This document compares three bedding competitors: A-Fontane, Sinomax, and Simmons. A-Fontane offers the lowest price point at $200-$400 but has no warranty or after-sales service. Sinomax provides warranty and customer service through its own centers and prices between $350-$500. Simmons is the most expensive at $1000-$3000 but is made in the United States or Italy and also lacks additional services. All three companies target the four generations market but differ in their advertising focus and distribution channels.