management level 1 • • •
BASIC Facebook & Twitter sweepstake/competition/offer • • •
Twitter account set-up • • •
Twitter account management level 1 • • •
Website news update • • •
SEO level 1 • • •
HTML newsletter campaign level 1 • • •
Blog (Standard) • • •
Facebook page management level 2 • •
STANDARD Facebook & Twitter sweepstake/competition/offer campaign • •
Twitter account management level 2 • •
YouTube channel creation • •
YouTube or Vimeo “My Channel” administration • •
SEO level 2 • •
HTML newsletter campaign level 2 • • •
Blog (Premium) • •
Facebook page management level 3 •
PREMIUM Facebook & Twitter sweepstake/competition/offer campaign •
YouTube video creation • •
SEO Level 3 •
HTML newsletter campaign level 3 •
Google Adwords management (excludes cost of Adwords – paid for by client separately) •
Monthly Charge From £299.00 £499.00 £699.00
Please refer to SLA sheet for full description of what each service entails Set Up Fee £500.00 £650.00 £750.00